Utvecklingen på webben går snabbt framåt och webbapplikationerna blir bara mer avancerade. Samtidigt så har de mobila webbläsarna utvecklats i en snabb takt. Dock skiljer det fortfarande mycket mellan en mobil webbläsare och en vanlig webbläsare, samt att man integrerar med en mobiltelefon på ett annat sätt än vad man gör med en dator. Detta examensarbete undersöker om det är möjligt att skapa avancerade webbapplikationer som, genom att utnyttja de senaste webbteknologierna, kan ersätta vanliga mobilapplikationer.Undersökningen genomförs genom att skapa en lättviktsvariant av en telefonapplikation, Mobile Documents till Symbian S60, som är en applikation som hanterar dokument, mejl och bilagor.Utvecklingen sker till största del i Google Web Toolkit och tekniker så som AJAX och Comet används. Eftersom antalet olika sorters telefoner med tryckskärm är väldigt stort så kommer undersökningen att rikta sig mot ett fåtal telefoner som kör webbläsarna Mobile Safari, microB och Android Browser.Slutsatserna av rapporten är att JavaScript-stödet hos dagens webbläsare är stort nog till att köra avancerade webbapplikationer.

The competition for people´s attention becomes harder and harder. If the libraries want to continue to attract visitors it´s important that their business is promoted. The purpose of this thesis is to in-vestigate how two public libraries work with marketing. The study is based on a marketing model, introduced by Philip Kotler and further developed by Eileen Elliott de Sáez. Kotler believes that marketing is a social process and that everything can be promoted.

In this project we have explored digital tools for service management on the bicycle paths of Malmö. This was done through the participation of citizens in order to attempt to discern how such interactions can be eased using a mobile app, as well as how this app can be designed in order to appear trustworthy with user friendly interactions. We have explored this field by using goal-oriented design through interviews, prototyping and user tests. We have created a digital prototype as a possible solution for how the interactions can be done. Throughout the process interviews were held and user tests with selected members of the user group. To explore the concepts we have used paper prototypes in order to establish the design and then defining the interactions with the help of a digital prototype. Finally we have concluded that a general app for bikers in the city would be functional and that a longer study in the effects of such an app would be interesting as a continuation of this work..

The outset of this thesis is to raise questions on how we design for the mobile context and the capabilities of smartphones. Not only the presentation but also the use of input and interaction between a service and a user.This work evolves around sign up forms and answers the question: How does the sign up process affect the holistic perspective of a digital service regarding usability and user experience? This thesis consists of a case studies, and design experiments conducted on Twitter, Instagram and Randos sign up processes to explore if and how the usability, and the user experience could be affected and im- proved.This concluded some important aspects to be considered when designing sign up forms for a digital service.The usability, and the user experience is not only affected by user interaction, and the choice of input method but it?s also affected by which data the service is requesting, and more important; if that data is motivated to request by the service..

This Masters thesis work describes a comparison between two different methods for estimation of the down channel (base station to mobile subscriber) in Wide-band Code Division Multiple Access (WCDMA). The first estimation method, Optimal Feed-forward Channel Estimation (OFCE), is a conventional method that bases the estimates on data that is known to both sender and receiver, so called pilots. The second method, Decision Directed Channel Estimation (DDCE), is an elaboration of OFCE. It also uses user data for estimation. Simulations show that DDCE, in comparison to OFCE, does not attain an improvement in signal-to-noise-ratio (SNR) for high bit error rates (BER).

En sammanfattning av uppsatsen på maximalt 8000 tecken..

The purpose of this paper is to analyse, identify and clarify:- The integration of music and brands in commercials that are created for television, cinema or internet,- The effects that this integration has for the involved parties and the movie that is being created.Music is a big part of today's society and advertising is a big part of people's everyday lives. It is therefore natural that music in advertising can have the power to affect, attract, influence and interest human beings. We think that the music in commercials is a fascinating subject to study because the phenomenon is relatively unexplored in the academic sphere. The knowledge of the synchronization process of music and commercials is also becoming increasingly important for involved parties to understand and manage. The essay is developed through a qualitative methodology.  We have conducted six interviews, with different players who all have extensive experience and knowledge about the chosen topic.

Det här examensarbetet är utfört på programmet Grafisk design och kommunikation vid Linköpings Universitet under vårterminen 2009. Syftet var att ta reda på hur väl de olika delarna i en processmodell från boken The Fundamentals of Creative Advertising av Ken Burtenshaw, Nik Mahon och Caroline Barfoot kunde appliceras på ett projekt, vilka delar som inte fungerade i praktiken och vilka för- och nackdelar som fanns.För att pröva processmodellen valde vi att genomföra en fallstudie i form av ett skarpt projekt på reklambyrån Acne Advertising. Genom att tillämpa modellen under arbetets gång fick vi en bra bild av hur modellen fungerar i praktiken.Våra slutsatser är att Burtenshaw med fleras processmodell är en välfungerade modell som går att applicera på ett typiskt projekt inom reklam. Alla steg i processen är genomtänkta och hakar i varandra på ett naturligt sätt. Där den ena tar slut tar den andra vid genom att utveckla den framtagna informationen i föregånde steg.

AbstractTitle: Brand communication ? An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation ? En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)Number of pages: 53 (55 including enclosures)Author: Johan LarssonTutor: Göran SvenssonCourse: Media and Communications Studies CPeriod: Second term / autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective.

This Masters thesis work describes a comparison between two different methods for estimation of the down channel (base station to mobile subscriber) in Wide-band Code Division Multiple Access (WCDMA). The first estimation method, Optimal Feed-forward Channel Estimation (OFCE), is a conventional method that bases the estimates on data that is known to both sender and receiver, so called pilots. The second method, Decision Directed Channel Estimation (DDCE), is an elaboration of OFCE. It also uses user data for estimation. Simulations show that DDCE, in comparison to OFCE, does not attain an improvement in signal-to-noise-ratio (SNR) for high bit error rates (BER).

The report presents a thesis carried out on behalf of the company SAAB Training and Simulation which is situated in Huskvarna. The authors of this report are going to graduate as mechanical engineers focusing on product development and design, and this thesis should reflect the knowledge obtained during the education. The assignment, given from the company was to develop a concept of a stand that will constitute as a part of a mobile system for target practice. The reader get to follow throughout the project and can hopefully learn from the smart solutions and approaches that have arisen during the process.Today SAAB doesn?t have a mobile application in their portfolio that utilizes the benefits of their sensor measuring system, also called the LOMAH-bar.

Sammanfattning Abstract Titel: Strävan för företaget Karlskrona Musikfest att uppnå maximal publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix Title: The Company Karlskrona Musikfest´s efforts to reach maximum attendance ? An analysis of the New Years review DNA 2003/04 and their promotion mix. Författare/Authors: Carina Assarsson & Ing-Marie Åkesson-Blomberg Handledare/Supervisor: Tom Michel Institution: Institutionen för Ekonomi och Management, Blekinge Tekniska Högskola Department: Department of Business Administration, Blekinge Institute of Technology Kurs: Kandidatarbete i företagsekonomi, 10 poäng Course: Bachelor thesis in Business Administration, 10 credits. Syfte: Studien undersöker hur Karlskrona Musikfest har marknadsfört Nyårsrevyn och om den valda promotionmixen var bra. Undersökningen svarar även på frågan om vilken ålderskategori som främst tilltalas av Nyårsrevyn.

The aim of this study is to examine reading on the MobileReadforums. The term ?to read? is extended to also cover bookcollection and usage of new technology such as mobile readerunits.A catalyst for reading on mobile reader units seem to be the needto always have access to the personal e-book collection. Apartfrom being a source for reading the collection of e-books alsoserves the purpose of extending the members self-esteem.A large portion of the activities on the MobileRead forum isaimed at making new technology comprehensible with the help ofprotocols to determine the usage of that technology. The processof making protocols also seem to be another way for the membersto extend their self-esteem.Traditional libraries are mainly seen as one of many sources for ebooks.Librarians are mostly perceived as being service mindedbut lacking in e-book knowledge.There is also a risk for miscommunication as the library hasdeveloped other protocols that defines an e-book and how itshould be used.This study is a qualitative analysis based on forum posts collectedfrom the MobileRead forum..

Sammanfattning Abstract Titel: Strävan för företaget Karlskrona Musikfest att uppnå maximal publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix Title: The Company Karlskrona Musikfest´s efforts to reach maximum attendance ? An analysis of the New Years review DNA 2003/04 and their promotion mix. Författare/Authors: Carina Assarsson & Ing-Marie Åkesson-Blomberg Handledare/Supervisor: Tom Michel Institution: Institutionen för Ekonomi och Management, Blekinge Tekniska Högskola Department: Department of Business Administration, Blekinge Institute of Technology Kurs: Kandidatarbete i företagsekonomi, 10 poäng Course: Bachelor thesis in Business Administration, 10 credits. Syfte: Studien undersöker hur Karlskrona Musikfest har marknadsfört Nyårsrevyn och om den valda promotionmixen var bra. Undersökningen svarar även på frågan om vilken ålderskategori som främst tilltalas av Nyårsrevyn. Slutligen så ger den en bättre förståelse för liknande evenemangs promotionmixer. Purpose: The study examines how the New Years review in Karlskrona markets their show and if their promotionmix has been successful. The study also answers the question of which age group the review interests.

The purpose of this thesis is to do a critical review of the aid organization SOS Children?s Villages text- and video campaigns, from a postcolonial perspective. Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children?s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that are made up of an image and a short text, which are part of a campaign named: Inte ett enda barn ska behöva vara ensamt (translation: Not a single child should have to be alone). We have chosen to use text- and image analysis as a method in our review of the material.