The overall aim of this thesis is to examine how Easy-to-Read information, used by governmental agencies, facilitates and limits the field of possibilities for the intended recipient, based on the information.This, in anera of e-government.The theoretical framework is based on two Foucauldian concepts governmentality and discourse analysis. Representatives from five Swedish governmental agencies have been interviewed and the results have been analyzed based on the following questions: (1) How do the representatives construct the category Easy-to-Read? (2) How do these representatives construct the recipients of Easy-to-Read? In order to broaden the understanding of Easy-to-Read, an important national level policy document, containing a summary of strategies and goals for e-government has also been analyzed based on the following questions: (3) How is the e-government constructed in the text? (4) How is the citizen constructed and positioned in the text? The collected material is analyzed using a discourse analysis inspired by Foucault.With the results from the interviews and the analyzis of the policy document, Easy-to-Read information has been discussed and examined as a technology to meet the needs of people with reading difficulties, putin an era of e-government.The findings of the study include the following: (1) The e-government is constructed as a service agency and the citizens are positioned as clients. Furthermore, the citizens are expected to participate digitally and be digitally competent. (2)Some of the representatives does not know, with certainty, to whom the texts are directed or if they are used.

This thesis analyzes the media debates generated by the election of Omar Mustafa to the board of the social democratic party, and the appointment of the conservative Minister of Labour, Elisabeth Svantesson. More specifically, the aim is to analyze newspaper material through a discourse analyze, to see if and how religious affiliation effects the possibilities to act as a political representative. Theories of othering and intersectionality serve as theoretical points of departure. Further, chains of equivalence from Laclau and Mouffe?s discourse theory are used to study how categories as ?us? and ?the other? are constructed in the material, and how these processes of categorization relate to the intersection of religion, gender and ethnicity.

We were commissioned by Bulten Stainless AB to identify and analyze their customer order flow. Because the company had problems with delays in the production and deliveries to the customer, the task also included investigation of how the company work with prevention and management of delays. The purpose of the project also included to identify critical factors for effective order flow in smaller workshop companies.The information about the flow and how the work takes place within the company were collected through observations on the company and interviews with the staff. This information was used to draw maps over the customer order flow and to write a description of the current situation within the company. Both strengths and weaknesses of the companies work could be identified through analysis of the present situation.

Syftet med denna uppsats a?r att underso?ka vad som ha?nder med dramapedagogik na?r den a?r en tillfa?llig beso?kare i skolan genom regeringssatsningen Skapande skola. Studien underso?ker vad som ha?nder med dramapedagogikens processinriktade arbetssa?tt na?r den ska rymmas inom en ma?linriktad projektverksamhet som Skapande skola vars syfte a?r att mo?jliggo?ra professionell konst i fo?r- och grundskola. Med socialkonstruktionistisk ansats genomfo?rs en kritisk diskursanalys fo?r att belysa hur dramapedagogiken konstrueras inom ramen fo?r Skapande skola projekt.

In the era of urbanization and globalization, many small, rural and post-industrialcities struggle for growth. The competition for citizens and visitors is intense, andone commonly used strategy is to promote the city to a target audience. Placemarketing, however, is homogenized to a great extent. Marketing thus seems likea useless approach, yet almost every city does it.By using discourse analysis and institutional theory, this essay aims to explainwhy the city of Kramfors markets itself. There are several problems arising due tothe marketing of places, especially concerning the discrepancy between the city?simage and identity.

The main purpose of this study is to show how narrative can be understood as cultural practice, how it can be said to function both internally and externally, and to ask questions about how the narrating subject, through the organizing of narrative, positions it self and mediates between the different discoursive contexts of which it is a part. This is done by an analisys of how six swedish soldiers tells the tale of how they came to choose a military carrer and why they have served or want to serve in peace-keeping missions abroad. The source material is primarily collected through unstructured interviews with theese soldiers, but also through textual analysis of a soldier blog. Theoretically the study draws on a combination of the discourse theory of Michel Foucault, narrative theory, Richard Jenkins theory of the internal-external dialectic of identifikation and intersectionality to construct a framework that allows the narratives to be deconstructed and understood as discoursive products of both the military contexts as such and the larger cultrual context that surrounds it. The conclusions of this study suggests that the organizing of soldier narratives are a complex and multifaceted process, in which the soliders must balance between the ideals, values and norms of the military context while also taking into account how society at large views and interprets the practices and forms of military life.

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

The aim of this thesis is to contribute to the field ofinformation politics, in the areas of the future regulationof The Fundamental Law on Freedom of Expression andThe Freedom of the Press Act. The focus of the study is todiscursively examine how ideas and perspectives ontechnological developments are expressed in a pendingSwedish legislative proposal. The empirical data consistsof an interim government report, SOU 2010:68, writtenby Yttrandefrihetskommittén (Committee on Freedom ofExpression) and analysed using Norman Fairclough'sCritical Discourse Analysis. The analysis is conducted onthree levels: a textual level, a discursive practice level anda social practice level.On the textual level we found that the committeecontinously uses significantly charged expressions todescribe technological development. On the discursivepractice level two discourses were identified.

The aim of this study is to analyse the sexual power relations in contemporary urban novels of Swedish female writers.I have identified a discourse in these novels as a heteronormative matrix which power is ruled by norms and assumptions about normality in both the heterosexual and lesbian stories. For this purpose I have related to Ivar B. Neumanns theory that individuals always find a way to confront the discourse by three different strategies. These strategies are used in my study as tools to organise these novels, because it is possible to see that the protagonists find at least one of these strategy?s to her protest.The first strategy I studied was the docile.

This thesis examines the way that subversivity is produced in relation to the name of the author, as understood by Foucault, and what potential for ressistance that can be glimpsed there. This from the reading of three text that in different ways relate to that theme.Firstly, throught the reading of "Isis mamma a?r genusvetare, skribent och konstna?r, min mamma a?r f.d. sta?derska, kokerska och dagisfro?ken, numera fo?rtidspensiona?r med diagnosen fibromyalgi" by Lidija Praizovic?, a text that actively work with the internal production of different exteriorities.

Syftet med detta arbete är att försöka få en bild av vad det var som gjorde att kursen Estetisk verksamhet ansågs viktig nog att bli ett kärnämne 1994, och varför den inte längre ansågs viktig och togs bort 2011. Med hjälp av kritisk diskursanalys undersöks argument för och emot kursen som de förs fram i texter från regering, riksdag och media vid dessa tidpunkter, med betoning på vad dessa säger om kursens status och position i gymnasiet och i den skolpolitiska debatten. Studien visar att när Estetisk verksamhet infördes 1994 var det för att låta eleverna uppleva och själva skapa, baserat i en humanistisk diskurs. När kursen togs bort 2011 var det för att andra ämnen ansågs behöva mer utrymme för att ge eleverna en tydligare yrkes- eller högskoleförberedande utbildning, baserat i en marknadsekonomisk diskurs. Fokus för vad som var viktigt i gymnasieskolan skiftade under de sjutton år som gått däremellan, och i den nya läroplanens inriktning på nyttobaserad utbildning fick inte Estetisk verksamhet plats. Den skolpolistiska synen på kunskap förändrades från en demokratisk tanke om att ge alla samma möjligheter, till ett differentierat ideal där individens kunskap ska vara mätbar och samhällsnyttig. .

This essay analyses text written by a gender equality movement critical of feminism. Themovement is active on the Internet and through this essay I would like to show the tensions in contemporary political debates on gender equality and feminism. 350 blogposts have been deconstructed through discourse theoretical method. In the analyses I have shown the discursive struggle that is going on within the movement in giving meaning to concepts as knowledge, society, gender, politics, feminism and gender equality. The movement is using the technical potential in blogs and common Internet forums tocreate a common political we.

This study demonstrates how norms and ideals about sexuality and gender expression are used in the TV-show The Walking Dead. An intermediate study is made on the comic books? two same sex couples as they are compared to how they are represented in the TV-show. Tara Chambler and Alisha, a same sex couple who only exist in the TV-show, not in the comic books, are also analysed. Queer theory and an intersectional perspective are used to discover how different power asymmetries are connected to each other through an active interplay.

This Masters thesis is concerned with the complex planning process of setting up a citizen bureau in a public library. The aim is to find out how citizen bureaux are designed and to suggest a simplified model of strategic planning. The planning process is studied from a business perspective in the library context, and this perspective is also used to study citizen bureaux and their written plans elsewhere. A combination of qualitative methods are used: observations, focus group discussions and interviews. Observations in the public library showed a great need for an environmental analysis as well as structure to the planning process.