Today the common people begin to understand the impact of a package. Many choose brand or product with great emphasis on how the outside looks, both in a good and a bad way.The company Gotlands Grafiska gave me the task to create a small basic selection of packages. The target group that the project was based on was craftsmen in the Gotland region. Based on analysis of the market and consumers to develop a range of packages covering a wide range of products sold on the island.During the project a clear theme was the desire to highlight a product and create some sort of exclusivity. It was important to understand how consumers and businesses think about packaging and its function.The result was five different packages, which together cover much of the need for the Gotland crafts and souvenir market.

In primary school reading-books in Swedish language is something that students come across early in school and have done ever since the 1800s. After World War II there have been major changes in society. 1962 there was a school reform where the school turned into a nine-year system of compulsory education. That is why it is interesting to see what reading books contain with regard to notions of children, family and class and how the developments have been from the 1950s until the present time. This study aims to analyze and compare the different aspects of how notions of children, family and class are produced in the reading books for primary school for pupils in third grade, between 1950 and 2009.The research questions were:What are the notions of children, family and class in the reading-books?What differences/similarities exist in the reading books from the 1950s to the  recent decades?What could be the reason?I have chosen to apply qualitative text analysis originating in idea analysis.

Trough the analyses of three young contemporary Swedish and Norwegian poets, who all in one way or another work with the language as material, I will circulate around the term language materialism. Each poet has his or her specific distinctive feature wich makes them three completely different poets. But they are all challenging the borders of literature and even the grammatical laws of language. Apart from the analyses I sketch an historical line between the predecessors of the experiments with the poetic language in the past, starting with Mallarmé, and the experiments of today. My essay will in conclusion discuss the language poetry in a wider philosophical point of view, connected to Derrida and Wittgenstein.The first analysis introduces the author and artist Johannes Heldén through his debute poetry collection Burner.

The purpose of this work is to examine gender rols in lifestyle magazines. In order to do this, two magazines were used and analyzed using a qualitative content analysis. In addition the authors also analyze the advertisements for each gender. Interviews in King of Sweden and Elle are also analyzed. The thesis is examined on the basis of gender theory, and theories about stereotypes and myths.

This theises aims to extend the understanding of how representation of gender is produced and reproduced in the young women?s magazine Frida. We examine this through analyzing pictures of male and female celebrities in a selected number of magazines from the year of 2013. We use a quantitative analysis of the pictures, as well as a supplementary quantitative analysis of ajectives used to describe male and female celebrities in captions. We research what types of patterns we can find in these analyses that construct representations of gender, also surveying how the celebrities in the magazine look.Our analysis shows us that the context of Frida contains several recurring visual patterns that preserves a representation of men being superior to women.

Med denna uppsats undersöker jag med kvalitativ metod om, på vilket sätt och i vilken utsträckning som en svensk dagstidnings text, bild och i viss mån även omgivande komponenter samspelar. Undersökningsmaterialet består av fem nyhetsartiklar publicerade i Sydsvenska Dagbladet mellan år 2005 och 2007. Artiklarna behandlar ämnet hemlösa personer. Resultatet visar att bild och text ofta har en liknande form om man jämför bildkomposition och textdisposition. De hemlösa skildras något oftare som objekt och upplevare, både i text och i bild, medan de icke-hemlösa framställs som subjekt i bild och har i texten främst funktion som agent.

I grundskolan skiljer det sig mycket från elev till elev när det gäller konsten att behärska läsning. Då läsning är något som tränas genom övning är det oftast de som tycker det är svårt som håller sig borta från läsandet. DAISY är ett format som erbjuder läsare att, samtidigt som de läser en text, få den uppläst. Genom att presentera text både visuellt och auditivt kan fokus tas bort från själva ordavkodningen, vilket är det som de flesta i läs- och skrivsvårigheter har problem med. I detta arbete undersöktes läshastighet, läsförståelse och läseffektivitet på 18 åttondeklassare, varav sju uppvisade olika grader av läs- och skrivsvårigheter.

The purpose of this essay is to analyze the EU discourse in the Swedish media. The questions that the analysis seeks to answer are; what image of EU is portrayed in the Swedish media? To which degree does the EU discourse fulfill media?s ?news values?? And what are the potential effects of the discourse on EU?s reputation? After several demarcations, I chose 8 articles form Sweden?s four largest newspapers to base the analysis on.    The theoretical and methodical structure behind this analysis is the theories and practices of Fairclough?s critical discourse analysis. Added to the theoretical structure are also theories about reputation and theories about news values. The method used in the analysis is a modified version of Fairclough?s three-dimensional model of critical discourse analysis.

With background in the acknowledgement of the current period of major change in the characteristics of traditional Swedish foreign policy, considering the membership in the European Union, as well as the new contextual scenarios that Sweden has been situated in after the end of the cold war, this thesis aims at scrutinizing the Swedish Foreign Policy from 1991 to 2010. The purpose of the thesis is further to localize continuity and change in the ideas which Sweden has explicitly stated in its foreign policy. Based on the theory of institutionalism, the thesis also aims to bring forward plausible explanations built on the main empirical findings. This has been done by identifying different types of goals and means within realism and liberalism as well as categorizing each theory within three ideal types.The chosen research method has been a qualitative text analysis with focus on an ideational analysis. The material on which the descriptive analysis is based upon is constituted by the annual statements of government policy in parliamentary debates on foreign affairs.The results of the thesis show that the ideas that are related to solidarity, consensus and active foreign policy are constant through the period of examination.

The prehospital management of patients with acute myocardial infarction (AMI)now includes 12-lead electrocardiogram transmission directly from the ambulance to hospital.If the ECG shows ST-elevated myocardial infarction the patient should be transported directlyto a hospital with capability for percutaneous coronary intervention (PCI).                                               Aim: The aim of this study was to describe how ambulance nurses experienced the prehospital management of patients with AMI who are transported by ambulance directly to hospital for PCI.                                                Method: Semi structured interviews were conducted with eight ambulance nurses. Data were analysed using qualitative content analysis. The categories that emerged were: Use ofcompetence, Responsibility and Insufficiency. Result: The result showed that the ambulance nurses felt secure when they cared for patients transported directly to PCI. The nurses assessed the patient and decided how he or she should be cared for.

In order to convince, one must know which arguments are most suitable for the specific situation. But even if you think you know how others will react to your arguments, you may be wrong. Therefore, the purpose of this paper is to find out a way of examining to what extent informative text take account to the subjective views of their addressees. The theoretical framework is Blitzer's theory of the rhetorical situation, pragmatic theory of speech acts and their presuppositions, Burk´s theory of consubstantiality and phenomenographic theory of subjective perceptions. Methodologically, phenomenography has also been used as a guideline for selecting informants, collecting data and processing the interviews.

This report describes the development of a sample loader for my diploma work at Q-linea AB in Uppsala. The sample loader will replace the process of loading fluid samples into Q-linea?s instrument for biomolecule analysis. The earlier process was done by hand and was a time consuming and inefficient task.The work was initiated with a design phase where an overview of the system was created. The sample loader will be receiving text commands from a PC that coordinates all the subsystems like pumps and lasers on the analysis instrument.

This thesis analyses the conditions for subject indexing of fiction by studying the relationship between the nature of fiction and the properties of subject indexing. The analysis is founded on a reading of a recently published Swedish subject headings list and uses a theoretical framework of Adornos theory of modern reason. The study is conducted through a qualitative text analysis in three steps. In the first step the subject headings list is analysed by examining how it provides subject access to fiction by the aspects of form, frame and subject. In the second step of the analysis these aspects of subject access are analysed and discussed by relating them to relevant research of subject indexing of fiction.

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This two year masters thesis is written in the scientific field of library- and information science. The purpose of the study is to investigate the collaboration between teachers and librarians in different types of school library organisations. Two school libraries with only the school as a target group, two integrated public- and school libraries, one school library division and one public library that provides the school with school library services has been studied. The study takes place in Uppland.The theoretical framework used is based on Montiel-Overall and her four models of collaboration: coordina-tion, cooperation, integrated instruction and integrated curriculum. The first research question focuses on the col-laboration between teachers and librarians based on each of the TLC-models.