Explosionen av sociala medier har lett till ökad användning av dessa kanaler vid marknadsföring av produkter och varumärken. På dagens konkurrensutsatta marknad menar vissa forskare att varumärken, både personliga- och företagsvarumärken, är de mest unika differentierande egenskaperna hos företag. Att bygga och hålla ett varumärke starkt är dock en utmaning, särskilt när social media används som den främsta marknadsföringskanalen. Syftet med denna uppsats är att undersöka huruvida det går att överföra personliga varumärken via sociala medier för att bygga ett företagsvarumärke. Studien utgår från ett företagsperspektiv och datainsamlingen har skett genom en intervju med en nyckelperson på e-handelsföretaget byPM.se.

The background of the study consists of the fact that knowledge about how eating disorders are developed and maintained is extensive. Socio-cultural factors and media influence when developing an eating disorder is of significance. When reviewing literature and previous research, knowledge about practical attainments when treating eating disorders are insufficient. The aim of the study was therefore to examine how staff who treats eating disordered patients think about body ideals, strive for success and media influence in treatment and rehabilitation. The theory consists of Foucault?s theory of power, how beauty ideals are dependent of the cultural context in which we live and what qualities are associated with beauty and body ideals.

Normer och värderingar samverkar för att forma människorna i deras miljö. I socialisationsprocessen utvecklas identiteten som handlar om vad som är viktigt och meningsfullt. Bland de främsta identitetskällorna kan nämnas kön, sexualitet, etnicitet och samhällsklass. Medierna påverkar hur vi förstår olika samhällsfenomen och vilket förhållningssätt vi har till personer och grupper som kallas till exempel flyktingar, invandrare, funktionshindrade eller homosexuella. Hatbrott används som ett samlingsbegrepp för rasistiska, främlingsfientliga och homofobiska brott.

This study examines the closure of public libraries, and the nonprofit organizations takeover of them as a phenomenon. The aim is to understand why the nonprofit takeover is common and what the takeover symbolizes and if the discourse in media invokes the views on libraries and the profession.Interviews were made with librarians, politicians and representatives of a nonprofit organization to study different sides of the phenomenon. Other empirical data were found in local and national newspapers and media-channels. I discovered that public libraries are highly valued by both politicians and the community. The study also showed that a library in a community makes people feel valued.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

Syftet med studien var att ta reda på lärares attityder till den digitala klyfta mellan elever och lärares repertoarer och utvecklingen gällande teknik och media. Bakgrunden till detta är några av reaktionerna från de elever jag mött under mina Vfu-perioder, under utbildningen på lärarutbildningen, där min egen repertoar sammanfallit med elevernas och därför lett till positiva pedagogiska erfarenheter.    Studien har genomförts med Grundad teori och i det empiriska materialet har sammanlagt åtta personer intervjuats. Tre djupintervjuer i den första fasen som ledde till ett antal kategorier och därefter följde fyra intervjuer vars frågor baserades på kärnkategorin, uppdatering. I den sista, teoretiserande delen användes en intervjuperson i ett försök att bekräfta eller förkasta teorin. Analysen har lett fram till följande kärnkategori: lärarens uppdaterande av ny media och teknik.

The power of news media to shape public opinion has been widely researched and acknowledged. In the globalized world of today, media representations of different ethnic groups therefore contribute to social segregation or desegregation. This thesis investigates how Spanish news media frame Spain?s most numerous minority of non-European ethnicity: the Moroccans. Using a quantitative content analysis, we have analysed about 200 news articles in the two most read Spanish online newspapers, El País and El Mundo, published during a two-year period, 2010-2012.

The aim with the project was to portray something to step on. Its purpose has been to experiment and explore the interaction between pattern, structure, material and colour for something to be applied on a floor. Focus has been on esthetic expression and not the creation of some¬thing for a specific environment or audience. My goal was also that this project would illustrate the importance of the floor to create a certain atmosphere in a room.The project was divided into three phases. The first one was the experimenting and exploring phase, where the goal was to find an expression.

This thesis focuses on the mass media cover of ?Smart textiles?. The Swedish?smart? textiles are developed in Borås and are a mix of ordinary textile and new technology.  I analyse the article with a text analysis method, looking at themes and the language?s propositions in focus. Context and the actors in the articles are also important in the analysis.Many women occur as developers of the new smart technical product, a field often knowed as a typical male subject.

Syftet med denna studie är att undersöka hur en utvald grupp gymnasieelever ser på begreppet hälsa. Studiens utgångspunkter är hälsobegreppets innebörd, dess plats i media samt i ämnet Idrott och hälsa. Hälsa är enligt vetenskaplig definition föränderlig och innefattar individens hela liv och livskvalitet. Studien bygger på sex intervjuer med gymnasieelever. Insamlat data har sedan transkriberats.

Genom att framställa vissa fenomen som viktiga och samtidigt exkludera andra har media en stor inverkan på hur vi upplever nyheter, exempelvis om forskning. De senaste decennierna har biomedicinsk alkoholforskning tagit allt större plats i nyhetsmedia, framför allt i artiklar som rör hälsofrågor. Forskningens inträde på arenor i individers vardagsliv är intressant, dels för att det kan öka informationsflödet från forskare till samhällsmedborgare och dels för att en ytterligare dimension ? forskningen ? läggs till sammanflätningen av samhälle, media och människa. Syftet med uppsatsen är att analysera hur tidningsläsare tolkar biomedicinsk alkoholforskning skildrad i media, och vilken betydelse detta har för deras förståelse av (alkohol)beroende.

During the last years social media have developed and become a place where all kind of people can meet and interact with each other without any kind of physical contact to one another. We belive that this development also has made it easier for political parties and organisations to spread their propaganda to the people that uses social media without them knew from whom the information is coming. With this in mind we decided to do a study about the social media Facebook and how the users of Facebook think they are being influenced by political propaganda from organisations and private persons. In our study we decided that we wanted to know why our respondents are using Facebook, if they have payed attention to two political questions, one international question and one national question, that have been noticed recently and if they feel that they are being influenced of political propaganda when they are using Facebook. We have concluded that our respondents, depending on how old they are, do feel that they are being influenced by political propaganda when they are using Facebook. We have also noticed that the younger part of our respondents feel that they are using Facebook because their friends do it and that they have noticed the international political question more than the national political question. In the older category of respondents the reason of why they are using Facebook was to maintain a conection with their friends and they had noticed the national political question more than the international political question. .

The aim of this essay is to find some of the main developing tendencies in the advertisement genre during the period of 1930-2000. The analysis is based on three examples of Gevalia cinema and TV-advertisement. Research findings are the result of using theories from different but relevant sciences, which are media, linguistics and rhetoric. Media studies help to explain the influence of the society and technology development on the advertising business. Linguistics and rhetoric give the main methods and terminology for the basic as well as comparing analyses of the three advertisements in question.