This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

This essay deals with how the development of society, the media society in particular, has an impact on the teaching of the subject of art. In the society of today, we are bombarded with more images than ever before. As an effect of this, the curriculum of 2011 emphasises the importance of the ability to orientate oneself in the modern society. Furthermore, it describes art not only as a practical subject, but also as a verbal and community-orientated subject. Because of sparse and dated research, the subject of art is in danger of marginalization as a school subject. The purpose of this study is to illustrate art teachers? conception of the aim of the subject of art.

Patients with mental illness experience dissatisfaction with their care due to lack of understanding and ignorance from the nurses. The nurses? approach might influence these patients' experience of their care. The purpose of the literature review was to describe nurses' approach in care of patients with mental illness. The literature review is based on an inductive approach and the result is based on 14 scientific papers, of which eight used a qualitative design and sex used a quantitative design.

Cloud computing has become a very publicized and popular concept in recent years, both in business literature and research, where data ownership is the security aspect which has usually been ranked the highest of the disadvantages that can be identified with cloud services. Today there is a lack of research on information ownership from an informatics perspective, as it is most often discussed from a legal perspective.In our study we interviewed six different companies that use cloud services, on which attitudes and reasoning they had on their information ownership. We compared these attitudes with the attitudes we identified in business literature and research on the subject. In business literature we found four recurring themes which were very clear about how a company should govern information ownership.Overall the results of our interviews showed that there is widespread ignorance at the companies on how information ownership in the cloud is regulated between the company and the cloud provider. All companies expressed that they had not experienced any change in ownership when they placed their data in the cloud, and they expressed no major concerns about how the ownership was handled.

Reading and analyzing literature has a long tradition of being an essential part of the teaching of English in Sweden. As the offers of entertainment have increased in popular culture with the introduction of computer games, internet and other media, interest in reading novels has decreased. Literature is still a compulsory part of English teaching and the question is how teachers of today use literature and what kind of literary instruction they use.The aim of this study is to explore and discuss the literary instruction discourse in pedagogical texts, lessons, created by and for English teachers of Swedish Upper Secondary Schools. The lessons have been collected from the site lektion.se, where teachers are able to share knowledge and lessons. The study uses an analytical method based on Norman Fairclough´s Critical Discourse Analysis in order to analyze the lessons.

Föreliggande uppsats syftar till att undersöka hur ämnesinnehåll om miljöproblem och hållbar utveckling i läroböcker ämnade för geografiundervisning förhåller sig till miljöetiska ideologier. Uppsatsens metod utgår från en ideologianalys med hjälp av idealtyper av miljöetiska ideologier. Ideologianalysen utgår ifrån att undersöka läroböckernas texter om miljöproblem och hållbar utveckling utifrån kategorierna natursyn, relation mellan människa och natur samt vad som beskrivs vara moraliskt signifikant och relatera detta till idealtyper av miljöetiska ideologier. Sammanlagt har fyra läroböcker ämnade för undervisning i den nationella kursen geografi 1 analyserats.Resultatet av läroboksanalysen visar att samtliga läroböcker främst ger uttryck för en senmodern antropocentrism och i lägre grad inslag av uttryck för ekocentrism. Uttryck för biocentrism har endast återfunnits i ett textstycke i en av läroböckerna.

This essay examines the decline of reading comprehension in Swedish schools, and also aims to provide insight into the debate concerning a literary canon and its usage in schools. While some claim that the literary canon is only a list of irrelevant white dead men which only serves to perpetuate feelings of alienation in, for example, female students, others see it as a means to bring society together using the only literature that stood the test of time. This essay will look to studies concerning reading comprehension, and questions regarding reading habits which our own students answered. It will also explain the different viewpoints of both sides of the canon debate.There are several studies that show this decline in reading comprehension, PISA and PIRLS being the foremost of them. They point to a trend where the reading skills of boys are much worse than those of girls, a trend which still has not panned out.Bloom and the different researchers who are the basis for Verhaest's thesis are of the opinion that canonical literature serves a purpose in that it teaches students aesthetic literary values.

This essay is aiming to go through and study the most important and frequently mentioned terms and titles used in the letters of Paul to denote and describe God, the Father, the Son and the Spirit. These include ?Christ? and ?Lord? as well. The purpose has been two-fold: on the one hand I wished to study the background and meaning of the concepts in question, as used by Paul; on the other hand ? and this has been my main concern ? I specifically wanted to look at what kind of language Paul uses to denote Father, Son and Spirit in terms of their attributed characteristics, roles and theological functions.

Laura Mulvey was the first to suggest that women and men have different positions on the screen; men drives the plot forward, and the women are objects of masculine desire and lust.The purpose of this report was to look at and compare the two characters from the 70?s - and 80's with two characters from the 00?s - and 2010?s to gain a deeper understanding and insight into how female action heroes are presented. This will be done with the help of the questions; How is the female action heroes that are analyzed in the paper?What are the differences and similarities between the past and the present-day action heroes? Just how stereotypical are the women in their genre? The four female action heroes that were analyzed were; Princess Leia Star Wars, Sarah Connor Terminator and Lisbeth Salander Men Who Hates Women and Katniss Everdeen The Hunger Games.The four female action heroes were analyzed based on Rikke Schubarts categories (Moderarketypen, Amazon, Dotterarketypen, Ha?mnerskan and Dominatrix), the character's personal development, the character's violence and the reason for the character's.Characters from the past were more often presented as more uncertain and fragile than the modern confident characters. The female action heroes of modern times was more independent, strong, and in no need of a man in comparison with contemporary female action heroes.

Centralposthuset i Göteborg uppfördes mellan 1918-25 för att man mer effektivt skulle kunna sortera och distribuera post. Idag finns det planer på att bygga om detta tomma monumentala posthus till ett hotell. Huset och dess historia innehåller många berättelser. Detta finns i dess visuella gestaltning och arkitektur, men också genom dess funktion och betydelse för samhället. Frågor av modern gestaltning som placeras in i en historisk kontext blir viktiga att diskutera när denna förändring av huset blir realitet.

The purpose of this master?s thesis is to examine how some university students, who are using the libraries extensively, use and experience the public and the university library and what they expect from the two different library types. I also compare their expectations with the different tasks and aims of the two library types. To answer this I have interviewed seven students at the department of history of literature at Göteborg University. I have also studied some literature and research related to this subject, for example user studies about students and libraries and the information behaviour of distance students.

This essay deals with the relationship between subcultures and literature. It includes an analysis of what adolescents read if they get to choose fiction by themselves. The method used in this essay is a hermeneutic method. Five novels are used in the search for subcultures and qualities and ideals within them. The essay reveals five specific subcultures, and significant features of those are presented in the analysis.

Animals in zoos live in small enclosed areas. If a pathogen is introduced to the zoo, the animals are extremely vulnerable. The highest risk of introducing new pathogens occurs when new animals are introduced to the collection. Therefore it is essential that zoos have a protocol in place for disease prevention. This review has studied literature on the subject of disease prevention protocols when translocating animals between zoos.

The purpose of this essay is to study uses of history in a complementary teaching material in the subject of history. The material in question is a 170 page book titled Hitler och Stalin- En bok om ondska. In English, ?Hitler and Stalin- A book on evil?. Essential to the study is that it is expressed within the material that it might be used as the basis for a discussion of the threats against an open democratic society.

In order to study how science and archeology was exploited for political means during the Third Reich this thesis investigates the scientific institute Ahnenerbe, founded in 1935. The thesis is built up as a literature study combining literature sources from the time of the eventas well as research done around Ahnenerbe after the war.The purpose of the thesis is to examine the official and unofficial purposes of the organisation. It investigates how scholars viewed Ahnenerbe at the time, and after the war. It further examines the scientific value of the material published by the organisation, where there is a specific focus on the material covering Germanic Männerbunds..