The competition for people´s attention becomes harder and harder. If the libraries want to continue to attract visitors it´s important that their business is promoted. The purpose of this thesis is to in-vestigate how two public libraries work with marketing. The study is based on a marketing model, introduced by Philip Kotler and further developed by Eileen Elliott de Sáez. Kotler believes that marketing is a social process and that everything can be promoted.

The main purpose of this study is to analyze texts written by pupils during the national test in the subject Swedish for grade 9 in order to identify and illustrate how they have met the instructions for the writing task including genre. The texts have been analyzed using Palmér & Östlund-Stjärnegårdh?s (2005) model for student text analysis. This model has been supplemented by studying word and sentence length, as well as indexes for level of readability (LIX) and word variation (OVIX) in order to illustrate possible differences in a gender perspective. The results of this study are in line with previous research, as the girls? texts are longer and more descriptive, while the boys? texts are shorter and show a wider range of word variation.

The Multispectral Canopy Reflectance Model (MCRM) by Kuusk (1995) has beenused to simulate the reflectance of a sugarbeet canopy. The simulated reflectancevalues show high absorptance in the VIS area, compared to field measurements, andhigh reflectance values in the NIR area. The errors may be due to overestimation ofclorophyll content in the sugarbeet leaves and scattered light during fieldmeasurements. The estimation of the clorophyll content where carried out using thePROSPECT-model by Jacquemoud & Baret (1990).During the vegetation period, the state of the canopy moves towards a closed canopy,with sparse vegetation in spring. The MCRM-model was used to perform a ?spring?simulation, which was compared to the original simulation.

Inventory management is a key part of a company?s logistics function and is of great importance to companies as it is a substantial cost. It is of high importance for a company to make sure that the warehouse is efficient as possible. In this thesis two factors that hurt a warehouse?s efficiency are introduced; inventory inaccuracies and lead-time variations.This thesis has been dedicated to analyze how inventory inaccuracies and lead-time variations arise and how to eliminate them.To be able to solve this question we have used a qualitative research method.

This study is based on the notion of "the postsecular society". I have identified both similar and dissimilar values within current and official publications regarding human rights and gender equality authored by the Swedish Feminist Party and the Church of Sweden. The aim of this study is to identify and review similarities and differences in values, as expressed in definitions and standpoints, and also to try to explain how it is that the actors have similar and dissimilar values. In this context I have chosen the sociologist Jürgen Habermas's theory about "the postsecular society" to increase the understanding how and why similar values within religious and secular actors are presented in, what Habermas calls, "the postsecular society". I have used a qualitative and comparative content analysis for this study. The result shows that the Swedish Feminist Party has a more humanistic view.

The stakeholders for requirements elicitation need to be identified at an early stage and their knowledge is the basis for what is to become a requirements specification. Just because a stakeholder holds a lot of expertise and knowledge it does not mean that the stakeholder can communicate the knowledge in a clear way. Validation of knowledge means that knowledge is valued and recognized in a structured way. People and organizations can evolve by exchanging knowledge, experience and skills.  The purpose of this study is to increase the understanding of knowledge management between requirement elicitation and external stakeholders.

The Swedish society and welfare model are under constant changes anddevelopment. One of the core areas in this welfare model is the social policy. By analysing the changing role of the organizations in the civil society on a local level with a theoretical typology changes in the roles can be noted. These changes can with a model for ideal types raice questions about bigger changes concerning issues of legitimacy and accountablility. I uses qualitative method including interviews with actors on the local level, earlier reseach in the field and public documents.

2013 a decision was made that all projects at the Swedish Transport Administration shoulduse BIM (Building Information Modeling) to some extent from 2015. BIM is an approachthat allows for streamlining of projects by the use of a 3D-model created in an early stage ofthe project. The 3D-model can carry information about the facility throughout its life cyclefrom planning to management. The use of a 3D-model can help the project to detect errors inearly stages of the project when it is easy and cheap to fix the error instead of finding theerror in the construction phase when it is costly and time consuming to fix it. 3D-models alsolead to improved communication both within the project groups and with the public.

The purpose of this thesis is to investigate the two new phenomena; the pricing model Pay-What-You-Want (PWYW) and the launch of daily newspapers in the iPad. A quantitative study was conducted in order to examine what would happen if the PWYW-model where to be used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. Furthermore, we have investigated which of these factors that are affecting willingness to pay in this PWYW-situation. Moreover, a secondary purpose was to test the two possible presentations of the digital newspaper in the iPad; Product and Access ? and how the results differed between these two.

Scania?s discount rate - the return requirement of investments - refers to Scania?s WACC or weighted average cost of capital. The capital markets return requirement on equity and the credit market interest cost of borrowing is weighted to become the single discount rate, the WACC. The purpose of this study is to investigate which asset pricing model of APT and CAPM Scania should use in their WACC calculations. The company now uses a group WACC of 11 percent which is used in all company levels.

This essay contains material of how the competence maintenance works on a chosen company and how a web based tool developed for its use can help companies with competence insur-ance. As competence maintenance is a major factor to have a long term profit it´s necessary to be aware of the company?s future needs in the competence sector. This essay describes the company?s competence maintenance occupation needs taken from internal documents; it also identifies the need for competence maintenance and presents multiple areas of possible im-provements.

SammanfattningSyftet med denna undersökning är att prova ut ett verktyg bland en grupp blivande lärare i träning i mänskliga relationer (Human Relations Training eller HRT). HRT är en utbildning i hur man kan kommunicera med bl a elever, kollegor och föräldrar för att skapa goda relatio-ner och konstruktivt hitta lösningar till konflikter och andra problem. Tidigare forskning visar att blivande lärare samt nyblivna lärare i Sverige anser sig ha goda ämneskunskaper men upp-lever en osäkerhet i det kommunikativa mötet vid exempelvis konflikter och vanliga problem som kan uppstå i det vardagliga mötet med elever och andra personer. I USA har det sedan decennier ingått HRT i lärarutbildningen, men då vi inte fann någon tidigare koppling till HRT i den svenska lärarutbildningen blev det intressant att prova HRT:s rekommendationer med kunskaperna som snart nyblivna lärare i Sverige har. En av oss författare fick en utbild-ning i HRT, i USA.

Objective: In recent years there has been an increasing interest within the clinical (medical) science in measuring people?s health. When estimating quality of life, present practise is to use the EQ-5D questionnaire and an index which weighs the different questions. The question is what happens if the individuals estimate there own health, would it differ from the public preferences? The aim is to make a new prediction model based on the opinion of patients and compare it to the present model based on public preferences.Method: A sample of 362 patients with unstable coronary artery disease from the Frisc II trial, valued their quality of life in the acute phase and after 3, 6 and 12 months.

Attitydens omedvetna effekt är omöjlig att styra, då till exempel känslor såsom ilska, omedvetet kan påverka hur vi reagerar med vår omgivning. Med detta i åtanke undersökte föreliggande experiment huruvida det fanns någon skillnad mellan 44 kvinnor och 42 mäns, ur allmänheten, attityder till att hålla förhör med personer misstänkta för misshandel respektive skattebrott. Halva gruppen undersökningsdeltagare, läste en beskrivning av ett misshandelsfall och den andra gruppen ett skattebrottsfall, varefter deltagarna besvarade frågeformulär om attityder till kriminella respektive attityder till att hålla förhör med brottsmisstänkta personer. En två-vägs variansanalys med män och kvinnor samt brottstyperna som beroende variabler visade att misstänkta för misshandelsbrottet ansågs kunna förhöras med en signifikant lägre grad av humanitet, jämfört med personer misstänkta för skattebrott. En interaktionseffekt förelåg och simple effekt analyser visade att det var kvinnornas resultat som stod för interaktionseffekten.

In conjunction with an overview of the organizational structure of the municipality of Arvika the Balanced Scorecard was introduced as a management model. After the Balanced Scorecard has been in use over a period of years the conception of it varies throughout the organization.The purpose of this study is identifying which factors are facilitating and which factors are obstructing when implementing the Balanced Scorecard in the municipality of Arvika. This is a case study of the staff organization of the municipality of Arvika. The study is explanatory as our objective is to describe why the current situation appears as it does today. A qualitative method has been applied during this study.