Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

This paper investigates a number of components that influence the relationship between consultant and client in a procurement process of ERP. The paper deals with Trust, Commitment, Cooperation and Satisfaction. The problem lies within the fact that consultants do not know how and to what extent the components affect relationship quality. Based on the theories in the areas of procurement, relationship marketing and relationship quality, information has been gathered about how the various authors believe a procurement process works, how they view relationship marketing and how relationship quality is created. The components discussed are trust, commitment, cooperation and satisfaction.

This Master thesis is about how to involve young people in a creative process. The aim is to see what methods can be applied to make them reach the kind of knowledge they need to be able to contribute to the creation of a memorial place. Issues such as if a place that displays death has a right to exist in an urban environment or why young people should be involved in the creative process are brought up and discussed in this thesis.The memorial place that the young people contribute to is unique, in some sense, due to it not commemorating any special event or person. The purpose of the memorial is rather to serve the public when larger catastrophes occur or to serve individuals who do not have a grave they can visit to commemorate their loved ones. The idea is to place the memorial in an urban setting in the city of Borås.In this thesis the process that the young people participate in is reported in a form similar to a diary where the reader can follow the developments of the young participants, from how they gain knowledge to how they develop their ideas.

How do the police prevention methods work against juvenile delinquency? The purpose of this study is to see how the police work to prevent juvenile delinquency in two municipalities in Stockholm, Södertälje and Sundbyberg. Additionally, the purpose of this study is also to find out if there are any similarities or differences between the police methods the police use in these two municipalities. We have used qualitative method in which we have interviewed the police and young people from the communities. We interviewed young people to see their attitudes to the police and the area to find their perception of police work in the fields as well as the police forces attitude toward the young people.

This essay describes social workers view on the action contact person. The study was qualitative and six social workers were interviewed on the topic. The effort contact person were chosen as the object for this study since it is the most common action given to young people, despite the lack of research about this subject. The result was analyzed out of conduct action theory and the theory of street level bureaucrats as well as scientific research in this area. The result of this study shows that most of the social workers consider the action as positive.

The aim of the study was to get a deeper understanding of how young people think and act when it comes to Contraceptive use, and also if outside factors have an impact on young peoples behaviour in these matters. We looked at our study from an identity and a development perspective. The method was conducted as a qualitative study. There were two groups of 8 young people, aged 16-17. Also 3 professionals that work with young people participated.

AbstractHeadline: Young trouble and teenage love (Fjortisgrubbel och tonårskärlek)Number of pages: 37Author: Annika IlmoniTutor: Amelie HössjerCourse: Media and communication CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of the work was to produce a comparing study of two Swedish teenage films from different periods of time, 1970 and 2005. An analysis was to be made of how love between teenagers as well as the heterosexual relationship in general was depicted in each of the films and further investigate the gender construction in both films.Material/method: With the intention of narrowing down the complexity and make the evaluation more lucid 5 scenes from each film were used for comparison, these were chosen through the Anglo Saxon dramaturgy. To make the scenes more comparable 4 factors were used for analysis in each scene, these were: clothes, recreational activities, behaviour and environment. Beside the above given factors the heterosexual relationship were analysed and compared in each of the scenes through the theory of dominance in dialogue.Main results: The gender construction occurs obliviously in the older film from 1970 while taking place in a more conscious way in the film from 2005. Further on the heterosexual relationship is perpetually depicted in the 70?s film with a submissive girl and predominant boy, the same dominance is easily seen in the more recent film but with a higher rate of equality as the girl is portrayed as the dominant character in almost half of all scenes.

In this essay I have studied how the kid?s school start are described in picture books. The studied questions are: How the school is described in these selected picture books; what feeling does the main character have into the school start; how the teachers are described in this selected picture books and how are the power relationship described in these selected picture books?The method I have chosen for this essay is a discourse analysis of seven selected picture books with the meaning of starting school. All books studied are written during the 1990 and forward.

 The aim of this study was to examine how young people, who have been treated for their misuse and/or to learn to handle a parent's misuse, portrayed the network's implication in their wishes about improving their lives, to make new choices. The network included members of nuclear family, relatives, important persons at school/work and friends. The ?professional network? (therapists and social workers) also became a part in the young people's life during a period. The main issues of this study concerned differences in their experiences of the young persons´ network relationships in before, during and after completed treatment.

Syftet med min undersökning är att jämföra hur svenska pedagoger arbetar med sång och musik på en förskola med barn som har svenska som modersmål respektive en förskola med barn som har ett annat modersmål än svenska. Jag observerade och intervjuade tre kvinnliga förskollärare från två olika förskolor. Resultatet visade att pedagogerna på de båda förskolorna arbetade mycket med det språkliga, men på olika sätt. Pedagogerna som arbetade med barn med ett annat modersmål än svenska hade mer språkliga mål och syften med sitt sång- och musikarbete och framhävde mer den språkliga förståelsen medan pedagogen som arbetade med barn som hade svenska som modersmål mer såg på vikten av att göra det lättare för barnen att minnas, samt på utvecklingen av det sociala, exempelvis samspel och gemenskap. Pedagogen som arbetade med barn som hade svenska som modersmål, gav barnen mer utrymme för samtal och frågor än vad pedagogerna på den andra förskolan gjorde och gav mer utrymme för båda könen.

In this essay, I have examined and discussed the similarities and differences between christology in the thought of Cyril of Alexandria and Martin Luther, and further, to what extent Luther may have been influenced by Cyril in his doctrines of christology and Christ?s presence in the Eucharist. By reading texts written by Cyril as well as by Luther, I have tried to describe the position of each of the theologian?s. In the next step, I compared the thoughts of Cyril and Luther, and tried to show on both similarities and differences.

The overall aim of the study was to take part of teachers' experiences and work force mother-tongue education and literacy development in the Sámi School. The study was conducted through interviews with twelve teachers who teach at two Sámi schools. The focus has been on looking how to work with native speakers teaching at the Sámi School, what factors promote / hinder students' development of their first or second language, and the importance of collaboration between the schools` various professions work with multilingual students reading and writing skills. Through interviews of various categories of teachers, I have tried to visibility problems of the education of minority language children and their reading and writing skills. I discuss the teaching, the importance and the lack / availability of communication and consensus between different categories of teachers.

The aim of this quantitative study was to from a gender perspective understand and measure the mental health among young people as a sense of managing to handle situations and also how satisfied young people are with their personal qualities. The study also aims to see if there is a connection between these two ways of explaining mental health. This study takes its standpoint from a gender theory and gender stereotypes. The study was conducted as a survey with 100 young girls and boys, all of whom was students of a Swedish upper secondary school. The result of the study show that young people in general has a good sense of being able to handle situations.

The aim of the study was to focus on well-being and sexuality for a woman in a couple?s relationship. Seven women were interviewed and the analysis was carried out with a phenomenological approach based on lifeworld theory. The respondents reported their lived experiences of well-being. The result is summarized in five constituents: the relationship?s common living-space, looking for companionship, the relationship as touching, the intimacy of the relationship and the importance of other people for the relationship.

The purpose of this essay is, using discourse analysis, to define how the Swedish society sees sexuality and how this is conveyed to young people. The questions at issue are; How is the term sexuality defined and delimited? How are the young people described in relation to sexuality? Are young people ascribed to different needs and qualities in relation to sexuality depending on their gender?There is previously a lot of research with great multitude about the sexuality of the youth. The research methods vary but text analysis within the subject area is unusual. The material used in this discourse analysis have been published by normative public institutions.