This comparative study deals with male and female subjects during their visit to Stockholm. The aim was to find out if there were any general differences in travel Motives between the sexes. Travel motive and motivation in tourism is a topic that has long been studied. With the help of various motivation theories and theories about how Motives for travelling are created, we conducted a survey of tourists in Stockholm and then compared their travel Motives. The results gave similar answers to what we had expected regarding gender differences.

Title: Branding the public sectorAuthor: Rasmus Bergmark and David BackmanTutor: Magnus FredrikssonPurpose: The purpose of this thesis was to examine branding in the public sector. The frame extends to government agencies and authorities in the Swedish public sphere, and aims to identify ulterior Motives for their work with branding.Method/Material: The material used in this thesis consists 102 graphic manuals for government agencies in the Swedish public sector. The examination was based on an inductive survey where we extracted prominent Motives among the graphic manuals.Main results: The main results of this survey shows which ulterior Motives are more prominent than others, why they are more prominent and correlations between different Motives.Number of pages: 53Course: Media and Communications studies CUniversity: Division of Media and Communication, Department of Information sience, Uppsala universityPeriod: Fall 2013Keywords: Corporate branding, public sector, Motives, market communication.

Background: Today small business firms represent a considerable part of swedish economy, and the number of small firms has steadily increased the last ten years in relation to the total employment. The fact that there are firms willing to grow, it ought to be interesting observing their Motives of growth, and what kind of strategies that can be identifiable in these firms. Purpose: To examine the Motives of growth in small business firms, and to study which growth strategies the firms use when expanding their business. Realization: The study is accomplished through telephone interviews with six small business firms in the province of Jönköping. The firms contain between 10-49 employees.

This thesis focuses on the Motives and incitements for voluntary work. The main question for this thesis is why people get involved in voluntary work. What are the Motives and incitements for voluntary commitment and what do people gain from this kind of commitment? The thesis is based upon qualitative research methods at Frivilligcentralen in Norrköping. The theoretical perspectives are a community commitment, satisfaction of being part of a meaningful context, altruistic and self-interest and an increased pace of social changes.

The Swedish military is trough the rescindment of military conscription on the 1 July 2010 taking a defining step towards a professional army. They stand before big recruitment challenges, not least to its foreign missions. This thesis aims to examine the motivations of individuals for going on missions abroad with the military. The thesis is built on seven qualitative interviews with individuals who have done foreign missions and is planning further rotations. The theory used is Fabrizio Battistellis motivation theory and a form of discourse analysis.

The purpose of this study is to examine what motivates people to help others at risk to themselves. The focus is on international aid workers, which in their work put themselves in situations of risk. Earlier research shows that international aid work involves risks such as infectious diseases, violence, death threats, assaults, constant insecurity and risk to be traumatized etc. There is not much research done on what motivates to help others in spite of risks, hence we find this an interesting area. We have interviewed six respondents about the content and character of their motivation and factors that are important for the maintenance and development of this motivation.

This essay investigates the statements of Växjö municipality?s Motives for some of its many environmental projects. The aim of the essay is to be theory-testing as to see how a municipality/city which promotes itself as being ?green? motivates its efforts in the environmental area. Växjö city promotes itself as ?The greenest city in Europe?, an award appointed to the city by BBC and other international media.

This essay investigates the statements of Växjö municipality?s Motives for some of its many environmental projects. The aim of the essay is to be theory-testing as to see how a municipality/city which promotes itself as being ?green? motivates its efforts in the environmental area. Växjö city promotes itself as ?The greenest city in Europe?, an award appointed to the city by BBC and other international media.

This essay investigates the statements of Växjö municipality?s Motives for some of its many environmental projects. The aim of the essay is to be theory-testing as to see how a municipality/city which promotes itself as being ?green? motivates its efforts in the environmental area. Växjö city promotes itself as ?The greenest city in Europe?, an award appointed to the city by BBC and other international media.

Political consumption is a manner of impinging politically that has become more frequent lately. Adolescents seem to be attracted by the idea of expressing oneself politically through ones wallet. The purpose of this analysis is to elucidate this essay?s participants? manner of expressing political consumption and analyze how they discuss Motives against and for political consumption with a sociological perspective. To accomplish this, this essay will aim to answer the following questions: In what manner do the participants express their political consumption and what are their Motives for and against political consumption?  In order to answer the essay?s purpose and questions, two focus group interviews have been made.

Purpose: The purpose of this thesis is to analyse the process of technology sourcing within firms active in the CRT-market. The primary focus of the study is the Motives, risks and problems associated with technology sourcing, to construct key learnings for organisations consider undertaking this way to access research and development or those organisations that are already operating in the CRTmarket. Method: As method has abduction been used. The empiric material of the thesis is based on qualitative research in form of interviews in a conversational manner. For correct interpretation and understanding a hermeneutics approach has been used.

This study focuses on the Motives that recruiters can or may have within companies, organizations and authorities of using Facebook as a complement in the investigation of potential work-candidates. The study also explores the consequences that could occur regarding the boundaries of private and public spheres when recruiters are researching Facebook-pages of potential work-candidates.The results were collected by qualitative interviews with eight different recruiters from a wide range of businesses in Kalmar.By applying a framework of already identified uses and gratifications, we discovered six different Motives of why recuriters would use Facebook as a complement while recruiting work-candidates. The Motives are; security, guidance and advice, convenience utility, surveillance, curiosity and economic Motives. We also discovered that the following consequences of researching Facebook-pages of potential workcandidates are that candidates are restricted in the possibilities of acting private on their Facebook-pages and that candidates have zero control of their published materials since recruiters sets the limits of what can be thought of as private and as public..

During the twentieth century, mergers&aquisitions have occured in waves where times of low activityfrequently has turned into periods of high activity. M&A:s have been of increasing numbers and growing size, which was extra evident during the last wave during the 1990:s. What are the Motives that has made M&A such a widely used strategy? Are there similarities within and across industries regarding merger Motives? The empirical material consists of primary and secundary data collected from two mergers in three industries respectively; manufacturing, banking and IT. The analysis make use of three different perspectives, the reason for this being to create understanding and furthermore illuminate the complexity of the problem.

This thesis examines the European Union's sanctions policy regarding human rights and interdependence. Previous research has discussed whether sanctions are effective or result in desirable outcomes. This paper aims to take a step back and understand Motives by analyzing consistency in the EU?s decisions to impose sanctions. The question is relevant because formal justification can be used to cloak actual Motives, and by examining actual decisions, the analyses shed light on Motives.

This essay investigates the statements of Växjö municipality?s Motives for some of its many environmental projects. The aim of the essay is to be theory-testing as to see how a municipality/city which promotes itself as being ?green? motivates its efforts in the environmental area. Växjö city promotes itself as ?The greenest city in Europe?, an award appointed to the city by BBC and other international media.