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16187 Uppsatser om Modeföretag pć social media - Sida 37 av 1080

Digitala sÀllskapsspel med den sociala aspekten som utgÄngspunkt

Detta kandidatarbete underso?ker om det ga?r att beha?lla den sociala aspekten da? man digitaliserar ett sa?llskapsspel. Fo?r att underso?ka problemomra?det skapades ett spelkoncept utifra?n de teorier och slutsatser vi fa?tt fram genom litteraturstudier. Spelkonceptet testades pa? respondenter som eftera?t intervjuades.

Det mÄngfacetterade islam : En studie i hur islam och muslimer framstÀlls i ledare

The way in which media discusses religion has changed over time. Due to the separation of state and church in 2000, the Swedish state to a lesser extent legitimizes its political ruling with references to religious concepts. As a result, a higher tolerance towards religious minorities can be said to have taken place. This is an ambiguous change however, where critique raised towards religious practices and expressions of minorities also occurs to a higher extent. The public debate is in large part conducted through the media, but is also seen to be produced and reproduced through the media?s discourse.

"Arken Àr skjuten i sank": En kvalitativ studie kring rapporteringen av The Arks medverkan i Melodifestivalen och Eurovision Song Contest 2007

The purpose of this study has been to follow how the Swedish press covers the Swedish music competition Melodifestivalen and the Eurovision Song Contest. To do so, I have followed how the image of The Ark, a Swedish rock group, changed in the press during Melodifestivalen and the Eurovision Song Contest 2007. They won in Sweden, but in the big European finale they ended up in 18th place. The study is based on a discourse analysis with the focus on the social dialogue of the band in the newspapers. I have applied the analysis on 14 articles published the day after Melodifestivalen and a week ahead, and 14 articles published the day after the Eurovision Song Contest and a week ahead.

Religion och politik - en villkorad relation : en diskursanalys av mediedebatterna om de politiska utnÀmningarna av Omar Mustafa och Elisabeth Svantesson

This thesis analyzes the media debates generated by the election of Omar Mustafa to the board of the social democratic party, and the appointment of the conservative Minister of Labour, Elisabeth Svantesson. More specifically, the aim is to analyze newspaper material through a discourse analyze, to see if and how religious affiliation effects the possibilities to act as a political representative. Theories of othering and intersectionality serve as theoretical points of departure. Further, chains of equivalence from Laclau and Mouffe?s discourse theory are used to study how categories as ?us? and ?the other? are constructed in the material, and how these processes of categorization relate to the intersection of religion, gender and ethnicity.

Moralpanikens (o)logiska dagordning - En fallstudie av den amerikanska kontextens undantag frÄn den konstitutionella ordningen

Abstract"The war on terror" has resulted in numerous exceptions from the constitutional order. This thesis is an attempt to give empirical support to Georgio Agambens theory that these exceptions should be regarded as a constant element in modern societies based on a constitutional order. The results of the case study of the empirical exceptions in the American context give Agambens theory validity. The exception is a reappearing phenomenon, which implies that the constitutional order is fragile. What then is it that makes the legal norms fragile? In this thesis I will discuss the causality of moral panic.

NÀr mÄlet helgar mediet : En kvalitativ fallstudie av dold viral PR

Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

Nyhetsgrafikens utveckling

This bachelor thesis examines and discusses the question: "How can graphics for newscasts be adapted to follow technological developments in various media and increase its informative quality?" The work was performed on Swedish Television's own graphic department, SVT design in order to examine how news graphics need to be developed to follow the technological changes in media. The production resulted in a news graphics concept divided into three parts. Two of the sections show examples of how graphics can be adapted according to platform and the third section shows examples of news graphics that are produced at SVT Design by me. The bachelor thesis focuses on the development of technology in the media and examines areas such as interactive solutions, news graphics and the traditional television media..

Att attrahera kompetens : vilka dimensioner av anseende Àr viktiga för att företag ska attrahera kompetens

Att attrahera kompetent personal a?r mycket avgo?rande fo?r att fo?retag ska prestera va?l i framtiden, och fo?r att lyckas med detta a?r det viktigt att fo?retag har ett bra anseende. Anseende a?r dock en komplex tillga?ng och besta?r av flera dimensioner. Syftet med denna uppsats a?r att ta reda pa? vilka dimensioner av anseende som a?r viktigast fo?r att attrahera kompetent personal.

"Does size matter?" - En kvalitativ undersökning om pÄverkande faktorer gÀllande styrmedel i smÄföretag

Fo?r att uppra?ttha?lla en ekonomisk ha?llbarhet inom ett fo?retag kra?vs ett ansvarsfullt fo?retagande inom organisationer, vilket skapar behov av ett systematiskt arbetssa?tt med ekonomiska styrmedel. Olika styrmedel kan vara relevanta fo?r olika syften, varfo?r valet och anva?ndandet av dem a?r kritiskt att studera. Studien underso?ker da?rfo?r genom en komparativ fallstudie vilka faktorer som pa?verkar valet och anva?ndandet av styrmedel i sma?fo?retag i Sverige.

FörlÀngda extraordinÀra reseupplevelser - efterfrÄgas de?

Syftet med denna undersökning har varit att ta reda pÄ om det finns en efterfrÄgan bland studenter och anvÀndare av en viss social mediaplattform att fÄ en förlÀngd extraordinÀr reseupplevelse. Syftet har Àven varit att ta reda pÄ, utifrÄn existerande teorier och av resultatet av empirin för undersökningen, om det kan genomföras en producerad förlÀngd extraordinÀr reseupplevelse via en social mediaplattform. Undersökningen genomfördes utifrÄn kvantitativ metodteori med en enkÀt som mÀtinstrument. I enlighet med metodteorin utgick jag frÄn existerande teorier som jag tog fram genom en litteraturundersökning. Litteraturundersökningen bidrog till skapandet av min teoretiska referensram som var utgÄngspunkten i sammanstÀllandet av mÀtinstrumentet och som referens till min analys av insamlad data.

SOCIAL REPRESENTETION OCH SPRÅK I DOKUMENTÄR MEDIA

Hur pÄverkar sprÄket som en intervju hÄlls pÄ uppfattningen hos mottagaren? Medavstamp i teorin om social representation Àr detta huvudfrÄgan i arbetet. För attundersöka hur publiken av ett dokumentÀrt material pÄverkas beroende pÄ det sprÄksom talas skapades tvÄ videoklipp med intervjuer pÄ olika sprÄk. Materialet testades pÄen respondentgrupp som efterÄt intervjuats om sin uppfattning av personerna iklippen. Analysen visade hur respondenterna tilldelade de bÄda personerna olikaattribut, dels med anledning av sprÄket, men Àven pÄ grund av andra skÀl.

Att fylla tidningarna med kris : En studie av kriskommunikation, nyhetsmedier och deras kÀllor

The purpose of this study is to discover and explain the influences of media coverage of organizational crises on crisis communication, and vice versa. The study also shows how mediated crises develop, and how media framing and news sources affect this development.Carried out as a case study of three Swedish mediated crises, the methods used are quantitative and qualitative content analysis of media content from four Swedish newspapers and four organizations' press releases from the studied crises.Mediated crises develop through their specific pattern regardless of, but not independent from, the organizations' crisis communication. The crisis communication is used as an elite source in media reporting from the crises, but it can not control the mediated crises. However, it influences framing, and the possibilities to influence media reporting are better in the pre-crisis phase and the culmination..

Att vara en vara : En studie om att kommunicera sin identitet pÄ Internet med bloggen som verktyg

The users of social media channels are today increasing rapidly. Because of this it has become more important for individuals to be seen and stand out of the crowd. The concept of personal branding has become more widespread and is today an important factor for individuals who want to communicate their personality on the Internet.The purpose of this study is to examine the role of personal branding in today?s society and to find similarities in how established bloggers use communication tools to increase their visibility. This has been done through qualitative interviews with individuals who write and shape their blogs depending on how they want to be seen on the Internet.By analysing our findings we came to the conclusion that personal branding is becoming more important in a world that is becoming more and more digitalized.

KÀnd frÄn radio: En studie om medial förvirring

Many media buyers annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total marketing budget is being spent on the media investments, on behalf of the actual advertising production, the more interesting it turns out to maximize the effects of the media expenses. The search for optimization is somewhat practised today by brand managers who are daringly adding a few more media channels to support their TV-campaigns. Buying ad space in TV is nevertheless much more expensive than the radio equivalent.

Varför sÄ kritisk? : En studie om den svenska dagskritikens roll, funktion och utveckling i ett förÀnderligt mediesamhÀlle

Purpose/Aim: The aim is to study the critics own views upon their profession and upon the development of criticism, and to thereafter set this in relation to contemporary theory and debates.Material/Method: A qualitative study pursued through personal interviews. The results are categorized and split into different themes.Main Results: Through media convergence and a changed media culture the conditions for criticism have also been altered. But in spite of various negative prophecies, these changes cause no serious threat to criticism. New forums and new forms of criticism actually increase the importance of the traditional ditto as the authoritative voice that holds the field together. Still, there are questions and fears about a future seemingly less and less predictable.

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