Advertising in responsive websites is a quite new phenomenon and has therefore, previously not been a target for any mayor research. Todays society, where new technological innovations persistantly supersede others must be seen as a possible changer for how companies advertise to this society. This paper sheds light on many of the difficulties connected with advertising for responsive websites, but also possibilities and advices for the future. Through a litterature review and a focus group with respondents from a large communication agency in Umea?, insights, implications, solutions and thoughts both connected to specific websites but also around advertising for the future as a whole is presented.

The aim of this two years master thesis in Library and information science is to study the foundation Centrum för lättläst and its work regarding information use with focus on information structures and information needs. The aim is also to examine how Centrum för lättläst cooperate with Swedish libraries to promote the work concerning people with reading disabilities. This master thesis applies a domain analytic theory and method inspired by Birger Hjørland. The domain analysis is confined to examine ontology, epistemology, sociology, empirical user studies, document and genre studies and studies of structures and institutions in scientific communication. The main source material consists of information from the homepage of Centrum för lättläst.

The purpose of this study is to investigate the tendencies among pupils concerning their attitudes towards History and some of the stated goals in the present and in the proposed course plan of History, since there is, probably, a change coming in 2011. The study is built on questionnaires answered by one hundred pupils at a Swedish upper-secondary-school. The results point to the fact that most of these pupils like history, but still they do not wish to make it an obligatory subject, which is a government proposal at the moment. Furthermore, the answers about sources, democracy, the use of History and the consciousness about History, have a clear tendency; there have been too little education about these areas during the pupils former nine years in school, still the pupils think that these are important areas to work with. Moreover, this study shows a disheartening picture when it comes to pupils knowledge of their cultural heritage. Only half of the pupils know which century Gustav Vasa lived in and just a third know what year universal suffrage was introduced in Sweden, two facts that ought to be set in most Swedes? mind..

When the storm Gudrun hit Sweden on the 8th and 9th of January, many recreational forests in southern Sweden blew down. For this reason there is a demand for new regeneration methods as to how these storm-felled areas should be regenerated and with what species. In this study the forest is divided into three areas: production, recreation/production and recreation. The first area is a forest with production as main goal and these kinds of forests are located a bit from the city. The second type ? recreation/production forest ? has two equal goals: production and recreation, and is located close to the city.

Thanks to I have got to explore different teaching ways around the problem solving in a year 3, in a multicultural school which is located south of Stockholm, I have been able to answer my question at issue in my degree work. My question at issue on this investigation and the purpose with my degree work was to explore different teaching ways that promotes pupils with another mother tongue than Swedish, to develop reading comprehension and to get a better understanding of mathematical concepts in problem solving tasks. On this investigation have I chosen to teach these pupils to explore, reach and gain a deeper understanding of what teaching about problem solving promotes these pupils. I have when it concerns choice of method and material collections assumed from a qualitative investigation and gathered the material with help from participation notices and interviews. I have in my investigation reached the conclusion that those pupils with another mother tongue than Swedish developed reading comprehension and got a better understanding of mathematical concepts in problem solving tasks by being taught in a creative and varied teaching. A creative and varied teaching as I taught those pupils in contained:the pupils had to work with living-related problem tasksthe pupils had to work in pairs to resolve problem solvingthe pupils had to work in larger groups to resolve problem solvingthe pupils had to work in a creative way, by writing and drawing pictures and do their own mathematical fairy tale in problem solvingthe pupils had to work with manipulatives to resolve problem solving in half classes..

My aim is to provide knowledge about ways of understanding Intranet as a communication artifact. Today organizations plan to update their technology so as to make the communicative functions of Web 2.0 come true. With this objective in mind organizations will be prepared to meet social demands among staff. After interviewing intranet managers I have compiled qualitative data in categories. My approach is influenced by a phenomenographic approach.

In 1513 the Florentine humanists Niccolò Machiavelli composed one of the most famous, but also ambiguously interpret, work in the history of politics, Il Principe. Machiavelli´s book The Prince revealed the true nature of politics in Italy in the beginning of the sixteenth century and gives very straightforward advice on how to act to become a successful and powerful political being. Machiavelli´s creation and insights in the reality of politics have be much discredited and condemned in its lack of moral consideration and violent nature. Still it has been read under the centuries with a fascination and eager to understand the structure of power and how to master it. My purpose with this study is to apply this Machiavellian idea of the capable prince on to the earlier research of the Swedish duke Karl, later on King Karl IX.

Denna studie är utförd inom lärarutbildningen och kursen Språk och språkutveckling. Syftet med arbetet har varit att undersöka hur elever i år 1 agerar under boksamtal och vilket lärande som gestaltas i dessa samtal. Sex elever i år 1 har deltagit i en serie boksamtal som planerats och genomförts med inspiration av den sokratiska samtalsmodellen (Lindström, 2000). Studiens resultat har belysts med tre teoretiska perspektiv; ett didaktiskt perspektiv, ett receptionsteoretiskt perspektiv samt ett läsförståelseteoretiskt perspektiv. Tre kategorier av läsförståelsestrategier identifierades; att fråga, att göra inferenser och att läsa.

Hur policyförändringar, som fler nationella prov och tidigare betyg, kan komma till uttryck i verksamheten utforskas i denna studie. Syftet är att undersöka hur några elever i läs- och skrivsvårigheter/dyslexi beskriver sina erfarenheter av att göra nationella läsprov i svenska i årskurs 6.Det empiriska materialet har inhämtats genom halvstrukturerade intervjuer med fyra elever i årskurs 6, som nyligen har genomfört proven.Resultatet, som har analyserats ur ett policy enactment perspektiv, visar att eleverna beskriver proven som mycket viktiga, då de tror att proven har en stor betydelse för deras betyg i svenska. Eleverna har förberetts inför proven i skolan genom undervisning i läsförståelsestrategier, genom att öva på gamla prov och genom att titta på bedömningsexempel. De har också förberett sig själva inför provsituationen på olika sätt. Eleverna har olika erfarenheter av anpassningar vid proven och de som har haft anpassningar ställer sig positiva till det.

The project is about making a Re-Design of the Swedish Socialistic Newspaper ?Dagens ETC?. The background to the project is my search for commitment when I work with a specific customer or project and how importantthat commitment are?The project was from the beginning split up to three different phases. The meaning of the first phase where to make a re-design mainly based on a interview with Johan Ehernberg, the chef editor on ETC.The second phase was a design totally made of my own idea and creative view as a Graphic Designer.I had in mind to make the third phase based on the result of the first two phases.During phase one and two I reconsidered and decided to skip the third step and put more effort in to the two first ones.

The purpose of this study has been to examine how elderly people in today?s society look upon themselves and experience their own aging. We have inquired answers to the following main questions: What main events during the life course are emphasized in the elderly?s stories about their lives, and in what way has it affected their experience of growing old? In what way have social relationships, interests and the experience of health changed during the life course? How do the elderly experience their own aging, and what emotions are expressed in the speech surrounding their life course? The results of the study have been analyzed and interpreted with the help of the life course theory, Erikson?s psychosocial development theory and the continuity theory. The results show that elderly people of today don?t feel their age.

Place as a concept, and memory as a phenomenon is researched through literature studies. The essay investigates how we think about place and how we experience and relate to it. Memory is discussed both as personal memory and collective memory. Place is a strong source of memory. When we return to a place, we recognize not only the place itself, but also the things we did there, the people we met and the thoughts passing through our mind when we last were there. Pieces of ourselves are stored in the memories awaken when we revisit a place.

The purpose of this masters thesis is to examine how librarians work in a literary educational role with literary circles for adults and youth, in public libraries and at school. The study also examines whether participation in book discussion groups has any effect on participants and librarians regarding changes in reading habits and in personal development. Another aspect investigated was how participants experienced the atmosphere in the group. We have conducted qualitative interviews with five librarians who have lead different literary circles and with two participants from each literary circle. In all 13 interviews were conducted.

This essay ventilates the relatively new phenomenon employer branding. Due to societal changes, such as demographical and financial changes, the labour market in Sweden has changed. It is evident that an increasing number of organisations need to put more of an effort in their methods of attracting talent and retaining competence within the organisation. By a case study based on five interviews, the purpose of the study was to compare literature and practice to see how well they compare as well as how employer branding bring about different aspects of the effect. There was also an ambition to highlight aspects of employer branding considered important to have in mind when undertaking an employer branding exercise.

Immersion is a construct that measures how deeply engrossed a user is with any mediated situation. In the field of game design, immersion is a significant aspect of what makes a game enticing, and as such it is of pivotal importance to create and maintain it to keep the player's mind off the real world while inside the confines of a game framework. According to the GameFlow theory, it is one of seven key tenets of evaluating and implementing a successful game design. Yet, certain multiplayer online games are designed in a fashion that in some cases seem to break immersion, where the player is frequently put out of action, sometimes for minutes on end. In this study, using online questionnaires, we discover that players, despite claims otherwise, seem to be in several ways affected negatively by this breaking of immersion.