Sökresultat:
1009 Uppsatser om Member Branding - Sida 45 av 68
?de svenska nybyggarna förstod konsten att upprätthålla grannsämja med det röda jägarfolket? : Om indianbilden och dess funktion i Albin Widéns populärvetenskapliga författande
During the 1960s and 1970s an increased interest in Native Americans can be seen in Sweden, e.g. through the establishment of organizations such as the Indian Club of Sweden. The aim of this thesis is to study the portrayal of Native Americans and its role through Albin Widén, a Swedish author, ethnologist and member of the Indian Club, and his non-fictional works on the Swedish migration to America, Swedish-America and Swedish contacts with Native Americans. The study is divided into four parts. The first part looks at the portrayal of the Native Americans in Widén?s writings, in comparison with Euro-Americans? and Europeans? traditional stereotypic images of a good and a bad Indian.
Droppen som fick bägaren att rinna över? - Svenska spelmonopolets förhållande till EG-rätten
Every year the Swedish gambling monopoly serves as a significant source of income for the government. This income is later distributed by the government on various areas for the common good. The question is wheather the state is allowed to preserve this lucrativemarket for itself by any means necessary. Also is it enough to claim that the monopoly exists to protect the citizens, and thus escaping the conditions of EC-law, and its struggle to harmonize trade between the member states? This thesis describes the Swedish gambling monopoly and its relationship with EC-law.
Handel med utsläppsrätter inom EU - Möjlighet eller papperstiger
This study in Environmental Science examines the amendment of the EU-Directive on. Greenhouse gas emission allowance trading. The Directive is to be considered as a tool for fulfilling the obligations that the Union and its member countries have taken on through the 1997 Kyoto agreement together with the protocols proposed at that time. The flexible mechanisms of the protocol are intended as instruments for limiting the climatic changes arising from anthropogenic sources, emission allowance trading being one of these mechanisms. The results presented here consist primarily of an analysis of interviews with various experts in the field of emission control concerning the possibilities and problems attending the process of implementation.
BESLUT I EN TID AV F?RLUST N?rst?endes upplevelse av beslutsprocessen vid organdonation efter d?den
Background: Every year, patients die while waiting for an organ due to the shortage of donors.
When a patient is declared brain dead, the question of possible organ donation arises. In some
cases, the patient is registered in the donor registry, but sometimes their stance on donation is
unknown. The next of kin then become involved in the decision and are asked both what the
patient would have wanted and how they themselves feel about donating their deceased family
member?s organs. Aim: The aim of this literature review was to describe relatives' experiences
of the decision-making process regarding organ donation after death.
Vilka spänningar kan uppstå mellan en yngre teamledare och äldre medarbetare och kan de hänföras till generations-/åldersskillnader? Hur påverkar dessa teamdynamiken?
Earlier research has shown that generational differences between younger-supervisors and older-workers may cause tensions that lead to team ineffectiveness. There is however still a lack of research in this area. This thesis presents possible tensions that might occur between a younger supervisor and an older worker due to their age and generational affiliation, and how these tensions affect the team dynamics. The empirical data collection was limited to the boundaries of the dental care industry where these generational/age differences between younger supervisor and older worker are common. The thesis looks at the tensions from a qualitative perspective and data was collected in the form of in-depth interviews with selected dentists and nurses.
Relationsmarknadskommunikation : En undersökning som fokuserar på de lokala relationerna i en globaliserad värld
Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.
Mot överstatlighet? : Den framtida inriktningen på EU:s utrikes- och säkerhetspolitik. En jämförande fallstudie om Frankrike och Danmark
The aim of this paper is to explain how the European Union?s common strategy for theCommon Foreign- and Security Policy (CFSP) will change with the implementation of the Treaty of Lisbon. A comparative case study and qualitative method is used. On the basis of Smith?s theory of institutionalization we will analyze two member states: France and Denmark.
USA: s militära intervention i Irak : En studie av hur Bushadministrationens agerande överensstämmer med FN stadgan
AbstractUniversity of Växjö, School of Social SciencesCourse: POC 536, Political Science 41-60Title: The U.S. military intervention in Iraq ? A study of how the intervention corresponds with the UN CharterAuthors: Andreas Malmgren & Johan SchneiderSupervisor: Lennart BergfeldtDate: 2006-09-26The aim of this essay is through a qualitative literature study examine the main arguments of the Bush administration to justify a military intervention in Iraq. The theories used to explain the actions of the U.S. are system level analysis, hegemonism and realism while the UN Charter will be applied as a normative theory.
Sociala representationer av ett attraktivt Employer Brand : En kvantitativ studie kring vilka Image-attribut potentiella medarbetare finner attraktiva i ett Employer Brand
Kommunikation är en grundläggande källa till spridning av kunskap med en påverkan på både individ och samhälle varpå ett intresse föreligger i att undersöka fenomenet närmare. Syftet med studien var att undersöka vilka sociala representationer potentiella medarbetare har av ett attraktivt Employer Brand. Vidare syftar studien till att kartlägga sociala representationer av Länsförsäkringar Skaraborgs Employer Brand. Empirin samlades in genom enkäter och i studien ingick 207 högskolestudenter. Resultatet visade att Symboliska Image-attribut värderas högre än Funktionella Image-attribut men att båda dimensionerna är betydande gällande ett attraktivt Employer Brand.
Grafisk profil för House of Sweden (Washington D.C.)
Detta examensarbete innefattar både en fördjupning och en praktisk del inom ämnet grafisk profilering och visuellt identitetsskapande. Den praktiska delen av examensarbetet har utförts parallellt med reklambyrån Cabesa Communication Sweden AB, Stockholm. Fördjupningsdelen behandlar områden som branding, företagsidentitet och grafisk profil. För att skapa ett starkt varumärke på en marknad krävs välplanerade, strategiska och originella reklamkampanjer samt en stark och enhetlig visuell identitet. Med hjälp av fördjupningen så har en kunskapsgrund lagts inom ämnet grafisk profilering och det praktiska arbetet har förenklats mycket.Den praktiska delen innehåller framtagning av en grafisk profil med tillhörande manual till House of Sweden, Sveriges nya ambassad, Event Center och lägenhetsbyggnad i Washington D.C., USA.
Kampen för ökad tillgänglighet : - om enskilda aktörer, policynätverk och förhandlingsarenor i utarbetandet av EU:s bussdirektiv
The Motor Group of the European Council was commissioned in the autumn of 1997 to prepare a proposal for a new European Bus and Coach Directive. In the beginning, most of the Member States did not have the accessibility requirements as their main concern; still a smaller network with actors from the National delegations from Britain, Germany and Sweden would influence the other National delegations in the Council group to finally agree to retain the requirement of accessibility of the Directive. Within the EU decision process, the European Disability movement acted as a strong player during the whole negotiation process using the proposal to a new Bus and Coach Directive as a tool to influence key actors to go towards a Directive with a strong approach for accessibility.Policy Transfer and Policy Transfer Network are used as analytical tools to understand and structure the transfer of the question of accessibility during the negotiation process. Actors understanding how the bureaucratic process works within the EU decision system have a chance to contributing for the changes in the directions they wishes for within a range of policy areas. The principal aim of the Directive was to guarantee the safety of passengers and to provide technical prescription in particular to wheelchair users.
MASSFLYKTSDIREKTIVET I SVERIGE OCH FINLAND En kvalitativ studie om Sveriges och Finlands implementering av massflyktsdirektivet: Likheter och skillnader.
The aim of the thesis is to study the differences in Sweden?s and Finland?s implementation of Temporary Protection Directive (TDP) and the deficiencies in Sweden?s and Finland?s implementation of TDP. To answer the aim two questions are formed: What similarities and deficiency can be found in Sweden and Finland implementation of Temporary Protection Directive? What deficiencies can be found in Sweden?s and Finland?s implementation of Temporary Protection Directive? The previous research has focused on why the directive was not activated in the events of 2015 and why it was activated 2022. The previous research has also shown that there is just research on the implementation of TDP in three countries, Poland, the Netherlands and Estonia.
Trying to Teach Teachers to Teach : En studie om kompetenser och förutsättningar för nyexaminerade lärare i Sverige och Australien
First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.
Linnéuniversitetet : - en studie om hur de anställda uppfattar fusionen
Syftet med denna studie var att undersöka de anställdas vid blivande Linnéuniversitetet stöd för fusionen av Växjö universitet och Högskolan i Kalmar. Vidare undersöktes bland annat vilken effekt olika faktorer som information, möjligheten att delta samt tilliten till högsta ledningen hade på stödet för fusionen. En enkätundersökning gjordes med ett slumpmässigt urval med 185 deltagare varav 95 var från Växjö universitet och 90 från Högskolan i Kalmar. Enkäten var baserad på fem mätinstrument: a) Leader-Member Exchange, b) information, deltagande och tillit till högsta ledningen, c) öppenhet för jobbförändringar, d) individens uppfattning av sin egen kunskapsbredd och e) motstånd mot förändring. Resultatet visade att motstånd mot förändring hade negativa samband med information, deltagande och tillit till högsta ledningen.
Organisationer emellan, En jämförande fallstudie av företagsinkubation
Business incubation is an important force of economic development but relatively unheard of in organization theory. This is partly due to the fact that in organization theory, meta-organization or the organization of organizations has been neglected or left lagging as much theorization has been focused on organizing individuals. With the growing number of business incubators, and meta-organizations in general, the need for understanding a relatively new type of organization is prevalent.This case study of the business incubator Global Business Labs Botswana (GBL) aims to clarify the organizational differences among meta-organizations and traditional organizations on a case level, as well as explain the underlying factors for these dissimilarities. With respect to the nature of this case study no general conclusions are drawn from the results. The inference, however, is that the organization of GBL and its incubated companies differs from the traditional organization in five elementary aspects: the weak hierarchical structure, the operational autonomy of its members, the strong focus on recruitment processes, the member identity and the lack of formal sanctions.