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6304 Uppsatser om Media strategies - Sida 35 av 421
Illiterata invandrares informationspraktiker
The subject of this two year Master's thesis in Library and Information Science is the information practices of illiterate immigrants in everyday life. The purpose is to examine how immigrants seek, identify, understand and value information sources and information, and how the practices have changed with their arrival in Sweden. It furthermore focuses on the barriers that illiterate immigrants meet in accessing and understanding information. It moreover investigates the strategies they use to overcome them.For this purpose twelve qualitative research interviews were carried out, with illiterate immigrants as well as with service providers. The theoretical concepts of the essay is information practices, which means that the information process is within a context, and information poverty, that people in different context do not have adequate and equal access to information and information sources.Using McKenzie's model of information practices, the essay concludes that illiterate immigrants are active in their information process, especially when they interact with information.
Handel med utsläppsrätter - hur företagsstrategier påverkas :
Climate change is one of the most difficult problems that humans have to deal with. Today, the evidence of human effects on the climate change and the rise of temperature on earth are strong. It is extremely important that all countries get together and cooperate in order to be able to solve the problem with climate change. One step in the work on climate changes is the Convention on Climate Change, which was agreed on in 1992. The Convention on Climate Change resulted in the Kyoto Protocol in 1997.
The Kyoto Protocol is an agreement between a number of industrialized countries to limit or reduce the green gas emissions.
Etnicitet ur sportjournalistikens perspektiv : En kritisk diskursanalys av skildringen av idrottsmän i svensk media.
The aim of this study is to explore how sports journalism can include and/or exclude athletics from a national community. This study put emphasis on finding patterns from articles by Swedish sport media on non-ethnic Swedish athletics. The theories central to this study are ethnicity and nationalism, as these concepts contain reflections on why certain groups of people are excluded and/or included. Norman Faircloghs critical discourse analytical model has been selected for the study method that analyzes texts in three levels: the text level, discursive practice and social practice. Four non-ethnic Swedish athletes have been chosen to explore how they were portrayed in the media.
Mata inte trollen : En studie i marknadskommunikation och internetkultur
Social media provides, as many points out, new possibilities for marketing. Marketing in social media requires a two way communication, rather than the traditional marketing where the communication model is typically sender ? receiver.To create a marketing campaign that is suitable for a two way communication model has its difficulties and risks as well as its opportunities. Opportunities in the sense that the campaign can become a viral, a Word of mouth and create a Buzz, which will reach potential customers, to a bigger quantity for lower costs, with a message that will make a different impact from the types of commercial messages we are used to. Risks in the sense that the message, if not properly aimed and phrased, can be turned overnight into something that humiliates the company and possibly harm its brand.The difficulties in creating such a campaign is to create something that will catch people?s attention, discuss and forward it, while at the same time avoid getting hurt.We aim to describe the internet from a cultural context, and from that point of view explore the types of misunderstandings which often seem to happen when a corporate message is created and sent out in social media, how to avoid putting the image of a company in danger when doing this, and examine if there is ways to know how the message will be received.
Hälsosamt förhållningssätt mot stress: En kvalitativ studie om att vara enhetschef inom LSS i Kalmar kommun
Stress is part of everyday life and in the working conditions of the social services in Sweden. Thus each and every person has resources and strategies to cope with those stressors that construct the assumption of stress. The aim of this study was to understand how persons in leading positions of the LSS of Social Services in Kalmar experience and cope with stressors in their leadership and organization and to investigate what factors during working and non-working hours promote health. Influenced by the theoretical approach of Aaron Antonovsky´s Sense of Coherence seven qualitative interviews were conducted with persons in leading positions. They were asked about stressors, coping strategies, resources and health promoting factors that help to cope with stressors.
Samtalet på Facebook : En studie om IKEA Sveriges kommunikation i sociala medier
IntroductionIn this study, we have explained the complexities of social media, as it is still a relatively unexplored area. With the rapidly growing use of social media in recent years, companies have chosen to establish themselves in social networks to advertise themselves and communicate with their customers. In this study we analyze IKEA Sweden and their use of social media on the national market, where focus lies upon IKEA Sweden Facebook-page. The study intends to find out how the company uses social media as a marketing and communication tool and also analyzes the relations and conversations that occur on the Facebook-page. Purpose and research questionsThe purpose of the study was to gain a deeper understanding of how a large Swedish company as IKEA has chosen to use social media and how it's perceived by them. We also intended to find out how IKEA Sweden uses social media in their daily work and how the company communicates through this media channel.
Lärares syn på digitala media i undervisningen : en studie om lärares inställning och uppfattning om digitala media i grundskolan
SammanfattningVi har undersökt ett antal grundskollärares syn på användningen av digitala läromedel och läroverktyg i undervisningen. Vårt syfte med undersökningen är att synliggöra lärarnas uppfattningar om digitala lärresurser genom deras didaktiska val. Som undersökningsmetod har vi använt oss av intervju. Informanterna har alla en positiv inställning till den digitala resursundervisningen. De anser att det är ett konkret och perfekt verktyg för att nå så många elever som möjligt i undervisning.
Trots allt, en människa : En undersökning av två dagstidningars framställning av personer med fysiska funktionsnedsättningar
The aim of this study is to illuminate images and discourses, in which media describe people with disabilities. The purpose of the study will be fulfilled, by answering the following questions: Is it possible to discern categories of how people with disabilities are described in the media and is it possible to find associations to handicap models? We have chosen to focus on how media describe people with physical impairments and have made a content analyses of articles, based on the theoretic aim of this study, social constructionism, handicap models and earlier research. Underlying the analyses, are six articles from two Swedish news papers. The results of our research are divided in three categories: assumptions which are taken for granted, hidden meanings and contradicted categories.
Finansiell Kommunikation 2.0: En kvalitativ fallstudie om de svenska storbankernas syn på och användning av sociala medier i syfte att bättre tillfredsställa ekonomiska journalisters, investerares och finansiella analytikers informationsbehov
Social media has today reached a level of maturity similar to the Internet in the beginning of the millennium. More and more people get involved both on a private and professional level and companies are starting to realize the need to keep up with the new online behavior of its target groups. The Investor Relations(IR) function has for a very long time been carried out by writing reports and press releases, but maybe as times change so will the tools needed to communicate the IR-issues for the companies? The purpose of this paper was to examine the views on and involvement in social media for IR-purposes at the four main banks in Sweden: Nordea, SEB, Handelsbanken and Swedbank. The study was carried out in the form of a qualitative case study in which the banks were analyzed separately with the help of Davids and Venkateshs TAM2-model(2000) and also analyzed against one another.
Att arbeta med strategier och mål i en offentlig verksamhet - En fallstudie om strategiimplementering inom ett kommunalt bostadsbolag
Background: During the 2000s, there has been an increased interest in studying
business management and strategy implementation with customer focus in public
organisations. To achieve business goals it is important to continuously work
with strategies to meet customerdemands for increased efficiency and service.
Purpose: The aim of the essay is to examine how to work on strategy
implementation in a municipal real estate company from a management perspective
in order to achieve overall goals.
Method: The study?s methodology is a case study based on qualitative telephone
interviews
that were conducted with representatives in managerial positions from various
levels of the
company. The choice of the qualitative data was considered relevant in relation
to the chosen
topic of the thesis. The empirical data was then compared to the theoretical
framework of the
thesis.
Results: Strategies guide the company to achieve the overall goals, which are
later on broken down into operational targets.
Berättelsen om bloggen : en analys av bloggens framställning i media
Jag följer bl a en debatt om bloggfenomenet och analyserar den utifrån upplösningen privat/offentligt. Jag granskar en mängd artiklar om bloggar för att se om man kan hitta generella tendenser i hur de omnämns. Lite jämförande textanalys av ledartexter och bloggtexter får jag också plats med..
Läslust i skolan : En studie om hur elever i årskurs 2 motiveras till att läsa skönlitterära böcker
AbstractThe aim of the study is to investigate what the concept of ?love of reading? means and how selected teachers act strategically to increase the love of reading in pupils in grade two. The Swedish concept of love of reading (läslust) has not always had the same meaning; in the past it was used in connection with the desire to pursue further studies, while the term is used today when talking about pupils? own will to read books. The ability to read is a significant part of a pupil?s schooling, and therefore it is important to work to ensure that pupils love reading.
Konkurrens inom hotellbranschen : En jämförande studie om uppfattad konkurrens utifrån två perspektiv
The hotel industry in Stockholm is characterized by intense competition, and within the next couple of years the construction of a number new hotels is planed. As the number of hotels in Stockholm increase, the competition will increase and the importance of having well functioning strategies will become vital. The purpose of this essay is to examine how two hotels within the hotel industry in Stockholm experience and handle the competition. The two hotels that are included in the study are Clarion Hotel Stockholm and Scandic Continental. The essay derives from models and theories that are related to marketing and competition.
Massmedias makt i bolagsstyrningen : Om och hur massmedial publicitet påverkar bolagsstyrningen
Background and problem: Corporate Governance is a well-known phenomenon which has been the focus of plenty of research where the board of directors and the CEO have been regarded as important actors. What's affecting decisions regarding these actors has been debated whereas media has been pointed out of having an impact. To decide whether or not media can affect Corporate Governance have shown to be problematic whereas it exists divergent views regarding this. At the same time this relationship is more explored in other contexts than the swedish one, although this one is considered suitable for this. Consequently there is a motive for examining medias impact on Corporate Governance in Sweden. Purpose: The purpose of the thesis is to explain if media has an impact on Corporate Governance at an overall level.
Steget närmare till egen produktion av rörlig media? : - En studie om produktion av rörliga medier på Styrelsen för internationellt utvecklingssamarbete (Sida)
I denna rapport görs en kartläggning på uppdrag av Sidas kommunikationsavdelning hur organisationen arbetar i dagsläget med rörlig media. Utifrån detta tas förslag fram på förbättringsområden och strategier för Sidas fortsatta arbete med rörliga medier. Rapporten är tänkt att bidra till underlag för framtida planering och beslutsfattande kring rörliga medier.Bakgrunden till studien är att kommunikationsavdelningen på Sida har märkt en ökad efterfrågan på rörlig media som kommunikationsmetod. I dagsläget är det främst tre typer av rörlig media som tagit fram hittills; filmning och direktsändning av seminarier, videointervjuer med experter och kända personer och en videoserie med namnet ?Människan i centrum?.