Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

Swedish consulting companies within the architecture-and engineering business exist on a market that is distinguished by an increasing globalization and internationalization. The companies? commissions are based mostly on long-term, personal clientele. These relations are threatened by a huge number of coming retirements and high employee turnover.Consequently these companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing.

Bakgrund & Problemdiskussion: Inköpsfunktionen har på senare år fått en ökad strategisk betydelse inom organisationer och har idag en mer aktiv roll i att skapa och bidra till konkurrensfördelar. Inköpsfunktionen är en viktig del i kedjan från leverantör till kund och bidrar till att denna inte bryts. Inköpsfunktionen har därmed fått axla en mer komplex och strategisk roll som kan antas påverka inköpsfunktionens arbetssätt och struktur. Sambandet mellan dessa ses som komplext där roll anses vara en första bestämmande faktor som påverkar hur arbetssätt och struktur utformas.Syfte: Syftet med denna studie är att kartlägga en strategisk inköpsfunktions roller, arbetssätt och struktur samt utifrån denna kartläggning identifiera problem och förändringsmöjligheter.Metod: Denna studies resultat är baserat på en kvalitativ fallstudie för ett fallföretag inom verkstadsindustrin. Totalt genomfördes 15 intervjuer med medarbetare både inom och utanför fallföretagets avdelning för strategiskt inköp.Resultat: Studien visar på att en avdelning för strategiskt inköp utför arbetsuppgifter som är operativa, stödjande samt strategiska där det operativa arbetet inte är önskvärt av fallföretaget.

There are countless methods for companies to use as marketing tools and one method that has become more and more popular is sponsoring. Reasons for companies to use sponsoring as a marketing tool is to be exposed and associated in connection with the sponsored item. Companies also use sponsorship to create relationships with the company's target audience. The use of Internet and Internet marketing has also increased during the last years and this paper examines the combination of these two areas, sponsorship and Internet marketing. A survey that examines the websites owned by companies who also are sponsors, answers the following problem:How do companies communicate their sponsorship on their own homepages?The purpose of this study is to describe how companies use their homepage to communicate their sponsorship.

Over the course of the past the agricultural sector has been characterized by radical market changes. Changing market conditions have forced owners of agricultural and forestry businesses to make further investments. This increase in investments has led to a greater need for external capital, which has increased the relationship between banks and owners of agricultural and forestry businesses. The financial sector is characterized by strong rivalry, which forces banks to create strategic positions in the financial market. Since agricultural and forestry businesses are generally seen as secure customers by banks, due to high property and land values, the competition between banks with agricultural and forestry businesses as customers has amplified.

There are reasons to believe that recent changes in the Swedish academic library environment create new images of identity. New information technology, changed educational methods and increasing numbers of students in higher education heavily influence the professional basis for librarians. The purpose of this essay is to examine and describe how the images of identity are conceived and expressed by staff in two university colleges in Sweden, Malmö University and Södertörn University. We define identity as the images of what the library is, what it is aiming to be in the future, what it should do and how. In a qualitative study attitudes towards and opinions of the role of the library in the university environment are investigated.

History has always been a doctrine with several qualities. Control over historical documentation has long served as a power tool for great men, where the victor wrote history as he or she wanted to. But history has never been exclusive to those who hold power - on the contrary, history is a central part of each individual's life, whether it is true or false. It gives an understanding of why the world looks as it does, gives the identity, related and confirms the origin as well as inspire the epic hero tales that are not always completely true. Within school, the Swedish National Agency for Education instructs that:The subject aims to stimulate students' curiosity and desire to broaden their world in a time dimension.

There are several energy systems in the Swedish society and to ensure the comfort and health of the citizens it is of importance that the different energy systems are functioning properly. District heating is one of these energy systems and many household depend only on district heating to warm up their homes. District heating is dependent on several processes where every step needs to function in order to deliver the produced heat to the end consumer. Previous studies have investigated the distribution of district heating and how to make customers choose district heating as their heating method. The supply of fuel to the district heating plant has not been studied as much, even though it is an important part of the whole system. This thesis is a part of the project NORD-STAR (Nordic Strategic Adaption Research), which has focused on climate adaption in the Nordic countries.

This is a tale about energy and power. It describes the geographer Halford Mackinder?s geopolitical theories and compares them with current views outlined by Zbigniew Brzezinski and Michael T Klare, among others. With a critical approach it also provides a historical account of a Europe that stands in front of an energy struggle so severe that the current world order seems destined to fall. Oil and natural gas, has since the beginning of the 20th century, been used as a geopolitical tool in order to create dependence, control and even sometimes overthrow empires.

The purpose of this study has been to investigate the prospects for identifying and prosecuting individuals suspected of war crimes, within the process of exclusion from refugee status under article 1F(a) of the 1951 Refugee Convention, and using subsequent mechanisms for extradition or prosecution in international criminal law. A number of principles within human rights law and public international law have been advocated by the UNCHR and several human rights NGOs as necessary for a thorough application of the exclusion clauses; one that takes individual responsibility into account and upholds the aims and purposes of the exclusion clauses. There is a discussion as to whether specialised or accelerated exclusion procedures are justified for reasons of security and efficiency, or if they put the rights of the individual at risk and limit the opportunities for gathering information to support investigation and prosecution of the crime in question. Apart from the instruments of asylum law and procedure that have emerged within the EU harmonisation process, there are no general, binding rules on the procedural aspects of the exclusion clauses. One principle that regulates the consequences for the individual of exclusion from refugee status and decisions on extradition is, however, the principle of non-refoulement.

Demands on businesses are constantly increasing and the competition in the market-place is becoming ever tougher. To gain the long-term confidence of customers, not only the best businesses, but also the best supply chains are required.Volvo Cars is experiencing a changing competitive situation and their retailers are having trouble stocking the right spare parts. Shorter product life cycles and the growth of Volvo?s product program result in an increase in the number of spare parts to be stocked. In order to adapt to market trends and meet customer demands, Volvo has developed the LDC model, establishing a number of regional warehouses in strategic locations in Sweden, de-signed to supply spare parts to the regions? retailers through so-called Vendor-Managed In-ventory (VMI).The purpose of the study is to examine Volvo personbilar Sverige?s (VPS) motivation for a modified customer-service strategy through LDC.

Bland tillväxtföretag i Sverige är företag som säljer högteknologiska produkter välrepresenterade. Styrning i dessa är en utmaning, speciellt av försäljningsfunktionen som utpekats som hjärtat i dessa företag. Simons hävstänger för strategisk styrning omfattar fyra perspektiv som denne menar bör uppmärksammas för att skapa balans i strategisk styrning och i sin tur nå lönsamhet och tillväxt. Dessa är det diagnostiserande perspektivet, det interaktiva perspektivet, värderingsperspektivet samt det gränsskapande perspektivet. Personlig försäljning är en kritisk komponent för högteknologiska tillväxtföretag.

The purpose of this study is to first investigate how a group of Syriac women participating in the Syriac/Aramaic Academics Association (SAAF ? Syrianska/Arameiska Akademikerförbundet) at a Swedish university perceive their ethnic identity, and maintain it in the mainstream Swedish society. Furthermore, it considers whether SAAF as an ethnic institution provides an arena for the reproduction of social capital in interaction with the women's families. This study is based on previous research and theories of ethnic identity and its role in the building of social capital within so-called ethnic groups. The method used for this study involves qualitative interviews, to achieve its aims.

Det svenska taktiska radiosystemet (TARAS) bygger på en tekniskt liknande arkitektur som NATOs system JointTactical Information Distribution System/Multifunctional Information Distribution System (JTIDS/MIDS). JTIDS/MIDShuvudsakliga tjänst är den taktiska datalänken link 16. En avsikt med uppsatsen är att visa på vilka likheter ocholikheter som finns mellan dessa två radiosambandssystem ur ett tekniskt perspektiv. På grundval av dessa likheteroch olikheter studeras hurvida det finns någon internationell anpassningsförmåga av TARAS-systemet motJTIDS/MIDS-systemet. En anpassningsförmåga som syftar till interoperabilitet för svenska flyg- och sjöstridskraftergentemot NATO.

I studien utreds EG-domstolens tolkning av missbruksdoktrinen och missbruksdoktrinens rättsliga ställning. Med missbruksdoktrinen menas all praxis från EG-domstolen som behandlar missbruk av EG-rätten. Syftet med studien är dels att klargöra konceptet missbruksdoktrinen och dels att utreda huruvida missbruksdoktrinen återspeglar en allmän princip som stadgar att EG-rätten inte får missbrukas. Studien fokuserar särskilt på skatterättsområdet.För att utreda EG-domstolens tolkning av missbruksdoktrinen analyseras relevanta rättsfall i kronologisk ordning. Urvalet av rättsfall har gjorts genom en undersökning av vilka rättsfall som behandlas i doktrinen.