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6304 Uppsatser om Media strategies - Sida 53 av 421
Vägen till framgång : En semiotisk analys av Tv3s representation av myten om det goda livet.
In the research field of the cultivation theory focus has shifted from TV in general to studying specific genres instead. It is proposed that there are similarities in otherwise different shows and that these shows give it´s voyeurs a solution to their problems. The purpose however of this study is to investigate how the myth about the good life is posed in Tv3´s supply. The theories used in this study are closely linked by their meaning. Narrative talks about the fact that texts, video in this case, contain stories. Ideology is the set of visions and beliefs one person has on the world and myth makes social, historic and cultural decided power orders in to facts.
Hashtag #förskola : en studie om användandet av sociala medier för föräldrasamverkan inom förskolan
The purpose with this examination is to interpret and analyze interviews with a few chosen teachers and parents to find out what they think about using Instagram in preschool. My purpose of my study is also to see how preschools can improve parental interaction by using social media in their daily occupation.My questions for this study are: How can you use social media in preschool and what is the purpose with this? What does a few teachers thinking about using Instagram in preschool? What does a few parents thinking about using Instagram in preschool? Could it be any problems with the using of Instagram in preschool? What kind of material is published on a few chosen preschools Instagram account? To get answers to my questions, I have made qualitative interviews with three teachers and three parents. As a complement to my interviews, I have made an observation and description what preschools publish on their Instagram account. I have featured some research about parental interaction and the meaning of that.
Ekonomiska nyheter och dess effekt på aktiemarknaden : En studie i hur nyheter av ekonomisk karaktär påverkar aktiesparare och i sin tur aktiemarknaden
Syfte: Vilken effekt som publiceringar från media med dåliga ekonomiska tider har på aktiespararna på stockholmsbörsen samt undersöka om dessa nyheter påverkar aktiepriset på ett negativt eller positiv samt hur aktiesparare reagerar på ekonomiska indikationer samt om aktiespararens utbildningsnivå har någon effekt på om aktiespararen använder sig av media som beslutsunderlag i sin aktiehandel.Metod: Det är två undersökningar varav den ena är en kvantitativ enkätundersökning utan kvalitativa element. Den andra är ett stickprov på aktiekurser i samband med specifika artiklars publiceringsdatum.Slutsats: Utifrån de resultat som presenterats så går det att utläsa att aktiesparare sällan använder sig av media som beslutsunderlag när de handlar med aktier samt så finns inget negativt samband med de valda artiklarna och aktiekursen. Det fanns dock ett sammanband i det att aktiesparare med högra utbildning är mindre benägna att använda sig av media och dess indikationer som beslutsunderlag i deras handel med aktier.Fortsatt forskning: Det finns flera intressanta undersökningsfrågor kvar, bland annat så skulle undersökningen behövas göras på mer än ett område av media samt på flera olika områden av aktiemarknaden än dagligvaruhandeln. En annan intressant fråga är att enligt enkätundersökningen så är många aktiesparare högt utbildade inom ämnet men är fortfarande osäkra på deras effekt på aktiemarknaden när de handlar.Uppsatsens bidrag: Ett försök till att undersöka om media skapar sina egna självuppfyllande profetior i samband med att de publicerar nyheter med en negativ vinkling på det kommande ekonomiska klimatet. Enligt undersökningen så har inga tidningsartiklar någon märkbar effekt på aktiekursen..
Uppfattningar, reaktioner och agerande kring död : Pedagogers tankar kring barns tankar om död, barns reaktioner i sorg och att stödja dessa barn
Purpose: This study examines pedagogues? thoughts about children?s understanding of death, and their reactions to the death of a relative. The aim is also to examine pedagogues? thoughts about their part in supporting bereaved children, and how they wish to do so. Method: Seven pedagogues, who work with six to nine year old children, were interviewed.
Diskursen kring misshandel : En studie av Aftonbladets framställning av förövare och offer i misshandelsfall.
The aim of this study was to examine the existing discourse of assault in Aftonbladet from the years 2012 and 2013. We have studied news articles and analysed them by using discourse analysis as theory and method.The study shows that the portrayal of perpetrators and victims in assault cases tend to differ depending on gender. The women is portrayed as weak and part of a homogeneous group while the man is portrayed as dominant and offered a more individual role. The study also shows that the normative group is separated from the deviate groups in society. The analyze show that media, through this representation, maintains the normative power in society.
Våld- och kvinnoskildringar i TV-spel
ABSTRACTTitle: Violence and women representation in video games (Vålds? och kvinnoskildringar i TV?spel)Number of pages: 42Author: Karolin BodlingTutor: Göran SvenssonCourse: Media and Communication Studies DPeriod: Autumn 2005University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim is to investigate how violence and women are presented in video games and in game reviews.Material/Method: The study includes theories that consider violence and gender in media and video games. The material of the essay exists of two games and five reviews. The method that is being used is a content analysis. The games that are being analysed are Jade Empire and Grand Theft Auto ? San Andreas.Main results: The video games are often connected to brutal violence but the analysis of the game Jade Empire shows that it is possible to hve control of the violence in the games and that the player has a possibility to choose the outcome of violence.
Och kvinna : en kritisk analys av den mediala diskursen kring kvinnliga politiker
The aim of this paper is to describe, visualise- and analyse media’s discursive representations of female politicians in Swedish printed media. The focus of the analysis is to show if, and how these images can be understood and interpreted in terms of a socially constructed gender stereotyped suborder. The paper takes it's theoretical and methodological departure in the discourse analysis, which is combined with feminist political theory. Feminist political theory is concretised in the use of what Yvonne Hirdman calls the "gender system" which arranges the sexes into their respective genders and is based upon two rules/principles/logics: 1) the rule of distinctive separation, and 2) the male norm. Closely related to the aim of the paper lies also the critical theoretic assumption that people has to be aware of their own part in the production and reproduction of the discourse in order to change make a change.
Förortens paradox : En kritisk analys av mediala representationer
There are several typical ideas about the suburb. The suburb is often associated with criminality and other social problems such as segregation. The purpose of this essay is to study the picture of how the suburb is constructed in a media context. The method used to answer the purpose of this study is critical discourse analysis, based on the thoughts of Norman Fairclough. The central theoretical ideas for this study are representation, stereotypes and racialization.
Digital kommunikation i förskolan : En kvalitativ fallstudie om hur digitala medier kan anvä?ndas fö?r kommunikation mellan hem och fö?rskola
This study aims to research how digital media can be used for communication and information management between teachers at preschools and children?s homes. To get an understanding of this we have investigated which channels are being used and for what purposes. The interest has also been to explore preschool teachers and caregivers? attitudes towards digital communication in preschools.A qualitative case study of comparative nature has been conducted, where two preschools were selected because of their use and non-use of digital media for communication with caregivers.
Implementeringen av EU:s ramdirektivför vatten i kommunernas planarbete : En studie av kommunerna i Stockholms län
The European Water Framework Directive (WFD; 2000/60/EC) was incorporated into the Swedish legislation in 2004 through the ordinance Förordningen om förvaltningenav kvaliteten på vattenmiljön (SFS 2004:660). The objective is that all water bodies shall reach a good status by the year 2015. In Sweden the comprehensive plans of the municipalities can play a large role in reaching these goals. A comprehensive plan deals with the long term water and land use of the municipality, which can facilitate an early consideration of water management in the planning process of the municipality. In Sweden five river basin districts have been established in accordance with the Water Framework Directive.
"Folk kan ju påstå vad fan som helst" : En studie om elevers källkritiska förmåga och skolbibliotekets roll
Purpose: This thesis aims to study how students in upper secondary school evaluate sources in their everyday school work and how the role of the school library and librarian officiate in this context.Methodology: A web questionnaire was conducted and 155 students from different schools, with or without school library and school librarian, participated. We coded and aggregated the questionnaires according to the strategies that are used when evaluating sources, identified by Francke, Sundin and Limberg. Cognitive authority, a theory by Patrick Wilson, was also a part of our analysis. Conclusions: The study shows that students use different strategies, separately or combined, as a way to evaluate sources. The teacher is regarded as a cognitive authority and is the main influence concerning source evaluation. It also shows that the role of school libraries and school librarians, in this context, seem to be non-existent.
Kundsupport via Facebook
This study analyses how different companies offer customer support through social media andthe customer experience of it.Facebook emerged in Sweden during 2008 and today it has more than 800 million user acrossthe globe. Initially Facebook was created for individuals. However, over time, Facebook hasincreased its functionality to support the presence of companies as well. Today most companieshas got a Facebook page and through it, they can easily communicate with their customers.Customer support is one of the communication forms that Facebook is used for.1A questionnaire that received a hundred responses together with a survey of the differentFacebook pages was done in order to determine how the companies work through socialmedia. The results from the questionnaire and the survey was analyzed with different theoriesregarding corporate presence on social media and Facebook.The results shows that only a few people actually used Facebook for customer support butamongst the ones who did the majority thought it worked well.
"Man vill ha Likes! : En kvalitativ studie om ungdomars kunskaper och ageranden vid text- och bildpublicering på sociala medier
The purpose of this study was to investigate what knowledge 16 year old highschool students have when it comes to text- and imageposting on social media and how they act on the basis of their skills and attitudes on text and image publishing. An important aspect of this was to investigate the impact of young people 's identity in relation to text- and image posting on social media as this according to research is a big part of what motivates young people in their everyday practices (Buckingham, 2008). The essay questions was , What is young people?s experience on posting text- and image on social media? How aware are young people at the pros and cons on posting text and images on social media? What are young people's attitudes about text and image posting? And how do young people act on the basis of experience , awareness and attitude? Which role plays identity in their actions? To seek answers to my questions and achieve the aim of the thesis was conducted three semi-structured focusgroup interviews in collaboration with two high schools. The results have been reported, interpreted and analyzed by pattern-seeking. The theoretical framework used in this paper is the research and theories of primarily media researchers who have distinguished themselves in the Media and Youth research, For example, Ulla Carlsson, David Buckingham, Sonia Livingstone and Kristen Drotner.
EU i nyheterna : En diskursanalys om EU och EU:s anseende i det svenska medieutbudet
The purpose of this essay is to analyze the EU discourse in the Swedish media. The questions that the analysis seeks to answer are; what image of EU is portrayed in the Swedish media? To which degree does the EU discourse fulfill media?s ?news values?? And what are the potential effects of the discourse on EU?s reputation? After several demarcations, I chose 8 articles form Sweden?s four largest newspapers to base the analysis on. The theoretical and methodical structure behind this analysis is the theories and practices of Fairclough?s critical discourse analysis. Added to the theoretical structure are also theories about reputation and theories about news values. The method used in the analysis is a modified version of Fairclough?s three-dimensional model of critical discourse analysis.
Papperslöst motstånd : Om strategier och praktiker i post-välfärdens marginaler
The post-modern western city is going through two central changes in the organization of paid labour. One is the switch from production of goods to production of services, and the other is the increasing rift between well-paid labour with permanent jobs, and temporarily employed workers with low wages. Both of these processes are rasified and gendered, and strike harder against women, young persons and people of emigrant background. The flexible capitalism creates an informalization of the economy, breaking with earlier regulations of the labour markets, in which workers also need to find informal strategies in their individual and collective struggles. In this paper, I search for these ?new? experiences of living and working in late capitalist society, by doing open interviews with three women of Latin-American origin, working without official permission (without documents) in the informal economy of Stockholm.