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5362 Uppsatser om Media representation - Sida 53 av 358

Hantera medborgarrelationer via Facebook : Karlstads kommuns kommunikation före, under och efter en kris

In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey.

?På en femgradig skala så tycker jag en fyra? : En kvalitativ studie om turistföretags syn på marknadskommunikation, mediekanaler & målgrupper

Tourism is a growing industry that brings in a lot of money each year, range ofactivities increases and people travel more than ever before. More and more chooseto move from rural areas to larger towns, at the same time when people are travellingthey want to visit quieter places that can offer outdoor experiences in the nature. Thisis something that tourism businesses located in rural areas have a great advantage of.But when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them.The purpose of this study is to investigate which media channels and target groupsthat tourism businesses use and how they reflect on the importance of communicatewith the market. To find this out, interviews have been conducted with tree differententrepreneur, all located in Jämtland. The theory?s that has been used is strategiccommunication, public relations, market communication, media channels, socialmedia and target groups.The result shows that all companies think that thecommunication with the market is an important part in the work with the company.The communication gets the business a chance to be seen and it becomes more easilyto create relationships with the stakeholders.

Inte bara en kommentar : En studie om krishantering på sociala medier

AbstractTitle: It?s not just a comment ? a study about Crisis Management on Social MediaAuthor: Malin Pettersson 910624 and Amanda White 920310Year: Spring 2014Level: Bachelor degreeDepartment: School of Business and EconomicsSupervisor: Carina HolmgrenExaminer: Frederic Bill Purpose: The purpose of this paper is to develop and test a theoretical model for Crisis Management on social media. Method: The overall literature that was found consisted of traditional Crisis Management and the communication that goes with it, and it was mainly written for traditional channels such as newspapers. The theories could not concretely describe how organizations should handle crisis in Social Media. Therefore, this study focuses on if and how organizations can use the traditional theories when working with crisis management in social media. Through a qualitative method the study has examined and tested the model on three crises, and subsequently improved the model based on the empirical material and  the analysis that was made. Conclusion: The conclusion found that organizations need to adjust their crisis management after following guidelines for it to work on social media:-    Strategies should be limited to only one, and be either a rebuilding strategy or a bolstering strategy.-    The focus should be on emotional communication, and regarding the rational aspects the focus should be on actual actions and plans for the future.-    Clear guidelines for what type of questions and critics that should be answered should be set.

Genus och olika kunskaper i geografi. : En studie om förhållandet mellan ett antal elevers uppfattningom sina kunskaper i geografi,och deras olika lek- media- och resvanor.

SammanfattningSyftet med uppsatsen var att undersöka vilka uppfattningar flickor och pojkar hade om sina kunskaper i geografi. Utifrån att allt som vi som individer möter påverkas våra kunskaper, har jag studerat om det fanns något förhållande mellan geografiska kunskaper, lek-, media- och resvanor och kön. Det empiriska materialet utgår från en enkätundersökning utförd på fyra klasser i årskurs nio. Eleverna fick besvara frågor om sina lek- media- och resvanor och frågor på natur- och kulturgeografi med antagandet att de tillgodogjort sig mål att uppnå i geografi. Analysen av resultatet, med utgångspunkter i beräknandet av chi2-värdet och i genuskontraktet och genussystemet, visade på att en kvalitativ skillnad mellan pojkars och flickors lek- och mediavanor reflekteras i deras geografiska kunskaper.

Överskridanden : En tematisk studie av verklighetsproblematiken i Karl Ove Knausgårds Min kamp 1-6

The award-winning Norwegian novelist Karl Ove Knausgård achieved great success with his latest book, Min kamp. Both commercially and critically, the novel was praised for its seemingly successful attempt to transcend the boundary between fiction and real life. Focusing on the auto-fictional narrator?s struggle to balance his daily life with his ever so demanding aesthetic ambitions, the novel gives high-detail descriptions of the most basic day-to-day chores, intimately mixed with philosophical reflections on topics such as painting, literature and postmodern civilisation.This essay proposes an alternative perspective on the realism of the novel. Instead of relying on a correspondence theoretical view, which highlights the level of correspondence of a particular representation with reality, I seek, inspired by Martin Heidegger?s thoughts on works of art, to trace a poetics which sees the verity in a work of art as the ?unconcealment? of the world, or the coming-to-being of objects.

GI-metoden ? bluff eller vägen till ett hälsosamt liv? : En studie om hur medier marknadsför hälsobegreppet Glykemiskt index

AbstractTitle: The GI- method ?bluff or the path to healthy life?Number of pages: 41Tutor: Lowe HedmanAuthor: Annika WestlundCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communications Studies CPurpose/Aim: The aim of this essay was to investigate how the site GI viktkoll describes glycemic index on their website. The intention was also to investigate how the media presented GI through articles and how they used doctors and dieticians to appear trustworthy. Another aim was to investigate what effect GI viktkoll could have on its readers.Method/Material: I have chosen a qualitative method where I did a discourse analysis of the articles which were presented on the GI viktkolls website during a period of three weeks. This was my main method in the essay.

Ska vi se på film idag? : En undersökning av hur AV - media Kronobergs filmer framställer hinduismen

AbstractFilm är något som använts i skolan under en lång tid. Film är dock något som används relativtokritiskt. Den källa som lärare normalt använder för att visa film är AV-Media. I dennaundersökning har fyra av AV-Media Kronobergs filmer om hinduismen undersökts: Världensreligioner: Hinduismen och tre delar ur serien Kort om Indien.Teorin bygger i huvudsak på tre böcker, Umberto Ecos Den frånvarande Strukturen, Bill NicholsRepresenting Reality, Mattew Bernstein och Gaylyn Studlars Visions of the East, Orientalism inFilm. Samt Edward Saids Orientalism.

Reaktion utan reflektion? En studie av tidningarnas reaktioner på nya svenska partier under 2000-talet.

New political parties are increasing as phenomena in Swedish politics. Some of these parties have gained much attention in the media, and recent examples are Junilistan, Feministiskt initiativ and Sjukvårdspartiet. Media plays an important role for political parties as it is a way for the parties to communicate with the citizens. Therefore this essay examines how these three new parties have been pictured in media lately, and with what arguments they are discussed. This is done by argument analysis of editorials in five Swedish newspapers.

Kvinnlig sexturism i Gambia : En studie om hur kvinnlig sexturism framställs i media, motiven till framställningen och konsekvenserna med fenomenet

Sexturismär ett brett begrepp som mestadels förknippas med västerländska äldre män som reser till utvecklingsländer för att köpa sex. Detta har uppmärksammats sedan början av 1970-talet men på senare år har den kvinnliga sexturismen uppmärksammats allt mer i den svenska media. Studien redogör för den svenska kvinnliga sexturismen utomlands, med Gambia som fallstudie. När svensk media talar om fenomenet används förskönande beskrivningar, där kvinnornas beteender omantiseras i jämförelse med männens sexturism. Problematiseringen med detta är att två lika handlingar med samma syfte, beskrivs på två olika vis, beroende på kön.

Kommunernas användning av sociala medier : En kvalitativ intervjustudie om fyra kommuner och deras användning av sociala medier

The aim of this study was to investigate how selected municipalities? use social media, with a focus on how they are working to increase the dialogue between municipalities? and residents. To answer the purpose of the study three questions has been formulated: how do the communicators use social media in their daily work? What opportunities and challenges are the municipalities? experiencing with Facebook? How do they work with Facebook to increase dialogue with citizens?The theories that has been used in this study is Cutlip?s and Grunig?s public relations theories, Shannon and weavers communication model, Cutlip?s and Heath?s theory of issue management and Jenkins theory of convergence culture. The method that has been used in this study is qualitative semi-structured interviews and the analysis is done with a thematic text analysis.

Synen på den dolda. : En diskursanalys av hur slöjan framställs i media.

I denna studie görs en kritisk diskursanalys av hur slöjan framställs och artikuleras i media. Bilden av slöjan är starkt påverkad av den muslimsk-islamistiska kultur som den är nära förknippad med och därför kan tidigare forskning kring postkolonialism och Orientalism relateras till materialet. Genom den postkoloniala diskursordningen återges en stereotyp skildring av den slöjade kvinnan som traditionell, kuvad och förtryckt. Men slöjan sätts även in i en annan kontext där den fungerar som en protestaktion i ett segregerat och uteslutande västerländskt samhälle..

Mot en delad framtid? : Mendeley som exempel på vetenskaplig kommunikation online

The last few years have been characterised by increasing online communication and the emergence of social media, made possible by Web 2.0. In society as well as in research, social media is used for knowledge produc- tion and networking. One example of this is Mendeley, a social reference management tool. With answers from users all over the world, this study investigates the use of Mendeley, if the respondents use other social media and if all of this affects scientific communication. The aim is also to study what the respondents think about the future of scientific communication and if this can be related to current tendencies.The theoretic framework for this study is based on Leah Lievrouws research on the Cycle of Scientific Communication and the relationship between the ?Little Science 2.0?-scenario and the ?Big Science Retrench- ment?-scenario.A qualitative web based survey was conducted (41 answers) and complemented with an interview with a professor in environmental sciences.

Att gestalta en mördare : En studie om mediernas gestaltning av Thomas Quick

Media has a big actuating power over the public opinion. The image of reality that media choose to reproduce will affect the recipient view of reality. The case about Thomas Quick and its associated news coverage has been used as an example to illustrate the problematization regarding media imag-es and media framing attempt. The purpose of this essay was to illuminate how daily and evening newspapers works with various framing methods.The theoretical framework for this essay will discuss the media framing theory and its ramification attribute framing theory. This laid the foundation for the research question.

Mobiltelefonen som social artefakt inom familjen : en studie med föräldrarna i fokus

Studies of modern communication media such as Cell Phones and so called Instant Messengers are popular today. This study focused on these modern techniques, focused on parents as a target group and on what is important for them in everyday communication.By exploratory using three focus groups it became clear that the children, and the link to them was the absolute most important thing for the parents. It became clear that this link to a great extent today exists through the mobile phone.In a following study a Mobile Instant Messenger called My Friends was introduced. It was used by two families during two weeks to see how it would change the communication within the family. The focus was to see how problems with availability were handled, it turned out that:My friends had a more obvious way of indicating availability than the Cell Phone had.

?Vad gör bibblan på Facebook?? En studie av ungdomars uppfattningar om bibliotekens marknadsföring och kommunikation i sociala medier

The purpose of this study is to examine young people?s opinions about libraries using social media for communicative and marketing purposes. There are three research questions: What do young people think about libraries using social media for communicative and marketing purposes? Do they want to interact with libraries in social media and, if so, in what way? Are their opinions and their will to interact influenced by what kind of relationship they have with libraries, their reading habits, and whether or not they use libraries? digital services? Prior research is divided into three themes: library development, marketing, and young people. The theoretical framework is made up of a combination of relationship marketing, using Evert Gummesson?s three catchwords relationships, networks, and interaction, and the engagement pyramid, as depicted by Brit Stakston.

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