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211 Uppsatser om Millennium campaign. - Sida 6 av 15
Morgondagens marknadsföring
Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..
E-handeln är det nya svarta ...så var noga med hur du stylar den.
Ever since Internet revolutionized the world, e-stores and e-commerce has grown into becoming a natural part of consumer's everyday life. Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. Yet, the absolute greatness of e-stores is the possibility to push prices below the physical store price, which seems to be most appreciated to a large extent by consumers worldwide. The fact that e-store sales in Sweden grew 14% last year verifies this.As more players step into the virtual world of e-commerce the competition gets tougher.
Intressenter och deras påverkan på internationella bolag i korruptionsfrågor : En fallstudie av Westinghouse Nuclear
AbstractTitle: Similar but different ? Sweden Democrats and Swedish Social Democratic Party in Swedish newspapers online during 2010 (Lika men olika ? Sverigedemokraterna och Socialdemokraterna i svensk rikspress på nätet 2010).Number of pages: 35 (40 including enclosures)Author: Magnus MjöhagenTutor: Amelie HössjerCourse: Media and Communication studies CPeriod: Autumn 2010University: Division of Media and Communication, Department of Information and Media, Uppsala UniversityPurpose/aim: To discover any possible difference between the media report concerning The Sweden Democrats and the Swedish Social Democratic Party in Swedish news press.Material/method: A quantitative content analysis has been made with 64 articles from the homepages of the four biggest news papers in Sweden: Aftonbladet.se, Expressen.se, DN.se (Dagens Nyheter) and SvD.se (Svenska Dagbladet). The analysis focused on four themes: 1) framing in the articles, 2) impersonation in the articles, 3) the democratic task of journalism and 4) the expectations of journalism in an election campaign.Main results: The main results showed that the difference between the two parties either was nonexistent or very small. The articles were sometimes framed in specific ways, but a big amount of the articles were not framed. Impersonation occurred in about half of the cases, concerning both parties.
Annonser i ett nytt millennium ? en studie om unga människors syn på annonser i olika mediekanaler
Titel Annonser i ett nytt millenniumFörfattare Helen Angervik och Isabella SzajewskaHandledare Marie GrusellUtbildningssäte Göteborgs universitet, JMG - Institutionen för journalistik och masskommunikationSektion Medie- och kommunikationsvetenskapKurs Examensarbete i Medie- och kommunikationsvetenskapTermin och år Period 2, 2010Sidantal 43 exklusive bilagorSyfte Syftet med vår studie är att undersöka vad unga människor har för attityder och beteenden till annonser i de olika mediekanalerna.Metod Kvalitativ metod i form av fokusgrupp och enskilda intervjuerMaterial En fokusgrupp med fyra respondenter, samt 4 enskilda intervjuer.Slutsatser Vi upptäckte att unga personer har en relativt kritisk syn på reklam, samtidigt som de medger att reklamen är nödvändig och att de söker och uppmärksammar den vid intresse och behov. Ungdomarna kopplar emellanåt bort reklam då de anser att den är störande och irriterande. Trots det menar de att de i viss grad påverkas av annonser i det vardagliga inköpsbeteendet..
Lika men olika : Sverigedemokraterna och Socialdemokraterna i svensk rikspress på nätet 2010
AbstractTitle: Similar but different ? Sweden Democrats and Swedish Social Democratic Party in Swedish newspapers online during 2010 (Lika men olika ? Sverigedemokraterna och Socialdemokraterna i svensk rikspress på nätet 2010).Number of pages: 35 (40 including enclosures)Author: Magnus MjöhagenTutor: Amelie HössjerCourse: Media and Communication studies CPeriod: Autumn 2010University: Division of Media and Communication, Department of Information and Media, Uppsala UniversityPurpose/aim: To discover any possible difference between the media report concerning The Sweden Democrats and the Swedish Social Democratic Party in Swedish news press.Material/method: A quantitative content analysis has been made with 64 articles from the homepages of the four biggest news papers in Sweden: Aftonbladet.se, Expressen.se, DN.se (Dagens Nyheter) and SvD.se (Svenska Dagbladet). The analysis focused on four themes: 1) framing in the articles, 2) impersonation in the articles, 3) the democratic task of journalism and 4) the expectations of journalism in an election campaign.Main results: The main results showed that the difference between the two parties either was nonexistent or very small. The articles were sometimes framed in specific ways, but a big amount of the articles were not framed. Impersonation occurred in about half of the cases, concerning both parties.
Publikationernas utveckling
Som grafisk formgivare a?r framtiden i ett utvecklande stadium, da?r de tryckta publikationerna o?verga?r till allt fler digitala alternativ. I detta kandidatarbete beskrivs oron fo?r tryckproduktionens framtid och hur vi med hja?lp av kommunikationssa?ttet Crossmedia kan hitta en lo?sning pa? problemet. Kommunikationssa?ttet fo?rutsa?tter inte bara fo?rdelar fo?r tryck utan a?ven andra mediekanaler i digital form, da?r mediedelarna fa?r mo?jlighet att samspela fo?r att kunna na? ut till en bredare publik.
Publikationernas utveckling
Som grafisk formgivare a?r framtiden i ett utvecklande stadium, da?r de tryckta
publikationerna o?verga?r till allt fler digitala alternativ. I detta
kandidatarbete beskrivs oron fo?r tryckproduktionens framtid och hur vi med
hja?lp av kommunikationssa?ttet Crossmedia kan hitta en lo?sning pa? problemet.
Kommunikationssa?ttet fo?rutsa?tter inte bara fo?rdelar fo?r tryck utan a?ven
andra mediekanaler i digital form, da?r mediedelarna fa?r mo?jlighet att
samspela fo?r att kunna na? ut till en bredare publik.
Det jag kommer fram till under min teoretiska del fo?rsta?rks i en produktion,
da?r jag tilla?mpar min tidigare forskning i en prototyp av en
Crossmediakampanj.
Bemanningsföretagens strid i kampen för det mänskliga kapitalet
The study explores collective action in Sweden between 1980 to 1995 using time-series data from the European Protest and Coercion Database. In spite of severe hardship during the crisis of the early 1990s, Swedish strike-rates declined. However, contention merely shifted from workplaces into the streets; there was indeed a protest movement against austerity, as shown by a series of large demonstrations, and some riots, between 1989 and 1993. Further analysis indicates this movement faded as it was increasingly chanelled into the electoral campaign of the labor pary; having won the 1994 election, the organised labor movement no longer had an interest in sustaining the protest movement against austerity..
Konflikter och konflikthantering på arbetsplatser : En litteraturstudie utifrån individ, grupp och organisationsnivå.
The study explores collective action in Sweden between 1980 to 1995 using time-series data from the European Protest and Coercion Database. In spite of severe hardship during the crisis of the early 1990s, Swedish strike-rates declined. However, contention merely shifted from workplaces into the streets; there was indeed a protest movement against austerity, as shown by a series of large demonstrations, and some riots, between 1989 and 1993. Further analysis indicates this movement faded as it was increasingly chanelled into the electoral campaign of the labor pary; having won the 1994 election, the organised labor movement no longer had an interest in sustaining the protest movement against austerity..
Vem är rädd för bannern där? : En studie om banners klickfrekvens
This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau?s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act..
Nulagesanalys av svensk e-handel. En undersokning om hur tjanster anvands av foretag for at bemota kundkrav
The Swedish e-commerce has been established for about 25 years, with strong growth from the millennium onwards. The companies that are active within it has many different backgrounds. Mail order companies were some of the early adaptors but today it is also common for companies to first create the e-commerce part of the business, before opening a store. A long list of companies has over the years come and gone, the rotation of the e-shops that are popular have constantly changed. We asked ourselves why.We wanted to get an understanding of the Swedish e-commerce, both from a business perspective and from a customer perspective.
Ett Radikalt Högerpopulistiskt Parti i Regeringen : En studie av FPÖ och dess valframgång i Österrike 1999
In this research paper I have interpreted and analysed how it is possible for a Radical Right Populist Party such as FPÖ (The Freedom Party) to obtain electoral success in the end of the last millennium. In 1999 they were elected into the national legislative parliament with 26.9% of the votes and participated in the Shüssel government from February 2000. I believe this is an extreme case study and my method is the so called Disciplined-configurative case study. I?ve conducted this study by using earlier published research and than dividing these old theories into to three analytical categories.
Vuxen i lagens mening : bakomliggande teorier, idéer och resonemang
At the turn of the century 18/1900 Swedish law looked upon young people as being adults at about the age of 15. At 15, the young person had left school, had his first employment and provided for himself and also had been confirmed to full membership of the Swedish State Church. Thus he was to be considered an adult and responsible for his actions. Parents, society/school and Church had done what was expected of them and now it was up to the 15-years old to live according to the laws and to be punished if the laws were broken. Over the following hundred years, at the time of the millennium, Swedish society changed a lot.
Reklamprat: effekter på upplevt reklamvärde och köpintention
This thesis provides the first test of the effects of ?advertising talk?, i.e. comments, discussions and opinions about advertising. Despite its prevalence quantitative research on advertising talk has been scarce and this study is thus an attempt to fill in some blanks. Hypothesizing that advertising talk will enhance consumer-perceived advertising value as well as purchase intentions and that the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure responses in an experimental study.
Uthållig sanitet : en förstudie i staden Picota, Peru
The access to good sanitary facilities is an important factor that elevates the experienced living standard as it improves hygiene and reduces the transmission of deseases. The ratification of the millennium goals by 189 countries demonstrates that this is an important international issue. Together the countries have taken upon themselves that the proportion of the population that lacked access to sustainable safe drinking water and sanitary facilities in the year 2000 will have been reduced by half by the year 2015.
In Peru, the construction of sewage pipe networks to transport the sewage out of the direct human environment is progressing. The safety and sustainability of these systems can be questioned, since in Peru the sewage seldom receive any treatment before being emitted to a recipient. This is taking place in Picota and sorrunding villages as well.
In the last 25 years several systems implementing small-scale onsite treatment have been introduced throughout Latin America in an attempt to give more people access to sustainable and safe sanitary facilities, reducing water consumption and taking advantage of the agricultural values of the sewage fractions while protecting the environment from its negative impact.
In this study three different sanitary systems and the effects of different population growths were compared.