This study aims to investigate whether or how the tour operator Fritidsresors customers gets affected by their sustainable environmental work and what kinds of effects the work has generated. A secondary data analysis of Fritidsresors website has been made, and an in-depth interview with Fritidsresors sustainability manager. Also a quantitative survey was conducted by fifty respondents, all customers of Fritidsresor. The answers have since been interpreted and processed in accordance with a comparative and phenomenological approach and with an exploratory purpose. Scientific articles have been studied and analyzed in order to generate an explanation for the phenomenon as a research field, and how previous research has looked.

The attacks of September 11, 2001 have done more to focus attention on the conjunction of religion and conflict than any other event in recent history. Although much international research has focused since then on the role of Islam, religiously inspired violence is also found in countries as diverse as Thailand, Burma, or Sri Lanka, where Buddhism plays a central role. This paper addresses how these realities are reflected in two Swedish high school textbooks on religion. The thesis calls into question the manner in which Buddhism is presented in schoolbooks as the most probable candidate to be a conflict-free religion.Using Fairclough?s discourse analysis theoretical framework and Hellspong?s structural analysis, the thesis critically examines the relationship between text, the discourse practice in which text is produced and the wider social practices.

ABSTRACTWångdahl, J. (2006). Hälsofrämjande budskap i en livsmedelsbutik- kunders uppfattningar. C-uppsats i Folkhälsovetenskap. Örebro, Hälsovetenskapliga institutionen.Obesity and being overweight are on the increase in Sweden which makes work in the area of health promotion very important.

The aim of this Master?s thesis is to investigate international students? views regarding information seeking and use of information sources. A further aim is also to investigate the possible factors influencing information seeking in relation to everyday life for international students. Interviews were carried out with eight international students, 20-35 years old from three continents. They were to stay in Sweden for at least five months for the purpose of studying.

The aim with the study is to get an understanding of why pupils read literature in upper secondary school from four Swedish teachers´ thoughts and attitudes towards fiction in upper secondary school. Some of the theoretical starting points that lay as a foundation to the study are Lpf 94, the curriculum for Swedish and different literature oriented researchers as Lars-Göran Malmgren´s subject construction, Louise M. Rosenblatt´s transaction theory, Jan Nilsson´s view on fiction as a source of pleasure and a source of knowledge and Gunilla Molloy´s dialectal questions. To reach the aim in question qualitative interviews with four Swedish teachers in upper secondary school were carried through. The result shows that the teachers see the literature?s part in school as meaningful and claims that it deserves to have an even higher value in all subjects, not only in the subject Swedish.

This essay focuses on different aspects of the concept of freedom of speech. The purpose is to examine the opinions and thoughts that upper secondary school students have on rights, responsibilities and limitations when it comes to freedom of speech, and to investigate theirschool experiences of the mentioned freedom. Focus groups have been used as method and two group interviews have been conducted, one at a vocational and the other at an academic upper secondary school. Overall, nine students from the third grade participated in the interviews.The essay's results show that the students believe that everyone in society should have theright to be heard, whether you have extreme or divergent opinions. The interviewed studentsexpresses that all people have great responsibility for their opinions, however that, opinionsdiffer on how to interpret the concept of responsibility.

The aim of this master?s thesis is to examine how exchange students experience looking for information in their new life situation during a semester in Prague. A further purpose is to investigate what barriers they have faced and how this affected their information behavior. Six qualitative interviews of students constitute the empirical foundation for the study. The interviewees are from six different European countries, were all participating in the Erasmus program, and all had social sciences/humanities/art as their main subject.

In recent years, the Internet has exploded with different kinds of social media, where a significant function is to share your life in text and images. This changes how we form our identity, our religious identity included. The aim of this paper was to study how Instagram forms a space for the creation and development of religious and spiritual beliefs. For this purpose, Instagram updates from five women with yoga oriented Instagram accounts have been analyzed in relation to two theories: Paul Heelas? och Linda Woodhead?s theory of a spiritual revolution and Heidi Campbell?s theory of networked religion.The aim of the study was to explore how these women presented themselves in their Instagram flow and what part religion and spirituality had in their presentations.

Dooria Sweden AB is one of the main door- and doorframe manufacturers inSweden. They deliver door frames for indoor use for project oriented buildingsites, for these types of building sites the doorpost comes pre-assembled. DooriaAB wants to minimize transport to reduce impact on environment and thetransportation costs of pre-assembled doorframes, this thru simplifying themethod of assembly.The main purpose of this thesis has been to develop a prototype solution thatbrings the three parts of the doorframe together with the same properties regardingstability and tightness of joints as the current method of assembly. A profile ofdemands and wishes were created in collaboration with Mårten Dragstedt, DeputyDirector of Dooria Sverige ABBy following the chosen method the authors have been able to produce a fullyfunctional prototype that meet the demands that were put on the product. Catia V5R20 has been used as an aid during prototype construction and virtual tests.

The main purpose of this Master?s thesis is to do a benchmarking study of the marketing activities at the public library of Valdemarsvik. The purpose is also to describe and get a deeper understanding of benchmarking as a method for improving library activity. Four major problem areas are addressed: How can one use benchmarking as a tool to achieve change? How can one learn with benchmarking? What similarities and differences are there between benchmarking and other similar methods for competence development? Is benchmarking better than other similar methods for competence development? The empirical approach was qualitative and the method chosen was action research.

Policy document conversion in practice ? a qualitative study of five upper grade teachers approach to the 2011 policy documents in history.This essay examines five upper grade teachers approach to the new 2011 policy documents in the history school subject, as well as it?s impact on the teachers class room activities. Also, the study examines what factors have influenced this conversion process. Colleagues, the school management and the Swedish Skolverket (the Swedish school management organisation, controlled by the Swedish government) are in this study the main external influences that are studied. The study is carried out with an organisation theoretical approach, witch states that controlling the schools practical activities is hard, taking in to account a great variety of ?problems? that follow a teachers every day work.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

Title: ?...baby, I´m the worrying kind.? - A quantitative analysis of the relation between TV news consumption and worry of crime.Authors: Maria Askerfjord Sundeby and Jennifer RochetteYear: Autumn 2014Level: Bachelor degreeDepartment: Department of Journalism, Media and Communication, Göteborgs universitet.Supervisor: Adam ShehataSummary: The aim of this thesis is to analyze the relations between worry of crime, both societal and personal, and consumption of news from the Swedish TV-channels SVT (public service) and TV4 (commercial). The cultivation theory claims that it is just the amount of TV that shows an effect on consumers and their perception of reality, like for example the mean world syndrome. But the theory has been criticized for not considering the possible effects that are actually related to other variables. These variables have weakened or totally eliminated the effects, previously explainedby TV, in later control studies of the cultivation theory.

Title: Kreativ reklam. En bra idé? (Creative advertising. A good idea?)Author: Evelina KarlssonTutor: Larsåke LarssonCourse: Bachelor Thesis: Media and CommunicationPurpose: The purpose of this study is to, through qualitative studies inquire creative prized advertise in Sweden to see which influence creativity have on both creative director and the audience.

We live in a stressful world and a demanding society where the ability to quickly adapt is one of the most important and most difficult challenges of today. A fairly new phenomenon called intranets has evolved to meet this challenge, however many examples of corporative intranets are stories about failures and systems with poor usability. This study focuses on how the user oriented approach to systems design affected upon a system development process of an Intranet, solely developed within a company, and how it impacts on the intranets popularity among the employees in the company. The study starts not from the literature but from a survey, which is based upon the Delphi method. Which results were used for further in-depth research about the subject, by interviewing three representatives from the company.