ABSTRACTElin Johansson, Hanna Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook                               Pages: 36With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide information, companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its working methods. Although the work is different, it is important that companies see social media as part of the overall marketing communication and not as a separate project. The purpose of this paper is to study recipient?s experience of company?s communications in social media. We have chosen to relate this to the instructions on methods of marketing communication and social media marketing as found in literature on the subject. This is to examine whether firms achieve the desired effect of the methods that are considered most appropriate. Does the message reach out? The focus of this study is marketing communication in the social media Facebook. The study consists of qualitative interviews to illuminate the recipients' views and experiences, as well as a literature study from the theoretical perspective of the sender of marketing communication in social media. The results showed that business as well as audience must interact in a functional relationship in social media. Companies should be more like the customer they are trying to reach. If companies choose to expose themselves in social media, time must be given to this, which is what the audience expects. Key words: Marketing communication, social media, social media marketing, Facebook, recipients, sender.

The purpose of this thesis is to try to find out what effect subject oriented projects like Energiutmaningen has on the teachers, with a focus on teachers? physics education. What was the experience for the teachers who participated and what effects did the project have on them. Four teachers were interviewed through qualitative interviews. From the result it showed that the most experienced teachers, who have been teaching physics for many years, gained a new perspective of their teaching, through their participation a development showed in their education.

Historically the library has owned more than silent, book-filled halls; it has been a center for learning and ideas, a source of both freedom and oppression, in other words, a medium for knowledge, truth, and power. Cultures have been divided into powerful and powerless through access to the library's content; those who have - and those who do not have - access to information determine which voices are heard and which are ignored, thus determining the outcome of the future. This thesis investigates how The Book That Wouldn't Burn by Mark Lawrence portrays the relationship between knowledge and power using Michel Foucault's discourse theory. More specifically, how this relationship is manifested through the structures and norms of society, and how the library as a place and institution serves as the means by which this relationship plays out. An established classic like Fahrenheit 451 by Ray Bradbury is placed as a contrasting reference point to help deepen its thematic message of information control and cencurship. Furthermore, the agency of one of the main characters is also examined in the light of Anthony Giddens' stratification model, as an actor with the potential to move beyond the confines of the power structure. The analysis demonstrate how knowledge, truth, and power remain continuously thematically relevant within literature, and how the reality of our time may be better understood through literary contributions.

The purpose of this study was to examine how some children with reading problems experience and use libraries. The main problem was: How do dyslectic children experience and use libraries and how do they handle their reading difficulties when using libraries? The questions at issue were: 1. Do children with reading problems use libraries, and if so how? - in which purposes do they use libraries? - which materials and services do they use? - why dont some children use libraries? 2.

The aim of this study was to analyze how discourses about domestic violence emerges in policy and practice, and to investigate how those discourses may change from a structural, political level to a local, practical level. The research questions focused how the problem of domestic violence is formulated at national and local level, scrutinizing the different discourses framing and reproducing the causes and solutions of the problem, and also to deduce how different context affects formulations. The empirical material consists of policy plans and interviews with social workers. The findings indicates that the issue of domestic violence is articulated differently on different levels. In action plans on the national level, the domestic violence is formulated within a structural discourse, being a problem on a (gender-) political level, whereas professional social workers recognizes domestic violence as a personal problem within an individual oriented discourse.

The aim of the thesis is to illustrate how a group of community policing officers makes themselves relevant to their community, this in relation to wider organizational circumstances and exterior structures of society. Earlier research on the subject tells us that community policing can be proactive and crime preventing in such a way that the confidence and trust in the police is increased. Research is also making clear that proactive police work is hard to measure and evaluate, which is why my contribution to the field is to explore how this effects the way the police officers in Bergsjön, Gothenburg is making themselves relevant and the way that they see themselves as community policing officers. The relationship police ? community will be regarded as how someone treats their audience, attentive to its feedback, in order to get ones message out, in this case confidence and trust in the police, under influence of the audit society.To achieve the aim of the thesis, participating observation was chosen, to experience the police officers everyday work.

The purpose of this text is to show how social class is (re)produced and created in the short stories?Draksådd? byMaria Sandel and Ivar Lo Johanssons ?Nya tänder? from Statarna I and to point out ways that the short storiesmay be useful from an Educational Perspective. Maria Sandel was the first (recognized) female author to writein the genre of Working-Class Literature in Sweden and Ivar Lo-Johansson is a recognized authorship who ismost famous for his novels portraying Statarna. The analysis focuses on how the teeth motif is portrayed in theshort stories. My analysis proves how the teeth motif is important in portraying the construction of class.

Vi, Linda Runvall och Satu Parantainen, har gjort vårt examensarbete för företaget Leine & Linde i Strängnäs. De tillverkar pulsgivare som används inom industrin. Examensarbetet bestod av att göra om en befintlig manual och skriva guidelines (riktlinjer) till Leine & Lindes personal.Under vårt examensarbete har vi använt oss av våra kunskaper inom informationsdesign. Rune Pettersson, professor i informationsdesign vid Mälardalens högskola, beskriver ämnet informationsdesign såhär:?In order to satisfy the information needs of the intended receivers information design comprises analysis, planning, presentation and understanding of a message- its content, language and form.

Författare: Isabelle Jönsson, Vlad TanaseTitel: Festmetoden - Att formulera budskap kring alkohol.Ämne: Medie- och kommunikationsvetenskap, C-uppsat'sHandledare: Ingrid HöjerbackExaminator: Helena SandbergÅr: VT 2007Sammanfattning:Problem och syfte: I dagen's samhälle har hälsokommunikation kommit att bli ett stort ämne där man försöker få människor att ändra sina levnadsvanor inom olika områden så som bra kosthållning, träning och hälsa, rökning samt alkohol och droger. Vad gällande alkohol talar man om att dricka på ett "måttligt sätt" som kan innebära mycket olika saker för olika individer. Att förändra beteenden är alltid en komplicerad proces's, inte minst då det gäller hälsobeteende. Alkoholkommittén's kampanj Festmetoden lanserade's 2005 och har verkat som en beteendeförändringskampanj kring alkoholvanor för målgruppen unga vuxna mellan 18-25 år. Festmetoden är en ytterst intressant kampanj då det är en mycket omfattande och ambitiö's informationsinsat's gällande del's mål och budskap men även medieval.

During the last decades major changes has occurred at the financial markets, meaning an increasing supply and a greater variation of financial instruments. The saving habits of the Swedish people have gone from traditional bank deposits to investments in equities, funds and bonds. All this together with the great rise in the stock market at the late 90?s has brought words like risk and return up-to-date, and is the background to the development of a new law concerning financial advising which come into force the 1th of July 2004. The contents of the thesis can be described as three bricks, representing the survey questions.

The aim of this thesis is to research if and in that case how, marketing of Swedish public libraries is used as a possible work method in a time when they are marked by changes in the form of cut backs and technical innovations. With a strive to get an overview by the possible debate I have chosen to do a closer exam of 20 texts published in five of the biggest Swedish library publications during a period of 20 years. My research is based mainly upon Philip Kotler?s marketing theories regarding non-profit organization as well as Eileen Elliot de Saéz interpretations of these to a library context. The first part of the essay therefore consists of an introduction of these, as well as a rendering of their method of work, which shows the width of the conception of marketing.

The aim of this master thesis is to examine how leadership in public libraries is constructed discursively in the Swedish library field of today. The empirical material reviewed is job postings and articles from three library related journals.The thesis seeks to identify what different leadership discourses can be found by looking at definitions, forms of address, present actors and themes emerging. It also aims to examine the contingent presence of late modern leadership theories in the order of discourse. The leadership theories primarily investigated are New Public Management (NPM) and value-based leadership.The theoretical starting point of the thesis is discourse theory, developed by Ernesto Laclau and Chantal Mouffe. In the analysis a model of four phases is used; in which central concepts of discourse theory help identify the discourses.

This thesis analyses how the European Unions institutions deal with the issue of illegal and harmful content on the Internet in key documents presented during the period 19961999. Particular attention is attached to content where the legal status is determined in relation to the user and to content that is legal, but characterized as harmful and entailing a need for special protective measures. The theoretical and methodological approach draws on discourse theory as formulated by Laclau and Mouffe. The thesis studies how the problem is represented in key documents from the European Commission, the Council of the European Union, the European Parliament, the Economic and Social Committee and the Committee of the Regions, with particular regard to the discourse on harmfulness, the child and Europe. The findings are that the overall discourse has shifted focus over time, from an emphasis on the protection of minors toward a more market-oriented discourse stressing the importance of protecting the competitiveness of the European economy.

The aim with this paper is to investigate how the Social Democratic Party (SAP) deals with the question of economic migrants, or more specifically how the problem is represented by the Social Democratic Party, and how this representation has developed over time. The SAP's theory became recently contested by a competing theory that was caused by the predicted future demographic development in Sweden, combined with the EU's eastern expansion. The first factor contributed to the re-write of the theory, to a theory that saw economic migrants as a solution instead of a problem, in direct contrast to SAP's theory. The second factor was a direct threat to SAP's labour immigration policy. This leads to my second question, how did SAP respond to this pressure?The answers to these questions are achieved by using discourse analysis by applying a problem oriented theory on empirical material, constituting propositions, articles in mass media and parliamentary debates.

At the workplace, different types of discussions take place, where employers meet members of staff. Some of these discussions take the form of an employer correcting a member of staff; that is the employer wanting the member of staff to change his/her behaviour. The correcting discussion has a very important role within labour legislation as it is often this measure that the employer takes to bring about change. If this does not happen then more severe disciplinary measures like a warning or giving notice will be necessary. This paper is about the employer's role in the corrective discussion. How an employer can work with the corrective discussion but also what effects can be experienced due to the discussion. To understand how an employer experiences the corrective discussion, 98 employers within a municipality have received a web questionnaire via the computer program Esmaker. Of these employers 68 answered the questions, which is a response of barely 70%.