Uppsatsen behandlar problematiken om när ett varumärke ses som en symbol för produkten eller för en image, t.ex. en livsstil. Berör ett företags mission och vision, symboler och tecken, varumärkets image och konsumentens image samt produktens och varumärkets livscyklar..

A majority of conducted studies connected to democratic socialization and the party-political education has primary affected students in higher education. In this study I intend to find out how primary school teachers handle controversial issues in social science connected to the political parties.  The Swedish Democrats are by many perceived as a controversial party and while the school?s mission is to educate students to think independently another mission implies that certain views are not to be uttered if they stand contrary to the basic democratic values. The aim of this study is to obtain knowledge in and about the teachers view on the dilemma between the more nurturing assignment versus the knowledge assignment and in connection to this how they approach the Swedish Democrats in the classroom. For further immersion the research treats the following questions:  How do teachers view their own role as intermediaries in democratic education?  How to teachers portray the Swedish democrats in education?The survey was conducted by using qualitative interviews.

This essay is a comparative research between pupils' experience of how the headmaster, teachers and other school staff interpret and apply the democratic education. The results are based on a survey carried out in senior high school, as well as interviews with the school staff. The democratic education charge has a long history of Swedish school system and is the basis for the maintenance of a democratic society. Both policy paper of state investigations and researchers in the field, regard to school as the primary and unique instance in order to promote and develop democratic skills in children and young people. However, it is shown that those who come out from school lack of knowledge and awareness of democracy and the will to speak their mind.

The aim of this thesis is to investigate the points of view of three groups of actors about their local learning center and its collaboration with the library. By interviewing groups of actors from the municipal sector, the library staff and students, I aim to investigate their associations of the learning centre, what kind of services it should offer, and how they understand the role of the library staff in specific collaboration between the public library and the adult education administration. The study design is based on Gunnar Grepperud?s and Terje Thomsen?s three missions for a local learning centre; the mission of a broker, a meeting place and a motivator. I also use Carol Kuhlthau?s levels of mediation as an approach to investigate how the actors want the library staff to work in relation to the centre.

The purpose of this essay is to shed light upon the ecumenical work that has been done between the Church of Sweden and the Mission Covenant Church of Sweden. The recent years of work have led to a recommendation for a certain degree of fellowship to be established between those churches. This proposal as well as other documents are analysed in the essay from an ecclesio-logical point of view, to find out how the Church of Sweden looks upon itself in meeting another church.To structure the material, the essay has been subdivided into seven parts that is related to ecclesiology. In those seven chapters the positions of the Church of Sweden and the Mission Covenant Church of Sweden are given individually as well as in common. Questions like the im-portance of dioceses, local congregations or parishes and the national level are described.

As background for this study stands the debate and discussion in the society around the tablet as a pedagogical tool in preschool. The purpose of this study is to obtain and analyze 69 preschool teachers? opinions about the tablet?s introduction and use in preschool. The study also investigates the preschool teachers? opinions about their mission for multimedia and technology in the preschool curriculum, Lpfö 98, reviderad 2010.

The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).

Playboy is a magazine that, for more than a half century, has been mostly known to the wider audience for its stylized pictures of naked women. What a lot of people do not know is that the magazine, with its editor in chief Hugh Hefner in the lead, has been frontrunners in human rights. Playboy has been fighting protecting the right of freedom of speech, fighting for equal rights for all people during the civil rights movement and supported the feminist movement by funding precedent cases on abortion rights. According to a series of text analyses by Beggan & Allison (2000, 2002b) Playboy?s editorial direction contradicted conventional definitions of masculinity. Also, the magazine portrayed its Playmates with complex identities that, in many cases, contained a number of traditionally masculine abilities.In this thesis we have done a critical discourse analysis of the Playboy interview and how the gender of its subject is portrayed by the magazine.

Background: Markets in Financial Instruments Directive, MiFID, was implemented in Swedish law in 2007 and aimed to increase competition of the securities market in order to achieve efficiency and lower transaction costs and to enhance investor protection. Another aim was to increase confidence in the market. After the implementation of MiFID some doubts had been highlighted regarding its intentional effects. This evoked the authors? interest to examine the directive?s effects and its impact on investors? trust.Aim: To examine how various participants in the Swedish securities market experienced changes since the implementation of MiFID in 2007, and its impact on the securities market and minor investors' trust.Method: The study applied a qualitative method with a deductive approach to describe, interpret and understand the problem area.

This paper examines constructions of identities in Swedish news paper articles concerning the European Unions?s Tobacco Products Directive. Using critical discourse analysis (CDA) supported by theories of discourse, semiotics and identity formation, this paper argues that constructions of a Swedish ?Us? are distinguished from a non-Swedish ?Them?. These constructions depends on categories such as use of tobacco, science, history and war, which are frequently used in the discourse to separate ?Us?, ?the good? from ?Them?, ?the bad?.

Studien avhandlar ett brittiskt kompani under mission i Afghanistan och hur deras operationer står sig i förhållande till David Kilcullens twenty-eight articles. Förbandet hade som uppgift att söka stridskontakt med motståndaren inom ett kompaniområde i syfte att isolera striderna och möjliggöra uppbyggnadsprojekt i Sangin provinsen i Afghanistan. Slutsatserna är att kompaniet uppträdde mer som ett reguljärt skyttekompani och hade inte någon tydlig counterinsurgency metodik i enlighet med Kilcullens teori..

Kompaniledningen har uppträtt som förmyndare för hela förbandet och har ej lämnat ansvar till helt vuxna soldater som alltså inte är grundutbildnings-ungdomar. Från början jobbade vi alla järnet men befälen körde GU-stuket och tog civilisten ur oss varvid självständigheten och initiativförmågan försvagadesDessa ord från soldater finns nedtecknade i avhandlingen Militärt ledarskap som undersöker ledarskapet under internationella insatser och påvisar en brist i ledarskapet. Försvarsmaktens nya personalförsörjningssystem innebär att förbanden kommer att bestå av anställda soldater och den erfarenhet som Försvarsmakten har av anställda soldater är från de som befunnit sig på internationell tjänstgöring. Ett framgångsrikt ledarskap under internationell tjänstgöring torde därför kunna verka som en inriktning för hur ledarskapet skulle kunna vara i den nya Försvarsmakten.Denna uppsats söker svar på hur en chef som uppskattas av anställda soldater kan vara, om utvecklande ledarskap är aktuell som modell och om uppdragstaktik är en metod att leda anställda soldater med. Slutsatserna är att soldater uppskattar ledaregenskaper som ärlig, rättvis, förebild, engagerad och lyhörd.

En medlemsstat inom Europeiska Unionen (EU) ska anpassa de nationella bestämmelserna för att möta de EU-rättsliga bestämmelserna. Ett exempel på en sådan reglering är mervärdesskatten. Syftet med regleringen av mervärdesskatten har varit att skapa och stimulera en inre marknad inom EU, utan skillnader mellan medlemsländerna. Mervärdesskatten har harmoniserats genom mervärdesskattedirektivet som medlemsstaternas är förpliktigade att implementera. Implementering av ett direktiv ger medlemsstaterna möjligheten att själva tolka och avgöra tillvägagångssättet, så länge direktivets syfte uppnås.

In the year 2002 the European Union decided on a new directive according to the energy use in buildings. The outcome of this direction is a proposition from the Swedish government on the outlines of a new law in the field of energy use in buildings. The date that the law will be applied is the first of October 2006. In the future al real estate owners must be able to show an energystatement over the real estate. This project contains cooperation with HFAB a local real estate company where two buildings are analyzed according to their energystatement.

The manufacturing industry is currently in a short-term downturn while the competition is increasing. The result of this is that companies must find new ways to bring out their products. Traditional competitive strategies, such as low pricing, is not sufficient today as the customer is inquiring something more than just a good product. Higher demands are presented on an accurate, well functional, communication between customer and companies, as this has become an important strategic factor in achieving long-term profitability.The aim of this independent project was to analyze and evaluate the communication process between a company and its sales companies.In order to illustrate this process, a case study was carried out at Alfa Laval, their sales companies and employees at their distribution center in Tumba. In order to see the differences in attitudes between the management, the sales companies and the employees regarding communication and involvement a gap analysis were used.The theoretical part of the study considers theories about business mission, communication, involvement, quality and creating value.The result showed that a smaller gap exists between the sales companies and the management while a slightly larger one exists between the employees and the management.