Bakgrund: Till år 2020 ska antalet exportmogna svenska destinationer ha mer än fördubblats. Detta enligt projektet Nationell strategi som bland andra aktörerna Visit Sweden, Svensk Turism och Swedavia igår i. Visit Swedens roll i projektet är att marknadsföra Sverige till målgrupper utomlands.Syfte: Syftet med denna uppsats är att undersöka hur Visit Sweden arbetar för att marknadsföra Sverige och dess destinationer till sina utvalda målgrupper internationellt.Frågeställning:Hur arbetar Visit Sweden för att attrahera utvalda målgrupper?Vilken kommunikation finns med målgrupperna?Hur arbetar Visit Sweden för att stärka Sveriges image hos resenärerna?Metod: I denna uppsats har kvalitativa metoder använts med djupintervjuer och litteraturstudier för att ge författarna en bredare och djupare bild av ämnet för att kunna svara på frågeställningarna. Intervjuer gjordes med representanter från Visit Sweden och Svenska Institutet.Teori: De teorier som utgör uppsatsens teoretiska referensram berör image, integrerad marknadskommunikation, positionering, differentiering samt platsmarknadsföring.Slutsats: Visit Sweden definierar sina målgrupper utifrån analyser för att kunna rikta marknadsföringen till rätt målgrupp.

This study is concerned with the region of Öresund and the aspects of work commuting in particular. The purpose is to investigate attitudes and opinions towards the region among work commuters and then apply them to various theories relevant for the questioning, such as globalization, regionalization, ethnicity, nationalism, culture and identity. To investigate the attitudes towards the region we have done a number of interviews with commuters, using qualitative and semi-structured questions. The analysis is divided into three different parts; In Body and in Mind, Us and Them, the Future; and consists of a discussion of our informants? answers related to the theoretical aspects of the earlier mentioned theories.

Inom disciplinen kognitiv ho?rselvetenskap tilla?mpas en integrerad ansats da?r taluppfattning beskrivs ur ba?de ett auditivt bottom-up-perspektiv och ett kognitivt top-down-perspektiv. Studien underso?kte hur taluppfattning varierar med, respektive utan top-down-sto?d och vad de kognitiva fo?rma?gorna uppma?rksamhet, minne och inhiberingsfo?rma?ga hade fo?r inverkan. Taluppfattningsfo?rma?ga utva?rderades med hja?lp av ett Speech-In-Noise-test (SIN-test) som bestod av tre deltest da?r enstaviga ord presenterades i en ofo?rdelaktig miljo? besta?ende av ro?ster som talande i mun pa? varandra.

Syftet med arbetet har varit att undersöka varför en så udda teknik som skånsk knyppling fortfarande utövas. Efter en historisk tillbakablick har en rad intervjuer gett svar på vilka som idag knypplar, vilken åldersgrupp det är, varför man börjar knyppla, varför man fortsätter och vilken tillfredsställelse knypplingen ger. Förutsättningar som behandlas är knypplingens status, dess nätverk samt Hemslöjdens och museernas betydelse.En viktig del behandlar hur lärandet går till när denna kunskap överförs. Det gäller både den tysta kunskap som sitter i kroppen men också det logiska tänkande som krävs för att förstå hur en spets är uppbyggd. Utövare har upptäckt att tekniken ställer höga krav på både kroppen och intellektet..

The field of coping has become more developed during the past decades but there is still a lot to be discovered and discussed. Theories of developmental psychology describe the possibility to map a general developmental structure of how the human mind expands. The aim of this study is to contribute to further research in whether there is a reason why we cope the way we do in relation to age. The questions answered in this study was, what coping two girls, whom lived during the Holocaust, used and how the coping found, were possible to interpret from theories of developmental psychology. In order to answer the questions asked a method called Template Analysis Style and three different theories have been applied.

The idea of this paper is to try to give the novel of Gerd Brantenberg, Egalias döttrar, another profundity. To take the book to another dimension, by using the theory of Judith Butler, queer, and her criticism of the Monique Wittig?s earlier theories of the subject queer. I examine how the language is used through a queer analysis by performing a closely reading. My position is that the language assumes a heterosexual norm, which is unveiled by queer.

The fact that we apprehend certain phenomena as more convenient than others generate questions about what constitute and decide what we think of as normal and appropriate. The aim of this thesis is to explore the immense conception of power and authority through a narrower approach that focuses on the EU.With this in mind I examine the penetration of the neo-liberal ideology in the Treaty establishing a Constitution for Europe to see if there are any implications for hegemony. This is achieved through a discourse analysis which is strengthened with empirical cases of EU policies.The result of the discourse analysis of selected parts of the Treaty establishing a Constitution for Europe reveals that there are in fact tendencies which indicate that our society and reality is dominated by a neo-liberal hegemonic discourse. Subsequently the contemporary discourse broadly infiltrates the entire European Union, and therefore also its member states..

This study deals with the compulsory reading of the public announcements in churches during the eighteens century. The focus is on the diocese of Skara. The ambition to make a comparison between the parish of Skara and the parish of Gårdstånga, earlier investigated by Elisabeth Reuterswärd, failed due to few archives from the parish of Skara. My study takes a broader perspective of the signification of the announcements to the reverends and to the churchgoers. It was an obligation to the reverend to read, collect and save the announcements and the churchgoers were by law obligated to go to church every Sunday.

This study constitutes an attempt to bring the notion of stupidity into relation with ethics and creativity, through a reading of Samuel Beckett's Endgame. Employing Emmanuel Lévinas' theories on ethics - the responsible responsiveness in regard to the Other and the concept of the Face - the objective is to demonstrate how stupidity, conceived as lack of control and knowledge, functions as a precondition for the ethical relation between humans, as well as that of the individual to her creativity..

Background: When a child gets cancer it involves the whole family. The view of family focused care has change over the years. It has been shown that the family needs support to manage their life situation, when their child is ill. Aim: The aim of this study was to illustrate the family?s life situation, when a child gets cancer.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

The main purpose of this essay is to study how classroom interaction can take place in a class for Second Language Learners (SLL).1 I have applied a case study methodology on a linguistic method used by a Teacher in Swedish as Second Language working on a primary school situated in the Southern suburbs of Stockholm. The learning method is based on extensive reading of books which comprehend several learning techniques organized into a process that support the development of linguistic skills such as discussing in a group, writing, reading and thinking in a second language. The methodology applied is based on observations, on an interview with a Teacher in Swedish as Second Language and on a questionnaire answered by 11 students that participated on ?Boksamtal?.Based on a theoretical framework about socio cultural theories on learning and scaffolding,2 I attempt to integrate theory and practice to investigate how the Teacher succeed on applying effective methods for second language learning. Through the analyses of the data is also my intention to emphasize the advantages and disadvantages of such a method.

I den här uppsatsen undersöks fyra svenska som andraspråkslärares upplevelser av den australiska genrepedagogiken, vilken har nått stor framgång och spridits på skolor runt om i världen. Pedagogiken baseras på förvissningen att alla elever, i synnerhet andraspråkselever, behöver explicit undervisning för att utveckla sina läs- och skrivförmågor samt för att kunna tillägna sig kunskaperna inom de olika skolämnena.Mot bakgrund av genrepedagogikens spridning i Sverige, är mitt syfte att få kunskap om hur fyra verksamma svenska som andraspråkslärare upplever den australiska genrepedagogiken.Metoden som ligger till grund för min undersökning är fenomenografin och materialet utgörs av fyra ljudinspelade intervjuer, som sedan transkriberats.Resultaten visar att samtliga informanter är nöjda med metoden. Fördelarna är att genrepedagogiken lett till snabba resultat, tydliga måluppfyllelser såsom förbättrade grammatik- och skrivkunskaper, minskat klyftan mellan elever med olika bakgrund och bidragit till ett kollaborativt lärande. Det visade sig också att informanterna inte upplever några nackdelar med metoden, men däremot stött på några svårigheter. Samtliga upplevde att den stora skillnaden mellan deras tidigare arbetssätt och genrepedagogiken är att det tidigare arbetssättet var implicit till skillnad från genrepedagogiken som är explicit, vilket bidragit till att syftet med undervisningen blivit tydligare för både eleverna och lärarna.

Title Greenlighted employees ? The internal value of Schenker?s environmental work.Author David Fridner.Course Master thesis in Science of Media and Communication.Department of Journalism and Mass Communication, University of Gothenburg.Semester Spring semester 2009.Tutor Professor Monika Djerf-Pierre.Number of pages 55 (appendix 23).Aim The aim is to study the internal value of Schenker?s environmental work.Method Qualitative and quantitative method.Material 20 interviews from four workgroups: managers (4), sales (5), customer-services (4) and truck drivers (7). 148 websurveys from two workgroups: sales (106) and customer-services (42).Main result Schenker is perceived as an environmentally friendly enterprise. Much due to the fact that the company?s impact on nature only has little to do with how the staff evaluate its ?greenness?.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..