Purpose: The purpose with this paper is to get a deeper understanding for prizes and awards as a marketing tool and phenomena. Further we want companies/organizations that use this should be able to make better decisions concerning marketing towards students. Maybe they will get better results on the basis of our investigations. Method: We used the qualitative method when we did the interview that was also non-standardized. The survey was quantitative, and the case study comprises both qualitative and quantitative method. Conclusion: Companies/organizations that arrange this type of competitions have to look over their marketing of the competition.

The use of mobile devices has during the last years expanded and on the market you can see a huge amount of applications. The development of mobile applications differs from traditional systems development since mobility infers that mobile applications can be used in different technological and social contexts. Although previous research has recognized that mobility can present mobile application developers with certain challenges, empirical studies of how problems arise and how they can be handled has thus far been limited. In this study we focused on the requirements engineering process from a development view with the purpose of finding challenges emerging in the development process. The study is based on a qualitative case study that employed semi-structured interviews with both project managers and system developers active in the requirements process.

With the new generation of smartphones the boundaries for what is a mobile phone and whatis a computer becomes more subtle. 2009 the shipment of smartphones with touchscreen morethan double the 2008 figure and the total amount of smartphones is now over 10 % of the totalworldwide shipments of mobile phones. There?s still one problem to solve and that is the lackof web content specifically adapted for smartphones.The purpose of this paper is to identify and analyze from a user and usability perspective howto make a successful migration and design of a user interface for an existing web basedsystem so that it also fit smartphones.The paper starts with a theoretical reference material containing examples of differentapproaches for design and migration of an interface.A case study is performed and prototypes are designed with support from guidelines andrecommendations in the theory part.The conclusion stipulates that in the present situation there are no shortcuts when it comes tomigration of an existing web based system for the mobile web. The recommendation is aspecific interface for each different unit that are going to interact with the system.Research that analyzes differences between all mobile web browsers would be of greatinterest, a research that hopefully leads to guidelines for what level of mobile web standardthey should at least support.

With the new generation of smartphones the boundaries for what is a mobile phone and whatis a computer becomes more subtle. 2009 the shipment of smartphones with touchscreen morethan double the 2008 figure and the total amount of smartphones is now over 10 % of the totalworldwide shipments of mobile phones. There?s still one problem to solve and that is the lackof web content specifically adapted for smartphones.The purpose of this paper is to identify and analyze from a user and usability perspective howto make a successful migration and design of a user interface for an existing web basedsystem so that it also fit smartphones.The paper starts with a theoretical reference material containing examples of differentapproaches for design and migration of an interface.A case study is performed and prototypes are designed with support from guidelines andrecommendations in the theory part.The conclusion stipulates that in the present situation there are no shortcuts when it comes tomigration of an existing web based system for the mobile web. The recommendation is aspecific interface for each different unit that are going to interact with the system.Research that analyzes differences between all mobile web browsers would be of greatinterest, a research that hopefully leads to guidelines for what level of mobile web standardthey should at least support.

No other object is in our constant possession such as the mobile phone. The smartphone has been transformed into a worldwide forum for information-rich exchanges between individuals and companies, by which this rapid access to the smartphone has created and continues to create opportunities in terms of communication. Many researchers of today undertake the challenge of studying the smartphone's role as a marketing channel, and the role of the channel is now undoubtedly central in marketing. However, as the importance of marketing communication increases and despite the fact that survey methods are exceedingly dependent on a channel to fulfill its purpose, namely carry out questionnaires, there has been surprisingly little attention to the study of the channel's role and importance when carrying out surveys. The main purpose of this paper is to investigate whether the choice of a communication channel affects the survey outcome and, if so, further investigate how survey methods differ in terms of consumers' attitude and also their perception of their privacy.

With the new generation of smartphones the boundaries for what is a mobile phone and whatis a computer becomes more subtle. 2009 the shipment of smartphones with touchscreen morethan double the 2008 figure and the total amount of smartphones is now over 10 % of the totalworldwide shipments of mobile phones. There?s still one problem to solve and that is the lackof web content specifically adapted for smartphones.The purpose of this paper is to identify and analyze from a user and usability perspective howto make a successful migration and design of a user interface for an existing web basedsystem so that it also fit smartphones.The paper starts with a theoretical reference material containing examples of differentapproaches for design and migration of an interface.A case study is performed and prototypes are designed with support from guidelines andrecommendations in the theory part.The conclusion stipulates that in the present situation there are no shortcuts when it comes tomigration of an existing web based system for the mobile web. The recommendation is aspecific interface for each different unit that are going to interact with the system.Research that analyzes differences between all mobile web browsers would be of greatinterest, a research that hopefully leads to guidelines for what level of mobile web standardthey should at least support.

This report describes the implementation of expense reporting in a mobile web application. Two different types of expenses could be reported: remuneration and time deviations. In addition to the creation of new expenses, existing expenses should be able to be edited or deleted. The implementation would be designed in such a way that it prevents the user from making data entry errors in an intuitive way.  The bachelor?s thesis was performed for Flex Datasystem AB in their mobile web application, Flex WebApp. Due to delimitations made during the project only functionality for the expense-type remuneration was implemented..

The tourism industry is a young industry in Sweden but important for the economy and a large part of the field is mountain tourism. Marketing a place is called destination marketing, which has become a huge phenomenon and an important part of efforts for promotion in the tourism industry. The entrepreneurs in the tourism industry are an important part, as these are a big part of the destination. Their marketing and communication becomes a force to reckon with in order to attract tourists to the area. The purpose of this study is to examine how entrepreneurs through destination marketing reach their target market and with the intention to identify marketing channels that the entrepreneur uses.

This assignment has been performed at location and commissioned by AttenditAB in Jönköping. The task has been to develop a client/server system to accessdata stored in SQL databases where the client application is developed to run onregular cellular telephones. The importance has been to develop as reliable mobilecommunication as possible. The functionality that is demanded upon the mobilecommunication is:? Secured for future versions? Interoperability? Data should not be bugged, modified or disappearunnoticed? Resource efficientWe have achieved these demands by developing our own protocol that is on top ofthe TCP protocol.

AbstractTitle: ?My social extension? ? Twelve girls on the relationship with the mobile phone (?Min socialaanknytning? ? Tolv tjejer om relationen till mobiltelefonen)Number of pages: 42 (43 including enclosure)Author: Mattias KöhlmarkTutor: Göran SvenssonCourse: Media and Communication Studies DPeriod: Spring semester 2006University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: To investigate the emotional aspect of mobile phones and the source of thoseemotions.Material/Method: The data presented stems from three unstructured focus groups with participantsat the age of 16-19 years.Main results: The key findings largely supports Vincents theories that the emotional languageguided towards mobile phones comes from the friends it allows us connect with. Also emancipationcan be seen as a driving force behind these emotions.Keywords: mobile phone, mobility, absent present others, emancipation, cell phone, emotion,emotional language,.

The use of mobile devices has increased dramatically in recent years and the development of newtechnologies has made it difficult for developers to know what screen size and device the visitor isusing. This has resulted in the fact that today there is a problem with the interface for web pages onmobile devices. They are not adapted to the flexibility required for the interfaces to be recognizedon various mobile devices. Instead of developing two separate web pages, where one is designed formobile devices and one for desktop and keep them both continously updated, responsive webdesign simplifies the work process. Responsive web design is a flexible and dynamic interface thatadapts to mobile device and screen sizes.

This exploratory thesis uses qualitative research to investigate how digital music is beeing packaged. The main study consists of 11 deep interviews with key representatives of the digital music industry in Sweden. These are (record companies) EMI, SonyBMG, Universal, Warner, (DSP) InProdicon, (mobile operators) 3, TeliaSonera and (cell phone producer) SonyEricsson. Packaging is a concept of marketing that has specific implications depending on which good or service that is being packaged. Packaging occurs at different levels in the production chain.

The usage of location in mobile applications is becoming more explored as a field, but the ability to implement location-specific data has often been limited and the applications mainly focusing on having information location liked. This thesis aims to explore how to make a mobile application that lets users share and take part of each other?s memories. As well as finding an appropriate balance between location based and location linked messaging..

Syftet med denna uppsats var att undersöka musikens roll och betydelse inom event marketing. Idag är event marketing ett vedertaget och accepterat marknadsföringsverktyg och en effektiv väg att nå konsumenter. För att föstå hur hur företag inom denna sektor använder sig av musik för att påverka människor och hur strategiska val rörande musiken utförs gjordes en fallstudie på tre olika företag inom event marketing industrin. Studien visade att musik är en betydelsefull beståndsdel inom event marketing för sin förmåga att påverka och skapa stämmninglägen samt att valet av genre och artist har en stor inverkan på evenemangets image och att eftertänksamhet måste ingå vid dessa val..

Mobilapplikationer har på bara några år kommit att bli en naturlig del i marknadsföringsmixen för många företag som vänder sig till slutkonsumenter. Nu spås företagsapplikationer, mobilapplikationer skapade för företagsanvändare, stå inför sitt stora genombrott. Det verkar bland forskare och praktiker finns en allmänt utbredd åsikt om att mobilapplikationer har stor potential att bli en kraftfull B2B-marknadsföringskanal. Trots detta har mobilapplikationer ännu inte fått något omfattande genomslag inom B2B- sektorn och det råder stor osäkerhet kring hur de möjligheterna som mobilapplikationer har potential för ska tas tillvara.Syftet med den här uppsatsen är att försöka räta ut några av dessa frågetecken genom att utreda hur en mobilapplikation används som marknadsföringskanal av ett svensk B2B- företag, och utifrån detta undersöka mobilapplikationers potential som marknadsföringskanal utifrån två för B2B-marknadsföringsområdet centrala teoretiska perspektiv: relationsmarknadsföring och värdeskapande. För att kunna göra detta har vi genomfört en fallstudie av hur ett svenskt B2B- företag, ABB använder sig av mobilapplikationer i marknadsföringssyfte.