The purpose of this essay is to present a thesis work that has been executed during a period of 10 weeks, as part of a bachelor degree in Graphic Design and Communication and also to present what has led to the design of a sales brochure for the freely distributed lifestyle magazine LKPG. The purpose of the thesis work was to examine the answers to the questions ?What does clients and local company owners want to achieve from their advertising in newspapers and magazines?? and ?How should a sales brochure for a freely distributed lifestyle magazine be designed to be at most advantage and out of most interest to its clients??. The work has been carried out through an competitors analysis, qualitative interviews, literature studies and a survey on the target group. The findings of the work are that the market of freely distributed  magazines, both nationally and locally, is extremely wide and has many similar competitors.

The relationship between the government and organised interest in Sweden has changed. Formally considered as a good example of a corporatist state the country during the last 15 years or so experienced a more pluralistic system. This thesis is a qualitative study which discusses how interest groups seek to influence decision makers and policy thru lobbying and public opinion. It also examines how interest groups work with advertising and public relations in a changed climate of mass media. The main method of gathering material has been done thru interviews of representatives of different interest groups.The results of the study paint a picture where the interviewed organizations experience a vast competition in communication and information.

Aim: The aim of this study is to describe which messages and by which rhetorical means were communicated in political TV-advertisement in Finland and Sweden. The study also aims to analyze how the rhetorical choices were influenced by the political and social context in these countries.Material: Two TV-commercials from the latest parliamentary elections in each country were chosen. The leading left-wing and right-wing parties were chosen from each country.Theoretical perspective: This study is based on theories on political parties? vote maximization and the development of the modern electoral campaign.Methodology: The method used in this study is rhetorical analysis.Results: All commercials had similar themes and were characterized by a low level of conflict. This is related to the common Nordic context in the two countries.

This report describes the development of a RESTful web service for mobile applications. The web service makes resources from an existing system called kompetensdatabasen ("the competence database") available. Kompetensdatabasen holds information about the capabilities of consultants and about assignments carried out at the IT consultant business Nethouse AB.The web service was developed according to the principles of REST and ROA (Resource Oriented Architecture) which puts focus on making resources available. The resources are made available through the HTTP protocol and the methods associated with it. This means it was designed to use the same technologies as the world wide web.

The development of applications for mobile devices has exploded in recent times. This has also led to the introduction of several new mobile operating systems. To streamline application development for multiple platforms, techniques have been developed to be able to reuse the same application regardless of the operating system. If the same application can be used on multiple platforms it will save both a lot of time and money. Today there are three types of techniques to develop an application; web, hybrid and native application, where the latter is specific to the operating system it has been developed to.

I och med lanseringen av nya och mobila plattformar, såsom smarttelefoner och surfplattor, uppstår svårigheter med att anpassa webbsidor för samtliga typer av enheter. Tidigare har mobila applikationer (appar) och mobila sidor använts för att överkomma dessa problem. Responsive Web Design (RWD) är en ung designprincip som uppkom 2010 och har anammats av många webbutvecklare. Designprincipen medför att en webbsidas presentation förändras beroende på skärmstorleken som används för att visa sidan. I en studie har fem företag intervjuats för att få deras tankar och åsikter om RWD i jämförelse med utveckling av mobila sidor och appar.

The purpose of the thesis is to increase the knowledge of the deregulation of the mobile telecom market in Sweden, with focus on the time after the Electronic Communications Act (EkomL), by: (1) Describing the thought behind the Electronic Communications Act. (2) Assess how the National Post and Telecom Agency (PTS) has acted. (3) Assess how the operators have reacted. (4) Investigate the regulation?s effects upon competition.

This report describes a study, description and testing of parts to an application adapted to the operating system Android. The application is supposed to measure the distance to a car ahead. Apart from distance measurements the ability of the application to calculate its own speed with the help of GPS is tested. From these two parameters, speed, distance and some constants the theoretical stopping distance of the car will be calculated in order to warn the driver if the car is too close to the car ahead in relation to its own speed and stopping distance.Tests were conducted on the different applications that were programmed and the result showed that the camera technique in the mobile phone itself limits the maximum distance of the distance measurement application. The max distance the tests in this thesis revealed was approximately 5 meters.

Technology has grown rapidly in recent years. At present, almost all social interaction are through computers and telephones. It is, however, not everyone who can manage these media. This applies mostly to elderly people who have not kept pace with technological developments. A major contributing reason is that the manuals are usually bulky and too technical for this group.The purpose of this paper is to develop a concept/prototype into a product that will facilitate the use of mobile phones for seniors.

The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television.TV has the advantage of showing both sound and picture, which makes TV the strongest channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993)Almost everyone is exposed to TV-commercial daily.

In the light of new technology health care is now given the opportunity to form a more mobile way of working that would bring about potential gains in terms of efficiency and quality. On the other hand, a more mobile health care also requires a more generous handling of personal information, something that may raise issues in terms of privacy. This study shows that the privacy of the patient requires two things: (i) that the personal information of the patient is handled in a way that generates her an overall positive expected utility and that (ii) the negative expected utility that each risk of an information leakage causes is offset by the expected utility it also makes possible. The first requirement (i) is shown, in comparison with today?s way of working, to be met due to the potential gains in efficiency and quality in combination with no increase in the probability of informational leakage or negative effects of such a leakage. The second requirement (ii) was also considered met since no separate risks of information leakage could be identified that was not offset by the gains it made possible in terms of expected utility..

Användningen av GPS-teknik har på senare år tagit ett stort steg framåt. I dag finns den inbyggd i våra datormobiler som inte sällan rapporterar var vi befinner oss. I denna uppsats undersöks hur datormobilanvändare påverkas av datormobilens inbyggda GPS.Teknik utvecklas ständigt, det som var nytt i går kan kännas gammalt i dag. De senare åren har försäljningen av datormobiler expanderat kraftigt. I takt med detta har Internet blivit något som människor ständigt bär med sig.

Tidigare forskning har visat att systematisk självrapportering är en fördelaktig metod för att följa enpersons psykiska mående över tid, och att en digital mätmetod i sin tur skulle innebära många praktiskafördelar jämfört med en analog. Detta är en experimentell randomiserad, kontrollerad studie som medutgångspunkt i personcentrerad vård och spelifiering undersöker 35 personers användarfrekvens ochattityder efter en tvåveckorsperiod där hälften har fått prova att självskatta sitt psykiska mående via enmobilapplikation, och hälften fått göra detsamma via ett analogt stämningsformulär. Resultatet visar enhögre användarfrekvens bland deltagarna i mobilapplikationsgruppen, samt ett uttalat intresse hosbägge grupper för digitala metoder för självskattning av psykiskt mående. Bägge metoderna ansesstärka personcentrerad omvårdnad. The aim of this study is to explore user frequency and attitudes for persons using a mobile applicationfor assessing mental health compared to persons using an analogue assessment method.

The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

This master thesis includes a description of how a number of sensors are put together in a sensor platform. It also gives a description of how localization and mapping has been performed with data collected from the sensor platform. Localization is a prerequisite for most of the tasks that can be requested from an autonomous mobile robot. In many situations the GPS signal is not available and hence an additional localization system is required. One approach is to apply localization based on landmarks extracted from the robots surrounding.