Title: ?When The Line Between Transmitter and Receiver Blurs? ? A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media toolNumber of pages: 49 (51 including enclosures)Author: Ida Hansson KällTutor: Cecilia StrandCourse: Media and Communication Studies D 30hpPeriod: Spring 2010University: Division of Media and Communication, Department of Informatics and Media,Uppsala UniversityPurpose/Aim: The aim of this essay is to study how five organizations look at social media as part of their external communication and how they respond to the environment in the new media tool.Material/Method: A qualitative method has been used. Five interviews as primary sources have been conducted with representatives from each organization.Main results: The main results of the study is that organizations have to integrate social media as part of their external communication plans in order to face and respond to their surroundings in a new interaction and multi-way communicative platform. Results also show that organizations are well aware of the importance of making use and participate in social media.Keywords: blogs, external communication, facebook, respond to the environment, social media.

Recreation leaders on youth recreation centres is a professional category, mostly mentioned in the public conversation when it comes to taxes and youth problems. But what do they really do, what outlook do they have to their task, and finally, how are their daily lives like at work? The stories of twelve people represent the basis of this essay which itself consists of two separate studies. Six professional recreation leaders speak about their view of their own work, based on background, mission, education, ethics and position. The recreation leaders´stories reflect a worksituation with meetings of great significance andimportant standpoints.

År 1987 trädde en ny byggnadslag i kraft, Plan- och bygglagen(PBL). I och med den nya lagen minskade kommunens och byggnadsnämndens kontroll av projekteringshandlingar och besiktningar ute på arbetsplatsen. Efter lagändringen beror den slutgiltiga kvaliteten på en byggnad i större utsträckning på byggherrens och entreprenörernas egenkontroll. P.g.a. olika intressekonflikter inom kommunen, och att det kan förekomma starka kopplingar mellan byggherre och entreprenör, är det inte alltid självklart att kommunens tillsyn vid nybyggnation gällande till exempel egenskapskrav på energihushållning och värmeisolering utförs tillfredsställande.Med ovanstående i åtanke undersökte vi fyra flerbostadshus, två i Värnamo kommun samt två i Kristianstad.

This bachelor thesis discusses firefighting and the use of portable fireextinguishers in the salvageof historic artefacts focusing on textiles. It also looks into the use of multi-purpose dry chemicalextinguishers in a textile context and the impact the actual dry-agent has on textiles afterfirefighting.Literature studies, interviews and tests on different textiles were carried out to write this thesis.During the tests textiles were exposed to the dry agent and also to dry agent plus water toinvestigate the difference in residue. After vacuumcleaning it was clear that when the textile wasexposed to dry agent and water it was almost impossible to remove the chemical without rinsingin water.By examining the residue left on the textile using SEM it was possible to see if a textile was aswell decontaminated after vacuum-cleaning as it looks to the eye. We know that the dry agentoften consists of ammonium phosphate which acts corrosively on many materials and one canassume it damages textiles as well after longer exposure.Buildings housing cultural collections are vulnerable as we cannot easily replace ruined materialwith new.

The aim of this thesis is to study social tagging in an OPAC by looking at the tags of Ann Arbor District Library?s catalogue. In this thesis I analyse the possibilities of social tagging. The main questions to be answered are what is the distribution of tags in different categories, what are the differences between fiction and non-fiction and how do the social tags differ from the terms of the professional indexing practice. Studying 500 tags I find that subject matter was the most frequent category for tags assigned to fiction and non-fiction.

This essay deals with the individual collecting of four individuals with different backgrounds and lives. The essay investigates what, how and why people collect. It provides a stepping-stone in moving closer to understanding one, in human nature, deeply rooted phenomenon - collecting.The essay is based on a list of questions made by the Nordic Museum in Stockholm. It also includes in-depth examinations of four person?s passion of collecting, in which four individuals were interviewed: a pig collector, a collector of Mickey Mouse items, a multi-collector of objects from other cultures and one collector of items related to the artist Madonna.

The aim of this thesis is to examine how four decision makers at a University College and a library director at the same University College perceive the profile, image and identity of their library. This University College library is used as our main example. We have evaluated the main example in relation to two other University College libraries, in order to obtain a deeper understanding of how these library directors view their own libraries and to attain a more multi-dimensional view of the main example of our study. Our intention is to analyse the current situation, not the past nor the future. Qualitative semi-structured interviews with decision makers and library directors have been conducted.

Beröring är ett universellt sätt att kommunicera på och ettnaturligt och medfött beteende. Beröring inom omvårdnadinnehåller fysiska, emotionella, sociala och spirituelladimensioner, vilket kan ses som ett holistiskt synsätt. Syftetmed studien var att belysa patienters upplevelser av beröringinom canceromvårdnad och palliativ omvårdnad. Studiengenomfördes som en litteraturstudie där 11 artiklaranalyserades. Resultatet visade att beröring huvudsakligenledde till ökat välbefinnande och förbättrad livskvalitet.Patienter upplevde att de kände sig bekräftade som en helmänniska och inte enbart som en sjuk kroppsdel.

Idag är det relativt utbrett bland företag att använda flera försäljningskanaler. Flera kanaler möjliggör att företaget kan nå flera kundsegment och på så vis öka sin lönsamhet. POC Sweden AB designar och marknadsför alpina skyddsprodukter och har idag planer på att använda flera försäljningskanaler. Deras potentiella försäljningskanaler utgörs av fysiska återförsäljare, konceptbutiker och e-handel. POC:s mål med de potentiella försäljningskanalerna är att öka sin lönsamhet utan att varumärkets image reduceras.

The purpose of this Master?s thesis is to investigate how diversity takes shape in children?s picture books published in Sweden. Twelve picture books, which touch the aspect of diversity in the categories of gender, ages, culture, nation, ethnicities, language, class, sexuality and functional disorder, were chosen from the Swedish National Council for Cultural Affairs catalogue for youth and children?s books 2006. They have been analysed with the conception of ikonotext and with the theory of Pierre Macherey?s image in the mirror, of how literature reflects the reality of society.

Tail-biting in pigs is an animal welfare issue and in Sweden during 2002 the producers lost tree million Swedish crowns because of tail biting. This economic loss depends on the pigs which are discarded at slaughter because of tail biting. Tail biting can be separated into two stages, "pre-injury" and "injury". The aim of this study is to investigate if tail biting depends on environment or genetic background.A lot of research on the environments effects on the behaviour of pigs but not so much on the genetic effects has been performed. The frequency of tail biting in pig farms influence among others of environment enrichment, ventilation, gender and breed of the pig.

Syftet med uppsatsen är att analysera och studera hur man skapar en position för Functional Food produkten i konsumentens medvetande, det vill säga undersöka vilka positioneringsstrategier svenska Functional Food produkten har, och vilka marknadsstrategier företagen har använt för att skapa önskad position i konsumentens medvetande. Genom fallstudier undersöker och analyserar vi hur företagen har lanserat och positionerat sina Functional Food produkter mot intressanta marknadssegment. Syftet med fallstudier är att exemplifiera vilka positioneringsstrategier Unilever och Skånemejerier använt sig av och under vilka förutsättningar de har lyckats nå en position med sina Functional Food produkter på den svenska marknaden. Det empiriska materialet har kompletterats med expertintervjuer. Den teoretiska referensramen utgörs av tre teoriområden, Innovation, Diffusionsprocessen samt Positionering, där vi fokuserar på skärningspunkten mellan dessa.

The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. The first brochure is from Visit Småland, the second from Vetlanda municipality and the third from Värnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has been the increased marketing of each place unique characteristics in the tourist brochures.

Multi Protocol Label Switching (MPLS) är en routingteknik som blir allt vanligare i dagens nätverk. Vid implementation av MPLS i nätverk är det grundläggande att hårdvaran har tillräckligt hög prestanda för att hantera tekniken. Om så inte är fallet kan det leda till negativa konsekvenser såsom paketförluster eller i värsta fall att routern havererar. Syftet med arbetet var att ta reda på hur processorbelastningen på en router skiljer sig när MPLS var implementerat jämfört med traditionell IP-routing. Routingprotokollen BGP, OSPF och RIP användes tillsammans med de olika routingteknikerna för att se vilket av dessa som krävde minst processorkraft.För att ta reda på hur processorbelastningen påverkades skapades en experimentmiljö.

In today?s history teaching in Sweden, role-play and historical re-enactment receive littleattention. Even though many students find history as a subject boring and irrelevant, verylittle is done to improve the mode of teaching. My theses is that this could be done bypresenting new ways of teaching and at the same time find a way to make more studentsinterested in history. The main aim is to investigate if there are ways to offer students anexperience of history by carrying out different interactive exercises with a touch of roleplayand historical recreation.