This thesis explores how verbal and nonverbal signs communicate attitudes and the rhetorical functions of such attitudinal signs. Attitudes are regarded as rationalized evaluations of attitudinal objects, and through their manifestation in signs an attitudinal gestalt is communicated. This gestalt is regarded as the audiences perception of the rhetors attitude. It is shown that the attitudinal signs function as ethical, logical and pathetic proofs and that they can create identification between the audience and the rhetor. The signs can have effects on the audiences perception of the attitudinal objects, their perception of the rhetor and influence the social dynamic of the discourse.

 Det talas idag om ett minskat stöd och identifikation till politiska partier. Forskning visar att unga människor spenderar mer tid och är mer benägna än äldre att använda Internet för att skaffa politisk information. I en enkätundersökning med 125 deltagare i fyra åldersgrupper undersöktes om unga i större utsträckning än äldre identifierar sig med icke-parlamentariska rörelser som för fram sina budskap på Internet. Hos deltagarna mättes graden av parlamentarisk och icke-parlamentarisk identifikation som funktion av ålder och Internettid. Unga hade en signifikant högre Internettid än äldre.

The aim of this study was to examine if transformational leadership, transactional leadership, gender, educational level, income and age predict work motivation, referring to Herzberg?s motivation-hygiene theory. According to past research the factors above increase work motivation. The study was brought about with a survey based on the Multi Factor Leadership Questionnaire (MLQ-5X), Herzberg?s motivation-hygiene theory and demographic items.

This investigation is aimed to analyze and gain insight into how young people of the "second generation immigrants" identify themselves in a society where they are seen as immigrants of the environment in view of the name. Also, how they identify themselves during trips to their home/country of origin are of relevance to see if they are affected in their own identification, depending on how they believe they are seen from the outside.Through a survey, the statistics were produced, which serves as a preliminary to the larger part of the investigation where six individuals were interviewed in order to give deeper answers to the questions sought. The answers that emerged were then analyzed in relation to selected theories.In connection with the investigation it has emerged that the young people in question often identify themselves in such a way that they think that the surroundings look at them. It is in relation to how others see them as they see themselves, which creates a distance between the surroundings and themselves. With increased knowledge on both sides, this distance between the environment and the young people in this investigation maybe could reduce..

Those companies that have taken a stand in corporate social responsibility and work with these issues often experience difficulties orienting themselves in these areas. There is a picture of how companies want to be in their CSR commitment on corporate websites and a different reality which is reflected in the media. These different images are not in harmony with each other.The purpose of this study is to revise the CSR work of Sweden?s largest clothing companies.To answer the problem of this study a qualitative method has been used. The choice to explore a few clothing companies resulted in a multi-case study.

Under ungdomsåren sker stora förändringar, både fysiskt och psykiskt. Utforskandet av sexualiteten blir mer aktuell och den sexuella identiteten och den sexuella läggningen kan genomgå förändringar. Viktiga aspekter för att identifiera sig med den sexuella läggningen anses av vissa forskare vara självkänsla, nära socialt stöd och ifrågasättande. Syftet med denna studie är att finna svar på hur mönster av dessa faktorer kan påverka den sexuella identiteten bland gymnasieungdomar. Studien genomfördes med en kvantitativ ansats.

Spasticitet, kontrakturer och muskelstelhet kan orsaka nedsatt rörlighet i leder. Ett stort antal behandlingsmetoder för att förbättra rörligheten i leder och muskler används. Resultaten av dessa behandlingsmetoder har visat skiftande verkningsgrad, vilket ökar intresset för att ta fram mer avancerade mätmetoder med ökad tillförlitlighet. Syftet med studien var att reliabilitetstesta en Biodex multijoint system III för mätning av passiv muskelstelhet i vadmuskulaturen. Åtta män (29±5) år och tolv kvinnor (24±3) år, deltog i studien.

The purpose of the study was to examine possible aspects concerning the choice to play as good or evil with a focus on the players´ subjective experience. A form was constructed and the material was interpreted according to Interpretative Phenomenological Analysis (IPA). The games Mass Effect I and II were used as an example of the choice to play as good or evil since the choice between Renegade (evil) and Paragon (good) is present. The sample consisted of individuals who had played Mass Effect I and/or Mass Effect II and were over 18 years old. The end result concerning who played a Renegade or a Paragon came to be very uneven (15 out of 16 participants played a Paragon) which means that the result mostly relates to possible aspects concerning the choice to play a Paragon.

ProblemformuleringDet vi med denna uppsats vill undersöka är hur en tjänsteorganisations produktivitet kan mätas. Därför lyder vår problemformulering enligt följande: Hur kan produktivitet mätas i en tjänsteorganisation? Produktiviteten i en tjänsteorganisation påverkas av ett antal faktorer, till exempel personalen, kommunikation, ledarskap och de IT-system personalen arbetar i. Med ?mäta? syftar vi till att kvantifiera de kvalitativa faktorer som påverkar produktiviteten. SyfteUtöver att se hur produktiviteten kan mätas i en tjänsteorganisation ska vi utveckla en modell som visar hur tjänsteproduktiviteten kan mätas samt identifiera vilka faktorer som påverkar och hur de påverkar produktiviteten.

The housing sector of today represents for almost 40% of the energy consumption, an energy consumption of which the major part consists of non-renewable energy sources. This is not sustainable and utilization of new energy-efficient technologies in buildings can be a step in the right direction, towards a sustainable energy society.This report has been made on behalf of and in cooperation with Älvstranden Utveckling AB in Gothenburg to examine how future energy-efficient technologies can affect the energy demand in energy-efficient multi-dwelling buildings.The report is based on Älvstrandens passive house, Hamnhuset, a house whose energy consumption is far below the BBR's requirements. The report looks at the opportunities for improvement within windows, insulation, solar energy technologies, as well as white goods. Computer simulations are then made to apply the selected technologies into a reference building. Technologies are selected from an energy efficient perspective and no account has been taken of other aspects such as the economy.

Informationsteknik (IT) är en marknad som förändras snabbt. Att investera i IT kan därför vara kritiskt. Att ha en strategi för hur satsningar på IT ska göras kan minska risken för felinvesteringar på IT men strategin kan även ge andra fördelar. Att ha en IT-strategi innebär dock inte automatiskt att den ger fördelar. IT-strategin bör även användas.

Academic research indicates that critical publicity can have a detrimental effect on brand attitudes. The negative effects have been showed to be buffered by cognitive bias elicited by strong favourable attitudes, commitment, brand certainty and brand identification. It has been proposed that the influence of such bias in a news reporting context should be studied, something that also is interesting from a brand perspective. The study therefore investigated whether a well-publicised scandal in one period can lead to increased critical publicity in the coming periods. A case study of Swedish grocery chain ICA was conducted.

In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.

The aim of this study is to investigate the discourses of widening recruitment to higher education in some political documents from the 21st century. The scientific method applied is critical discourse analysis as developed by Norman Fairclough. This implies the analyses of the actual texts, the social practice as well as the discursive practice, i.e. the conditions under which the texts are produced, distributed and consumed.The major results include four discourses: a post-modern discourse, a neoliberal economic discourse, a political discourse of multi-culturalism and a modern discourse with its roots in the 20th century?s discussions about social imbalance in recruitment to higher education.

The management of assets in organisations today can be a challenging task and optimising their usage is critical to ensure maximum profit. For rental businesses offering tangible products efficient management of movable assets are an essential part of the business strategy. The main purpose of this study is to investigate how asset management and asset information management can be carried out in rental businesses and in what ways information technology can support it. By doing a literature review combined with a case study where three rental businesses and their use of information technology were examined we could identify several important aspects regarding asset information management. The results we have found is that rental businesses with a high degree of digitization in existing asset information management systems are able to rationalize existing work processes, which in some ways changes the roles of employees.