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6304 Uppsatser om Media strategies - Sida 48 av 421

Ny teknik, samma behov : En kvalitativ undersökning av två generationers mediebruk i ljuset av den moderna bruks- och belöningsforskningen

ABSTRACT Title (English): New technologies, same needs? A qualitative research of media usage in two generations, in the light of modern uses and gratifications research Title (original): Ny teknik, samma behov? En kvalitativ undersökning av två generationers mediebruk i ljuset av den moderna bruks- och belöningsforskningen Language: Swedish  Author: Frida Ivansson Tutor: Sven Ross Course: Media and Communication Studies, Bachelor's Thesis.  Period: Spring term 2013 University: Department of Journalism, Media and Communication (JMK) atStockholm University Purpose/Aim: The purpose of this paper is to, in the light of todays uses and gratification research, highlight the differences in media use in adolescents and adults. I focus on the informants' television viewing and I compare this cross-generational, and in relation to other media use. Material/Method: The method I used in this thesis is qualitative interviews. My choice fell on this method because I believe it to be the most suitable for obtaining the data needed.

Kulturarvsf?rmedlingens v?g genom ett sekel i turismhistorien. En studie av V?stkustens turistpublikationer

In this essay I investigate how prehistoric cultural environments are portrayed in tourist publications. Through discourse analysis I aim to find clues on how cultural heritage is discussed and represented in existing media. I also investigate how the available media is affected by the tourist industry and its commercial motives. In recent portrayals of cultural heritage sites, there has been less information about the underlying history and other values have taken its place. Discourse about immaterial cultural heritage has not been present in tourist brochures from the 20th century but has been introduced in recent years while older publications discuss the role of our cultural heritage as essential components in our current society.

Stora stygga vargen? : Om mönster i medias rapportering om varg och svenskars attityd till djuret

Denna studie underso?ker hur media, i form av Aftonbladet, Expressen, Dagens Nyheter och Svenska Dagbladet, rapporterat om varg under 2010, 2011 och 2012 fo?r att sedan sta?lla detta resultat mot nationella attityder till varg. Syftet a?r att so?ka svara pa? om rapporteringen och attityderna fo?ljs a?t i ma?rkbar riktning fo?r att da?rav kunna peka pa? media som opinionsbildare i fra?gan. Eftersom vargdebatten tenderar att vara synnerligen infekterad trots att djuret a?r sa?llsynt a?r det intressant att underso?ka hur media skildrar det nationellt sett och da?rav ocksa? pa?verkar den majoritet av den nationella opinionen som saknar egna erfarenheter av varg.

"Hela inlandet ligger ju i medieskugga" : Vilhelminabors upplevelser av lokaljournalistik

In the light of the problems the media industry are struggling with, local news reporting is only one of the challenges the news organizations are facing. When local editors is being moved to the cities the tie with the local community is being severed.The aim of this study has been to analyze how the inhabitants of Vilhelmina municipality talks about their experiences of local journalism. With methodological inspiration from the Critical discourse analysis (CDA) this study examined the discourses of local journalism, social media, journalism's role and municipal policy. The theorectical framework consisted theories of media and democracy, convergence culture and discourse theory.The survey was conducted with four focus groups interviews. The focus groups were divided in different cathegories based on the participants experiences, ages and employment.

World of Warcraft : En virtuellt social värld

In today?s modern society with high-speed connections covering the globe people are more than ever finding themselves gazing into the cold lights of the computer screen. On the other side a strange and exciting world yet to be explored awaits. Many are those who spend hour after hour running over green hills swimming in vast blue oceans in the lands of Azeroth, the playfield in the MMORPG game World of Warcraft. In media we often read and hear alarming reports on players stuck in this virtual world, ceasing to play a part in the real world.

Motivation för kreativitet : - En studie om hur ledare kan påverka produktiviteten i svenska medieproducerande företag

Since the mid 1900s the organizational perspective in media producing companies has changed. The focus has shifted from just being a laborer to the person behind the effort. The most important for an efficient and smooth organization is the motivation of the employees and the social working environment. Former research argues that managers must be coaches and that crucial factors for the survival of organizations are creativity, innovation and adaptability. With this study we investigate what motivates employees to use their creative skills.

Ett vidgat textbegrepp i praktiken : Fem lärare om undervisning utifrån ett vidgat textbegrepp

AbstractThis study deals with Swedish upper secondary school teachers' approaches to an expanded text concept. Attitudes mediated through media as well as ?the new languages? that media give rise to, imply new conditions for the activities in school. As a necessary adaptation to the new conditions given by the media forces, the Swedish upper secondary school 1994 incorporated ?an expanded text concept? in the syllabus for the Swedish language.The focus of the study is how Swedish upper secondary school teachers' work to meet and challenge the students' in an expanded text concept.

Föräldrars uppfattningar kring sin betydelse i det cannabisförebyggande arbetet ? En kvalitativ studie med fokusgrupper som metod

Introduction: Parents have been shown to be of great importance in preventing cannabis use among adolescents. Parenting practices such as control, open communication and good relations within the family have shown to be protective factors, whereas lack of communication and weak social and emotional support have been associated with an increased risk for cannabis use among adolescents. Aim: The aim of the study has been to explore parents? perceptions about their own importance in preventing cannabis use among adolescents. Method: A qualitative method consisting of focus group interviews has been used to fulfill the aim.

Egenvård i palliativ vård : att leva eller att inte leva

Background: Within palliative care setting persons with terminal illness is cared for. The aim of the care is to enhance the quality of life for the patient through a holistic approach. The disease can lead to major suffering and require the person to handle the situation. If the person´s ability and capacity to do so is insufficient the identity may be perceived as threatened and quality of life diminished. Self-care can help a person to cope with loss of identity, enhance independence and improve quality of life.Aim: The aim of this study is to explore self-care strategies of patients within palliative care setting.

Den amerikanska drömmen Rika fruar och lyxproblem : En kvalitativ fallstudie om hur familjerelationer ironiseras i Svenska Hollywoodfruar

This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

Media i undervisningen : Hur undervisas elever i årskurs 4-6 i media?

Syftet med denna rapport var att undersöka om det bedrivs undervisning kringmedia inom årskurserna 4 till 6. Undersökningen som jag bedrivet är en kvalitativundersökning kring ämnet. Jag har intervjuat fem stycken lärare inom dessaårskurser. Intervjuerna tog upp frågor som undersökte om lärarna använder olikamedieverktyg i sin undervisning, samt om det sker en viss form avmedieundervisning i deras klasser. Resultatet jag fick från dessa intervjuer varväldigt intressanta.

Svenska sociala medietjänster : En studie om svenska sociala medietjänsters uppkomst och hur de gynnas av det svenska klimatet

AbstractTitle: Swedish social media services (A study about Swedish social media services birth andhow they benefit from the Swedish climate)Number of pages: 38Author: Robin SchwabeggerTutor: Else NygrenCourse: Media and Communication Science CPeriod: Fall 2009University: Division of Informatics and Media, Uppsala University.Purpose/Aim: To see if the Swedish advantage or interest in developing new social mediaservices and networks has anything to do with our society. With society I mean our culture,attitudes and history. Do people, especially young people, have a more positive attitudetowards the Internet and has the fact that we, as a country, were among the first to use theInternet anything to do with it.Material/Method: Data collected from books, newspapers and articles from several sites onthe internet. I?ll use the information I?ve gathered to try to find an answer to my givenproblems for the paper.

Om jag säger Rinkeby, vad tänker du då?

The objective of this research was to study how two newspapers in Sweden, Aftonbladet and Expressen are creating an image of the Stockholm suburb Rinkeby. The method used to do the study was qualitative content analysis. Ten articles were chosen, five off either newspaper and were found on the internet homepages of the newspapers on 15 November of 2013 and 27 January of 2014. Several theories were used in the study. Agenda setting theory, a media theory that explains the power of media, Figuration theory developed by Norbert Elias that deals with power struggles between different groups in society.

"Dom som är tysta och vi andra" : Elevers sociala relationer och grupperingar på en högstadieskola i Stockholm

Recent research in classrooms has often had its focus on the pupil, the individual, and not on the different groups of students that exist. In a classroom there are normally several different groupings, each one having its own personal attitude towards the current lesson. If there had been more research we would find it easier to understand why pupils sometimes behave the way they do.The purpose of this essay is to analyze how pupils` social relations create groupings. Furthermore I intend to investigate how and why pupils show their belonging to a certain group.The two questions of the essay are:1. How pupils? social relations appear in a classroom?2.

Barns icke-verbala kommunikation i leken i en mångkulturell förskola    

This study was conducted by using a qualitative textual analysis on UNICEF Sweden?s website with the purpose of problematizing the role of UNICEF Sweden in today?s globalised society. This was done in the context of how organisations of civil society have gained influence. Following questions were answered: How does UNICEF Sweden legitimise its operation? Which strategies does UNICEF Sweden use to encourage involvement and donations?The study shows how UNICEF Sweden legitimises its work by promoting a unique influence, their unique methods of work and by showing how the organisation helps the most disadvantaged children.

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