Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.

I detta kandidatarbete svarar vi på frågan ?Hur använder man postproduktion som ett retoriskt verktyg för att förstärka en dokumentärfilms budskap??. Retorik står i konflikt med dokumentärfilm. Vi anser att retoriken vill påverka medan en dokumentär vill undervisa. Med hjälp av Aristoteles tre grundlagar för retorik, ethos, logos och pathos, försöker vi påverka tittarens tycke om en dokumentärfilms budskap via postproduktion.

The purpose with this essay was to study the judgements made by child- and adolescents psychiatry teams on a fictitious case, in order to see what similarities and differences there would be in their way of discussing, judging and proposing efforts.We carried out this study by visiting four child- and adolescents psychiatry teams and letting them make judgements on a fictitious case constructed by us. First the teams were introduced to a vignette and then asked to complete it by requiring more information till they considered themselves to have enough information to be able to arrive to a judgement on the case and propose efforts, on which we later interviewed the teams. After the interviews we compared what extra information the teams required, what judgements they made and what efforts they chose to offer the family. The result was analysed from a social constructivist perspective. One central analysis concept was diagnostic frame, which is about in what category the team places the problem.The study revealed that the judgements, which are socially constructed within the teams, differed, and that the teams offered the fictitious family different efforts.

Marketing is an important tool for companies to use in today?s consumptions society, to reach out with products and services. The message that has been sent out is also important, because the message can be distort or reach wrong customer group. Above all this the competition and the struggle round the customer?s increases and it has become more common that the customers tend to be less loyal towards the company.

During the winter 2011 Isaksson and Andersson did a time budget study on Nordens Ark?s Przewalskis horses during daytime when there were visitors and caretakers in the park. This time budget study was made during daytime and when there were no visitors or caretakers in the park. The horses where observed in the morning (5.30-6.30 am) and in the evening (5.45-6.45 pm) during four days. In addition to a time budget, the horses? positions in the enclosure were registered.

In a society where children are getting a bigger influence over the family?s consumption and where more products for children are purchased, the market for children products has expanded. This growth is due to a higher amount of older parents which have a god economy and are choosing to spend more money on products for their children. Also the fact that parents use fashion products for children as a way to reflect their own status and that children are becoming more fashionable and aware of trends have contributed to the markets expansion. All together this leads to a grown importance of knowledge for marketers concerning the market.

ABSTRACTTitle: How do you get the students to listen? ? A study of Academic Works communication towards students (Hur får du en student att lyssna? ? En studie av Academic Works kommunikation mot studenter)Number of pages: 38 (41 including enclosures)Author: Fredrik HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.Main results: The main result can be summarized as:· Academic Works communications have a lot of resemblance with the papers presented theory.· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student?s awareness and knowledge of the company.· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work.

AimThe overall aim of this study has been to gain knowledge about what characterize upper secondary school students participating in the subject course physical education and health (PEH). To investigate this, the following questions are formulated:What motivates the students to attend PEH?How do the students experience teaching?What influences the students' opinions of the subject?MethodWe conducted a qualitative study using interview as method. Six students, from year 2; three girls and three boys, from different studying programs at an upper secondary school in the region of Mälardalen were interviewed. The students had been recommended and asked to participate by their teachers in PEH.

Drawing on theories of ethnic representations in mainstream news media and racial discrimination (van Dijk 2000, Hultén 2006, Husband & Downing 2005, Wodak 2011), and using methods of critical discourse analysis (mainly van Dijk 1993, 1991, Fairclough 1995) this bachelor thesis aims to investigate the inter-textual and inter-discursive relationship between selected editorial and opinion pieces written by three mainstream right wing ?symbolic elites? and the xenophobic blog ?Avpixlat?. The three selected symbolic elites are: Per Gudmundsson, editorial writer at the second largest Swedish newspaper SvD, Andreas Johansson Heinö, academic with a P.H.D. in political science, specialized on issues of integration and ethnic relations, and Paulina Neuding, editorial writer at SvD and editor in chief for right-wing oriented magazine Neo. All three are actively taking part in the mediated discussion of ethnic relations in Sweden from a liberal-conservative perspective.

The purpose of this study was to examine how Swedish newspapers framed the campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the campaign?The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet.

Internet and social media have opened up new possibilities for companies and organisations tocommunicate their brand. It only takes a few seconds to communicate the message of a website to theuser. This indicates the importance of having the intended message of the website communicated clearlyin order to give the user a correct impression of the company or the organisation. When it comes to theconcept design of a website, it?s important that all different parts is presented uniformly.

Different abilities are of importance to pragmatics, there among hearing. Hearing impairment can affect language development and also pragmatic ability. The aim of the present paper was to study the pragmatic ability in terms of request for clarification in children with Hearing Impairment (HI) in conversation with children with no known hearing impairment, henceforth normally hearing (NH). The present study also describes requests for clarification sequentially in detail, and also highlights points where there may be observable differences between children with and without hearing impairment. Eight conversational pairs consisting of one child with HI and one NH child were studied.

Today, activities funded with public funds needs to present relevant and reliable information which shows the results obtained. Requirements increase in welfare activities to be run based on scientific, empirical knowledge. This applies particularly to social work. The social work is, however, poorly researched in areas such as knowledge of interventions in the content, context and effects. One way to evidence-base social work can be to conduct regular and qualified assessments.

How do you present your message? Is there any technique that is better than others? How do you make a presentation understandable for everybody, not only architects? We have tried to answer these and other questions in this thesis. Our focus has been how to use pictures and texts in presentations. How to put them together and make a good looking presentation, which is understandable and attractive. The work is directed to students working with presentations, using both pictures and texts..

In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.