Inom ett företag är det viktigt att ha en enhetlig kommunikation utåt mot kunder. Butiksatmosfären är en del av butikskedjans helhet, vilken påverkar hur kunderna upplever butikerna. Då butikskedjorna får anpassa sina butiker efter ytan, påverkas även den enhetliga kommunikationen som butikskedjan sänder ut. Detta leder till att kunderna får en osammanhängande image som inte stämmer överens med företagets profil och identitet. Rapporten jämför en butikskedjas profil och identitet med kundernas uppfattade image av butikskedjan.

Syfte:Studiens syfte består i att belysa hur företagen som sponsrar ett idrottsevenemang anser att deras image kan påverkas och förändras via den ökade kommersialiseringen av idrotten. Metod:Studien bygger på en kvalitativ metod och det empiriska materialet samlades in via kvalitativa enkäter. Arbetets utgörs av en blandning mellan induktiv och deduktiv ansats. Teoretiska perspektiv:De huvudsakliga teorierna i studien utgörs av Jiffer & Ross (1999) A-ERIK modellen, Rushall & Barnes (2005) sju värdeskapande anledningar till ett sponsorsamarbete och Gwinners (1997) modell över image creation and image transfer in event sponsorship. Teorierna tillämpades för att undersöka hur en ökad kommersialisering av idrotten kan påverka företagens image.

Rapporten beskriver arbetet med att modernisera en testutrustning för ett robotsystem. Den nya testutrustningen skulle moderniseras till att använda USB-gränssnitt istället för RS232-gränssnitt för kommunikation mellan dator och den övriga hårdvaran. Arbetet börjar med kravspecifikation och slutar med en fungerande produkt. I det innefattas en kortare förklaring av USB-gränssnittet och dess skillnader från RS232-gränssnittet, en utredning för att finna den bästa lösningen för att förverkliga USB-kommunikationen med utrustningen och konstruktion av elektronik för att styra signaler och spänningsmatningar till robotsystemet..

Denna uppsats behandlar ämnet kriskommunikation. Olika kriskommunikationsteorier presenteras och tillämpas i fallet med oljejätten BPs oljekatastrof i Mexikanska golfen, våren 2010. Pressmeddelanden från företaget analyseras för att urskilja strategier utifrån teorin image repair och även svensk morgonpress granskas för att se hur väl BPs kriskommunikation återspeglas i nyhetsrapporteringen. Teorin image repair som vi använder oss av i vår studie är utformad av William L. Benoit.

AbstractWhen I, at the age of 20, started working in home care service, I had an idea of what it means to age, a view witch I quickly realized was not true at all. The essay begins with a search for the images of aging you come in contact with, when you do not have a deeper interest in the matter.I take a closer look at how aging is described and how the concepts of aging and dignity are often interconnected, and debate about which images of aging that is outdated and where from they originated.I also show that that image is in for a change, much is happening right now, and there are many like me, who want to change and broaden the view of what aging can mean.Finally I describe my sculptures ?Beatrice? and ?Rosmari?, and reflect on how they relate to the image of what old age looks like.As a sculptor, I want to create an alternative to a widespread image of old people as a problem or idealization of the olf lady as a kind, cute and cookiebaking creature, as well as an alternative to the traditional sculpture tradition, that often show men in positions of power, and sweet passive women/girls.I tell of the strong, stubborn, eccentric and absolutely ordinary lady.

In inhalation anesthesia life-support systems are used to provide gases to the patient and to monitor important parameters. These systems are used in dynamic and stressful situations where the information-load on the operators often is significant. This thesis presents a design concept of an anesthetic system. The design goal has been to keep the information-load on the operator low with the objective to minimize confusion and error.A number of contextual inquiries were made in the operating room during surgery at four hospitals in Sweden. The goal was to understand the actual use-situations when anesthetic systems are employed.

The problem of separating a non-rectangular foreground image from a background image is a classical problem in image processing and analysis, known as matting or keying. A common example is a film frame where an actor is extracted from the background to later be placed on a different background. Compositing of these objects against a new background is one of the most common operations in the creation of visual effects. When the original background is of non-constant color the matting becomes an under determined problem, for which a unique solution cannot be found. This thesis describes a framework for computing mattes from images with backgrounds of non-constant color, using Bayesian statistics.

The aim of this essay has been to surrey the perspective of view the special education teachers have on the tree concepts of special education, compensatory-, critical and dilemma perspectiveThe questions that have been covered in this study areWhat does the concept of special education means for the special teachers? What does the concept of mathematic difficulties means for the special teachers?What does the concept of the diagnostics of dyscalculia means for the special teachers?A qualitative research method has been used to answer the questions in this essay. In the purpose to get the most out of the study..

By studying a place or a phenomena research contributes to the creation of the image of the thing that he or she studies. Also, planning is seen as a democratic tool, a way to ?make? democracy. In order to see what democratic ideals that is being express it becomes important to study the research about democracy in Botkyrka. It is from this thinking this study about democracy and research has been formed.

Through the notions of the untimely (l'intempestif) and untimeliness (intempestif) this paper seeks to gain a better understanding of the problematic surrounding and determining the concept of time in Deleuze. By tracing Deleuze's development of the concept of the untimely through Nietzsche and Kant, we are allowed to concretize the concept of time as pertaining to an experience of modernity (modern life), thus enabling us to better determine the place it holds within the philosophy of Deleuze itself - as a constitutive and productive problematic relating directly to the activity of thinking and being philosophically..

The purpose of this study was to understand how the concept of quality as an idea was spread to and translated in municipal elderly care. A central question was: How does literature, policy documents and key people describe the function and meaning of the concept of quality? The method of analysis was a qualitative case study with a critical discourse. The theoretical framework of the study is mainly what is known as institutional theory and a line of thought describing how ideas are transferred and spread. The theoretical focus is on how original ideas are interpreted and why they gain a foothold in new contexts.

Background: The increasing globalization of business and research has led to an increased demand for international meetings. This is a market that a number of countries wish to access and the competition is fierce to get the chance to host major conferences. Stockholm has a pronounced good position in the international meeting market and this essay will examine what it takes to be a successful meeting destination for international congresses.Purpose: The purpose of this thesis is to examine the fundamental factors that must be met for a meeting destination to be successful in the international market for conventions.Question at issue: How can a city develop into a more attractive meeting destination for international congresses?Method: Persons with key positions in the Stockholm meeting industry have been approached by qualitative interviews by the authors.Theory: As a theoretical framework the authors used the value of the physical meeting, generally on the congresses, the planning process for site selection for the meeting, the meeting platform and image.Conclusion: The authors' findings are based on the empirical material gathered during the study interviews. The results from these interviews show the importance of facilities and hotels, availability, and the image..

This two year master thesis examines the Swedish prison library's history during cell prison era.The investigation extends from the mid-1800s well into the 1900s. The purpose is to investigate theprison library by using a power concepts influenced by Michel Foucault. The questions revolvearound the ideas that formed the basis for the prison library and how the prison library was organizedin practice. Three types of sources are used to answer the essay questions and illustrate its pro -blems. Firstly, annual reports concerning the swedish prison system.

The aim of this Masters thesis is to examine the library discourses concerning the phenomenon and concept of digital libraries in Swedish library press 1980-2002. What changes can be identified? The questions are: what is said about the conditions for the phenomenon; how is the concept of digital libraries used; who makes these statements; what are the relations between these discussions and the library context in which they are made? Five Swedish library journals, BBL/Biblioteksbladet, DIK-forum, Human IT, Svensk biblioteksforskning and Tidskrift för dokumentation, were examined. The method used was discourse analysis. The theoretical starting-point was Foucaults discourse theory.

This essay shows how the concept of virtue can deepen our understanding considering processes of empowerment. A virtue is understood as a trait of character, manifested in habitual action, that it is good for person a to have. Virtues are interpreted as socially constructed. Empowerment is presented as a process toward self-confidence and self-determination where recourses and freedom propels the development toward power for the individual, the household and the community. Why does the concept of virtue deepen our understanding? It is argued that our theoretical perceptive of empowerment needs to better encompass values, norms and practise.