AbstractTitle: Företag X? the hidden power? a study of internal communication, culture and internal branding. Företaget X has in real life a different name.Number of pages: 42 (49 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication Studies CPeriod: Autumn 2007University: Uppsala University, SwedenPurpose/Aim: To analyze the internal communication, culture and internal branding of an insurance company and how they can improve these company tools can be improved.Material/Method: qualitative method using interviews, analysis of internal communication policies and observations.Main results: The policy documents do not match how the internal communication works in every day life. There is a structure that is working and the information flows through the different levels. The vision and goals are difficult to understand as they are written in a complicated way.

Den fundamentala resursen i en kunskapsekonomi är humankapital och jakten på denna resurs tar sig många olika utryck. Många näringslivsaktörer knyter starka band till universitet och högskolor för att positionera sig som attraktiva arbetsgivare för att rekrytera kompetenta medarbetare. Två begrepp som aktualiseras i denna kontext är employer branding och talent management. Denna studie undersöker hur företag inom revision och rådgivningsbranschen engagerar sig på svenska universitet och högskolor utifrån de två koncepten. Frågor som hur och varför de engagerar sig i en akademisk kontext undersöks utifrån en kvalitativ ansats och 10 intervjuer har genomförts med personer med god insyn i företagens relationer med akademin.

Ever since Sweden joined EU on the 1st of January 1995 the auditing is regulated not only by our Swedish laws but also by EG:s directives. In the fourth directive the member states are given a possibility to dispense small companies from the duty to audit the accounts. It is up to every member state to decide whether they want to dispense the small companies or not and today Sweden is one of few member states who does not. The purpose of this essay was to describe how lenders and Skatteverket will act in case of a dispensation for small companies from the duty to audit the accounts. The study has been carried out by interviewing four lenders and Skatteverket. The study shows that the lenders and Skatteverkets acting in case of a dispensation for small companies from the duty to audit the accounts will part from each others. While the lenders stand before a big change Skatteverkets work will be next to unaltered. Half the lenders think that they will continue to demand that the companies? accounts be audited.

Ever since Sweden joined EU on the 1st of January 1995 the auditing is regulated not only by our Swedish laws but also by EG:s directives. In the fourth directive the member states are given a possibility to dispense small companies from the duty to audit the accounts. It is up to every member state to decide whether they want to dispense the small companies or not and today Sweden is one of few member states who does not.The purpose of this essay was to describe how lenders and Skatteverket will act in case of a dispensation for small companies from the duty to audit the accounts. The study has been carried out by interviewing four lenders and Skatteverket.The study shows that the lenders and Skatteverkets acting in case of a dispensation for small companies from the duty to audit the accounts will part from each others. While the lenders stand before a big change Skatteverkets work will be next to unaltered.Half the lenders think that they will continue to demand that the companies? accounts be audited.

In June 2013 a debate concerning the consumers? right to a label of origin on food packages was held in the Swedish parliament (www, Riksdagen, 2014). The debate was sparked by some food scandals where labelling was falsely used, claiming something that was not true ? the horse-meat scandal, frozen strawberries infected by Hepatitis A, pork sold as beef, etc. These cases were not only wrong in terms of food safety, but also fraudulent and threating consumers? right to fair origin labelling.

AIM This report studies the Swedish vintage store company Myrorna from a branding perspective.METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions by the reason that the brand would be based on a fair assessment. The study is obtaining data that further was collected from the library of University of Gävle, the articles from Emerladinsight.com and remaining pictures- and text materials is taken from the organization Myrorna. The theoretical material have been adapted on the brand Myrorna and then been used to analyze the empirical part. From the general impression that portrays the brand the researcher leads the discussion.RESULT AND CONCLUSION The result shows that the brand Myrorna in some extent do not fulfill the image the brand in the media mediate, between the illusion and the reality there is an empty space according to the research.

The aim of this thesis is to study the situation of minorities in Slovakia before and after the EU-membership and if EU has played a role in the situation. Also the criteria for becoming a member and other treaties regarding protection of minorities between European institutions and the accession/member states are studied. With the help of i.e. literature, relevant internet pages and yearly studies of EU, the conclusion has been made that Slovakia has made an immense change in the state?s legislation when it comes to minorities and their fundamental rights, but that changes need to be made in attitudes as well.

AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.

When studying the voting behaviour of the Members of the European Parliament (MEPs) concerning the Services Directive within the EU, what patterns can be observed? With a starting point in previous findings about voting behaviour, this study analyses the results of the given Roll-call votes in the European Parliament in regards to the Services Directive. Here I focus on the division of votes within and between the member states and the parliamentary political groups; with the aim to identify patterns that might show clash of opinion concerning this issue. I found that ideology seems to play a role in the MEPs voting behaviour. Parties on the far left reach the highest level of cohesion and together with the party on the far right, they voted against the Directive, but due to different reasons.

Syftet med denna uppsats är att analysera en enkät som Expansiva Växjö genomfört för att få en bild av Växjös image och undersöka hur nära denna ligger den önskade profilen. Därefter jämförs den strategi som valts för platsvarumärket Växjö med teorier om place branding och i vilken grad dessa tillämpas. Utifrån vår analys av Växjös image och strategi, samt med hjälp varumärkesteori, undersöks också om skapandet av varumärket har potential att bli framgångsrikt eller ej..

Employer Branding är ett strategiskt verktyg som ökat i popularitet i dagens organisationer för att attrahera, rekrytera och behålla personal. I näringslivet talas det om tre starka skäl att arbeta med Employer Branding. För det första motsvarar inte den kvalificerade arbetskraft den kommande efterfrågan på arbetsmarknaden, för det andra ställer människor i dagens samhälle högre krav på arbetsgivaren och för det tredje har organisationers medarbetare ett mer betydande ansvar i informell marknadsföring. Denna studie genomförs på uppdrag av Centrala studiestödsnämnden (CSN) och datamaterialet har samlats in genom kvalitativa semistrukturerade intervjuer med medarbetare från en avgränsad del av organisationen. Studien syftar till att försöka förstå vilka aspekter som anställda ser som attraktiva med arbetsgivaren men även hur de identifierar sig med den.

Syftet med denna uppsats är att beskriva och analysera hur kunskapsintensiva tjänsteföretag inom banksektorn kan attrahera nya medarbetare och behålla befintlig personal med hjälp av Employer Branding.Studien baseras på kvalitativ metodik, bestående av djupgående intervjuer med tre svenska storbanker; Handelsbanken, Swedbank och Skandinaviska Enskilda Banken (SEB). För att få en mer specialiserad kunskap om fenomenet Employer Branding har även Academic Communication intervjuats, som är ett marknadsföringsföretag inriktad på denna form av marknadsföring.Ett gediget informationsunderlag gällande den externa och interna målgruppens uppfattning av företagens Employer Brand är centralt för att utarbeta adekvata Employer Branding-strategier. Under arbetets gång är det betydelsefullt att kontinuerligt undersöka om associationerna som företagen vill sammankoppla till dess varumärke som arbetsgivare, förmedlas, och att anpassa strategierna utefter det. Employer Branding genomförs externt främst genom deltagande på mässor och arbetsmarknadsdagar på högskolor och universitet. Det personliga mötet är centralt vilket fordrar att de operationellt ansvariga har kunskap om budskapet som ska kommuniceras. Att prioritera vilka aktiviteter som bedrivs skapar ett tydligare Employer Brand.

Syftet med uppsatsen var att underso?ka relationen va?rdegrund och Employer Branding och dess pa?verkan pa? de ansta?llda inom en organisation. Tre fra?gesta?llningar formulerades inom ramen av syftet. Dessa tre fra?gesta?llningar var; Hur pa?verkar ett aktivt Employer Branding ansta?lldas identifikation med en organisations va?rdegrund, Hur upplever ansta?llda sina chefers fo?rmedlade va?rdegrund och I hur stor utstra?ckning fo?renklar va?rdegrunden ansta?lldas dagliga beslutsfattande.

Denna uppsats undersöker vilka faktorer som är viktiga för att en brandingstrategi ska fungera och attrahera rätt konsumenter. Uppsatsen använder sig av en fallstudie utav kläd-­ och inredningsmärket Gant för att analysera om de utvalda marknadsföringsbegreppen och teorierna fungerar när de används i en brandingstrategi. Empirisk data kommer från en djupintervju samt en enkätundersökning och analysen av insamlad data har genererat en schematisk förklaring som beskriver tre olika nivåer av påverkan av en konsument i ett brandingsammanhang. Den schematiska förklaringen är användbar för marknadsförare som söker få en bra uppfattning för vilka faktorer de ska fokusera på för att deras marknadsföringsstrategi ska lyckas..

AbstractTitle: To Market a Company with the Help of Nationality ? A study in how marketing and branding works and is being perceived when it focuses on nationalityAuthor: Frida HanssonSubject: Media and Communication Studies CPeriod: Fall semester 2010Length: 38 pagesTutor: Else NygrenAim: Companies and various corporations are always on the hunt for the next big thing in marketing. One idea to market themselves and give them a chance to separate themselves from the cluster of companies aspiring to take your costumers away could be to market themselves with nationality. To investigate why and how some company?s chose to market themselves with nationality, and also study how this kind of marketing is being perceived by customers and non ?costumers.