Utifrån en fri tolkning av Porters generiska strategier har vi genom tre delresultat svarat på om kunden uppfattar COS som stuck in the middle. Mycket tyder på att dagens konsument blir allt mer kvalitetsmedveten och långsiktig i sina köpvanor. Vi ser COS som ett exempel på hur lågprisföretagen väljer att möta denna konsumtionstrend och hur satsningen väljer att kommuniceras. Genom att word-of-mouth fått en viktig roll i COS marknadsföring blir den avgörande för COS image. Genom en tolkning av företagets word-of-mouth och således dess image finner vi att risken är stor att kunden placerar COS som stuck in the middle..

Through our study we have found that there are moresimilarities than differences in leadership styles. The dominant leadership style of managers in both private and public sector is the democratic leadership style, often in combination with other styles; most notably the authoritarian leadership style. The charismatic leadership style doesn't seem to be popular in neither private nor public sector.Title:                                                                              A study of leadership styles in public and private sector Course:                                                    Bachelor Dissertation - LeadershipAuthors:                                                  Milos Kostic and Rudina ShabaniAdvisor:                                                   Ingemar WictorKeyword:                                                Leadership style, public, private, leadershipProblem formulation:          What differences and similarities in leadership styles are there between managers in private companies and managers in public companies?Purpose:                                                  Our purpose has been to find which similarities and differences there are in leadership styles between managers in private sector and managers in public sector.Theoretical framework:       After studying the theory of leadership, we found four different leadership styles relevant to our study. In the theoretical framework we discuss theories of authoritarian leadership, democratic leadership, laissez-faire leadership and charismatic leadership.

This study aims to explore managers? experiences and perceived conditions for exercising leadership in both hybrid and physical work environments. The empirical material consists of eleven semi-structured interviews and four policy documents. The sample includes eleven managers, of whom six work in a physical environment and five in a hybrid setting. The study follows an inductive approach, where the interviews were first collected and later analyzed by identifying patterns and connecting them to theories on different leadership styles, monitoring, and trust.

The aim of this thesis is to investigate which the main determinants of capital structure in Swedish listed firms are and to identify which incentives lies behind managers choice of capital structure determinants. Further, the study investigates whether the Post Keynesian theory and theories which incorporate behavioral aspects can be used to explain the capital structure decisions or if the traditional Neoclassical theory give an better explanation. We have used a qualitative method to analyze the determinants of capital structure and the managers incentives behind capital structure decision. We conducted a survey which was sent to 83 Chief Financial Managers and financial executives in Swedish firms listed on Mid Cap or Large Cap. The questionnaire was on-line which enabled for the respondents to quickly and convenient respond.

The purpose of this study is to analyze the handling of difficulties encountered by Swedish managers in Swedish subsidiaries in South Korea. By identifying the most common and possibly most manageable difficulties specific to the market we categorized them into three different groups; external difficulties, internal difficulties and difficulties related to the leadership. Depending on where in the environment and in relation to which stakeholder the difficulties originate the managing process comes to be supported through sometimes contradictory theories. Our study implies that the proper handling is crucial to satisfy local expectations which are critical for survival of Swedish companies. It also implies that the leadership skills acquired by the Swedish managers combined with the level of acceptance for foreign managers among the Korean coworkers affect how influential the manager?s ambitions are.

The University of Gotland has between the years 2006-2011 conducted seminar excavations in Västergarn parish, Gotland. During this time 167 comb fragments have been registered. Out of these are 51 of importance for this study, since they are defined as either a single-sided composite comb or a comb case. The purpose of this thesis is to enlighten the earliest period in the history of Västergarn by focusing on the earliest forms of combs and their cases. And as the title expresses do the combs date to the Viking Age or the Middle Ages? The combs from the excavations will be compared to different type schemes, both Viking Age and Middle Age and different places in Scandinavia such as Lund, Oslo, Lödöse and Gotland.

Title: Change Communication within organizations ? How perceptions differ between managers and employees in an organizational changeAuthor: Emma Ender & Fanny TeschTutor: Anne-Marie MorhedPurpose: The purpose of this thesis was to study and compare different perceptions of change communication between managers and employees within two smaller organizations. We wanted to examine how the communication process within the change was carried out. We also aimed to compare the results with change communication models of Johansson & Heide (2008) and Lewin (1951), and also existing concepts, to see if our result differed from earlier research. Our key questions to answer were: How do managers communicate a change to the employees in two smaller companies? How do the managers think that the employees perceive the information about the change? How do the employees perceive the information about the change? How does change models from previous research correspond to, or differ from the change process?Method/Material: The material used in this thesis consists of a total of twelve interviews with both managers and employees at two small companies.Main results: The main results shows that communicating a change is complex, and that it is difficult to create models and theories for the phenomenon, as each change is unique.

AbstractThe aim of our study was that from a Preschool Manager?s perspective to describe, analyze and understand the function of special education and the Special Education Teacher?s profession within preschools. We conducted twelve interviews with Preschool Managers in two northern Swedish municipalities. From a theoretical base, we used both the relational and categorical perspectives. All answers from these interviews have been analyzed from these perspectives.

Abstract Thou there are much written about management, are there, according to Mintzberg no simple definitions regarding how managers should operate towards other co-workers or employees. This essay outlines a perspective for study of managers, from an employees point of view. The study was preformed at one private company, and the empirical data was gathered from five employees. The methodological approach contained qualitative methods based on semi-structured interviews. By using this method, a deeper understanding regarding the questions was desired.

The aim of this Master´s thesis is to examine how public library managers reflect on readers´ advisory and promotion of adult literature, and how they view and discuss the governmental proposition Läsa för livet (prop. 2013/14:3). Questions posed in this study are: What matters do public library managers think fiction have on adults? How do public library managers reflect on promotion of adult literature? What are public library managers´ views on the governmental proposition Läsa för livet and how it will affect the public library?The theoretical starting-points used in this study are views on literature by Magnus Persson and Gitte Balling, and views on literature promotion by Rasmus Grøn. Method chosen was semi-structured interviews with six library managers in public libraries.

The purpose of this study has been to analyze how managers within the elderly care who operate according to the Social Services Act work to support the assistant nurses with the social documentation. In order to achieve my purpose and to be able to answer the research questions, a qualitative approach was selected. My empirical material consists of seven interviews, four with assistant nurses and three with managers. Anthony Giddens? structuration theory in Månsson, (2003 s. 422) has been my theoretical starting-point and the concepts of practical and discursive consciousness have been used in the analysis.

This report is written in cooperation with Skanska Sverige Hus Väst and it is discussing the role of site managers within the company. The report will bring up the demands that is put upon site managers and will also discuss stress related problems and how to change and develop the role as a site manager.We came up with three conclusions in this report. We believe that Skanska could develop VSAA to make it easier to use for site managers. We also believe that a further development of the project engineer is of great value, to give him or her greater responsibilities. The last conclusion is to change the responsibilities between the site manager and the production manager, to give the production manager a greater responsibility in the production..

This study is based on interviews with four managers in public elderly care and four managers in private elderly care. The aim of this paper is to examine how these managers are experiencing their leadership in relation to conflict management, and if the managers leadership differs depending on private or public elderly care. Leadership and conflict management are theories that have been used in order to analyze the empirical findings. Previous research that has been used in the study concerns ?leadership/leadership styles?, ?conflict management?, ?to be active in the private/public elderly care?.

Through our study we have found that there are moresimilarities than differences in leadership styles. The dominant leadership style of managers in both private and public sector is the democratic leadership style, often in combination with other styles; most notably the authoritarian leadership style. The charismatic leadership style doesn't seem to be popular in neither private nor public sector.Title:                                                                              A study of leadership styles in public and private sector Course:                                                    Bachelor Dissertation - LeadershipAuthors:                                                  Milos Kostic and Rudina ShabaniAdvisor:                                                   Ingemar WictorKeyword:                                                Leadership style, public, private, leadershipProblem formulation:          What differences and similarities in leadership styles are there between managers in private companies and managers in public companies?Purpose:                                                  Our purpose has been to find which similarities and differences there are in leadership styles between managers in private sector and managers in public sector.Theoretical framework:       After studying the theory of leadership, we found four different leadership styles relevant to our study. In the theoretical framework we discuss theories of authoritarian leadership, democratic leadership, laissez-faire leadership and charismatic leadership.

This paper gives the reader an opportunity to explore new grounds regarding a relatively new field that has opened in Sweden. The result is based on an explorative research conducted by us, with starting point whether immigrants, consisting of Middle Eastern ones, can be seen as an attractive target group for big grocery shops. In order to understand whether they are attractive to target, we need to grasp underlying factors such as our research question: ?What are the habits of Middle Eastern consumers regarding food that marketers from Sweden can target?? To do so we were forced to investigate what kind of lifestyle an immigrant from the Middle East has, since the immigrant?s lifestyle influences what sort of food he/she will consume. When investigating the lifestyle we were able to concentrate on certain areas that we saw had a clear relation in influencing immigrants? food choices, such as religion, acculturation and so forth.