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11519 Uppsatser om Media management - Sida 57 av 768
Kundsupport via Facebook
This study analyses how different companies offer customer support through social media andthe customer experience of it.Facebook emerged in Sweden during 2008 and today it has more than 800 million user acrossthe globe. Initially Facebook was created for individuals. However, over time, Facebook hasincreased its functionality to support the presence of companies as well. Today most companieshas got a Facebook page and through it, they can easily communicate with their customers.Customer support is one of the communication forms that Facebook is used for.1A questionnaire that received a hundred responses together with a survey of the differentFacebook pages was done in order to determine how the companies work through socialmedia. The results from the questionnaire and the survey was analyzed with different theoriesregarding corporate presence on social media and Facebook.The results shows that only a few people actually used Facebook for customer support butamongst the ones who did the majority thought it worked well.
Vad motiverar användandet av belöningssystem - en fallstudie av bilbranschen
Uppsaten är en kvalitativ fallstudie av fyra företag i bilbranschen. Syftet är att undersöka belöningssystemens utformning och hur det påverkar de anställdas motivation..
"Man vill ha Likes! : En kvalitativ studie om ungdomars kunskaper och ageranden vid text- och bildpublicering på sociala medier
The purpose of this study was to investigate what knowledge 16 year old highschool students have when it comes to text- and imageposting on social media and how they act on the basis of their skills and attitudes on text and image publishing. An important aspect of this was to investigate the impact of young people 's identity in relation to text- and image posting on social media as this according to research is a big part of what motivates young people in their everyday practices (Buckingham, 2008). The essay questions was , What is young people?s experience on posting text- and image on social media? How aware are young people at the pros and cons on posting text and images on social media? What are young people's attitudes about text and image posting? And how do young people act on the basis of experience , awareness and attitude? Which role plays identity in their actions? To seek answers to my questions and achieve the aim of the thesis was conducted three semi-structured focusgroup interviews in collaboration with two high schools. The results have been reported, interpreted and analyzed by pattern-seeking. The theoretical framework used in this paper is the research and theories of primarily media researchers who have distinguished themselves in the Media and Youth research, For example, Ulla Carlsson, David Buckingham, Sonia Livingstone and Kristen Drotner.
EU i nyheterna : En diskursanalys om EU och EU:s anseende i det svenska medieutbudet
The purpose of this essay is to analyze the EU discourse in the Swedish media. The questions that the analysis seeks to answer are; what image of EU is portrayed in the Swedish media? To which degree does the EU discourse fulfill media?s ?news values?? And what are the potential effects of the discourse on EU?s reputation? After several demarcations, I chose 8 articles form Sweden?s four largest newspapers to base the analysis on. The theoretical and methodical structure behind this analysis is the theories and practices of Fairclough?s critical discourse analysis. Added to the theoretical structure are also theories about reputation and theories about news values. The method used in the analysis is a modified version of Fairclough?s three-dimensional model of critical discourse analysis.
Konkurrensanalys i detaljhandeln
Detaljhandeln är snabbföränderlig och det är viktigt att ha både marknadssituationen och sina konkurrenter under uppsikt för att vara konkurrenskraftig. Vi redogör för de befintliga metoder som vi tycker är mest lämpade för att genomföra konkurrensanalyser i detlajhandelsföretag. Vi använder oss även av H&M och Zara för att komplettera teori med empiri..
Forskarservice vid Arbetarrörelsens arkiv och bibliotek : en dokumenthanteringsplan
We have produced a process mapping and from there developed a document management plan for the research service at the Labour Movement Archives and Library (ARAB) in Stockholm, Sweden. The project was conducted during five weeks in the spring of 2011 at ARAB and the resulting classification structure and document plan has been formulated and presented to the staff at a seminar. We found that the institution in some cases were suffering from an inadequate documentation in a number of the identified processes, and also in their records management and archiving. In this additional memorandum follows an analyzing discussion of activity-based document- and archive management, e-archives and process mapping. We have accordingly tried to standardize the process of research services and contribute to a more adequate document management within the institution.
"Börja packa Chávez!"- En kritisk diskursanalys över tre svenska morgontidningars rapportering kring Venezuelas folkomröstning om Hugo Chávez'presidentskap 2004
The purpose of this thesis is to examine how the president of Venezuela, Hugo Chávez, is described in Swedish mass media. The research question of the paper is "How was president Hugo Chávez portrayed in Swedish newspapers in the 2004 Venezuelan referendum?". The answer of this question provides information about how the mass media form the image of current political events which is an important aspect of power. The applied method and theory in the study is the critical discourse analysis.
Manipulation eller social kompetens? ? Rekryterares upplevelser av impression management i anställningsintervjuer
Introduction: A job interview is for both the candidate and the company involved, an importantsituation. It might be tempting for the candidate to adjust the answers to the job in question or what heor she thinks the recruiter wants to hear. This behaviour is a part of what socialpsychology would callimpression management. This term means that you try to control the impressions you send out andaccordingly adjust your behaviour for the current situation.Purpose: Candidates usage of impression management is a widely debated subject where theresearch mainly has focused on the candidates, their strategies and the efficiency of impressionmanagement. Our purpose with this thesis is therefore to see how recruiters experience candidatesimpression management in a job interview, how they handle it and what level of acceptance they havefor it.Theoretical perspectives: The theories and previous research used as models for explanation andbasis for discussion is mainly Erving Goffman´s (1974) dramaturgical perspective and thoughts aboutimpression management and Mark R Leary´s (1995) theories concerning impression managementtactics.
A Capital Idea - Developing an IC-based model for Market value plans
We waned to present a possible solution or new template for business plan called Market value plan..
Fördelning av resultat på den svenska börsen
This paper replicates a test performed by Burgstahler and Dichev (1997), which identifies a kink in the frequency distribution of earnings for companies listed on American stock exchanges. Their claim, that the kink is evidence of earnings management, has however been dismissed as a methodical consequence. To address this concern, this paper not only replicates the test in general, but also performs tests on a split sample, where founding family-owned companies are separated from the others, since earlier research has shown that founding family ownership is correlated with less earnings management. The results are in line with the findings of Burgstahler and Dichev, with a significant kink in the frequency distribution in the general test. The findings also show that the significance of the kink increases in the non-family-owned sample, while it disappears in the family-owned sample.
Tätortsnära skogsbruksplan i Borås stad
This report is part of an Bachelor of Science work in forestry, conducted for the community of Borås, Sweden. In order to create a forest management plan for the area of Hestra, a survey was conducted. People living in the area were given the opportunity to reply to the survey. The questions in the survey are both personal and forestry-related. The aim is to reach out to the different categories of people when it comes to age, living and the different aspects of visiting the woods.
Originell, exceptionell, kontroversiell : Bildningsdiskursen i media
Vad är bildning och vem är egentligen bildad var frågorna som inspirerade till denna studie. Bildningsdiskursen har en lång tradition bakom sig vilket inneburit en mångtydighet i begreppets betydelse. Debatterna har gått upp och ner och än idag finns konflikter som sätter prägel på kultur, utbildning och samhällsdebatten. Frågor som uppdagats är vad bildning innebär och till vilken samhällsnytta den har i en modern tid. Den digitaliserade närvaron med dess makt i meningsproduktion ligger till grund för att undersöka hur bildningsdiskursen ser ut i media.
Inställningar till införandet av IAS 40 bland svenska, noterade förvaltningsfastighetsföretag
Kartläggning av de inställningar som finns hos förvaltningsfastighetsföretag med anledning av införandet av IAS 40 samt praxis. Intervjuade företag: Brinonva, Castellum, Heba, Kungsleden och Akelius..
Verksamhetsstyrning fo?r lokaleffektivisering inom kommunal verksamhet : ? En fallstudie av Halmstad kommun
Title: Management control of facility efficiency in municipalities - A case study of Halmstad municipalityLevel: BachelorSeminar date: 2012-05-31Authors: Markus Nilsson & Sara MattssonAdvisor: Sven-Ola CarlssonKey words: Control management in municipality, facility efficiency, management by objectives, internal rents and incentivesBackground: The public sector owns and manages a large property portfolio and in the municipalities, the properties are always a big cost item. Because of the outside world changes and the public interest, the properties should be used as efficiently as possible.Purpose: The purpose of this paper is to describe how control management of facilities looks like a municipality. The paper also seeks to explain how employees work to make the facilities more efficient in a municipality.Methodology: The authors use a qualitative method with open interviews.Theoretical perspectives: The choice of theory was made with the field of management control and facility efficiency in mind. The theory therefore includes management by objectives, internal rents and reward systems, motivation and communication within organizations.Empirical foundation: The organization has undergone a reorganization 2010/2011. There are no clear incentives to reduce facility costs.
Alarmerande nyheter i media : En studie om uppfattningen av larmrapport i media på nätet
Den här studien behandlar ?alarmerande nyheter? på internet och är en studie om publikens mottagande av larmrapporter i media på nätet. Allmänheten översköljs dagligen med information gällande kost, hälsa och livsstil från olika mediekanaler. Ständigt uppmanas allmänheten till att ändra sina vanor, trots att det i vissa fall har varit helt obefogat.