Academic research indicates that critical publicity can have a detrimental effect on brand attitudes. The negative effects have been showed to be buffered by cognitive bias elicited by strong favourable attitudes, commitment, brand certainty and brand identification. It has been proposed that the influence of such bias in a news reporting context should be studied, something that also is interesting from a brand perspective. The study therefore investigated whether a well-publicised scandal in one period can lead to increased critical publicity in the coming periods. A case study of Swedish grocery chain ICA was conducted.

This final thesis is a basic inquiry into a countryside programme for the municipality of Hässleholm. By interviewing people who live in the countryside in the municipality of Hässleholm I?ve tried to get a picture of how the thoughts on development of countryside are. Trough these interviews I?ve also tried to find out how people on the countryside defines the concept of countryside.

The aim of this study was to find out how journalism students at two universities in Sweden, Gothenburg University and Linnaeus University in Kalmar, use the social networking service Twitter. We were primarily interested in whether the students are using Twitter as a journalistic tool, which includes gathering, production and distribution of material. The study focused on journalism students because they soon will enter the working life and therefore can provide an indication of whether Twitter is a part of the future of journalism. We have used theories of mass communication to describe the development in the area and explore how journalism has adapted to this change. The study was conducted in the form of a survey in which the students answered questions about how they use Twitter and what they think about the social networking service.

During the last few years the western world has seen an increasing interest in the topic of atheism, with bestselling books by writers like Richard Dawkins, Sam Harris and Christopher Hitchens. The critic of religions that these writers have brought to the table have not gone unmet, with writers like Dinesh D'Souza rushing to the defence of Chrisianity.Taking on the arguments of New York Times bestselling author Dinesh D'Souza in the current debate on the existece of God and the usefullness of religion, I here examine the claim by D'Souza that atheism, in fact, is responsible for the worst mass murders of history. In taking D'Souza's arguments and analyzing them on its own philosophical merits, with methods like the process of elimination and information evaluation (i.e source criticism), I will here show just exactly how persuasive these arguments prove to be. In the following pages we will not only discuss the role of atheism in 20th centuary totalitarianism, but also answer questions like ?Was Hitler an atheist or a theist??, ?Is atheism responsible for the worst crimes of history?? and ?Are people who believe in God in fact more moral the those who do not??.

The aim of this study was to detect antibodies in swine serum against proteins in soy beans, wheat, oat and barley. Two methods were used: agar gel immunodiffusion test (AGID), and SDS-PAGE followed by immunoblotting. The sera examined originated (I) from piglets younger than one week (negative control), (II) pigs from a feed trial with soy bean in a herd with PMWS, and (III) pigs inoculated with Brachyspira hyodysenteriae and Escherichia coli after being fed with soy. The AGID-test was negative concerning all examined sera which were analysed against proteins in soy bean, wheat, oat and barley. In the experiment based on immunoblot antibodies were demonstrated within all three groups of examined pigs.

Diabetes mellitus is a rising epidemic throughout the world and there is currently great interest in quantifying the beta-cell mass (BCM) in vivo non-invasively. In the present experiment, the feasibility of in vivo imaging of the glucagon-like peptide-1 receptor (GLP-1R) in beta-cells was examined, using the positron emission tomography (PET) tracer [68Ga]Ga-DO3A-VS-Cys40-exendin-4 as a marker, in native pancreatic beta-cells of a porcine diabetic animal model and healthy controls. Eight Swedish high-health domestic pigs were randomly assigned to be either controls or made diabetic using streptozotocin (STZ). The experiment proceeded during eight weeks, starting with an acclimatisation period. Once the pigs had been socialised they underwent surgery for the insertion of a jugular vein catheter, allowing induction of diabetes with STZ, intravenous (i.v.) injections and stress-free blood sampling. Development of diabetes was confirmed by clinical examinations, blood glucose values and insulin-staining of pancreatic sections post mortem. The diabetic pigs were insulin treated and responded well.

Total mixed rations (TMR) and TMR complemented with individual grain feeding to dairy cows are a growing practice in Sweden. This is because the heard sizes of the farms are increasing. Some farmers and farm advisors in Sweden have great knowledge and practical experience of working with TMR. In the same time there are many advisors that do not know how to handle TMR and farms that have a group based feeding of their animals. In this MSc thesis, the knowledge of farmers that use TMR and advisors with lots of experience of TMR are gathered, with the aim to create a guide book for advisors that are about to start or just have started working with TMR.

This essay is an enquiry about how companies as participated in a Lean pro¬duction education use this education. The essay describes also how one works with the implementation of Lean production and how they believe that they will work. The enquiry tries to create an advisory material for other companies that are in the beginning of implementing their own Lean production systems. There these companies? gets a picture of how other companies have done during their try to create a functioning Lean production system.

The purpose with this study was to examine what kind of knowledge children in preschool have regarding what plants are, and what plants need in order to grow and survive. By means of qualitative interviews I have let 12 children in the ages of 3 to 5 years answer questions regarding the subject.From the results it is obvious that the children in the early age groups already have some knowledge of what a plant is and can also mention a few basic factors for a plants survival. In addition, the results show that their knowledge increases with the childs age and that the conversations become more distinct with more resulting questions the older the children are.Keywords. Enviroment, plants needs, Preeschool, science..

The WT1 gene is a complex gene originally known to suppress cancer in kidneys. Studies of WT1 knockout mice have confirmed the important role of WT1 in the pathogenesis of Wilms? tumour, a tumour which counts for 95% of all childhood renal tumours. In that case the WT1 gene acts as a tumour suppressor gene. Subsequent research has shown that the WT1 gene in many other cases acts as an oncogene, e g in leukemia or lung cancer (even though these cancer forms can emerge as a result of many other aetiological factors).

Lågt protein- och energiintag är vanliga kännetecken hos höftfrakturspatienter. Under sjukhusvistelsen fortsätter ofta det otillräckliga intaget, vilket kan utgöra ett hinder för den funktionella återhämtningen. Syftet med denna studie är att belysa nutritionens betydelse för tillfrisknandet efter en höftfraktur och undersöka vilken roll sjuksköterskan har i detta sammanhang. Följande frågeställningar eftersträvas att besvaras: Hur påverkar patientens nutritionsstatus tillfrisknandet efter en höftfraktur? Vilken roll har sjuksköterskan i detta eventuella samband? Teoretisk referensram för arbetet är Doris Carnevalis Dagligt liv ? Funktionellt hälsotillstånd ? modellen.

The Clinical Pathology Laboratory at SLU in Uppsala has analysed several blood samples from Dachshunds with severe anemia. As there are no previous studies on this topic, a study was performed to evaluate if Dachshunds are more prone to severe anemia compared with other breeds. In addition, a retrospective case study on Dachshunds with severe anemia was done to search for common risk factors or diseases. Hemoglobin values in samples from 1272 Dachshunds and 2269 German Shepherds analyzed from September 1994 to October 2007 were used to compare the frequency of severe anemia in Dachshund and German shepherd. The samples were identified by laboratory information system.

Many questions are still left unanswered regarding the period c. 450-700 AD, when hordes of Anglo-Saxon migrants landed on the British Isles and by doing so made the starting point in the foundation of England. Who were these Germanic tribes? The theories of how the migration proceeded are today many. The two major theories today concerns whether it was a question of a mass migration or a gradual migration proceeded by smaller groups of military elite.

Insomnia is getting more prevalent with age, both because of natural changes in the sleep pattern and because of increased morbidity. It can cause dysfunctioning and sedation during the day. Therefore it is often treated with hypnotics. It is possible though that hypnotics can cause daytime sleepiness as well, not to mention increased risk of falling and fractures because of sedation and prolonged reaction time. Benzodiazepines and benzodiazepine related drugs, the subjects of this study, are commonly used as hypnotics.

Kronisk exacerbativ uveit (ERU) är en av de vanligare ögonsjukdomarna hos häst och drabbar hästnäringen svårt. Det är idag accepterat att sjukdomen är immunologiskt medierad och syftet med denna litteraturstudie är att klargöra de immunologiska mekanismer som ligger bakom sjukdomsförloppet. Detta genom att utreda vad som inducerar uveit och hur återfall av uveit uppkommer samt de autoimmuna mekanismer som är aktiva vid sjukdomen. Grundbulten i ett friskt öga är dess upprätthållande av ett immunprivilegium då en inflammation skulle kunna förstöra strukturer som inte kan repareras igen. Om de barriärer som upprätthåller ögats immunstatus bryts tillåts immunförsvarceller nå ögats strukturer, något som observeras vid ERU.