A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

In our world, more than two billion people are living under insecure food conditions and more than eight hundred million people are estimated to be starving. The majority of these people live in developing counties which are poor and often subject of civil war. The past fifty years the main subject of security analysis has been the sovereign and rational state and the threats have been viewed in terms of military and weapons of mass destruction. This has come to change over the last decades and security as a concept has broadened, which better represents the reality of today. Within this broader conceptualization of security the main referent of security is the individual, rather than the state, and threats are not only analyzed from a military point of view, but also seen as threats against human rights and freedoms.

The purpose with this essay is to examine the phenomenon SMS in TV. Partly by identify the communication process behind the phenomenon and partly by describing it in a editorial and technical point of view. We have analysed the communication process regarding scientific theories in communication, interaction and convergence. With a qualitive approach we have fulfilled four interviews and two small ethnographical field observations. Objects for the interviews and observations have been two Swedish produced debate-programs, broadcasted in TV; Diskus in TV4 and Debatt in SVT2.

Freshwater ecosystems have long been neglected as an important part of the global carbon cycle. However, research shows that most of the world?s lakes are net-heterotrophic and consequently emitters of greenhouse gases to the atmosphere. In many boreal and north-temperate lakes, most of the yearly emissions usually occur in spring, shortly after ice-thaw. The aim of this study was to quantify the flux of carbon dioxide (CO2) and methane (CH4) in three boreal lakes, during this annual event.

Lao People?s Democratic Republic (PDR) is a country where the majority of the population works within the sector agriculture in one way or another. The number of goats are increasing and the animals can be an important income source for families. However, during the dry season, lack of feed is a great problem for the farmers. Fodder trees have shown great potential as dry season feeding, due to that the trees often hold green and fresh leaves a long time into the season, compared to grass that dry out quickly.

This degree project has been carried out in cooperation with Gedevelop in Helsingborg.Gedevelop has developed a camera that can calculate the weight of a liquid glass mass.Because of the density and viscosity changes in the glass, the weight information issometimes incorrect given. Glass industry is today addressing the problem by an operatorperforming a manual weighing of a few bottles which, in turn, calibrates the camera system.The project aimed to develop an automated system to control the weighing of glass bottles forglass industries. This system must be so flexible that it can be easily mounted on plants withdifferent production equipment around the world.The project includes design and construction of equipment that meets the requirementsformulated together with Gedevelop. Work has been done both in Halmstad and Helsingborgand has included both calculations and review of the theory to understand the forces thatinfluence the design of different construction parts. A prototype was produced that meets theoperating requirements for the design and can be used in testing features.

Bakgrund. Vid tumörresektion i de orofaryngeala vävnaderna, utförs mandibulotomi för att skapa åtkomst och möjliggöra kirurgiskt avlägsnande. Allvarliga komplikationer har rapporterats i litteraturen och bidragande orsaker är den kirurgiska tekniken, strålningsterapin samt en inskränkt näringstillförsel till mandibelkroppen. Syfte. Syftet med denna studie var att undersöka om bevarande av periost vid utförande av mandibulotomi, leder till färre patienter med komplikationer relaterade till mandibulotomin.. Metod. Patienter som genomgick mandibulotomi mellan 2003-2012 vid Skånes Universitetssjukhus granskades retrospektivt.

Syfte: Syftet med denna systematiska litteratur?versikt ?r att unders?ka om supplementering av vassleprotein har n?gon p?verkan p? bent?thet (BMD) hos vuxna ?35 ?r. Metod: Litteraturs?kningen gjordes i tv? databaser, Pubmed och Scopus. S?kord f?r blocken var vassleprotein, BMD och randomiserade kontrollerade studier (RCT). Deltagarna i de inkluderade studierna var m?n och kvinnor ?35 ?r d?r interventionsgruppen fick supplementering av vassleprotein medan kontrollgruppen fick supplementering med likv?rdigt energiinneh?ll som ej inneh?ll vassleprotein.

Från det produktionsfokuserade industriella byggandet i Sverige på 1960- och 1970-talet så har utvecklingen idag lett till att flera koncept från tillverkningsindustrin har börjat tillämpas inom husproduktion. Genom att erbjuda individuella lösningar så skapar man problem med att försöka anpassa redan väl standardiserade lösningar. En metod för att hantera detta är genom tillämpning av mass-kundanpassning och användandet av produktkonfiguratorer.För att undersöka användandet av produktkonfiguratorer för byggnadselement så har denna studie utförts med syftet att undersöka möjligheten av att utveckla en produktkonfigurator för badrumsgolv. Detta utfördes genom en fallstudie med målet att producera en konfigurator av badrum. Resultatet från fallstudien ställdes sedan mot att traditionellt rita utformningar av badrumsgolv i två olika CAD-program för byggindustrin och resultatet från det låg som grund för att undersöka lönsamheten.Resultatet visade på att det går att utveckla en konfigurator för badrumsgolv som klarar av kravställningarna som finns och som kan producera färdiga ritningar efter användarens önskemål.

Studien avser att studera effekterna av arbetsplatsförlagd fysisk träning 2 x 60 minuter/vecka i 7 veckor hos personer med stillasittande arbete påVO2max, rörlighet, uthållighetsstyrka och kroppssammansättning. Vi använder oss av en kvantitativ metod som består av datainsamling genom tester före och efter träningsperioden för både interventionsgruppen (n=25) och kontrollgruppen (n=11). Resultaten visar på signifikanta skillnader hos interventionsgruppen på variablerna VO2max (p=0), visceralt fett (p=0,001), fettmassa (p=0,001), vikt (p=0.006), Body Mass Index, BMI (p=0,005), uthållighetsstyrka enligt Sörensens isometriska uthållighetstest (SIU) (p=0) och Trunk Curl Static Endurance test (TCST) (p=0,045), rörlighet i halsrygg (p=0,010) och rörlighet i hamstringsmuskulatur via Sit and reach test (p=0).  Inga skillnader ses i blodtryck och, skelettmuskelmassa i armar, bål och ben. Inga signifikanta skillnader ses hos kontrollgruppen oavsett variabel. Slutsatser av studien är att man kan se effekter genom denna typ av intervention på flera olika variabler och förslag till framtida forskning är att försöka utesluta samverkan av andra faktorer för att ge en mer exakt bild av den fysiska träningens effekter på arbetsplatsförlagd träning..

The aetiology of osteochondrosis (OC) is known to be complex and multifactorial. The occurrence of bone fragments in joints and their connection to osteochondral disease are no exception. In the hock and stifle joint of the horse this type of lesion has generally been considered to be of osteochondral origin, while the process behind these fragments in the fetlock joint has been up for discussion. The objective of this study was to determine the frequency and the localisation of OC in Swedish warmblooded horses. In order to do so all radiographs of stifle, hock and fetlock joints performed on Swedish warmblooded horses during the period of 1992-1999 at Regiondjursjukhuset in Helsingborg were examined and the material was divided into two groups.

Designingenjörsstudenterna, Pedersen och Birkehag, på Högskolan i Skövde har i samarbete med hjälpmedelsföretaget Handicare AB arbetat med ett produktutvecklingsprojekt under våren 2012. Projektets syfte var att uppgradera företagets befintliga produkt QuickMove som är ett uppresning- och förflyttningshjälpmedel inom vården. Målet var att bibehålla QuickMoves funktioner och säkerhet samt skapa innovativa lösningar och minska transport- och tillverkningskostnader. Produktutvecklingsprocessen skedde iterativt och började med kundundersökningar i form av enkäter, intervjuer och fokusgrupper. Med hjälp av detta gjordes en kundkravsspecifikation som under hela projektet fanns nära till hands.

The aim of this Masters thesis is to investigate if the ideas of the realistic tale in Swedish literature for children can be identified by examining four books for children. The four books are all published between the years 1965 to 1975. The methods used to identify the ideas of the realistic tale are the concepts of alienation and antiestablishment. By using the theory of true and false consciousness represented by Diderichsen and the theory of Socialisation by Giddens, two questions are addressed. The questions are if the ideas of the realistic tale develop a true or a false consciousness.

Farmers? main reason for crossbreeding dairy cows is that they have seen a decline in functional traits, especially in the Holstein breed. Throughout crossbreeding, the farmers can combine functional and production traits of different dairy breeds and utilize the heterosis effects which emerge when two or more breeds are crossed. Results from different studies with Holstein crossed with Jersey, Brown Swiss, Normande and Scandinavian Red have shown that the crosses had higher fertility, longer productive life, had fewer stillborn calves and had easier calvings than purebred Holstein. The Holstein crosses have shown very good results and sometimes even better than the purebred Holstein for fat production, which gave higher amount of energy corrected milk (ECM) and higher income for the farmers.

The aim of the thesis is to examine the Swedish publiclibrary-debate between 1965 and 1975, with a focus on theinfluence of the New Left movement. The empirical materialconsists of articles from two library journals, and is studiedwith the intent to achieve knowledge of the library ideologyexpressed in context of the socialist movements of the 1960sand 70s. The method used is ideology analysis. Threedifferent areas of debate have been included in the study:issues pertaining to library holdings, problems concerning theworkplace and social and outreach activities.Some of the salient and key ideas that often recurs in thematerial touch upon the dangers of mass market literature, thenecessity for an expanded workplace democracy, theimportance of social work and the need for a more politicallyactive library. The bureaucracy, centralism and authoritariantendencies in the library world are criticized, as well as thenotion that the library should remain a politically neutralinstitution.