I början av 1980-talet myntade reklammannen Jay Conrad Levinson uttrycketgerillamarknadsföring. Den nya termen var skapad för att beskriva en marknadsföringstaktikför framförallt mindre företag där kreativitet snarare än en stor marknadsföringsbudget skullevara nyckeln till framgång. Genom att använda sig av okonventionella medieval kunde ävenrelativt billiga kampanjer få ett stort och mycket kostnadseffektivt genomslag. Vartefterkonkurrensen om konsumenternas uppmärksamhet ökat har även större företag anammattaktiken. Tidigare forskning på området har främst undersökt gerillamarknadsföring ur ettföretagsperspektiv.

ABSTRACTThis thesis contains a partial edition of a previously unpublished manuscript, De lapidibus et gemmis (MH 59, Lund University Library). The manuscript was probably written in the late XVth century and consists of five parts. Part 1 (ff 1r-1v) and 2 (ff 2r-14r) are written in Latin, part 3 (ff 14v), which is probably later than the rest of manuscript (XVI century?), in German, part 4 (ff 18r-33r) in Latin (some smaller passages in Swedish), part 5 (ff 34r-34v) in Latin and Swedish. The manuscript was written by at least two hands, probably more.I have chosen to examine and edit part 2, ff 2r-14r, which I have identified as a partial transcript of the franciscan Bartholomeus Anglicus encyclopedic work De proprietatibusrerum, probably written between 1230 and 1260.

Nathan Söderblom, Swedish archbishop 1914 - 1931, understands his role as bishop from an integrated theological conception that episcopacy is a gift to the church and the apostolic succession a heritage of utmost value. Episcopacy is an important tool to make the churches come together. in his work for peace during the Great War it was through his position without any power that he could approach the politicians. His calling was not only for Sweden; he had a responsibility for the whole world. In the Ecumenical Cope for the 1925 Stockholm meeting Söderblom expressed his views on the importance of the Uppsala see.

This study deals with the compulsory reading of the public announcements in churches during the eighteens century. The focus is on the diocese of Skara. The ambition to make a comparison between the parish of Skara and the parish of Gårdstånga, earlier investigated by Elisabeth Reuterswärd, failed due to few archives from the parish of Skara. My study takes a broader perspective of the signification of the announcements to the reverends and to the churchgoers. It was an obligation to the reverend to read, collect and save the announcements and the churchgoers were by law obligated to go to church every Sunday.

Emma Eriksson and Christina Henriksson: Mirror mirror on the wall: A study on how ballad texts reflect women as carriers of tradition in nineteenth century Sweden, Växjö: Musikvetenskap C, 10 p 2005.The aim of this essay is to analyze relations between ballad texts and the lives of female carriers of tradition in nineteenth century Sweden. Four carriers of tradition have been chosen, connected by being informants to Gunnar Olof Hyltén Cavallius, a collector of medieval ballads in Sweden around 1850. The four women are Anna Ehrenström (1786-1857), Catarina Andersdotter (1792-1857), Johanna Gustafva Angel (1791-1869) och Wendela Hebbe (1808-1899). Their lives are seen from a women?s historical perspective.Although there are uncertainties regarding to what extent the collected repertoire of the four women reflects their repertoire as a whole, some conclusions can be drawn regarding relations between remaining ballads and their lives as women.

To differentiate between bones from sheep (Ovis aries) and bones from of goats (Capra hircus) is a long lasting challenge for zoologists, archaeozoologists and osteologists. Especially considering archaeological remains which are often found fractured and poorly preserved due to taphonomic processes. Zeder & Pilaar?s (2010) and Zeder & Lapham?s (2010) methods of species differentiation has shown promising results when used on bones from modern sheeps and goats. This paper aims to evaluate these methods by exerting them on excavated bones from kv.

The study of medicinal plants is a popular subject that, at least in the archaeological sciences, has met a lot of criticism due to the lack of physical data. It is problematic to distinguish the medicinal plants from local flora since many herbs that were used often could be found in the nearby vegetation.  The purpose of this essay is to archaebotanically analyze samples from the medieval town Nya Lödöse and compare the data with a previous analysis from the site and a literature study. The herbs meadowsweet (Filipendula ulmaria), lady?s mantle (Alchemilla sp.), sweet gale (Myrica gale), hop (Humulus lupulus), common tormentil (Potentilla erecta), St. John?s wort (Hypericum perforatum), henbane (Hyoscyamus niger), catnip (Nepeta cataria) and motherwort (Leonurus cardiaca) have been selected for closer analysis since they occur with frequency in the historical medicinal texts and in previous analysis made on the site.

Nathan Söderblom, Swedish archbishop 1914 - 1931, understands his role as bishop from an integrated theological conception that episcopacy is a gift to the church and the apostolic succession a heritage of utmost value. Episcopacy is an important tool to make the churches come together. in his work for peace during the Great War it was through his position without any power that he could approach the politicians. His calling was not only for Sweden; he had a responsibility for the whole world. In the Ecumenical Cope for the 1925 Stockholm meeting Söderblom expressed his views on the importance of the Uppsala see.

This study deals with the compulsory reading of the public announcements in churches during the eighteens century. The focus is on the diocese of Skara. The ambition to make a comparison between the parish of Skara and the parish of Gårdstånga, earlier investigated by Elisabeth Reuterswärd, failed due to few archives from the parish of Skara. My study takes a broader perspective of the signification of the announcements to the reverends and to the churchgoers. It was an obligation to the reverend to read, collect and save the announcements and the churchgoers were by law obligated to go to church every Sunday.

Genom vår analys av våra intervjuer och användning av teorier har vi kommit fram till de tendenser som finns hos företagens medieval och dess effekter på försäljningen. Vi har kommit fram till att våra fallföretag har stark tilltro till TV-reklamens räckvidd och förmåga att kunna skapa uppmärksamhet. Vi tycker dock att det finns en systematisk överskattning av TV-reklamens effektivitet i förhållande till Internetreklam och i och med det en felaktig resursallokering på grund av val av reklamkanal..

Due to the Danish kings? engagements on the British Isles, the early town of Lund, was influenced by English and Anglo Saxon traditions, architecture and technology. The main aim of this essay is to find out in what ways, and most importantly how this can be seen in the archaeological material, and how it changes over time. Within a framework of historical sources, archaeological finds like excavated stave and stone churches, cemeteries, pottery, and everyday personal objects, both English immigrants and English influence is found. The problem of the English origin of the palisade wall technique is discussed, as is early Lund as a Viking age town.

Titel Vem behöver lokala nyheter?Författare Emelie Dimberg och Julia IngemarssonUppdragsgivare Dagspresskollegiet vid DEMICOM och SOM-institutet Handledare Mathias Färdigh Kurs Examensarbete i medie- och kommunikationsvetenskap vid institutionen för journalistik, medier och kommunikation (JMG) vid Göteborgs universitet Termin Vårterminen 2014 Ord 19 002 Syfte Syftet är att undersöka unga vuxnas relation till lokala nyheter i jämförelse med internationella, samt hur de tar del av dessa nyheter. Metod Kvalitativ analys i form av strukturerade fokusgruppintervjuer Material Intervjuer med sammanlagt elva respondenter vid tre fokusgruppintervjuer Huvudresultat Det finns hos målgruppen skillnad i uppfattning av begreppet lokalt, vilken påverkas av tiden man befunnit sig på orten och tidigare erfarenheter. Den gemensamma åsikten är dock att en lokal nyhet ska angå individen direkt eller indirekt. Respondenterna i undersökningen anser att lokala nyheter är viktiga, men intresset att ta del av dessa är litet och behoven små.

Uppsatsen behandlar byggnadsutvecklingen i Bonderups kyrka från romansk tid till mitten av 1800 talet. Den enskilda kyrkan sätts i relation till den mer generella utvecklingen hos skånska kyrkor som den framstår i litteraturen.Undersökningen har visat att Bonderups kyrka ter sig ha haft en tämligen typisk utveckling under senmedeltiden och även under senare perioder. Däremot har det varit svårare att nå några säkra slutsatser när det gäller kyrkans tidigaste byggnadsfaser..

Uppsatsen tittar närmare på Den heliga Birgittas olika livsroller och slitningarna dem emellan. Fokus ligger på Bigittas övergång från världslig maka och moder till Kristi Brud..

In this essay I plan to mainly write about the Christian church. However, I will shortly mention other parishes.In the first part I will in the first chapter write how the church saw earlier on HBLT (Homo-, Bisexual, Lesbians and Transgender) people. In the second chapter how the situation is today and finally in the third chapter I will try to see how the situation is in the future in both in a positive and negative aspect.In the second part I will write about Troy Perry, the founder of M.C.C. Metropolitan Community Churches). In the first chapter I will write shortly about when he was growing up, in the second about his vocation to become a minister and in the third chapter about his founding of M.C.C.In the third and last part I will in the first chapter write about the first years, in the second chapter about how it is today and in the third and last chapter what the elders in the church sees how the future will look like.My main question is to see if M.C.C.