Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape.Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for relationship-building between companies and consumers it also arise a risk in moving into a new stadium with no real strategy. It is therefore essential to communicate the brand as great as possible in every level of channel.Purpose The purpose of this paper is to investigate whether two companies (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page.Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum.Results The results show that it is possible to convey the identity at every level and on different platforms on the closing of sufficient time and effort. H & M has integrated much of the material on the facebook pages section in a stylistic way which gathers more appreciation then GANT, which according to the informants did not seem to have spend much time at all. .

Sammanfattning Det är viktigt med engagemang och motivation i läraryrket, dels för pedagogens skull, genom att hon känner mening med sitt arbete, dels för elevernas resultat. Den här uppsatsen är skriven i syftet att studera pedagogens uppfattningar om begreppen engagemang och motivation, samt vilk faktorer som pedagogerna uppfattar påverkar deras engagemang och motivation i arbetet. För att ta reda på detta har vi använt oss av kvalitativ metod och intervjuer som datainsamlingsmetod. Bearbetningen av materialet genomfördes genom narrativ analys. Resultatet visar på många olika faktorer som kan påverka pedagogens engagemang och motivation, till exempel att pedagogen behöver sätta gränser på olika sätt för att bibehålla sitt engagemang.

Research shows that unemployed´s motivation to seek work affects their health and social life. Employment officer?s motivational work should be based on strengthening the individual's confidence in their abilities. Five motivational theories underpinning the study is Cognitive Theory, Self-determination theory, Expectancy Value Theory, need theory and Goal Theory. The purpose of this study was to investigate individuals' job motivation, and emotional experiences, also in relation to contact with the employment officer.

Due to lack of knowledge about motivation in Swedish for adult immigrants (SFI ), I have chosen to write about motivation. Motivation is a complex concept to understand. It has different meanings depending on what context the term is put in. In this study , you will read about the external and internal motivation . But also about integrative and instrumental motivation.

Motivation är en betydelsefull kompontent för en individs utövande utav studier. Studien utgick ifrån motivationsteorin Self- determination theory. Syftet med studien var att redogöra för relationen mellan högskolestudenters demografiska faktorer och vilken typ av motivation som driver dem till att utöva studier, samt relationen mellan motivationstyperna. Med typ av motivation avses amotivation, inre samt yttre motivation. Studien bestod utav 102 studenter, varav 49 män och 53 kvinnor, från en högskola i mellersta Sverige som fick besvara enkäten The Academic Motivation Scale.

Syftet med mitt examensarbete var att undersöka hur ett elevinflytande påverkar elevers motivation till fysiska aktiviteter. Utvecklingsarbetet utfördes under sju veckor i en klass, skolår nio, i Skellefteå kommun. För att se om jag uppnått mitt syfte använde jag mig av enkäter före och efter den empiriska delen av undersökningen, intervjuer i början, mitten och slutet samt elevers dagboksanteckningar under genomförandet av studien. Jag utgick ifrån olika indikatorer för motivation i samtliga undersökningsmetoderna. Resultaten visade att eleverna ansåg att deras motivation ökade och att lektionerna blev viktigare när de själva hade fått vara med och bestämma.

The effect of the salary system and age on the internal and external motivationThe purpose of the study was to examine how a fixed salary with commission and only a fixed salary, and age affect the internal and external work motivation of sellers. This was studied by a questionnaire and participants were sellers in the call center industry in Sweden. In total there were 112 sellers from nine different companies that responded to the survey. The respondents were divided into groups based on pay systems and age. The measuring instrument used was the Work Extrinsic and Intrinsic Motivation Scale which classifies the motivation of internal and external based on six subscales.

This essay is written in order to expose the construction of collective identity in textbooks for Swedish as a second language. To help visualize the process that shapes and categorize sub-jects based on a relational identity formation I assume mostly from Ernesto Laclau and Chan-tal Mouffe's discourse analysis theory frame. The paper called it as discourse theory. There are two textbooks in Swedish as a second language to be studied. Based on the textual materi-al found in the textbooks I perform a discourse analysis involving mainly focus on relational identity construction.

This study aims to deepen the understanding of how belonging and community is created in one of the aesir faith communities in Sweden. The study examines the aesir faith communities ability to develop the community members religious identity as well as their understanding of the importance of cultural heritage and how it affects the members in their practices of their aesir faith. The main argument in this study is that cultural heritage creates a sense of community that makes the members want to stay and develop their religious identity together with the other members of the aesir faith community. I have used cultural heritage, symbols and rituals, belonging, community and religious identity as concepts in order to answer my research questions. The methods used in this study are participant observation during the group's public activities, as well as interviews with the members of the aesir faith community in order to confirm the analysis I made during the participant observation.

The construction of an identity among lesbian women during 1950-­?1965 is in focus in this master ?s thesis. My starting point is that identity, such as lesbian or any other identity, is formed in relation to other people and groups, as well as society. This thesis will also examine how lesbian women met and formed bonds with like-­minded, and whether these aspects changed, during the defined time period. The empirics is made up by letters written by women to Riksfo?rbundet fo?r sexuellt likabera?ttigande (a Swedish organisation for lesbian and gays) as well as an interview with two lesbian women who were born in 1938 and 1940.

Culture, orgin and identity are hot topics that are being discussed everywhere, for example in newspapers, lunchrooms and on Twitter. Politicians, media and ordinary people have displayed different antiracist acts, for example campaigns, marches and political actions.But you may wonder if it really is that effective, or if the antiracism reproduces racism with its language. The purpose of this study is to see if articles from the newspaper Aftonbladet's antiracist campaign ?We like different!? reproduces racism through its language.The method that is used is discourse analysis, more specific Chantal Laclau och Ernesto Mouffes discourse theory. The theories the study relies on are race, racism, framing, racism in news, binary oppositions, stereotypes, whiteness and orientalism.Two discourses were found in the material, ?We like different? and ?We like the same?.

This study concerns ways in which Muslims in Sweden construct their identities. The theoretical approach of the study is based on the assumption that people construct their identities through narratives. Circumstances such as time, place, and relationships affect how narratives are told and therefore how we perceive ourselves and the world around us.In the wake of 11th of September 2001, the old colonial narrative of ?the West vs. the East? has become powerful, and makes many question the possibility of successfully integrating Muslims immigrants in Western countries.

How is the identity of Swedish diplomats affected by living a very international life, regularly moving from one place to another, while their main task is to represent Sweden at all times? How does the national identity relate to the professional and the international identity and what role does the context play in this process? These are the questions asked in this thesis. By interviewing 39 Swedish diplomats and by comparing the responses of the interviews and the theories applied, this thesis will show that it is the context, rather than the time spent abroad that changes their identities and not the least their perspectives of the world. The theories concern intersectional identities, nationalism, context and globalisation. It is from the point of view that identities are constructed and therefore changeable.The diplomats gain a greater awareness of their Swedish identity, wider and deeper perspectives of what it means to be Swedish, but also the advantages that other cultures have to offer.

Vi har undersökt hur gymnasieelever ser på fysikämnet. Syftet med undersökningen var att ur ett elevperspektiv, beskriva gymnasieelevers studiemotivation för fysik. Vi använde oss av en kvantitativ undersökningsmetod i form av enkäter där respondenterna var andra- och tredjeårs gymnasieelever på ett NV-program. Eftersom motivation är ett mångtydigt begrepp, har vi utformat enkätfrågorna så att dessa anknyter till begreppet motivation utifrån den tidigare forskning vi undersökt. I resultatet ser vi att eleverna anser att det finns ett syfte med att fysik finns som ett ämne på gymnasiet, och utifrån vårt resultat och tidigare forskning, har vi dragit slutsatsen att det finns möjlighet att elevernas motivation kan höjas med hjälp av till exempel ökat elevinflytande och varierande undervisningsformer..

Syftet med denna uppsats har varit att undersöka vilken motivationsorientering, integrativ eller instrumentell, som är den mest framträdande bland svenska som andraspråkselever samt vilken motivationsfaktor är den som är mest avgörande för detta. Uppsatsen undersöker även vilka strategier lärarna tar sig till för att väcka och upprätthålla elevernas motivation. Studien är genomförd på en högstadieskola och baseras på både kvantitativ och kvalitativ metod där elevernas enkätssvaren kompletteras med lärarintervjuer. I undersökningen användes även första- och andraspråksinlärningsteorier samt teorier om integrativ och instrumentell motivation vid andraspråkinlärning.  Resultatet visar att eleverna drivs främst av den instrumentella motivationen och att betyget är den mest framträdande motivationsfaktorn.