Background: Today many companies are competing to get space in our minds. Companies spend a tremendous amount of money on building strong brands. It is not just about making us aware of their logo, today it?s more about giving the brand a ?soul? and to load it with different values. Due to today?s globalization there is also interesting to look at it from a cultural perspective.

Objective: The papers objective is to create a deeper understanding for whether or not cultural and psychic distance affects corporate establishments in the EU.Method: The results have been gathered through intense data collection through interviews with ScaniaAB and Business Sweden. There has also been extensive research of 36 different companies and their first establishments in different countries. We have then analyzed the results through cultural and psychic distance and through Uppsala University's internationalization process model.Conclusion: The conclusions of this paper are:Corporate establishment often occurs in neighboring countries because of the similarity to the domestic markets which contribute with a greater security.Since the introduction of the EU single market, corporate establishments have become easier within the single market.The cultural and psychic distance does exist within the EU, however the internal market decreases these distances and the impact on corporate establishments.The market commitment is essential to the corporates survival within the new market.Cultural and psychic distance affects small firms more often since their lack of network and experience.Cultural and psychic distances are two different but related phenomena..

The purpose of this bachelor thesis is to study cultural sponsorshipof cultural institutions and cultural events in some particular pointsof views. Namely, how do the Moderate party look at culturalsponsorship based on their motions and how these motions havebeen received by the Swedish parliament. The aim has beenbroken down into three questions. Firstly, how does the Moderateparty look at sponsorship of cultural institutions and culturalevents based on their motions on the subject. Secondly, whatviews have been existed in parliament both in committee andplenary, against the motions? Thirdly, what are the most relatingparagraphs for the different material groups.

The paper's purpose has evolved during the process of researching and writing it. In the beginning it was to investigate if art and culture could increase the strength and knowledge of a brand and if there existed a knowledge about this amongst Swedish companies, situated in Stockholm. During the process the purpose has evolved into exploring the type of companies that acknowledge this and those that don't. By using Bourdieu's terminology and tools, the reasons behind the use of art has been analyzed.The paper employs an explorative approach by accessing data through interviews and public data provided by the Internet through web pages and government files.The paper comes to the conclusion that what Holt calls cultural branding has not evolved, when looking at the companies that are accurate for this study. Out of 24 companies only one comes close to observing socio cultural movements through the arts.

The aim of this master?s thesis is to identify differences and similarities, regarding security, in two goods terminals in an organisation in the transport and goods sector. In this thesis we use Cultural Theory as an analytical instrument to investigate organizational culture, as seen from a security perspective. Cultural Theory is a theory seen from two perspectives, the stable perspective and the mobile perspective. These two perspectives concentrate on different research areas.

The educational directive for the school subject textile handicraft (slöjd) claim, that the pupils should have knowledge of handicraft traditions from historical and present perspective. Teachers in handicraft, teaching in schools for the first nine years of a child education forwards a cultural heritage. The purpose of this essay is to find out what the teachers opinion is about what constitute the Swedish textile cultural heritage. How the teachers relate to it and how they use it, then teaching. The essay is based on a qualitative method and consists of interviews with teachers.

The aim of this paper is to investigate dominant beliefs and approaches to the "cultural entrepreneur" both within a public context, and also among business owners within the cultural field. What happens when ideas and attitudes in the public sector towards culture driven businesses meets the perspective of individual cultural entrepreneurs?This study is based on analysis of political documents about the cultural and creative industries (CCI) from the European union, national level and regional level. Interviews with six business owners in the field of culture and one representative of the Swedish region with the fictive name ?Alma? has been conducted.

This survey examines how a regional archive, Värmland Archives, interprets and works from the departure point of national cultural accessibility goal ?Everyone should have the opportunity to participate in cultural life?. And it is also a comporative study of discourse regarding accessibility between Värmland Archives and some other actors in the archival cultural system. Critical discourse analysis, according to Norman Fairclough, is used as a theory method. A discourse analysis is made on empirical data based on document study and qualitative research interviews. My conclusion is that if the term Accessibility is seen as a focal point the accessibility discourse in the documents of Värmland Archives and of the other actors studied can not be clearly discerned. Värmland Archives´s interpretation of terms regarding accessibility analyzed in the survey, varies among the staff regarding how the archives and its services should be accessible, and what accessibility means in the context of the archives.

This Masters Degree thesis aims at giving an answer to what underlying ideologies are at work in digitizing our cultural heritage. Other questions to be answered are who are benefiting from a digitized cultural heritage and who are not, and what different opinions about digitizing our cultural heritage can be identified. Two studies are made in this thesis, one of Swedish political documents that concern digitizing our cultural heritage, libraries, museums and archives, and the other one is a study of documentation of three Swedish digitizing projects. In the first study three different, but closely associated ideologies are identified, namely a preserving, b giving access and c a mixture of both, and these are shown in a model. In the second study this model is then used to identify the ideologies of one project from each sector of the so called ABM-sector Archives, Libraries and Museums.

The aim of this master?s thesis is to investigate a possible connection between the development of mobile library services in Sweden and the development of cultural policy during 1945-2006. Our main question is: is there a connection between the development of the mobile library services in Sweden, as described in Biblioteksbladet, and the development of cultural policy as portrayed by Anders Frenander and Dorte Skot-Hansen? In order to answer this question, we formulated two secondary questions: - How are the mobile library services described in Biblioteksbladet between 1945 and 2006? - Are there any similarities or dissimilarities between the development of the mobile library services and the development cultural policy as described in our theoretical models? If so, in what way? Our study covers the entire time period since the start of the mobile library services in Sweden in the late 1940s. The final year for our investigation is 2006.

The principal questions that are high lightened in this study are: How is the discrimination of the Indigenous people in Latin-America represented in the works of Jose María Arguedas and Miguel Angel Asturias? How are these two authors interrelated in terms of the defense of a cultural belonging? And finally, can these be associated to Paulo Coelho?s narrative content and techniques?This work shows how, as Nelson Gonzalez-Ortega names it, a narrative discourse of resistance (based on the consequences of the cultural merging of the European and Latin-American people) is expressed and transformed into modern literature. It shows how the works of these authors protect and transmit the interests and the cultural origins of the Latin-American Indigenous people. These origins are expressed by language, myths, storytelling techniques and the presentation of an alternative perspective of the world. It also shows, through analysis of their writing, how some of these authors as dual cultural human beings struggled to balance the two cultural elements they are constituted of.Focus will be on Asturias Hombrez de Maiz, Arguedas Los ríos profundos and Coelhos 11 minutos and El Zahir..

The aim of this bachelor thesis has been to examine and develop our own understanding about how young people in Sweden (16-29 years of age), take part in cultural activities. As librarians it is important to know what kind of activities and interests this particular group has. With Pierre Bourdieu?s theoretical framework towards habitus and capital we are interested to see if there is a connection between one?s cultural use and background, if different access to capital with or within groups has an affect or not. With both statistics and interviews with people within our target, we believe this data has been sufficient enough to conduct a good and valid study.

The Swedish government published their current proposition concerning cultural politics,Tid för kultur in 2009. Due to this proposition, culture is considered a basic human right we all deserve to be provided with. It contained goals and guidelines for how to enable culture to all citizens, to integrate and enrich the state, the county councils? and municipalities? work with diversity and multi culture in their culture-based institutes. However, there seems to be a lack of strategies in the issue of how to provide our nondependent elderly, suffering age related handicaps and diseases, with this proclaimed necessity.In recent years, there has been a lot of research proving the link between human wellbeing and a stimulating environment.

This work is about Cuban music and my relationship to it. My study contains two different parts. In the first one I try to give a short summary of Cuban music history. The second part is about possibilities and problems that can arise in the meeting with foreign cultures. I have focused on three themes: Music and respect, cultural encounters and travelling, and communication.

The aim of this study was to examine how children in ages 3 to 4 use the public library with the research questions: What does children?s, in ages between 3 and 4, information behavior look like when they visit a public library in leisure time with a parent? What is the nature of interaction between child and parent, child and the staff of the library, and between child and other visitors? What is the function of the cultural tools in relation to the children?s information behavior? The theoretical frame of reference consisted of Lev Vygotsky?s ?the zone of proximal development? and Roger Säljö?s theory about using cultural tools. To answer the questions I have observed 4 children together with their mothers and siblings at a public library. From the result of the observations I found that every child had their own information behavior. Two of the children only used one kind of cultural tool ? books.