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858 Uppsatser om Mobile advertising - Sida 31 av 58
Utveckling av applikation för android-plattformen : Förenklad medicinering genom ny teknik
The objective of this project was to develop an application for mobile phones using the Android operating system. The main goal was, with the help of GPS, to pinpoint locations, measure distance traveled and illustrate the progress on a map. Functionalities for just showing the map, fetching addresses and saving to a database was also implemented. The result of the work was a proper application, called MeasureApp, that fulfills the goals set in the planning stages of the project. MeasureApp can be used to measure distances where accuracy is not a main factor, i.e walks or runs.
Vilseledande Underhållning : Ungdomars Attityder till Dold Viral Marknadsföring
In this paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites such as Youtube. Apart from their general attitudes towards the phenomenon, we were also concerned with their views on the ethics involved in this marketing method and how this affects their view on the companies behind the advertising. To accomplish this, we administered a survey to a sample chosen by convenience. Using the Persuasion Knowledge Model and prior research on the subject, we then analyzed the gathered data and reached the conclusion that the respondents in our sample were mainly positive towards stealth viral marketing in this particular form, that they generally did not consider it unethical and that even though most considered the companies to be responsible for such videos, teenagers were not likely to take negative actions against them if they found out that a video that they had seen was in fact a stealth viral video..
Visualisering av anläggningsinformation för underhåll
This project has created a web-application for the service technicians at the paper plant Gruvön. The project was outsourced to the IT-company Sogeti.The application visualizes information about reparation-work of the equipment at the paper plant. The displayed information is work-orders, the status of the work-orders and errors. It is also possible to see the costs and hours spent on reparation-work.. The work-orders and related information is stored in a relational database.The application is created mainly for web-browsers in mobile-phones and tablets.
Digitala Lathundar
Patrullerande poliser i Malmö har en varierande och oförutsägbar arbetsmiljö. När de kommer
till händelser där de är osäkra på hur de ska agera kan de konsultera tryckt
metodstödsmaterial. Dessa tryckta handböcker är ofta utdaterade och icke-standardiserade.
Tillsammans med Polisen i Malmö har vi tagit fram ett förslag till hur en digital version av
denna typ av material kan se ut, med förslag kring gränssnitt och informationsrepresentation,
och en diskussion kring vilka potentiella konsekvenser ett mediebyte kan få för poliserna ute
på fältet.
För att ta fram dessa designförslag använde vi oss av ett antal interaktionsdesignmetoder.
Dessa utvärderar och diskuterar vi, utifrån hur väl de fungerar inom en myndighet som
Polisen, i kontexten patrullerande poliser i Malmö..
Varför blir inte någon förbannad på kepsar nu för tiden? : En kvalitativ studie av gymnasielärares uppfattningar av konflikter och konflikthantering.
The purpose of this study is to examine secondary teachers' perceptions of conflict, conflict management, conflict prevention and conflict communication. In addition to theory, I conducted individual interviews and focus group discussions. Most teachers have a common view and argues that a conflict occurs when two or more individuals do not agree on something. Typical conflicts are about grades, teachers' changing professional roles and cellphones in the classroom. In my view, it seems as if the mobile phone has taken over the core conflict that caps created for some 10 years ago, functioning now as the dominant symbol in an ongoing development process providing space for meeting and dealing with conflicts in a constructive way..
En bild säger mer än tusen ord, eller?: en studie om inferens
Without being aware of it, cognitive processes continuously take place in our heads. We are forced to fill in the information gaps that we meet in our everyday life in order to create an understanding and to form a whole, and that?s where the importance of inference comes in. To create inference implies creating meaning from something that is not explicitly given. Having knowledge about this process offers great possibilities, while not taking it into account may involve risks.
Gerillamarknadsföring -Konsten att sprida ett budskap med knappa resurser
I genomsnitt utsätts vi för 3000 reklambudskap under en dag, men bara cirka 14 % av de okonventionella kampanjerna har någon effekt. Vi har blivit för medvetna om hur reklam påverkar oss och för kritiska mot media för att köpa dessa budskap. Jay Conrad Levinsons grundade för cirka 30 år sedan begreppet gerilla marknadsföring. Den här kreativa marknadsföringsmetoden var till en början tänkt för de företag som hade begränsade resurser. Metoden kan vara väldigt kostnadseffektiv och används idag flitigt bland både stora som små företag.
Samhällets kropp
The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.
Att utforma den perfekta skandalen : En studie av hur Expressen rapporterade om SD-skandalen i november 2012
Title: How to Construct the Perfect Scandal ? a study of the news reported by Expressen concerning the SD-scandalAuthor: Linnea IvarssonThis C-paper presents the incident concerning the political party Sverigedemokraterna in Expressen in November 2012. The newspaper was the main source of the news reporting with the mobile phone camera film from the occurance and led the way of the news reporting in Sweden about three party members.The paper investigates how the story telling of the so called SD-scandal was constructed, using Critical Discourse Analysis as the analysis method combined with selected parts from the analysis method of critical linguistics. The theories that have been used to establish the results of the analysis are Critical Discourse as a theory based on Norman Fairclough and Teun A. van Dijks theoretical keystones combined with Sigurd Allerns and Ester Pollacks theories and schematic point of view on the constructions of political scandals in media.With the theories and analysis methods above mentioned the results turned out to confirm the theory about how political scandals in media are constructed and designed with certain strategies and agenda.
Kommunikation med drivlina : Implementering av seriell kommunikation och LabView-gra?nssnitt fo?r DSPer i drivlina
The objective of this project was to develop an application for mobile phones using the Android operating system. The main goal was, with the help of GPS, to pinpoint locations, measure distance traveled and illustrate the progress on a map. Functionalities for just showing the map, fetching addresses and saving to a database was also implemented. The result of the work was a proper application, called MeasureApp, that fulfills the goals set in the planning stages of the project. MeasureApp can be used to measure distances where accuracy is not a main factor, i.e walks or runs.
Ett odemokratiskt beslut. En jämförande studie av trängselskattens demokratiska aspekter i Göteborg.
Current technology offers many possibilities for remotecommunication. Nevertheless, people with cognitive and communicativedisabilities have limited access to common communication technology like textmessaging via a mobile phone. This study is part of the project Text messagingwith picture symbols - a possibility for AAC users and people with cognitiveimpairments. Semi structured interviews were used to investigate three menand four women?s experiences of using Windows mobiles with adaptedfunctions for text messaging.
NNN... Nostalgi: Om effekterna av nostalgi vid konsumtion
The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.
Visualisera elförbrukning med gamification
Problemet studien ställdes inför var att försöka lösa hur man med hjälp av gamification kan skapa ett användbart mobilt gränssnitt som visualiserar elförbrukning. Fallstudien har resulterat i ett förslag på hur man kan visualisera elförbrukning i mobila gränssnitt och med inslag av gamification. Resultatet har arbetats fram med hjälp av metodiken användarcentrerad design där användningstester och iterationer har utförts för att erhålla värdefull information från användare om hur de vill att en sådan här applikation ska se ut och fungera. Resultatet har sedan presenterats och analyserats utifrån den modell som togs fram från teorin. Resultatet är en interaktiv prototyp som vävt in teoridelarna användbarhet, mobila gränssnitt och gamification för att visualisera elförbrukning på ett användbart sätt..
Den oretuscherade sanningen - En oretuscherad modells påverkan på konsumenters CSR-uppfattning, attityder och köpintention
Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown.
Inledning till spelutveckling för AndroidSpelutveckling för Android med Java och OpenGL ES
This thesis deals with the problems you face as a new game developer for the mobile platform Android when developing a 3D game and presents solutions to these problems. It also explores which optimizations should be made to increase performance and how well suited for game development the Android platform is. A simple 3D game for version 2.2 of Android was developed to examine this. The conclusion was that a good game structure for Android separates logic and rendering by running these separately in different threads. Solutions to rendering and updating of game logic were presented and optimizations were implemented for performance, although fewer optimizations were needed than was anticipated.