In this thesis recruiter?s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers.

Title:Social media as a tool for organizational learningAuthor:David Chaaya & Filip FischerSupervisor:Stig Sörling & Tomas KällqvistBackground:People have always used different ways of communicating. Communication hasa vital role in organizations for control when management and employees are communicatingand interacting with each other to spread individual learning. Thru this contact, individuallearning can develop into organizational learning, which will benefit the whole organization.The most modern tool of communication is social media such as Facebook, Twitter andYoutube. The potential of these social media is disputed in society, but more and moreorganizations are using these kinds of media for communication.Aim:The purpose of this study is to illustrate how social media is used to control withinorganizations and also to create understanding how significant social media are fororganizational learning.Method:The method of this study originates from the ?aktörssynsätt? and is influenced byhermeneutics.

In this thesis recruiter?s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers.

Syftet med den här uppsatsen är att analysera de diskurser som media skapar kring fyrtiotalisterna och hur de anses kommer att förändra och påverka samhället efter sin pensionering. Uppsatsen ämnar även svara på följande frågeställningar:Vilka värdeord kopplas till fyrtiotalisterna för att framställa dem som en mäktig samhällsgrupp i media?Vilka samhällsområden anser media kommer att påverkas av att fyrtiotalisterna går i pension?Vilka retoriska tillvägagångssätt använder media sig av för att framställa fyrtiotalisterna som en mäktig samhällsgrupp?.

The purpose of this study was to find out what some young adults who have grown up in Husby themselves for perception of the area, what do they think they brought with them of their childhood there, and find out what they think others do not live in Husby has view of the area. In our study we also tried to find out what the young adults raised in Husby think about the media's influence on public perception of the area Husby, and what they think about the neighborhood's future. The main results that we believe we have come up with is that the media seems to have a big role in the creation of our beliefs. The respondents indicate that they think the media portrays an unfair picture of the suburb and its inhabitants. We believe it is very important that people meet to avoid the categories "us" and "them" to be formed.

Title: ?When The Line Between Transmitter and Receiver Blurs? ? A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media toolNumber of pages: 49 (51 including enclosures)Author: Ida Hansson KällTutor: Cecilia StrandCourse: Media and Communication Studies D 30hpPeriod: Spring 2010University: Division of Media and Communication, Department of Informatics and Media,Uppsala UniversityPurpose/Aim: The aim of this essay is to study how five organizations look at social media as part of their external communication and how they respond to the environment in the new media tool.Material/Method: A qualitative method has been used. Five interviews as primary sources have been conducted with representatives from each organization.Main results: The main results of the study is that organizations have to integrate social media as part of their external communication plans in order to face and respond to their surroundings in a new interaction and multi-way communicative platform. Results also show that organizations are well aware of the importance of making use and participate in social media.Keywords: blogs, external communication, facebook, respond to the environment, social media.

The Swedish election year of 2010 has just begun and the political actors are mobilizing their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the web. It also aims to study if the professional consultants of Hello Clarice have any influence over Nina Larsson?s political communication.The theoretical framework which is the base for this study are theories of an extended public sphere in the age of mediation.

The aim of our study has been to investigate what kind of space there is to exert influence for adult persons with mild intellectual disabilities who live on group housing. We wanted to investigate what kind of hindrance and possibilities there were to exert influence for people on group housing. Our study has been built on qualitative group discussions with 9 persons with mild intellectual disabilities and 6 care-keepers. We have analysed our discussions on the basis of the theory of empowerment. Our result indicates that there is different kind of factors that affect the possibilities for people with mild intellectual disabilities to increase their influence, and it does not always have to do with the disability how the persons can make their voices heard.

The aim with this study was to find out how young people at age 16-19 years in Kalmar, Sweden use and interact through Facebook. The questions in our questionnaire were based on three themes, these are; friendship relations on Facebook, what influence Facebook has on young people and how they choose to present themselves on Facebook. The theory that was applied on this study is of social-psychological kind. We chose the theory because we figured it would be suitable to further explain and dispute the aim of the study. The result shows that many different variables can matter in a study like this. We chose to look at a few, such as for example sex and age and we found out that there is a great difference between the way girls and boys use Facebook and how they choose to present themselves in this social media. Another conclusion that our study led to is that Facebook is an important tool for young people, in the meaning that they use it since it makes it easier to communicate with their friends and it also strengthens their relationships with their friends. Keywords: Facebook, Young people, Friendship, Facebook and Social Relations, Facebook use among adolescents & Facebooks? impact on adolescents..

The purpose with this study is to enlighten and discuss the information and communication which is spreading through social media, about the tourist operators and also to examine the operators view on social media. Social media can be described as a tool to use word of mouth on the Internet. To make this possible, five actors involved in tourism were picked on Gotland and interviewed for a content analysis. The results showed that the use of social media as an information channel before the consumer buys a trip, has increased. The study also shows that the selected actors have a lot of work to do, before they understand how to use the social media in their best interest for further developing their companies.

The purpose of this study is to examine young peoples' perception of their media criticial competence in relation to digital news. The study is based on quantitative research interviews with young people (15-17 years) and qualitative interviews with people in the same age group as well as teachers and international media professionals.This study's theoretical point of departure is McQuail´s observation that peoples' values and views to a great extent are influenced by the media. Another source of theoretical inspiration was Haberman's ideas about how a diversity of views and arguments increase the citizens' ability to reflect critically on social developments - maybe even more so than in societies with  independent media and "neutral" news.The study shows that the young generation of web based news consumers assumes that it is very important to be an aware and critical consumer but also that they do not feel sufficiently equipped with the right tools required to understand the long-term impact and effect of the media reporting online. Young people basically seemed to acquire their knowledge about media by doing and learning on their own. Surprisingly, according to the young people that were interviewed for this project, the schools seemed to play a secondary role in the development of their media critical capacity.

In this paper I study how the minority group Roma appears in the Swedish media. I also look at possible similarities and differences in appearance before and after the disclosure of the Roma registration by the Swedish police in September 2013. To answer my purpose with the paper I treat the following questions:How is the minority group Roma constructed in the media before and after the disclosure?In which ways are the minority group Roma expressed in the media before and after the disclosure?I am using a discourse analytic method based on theories of construction between ?them? and ?we? and the media?s impact on social constructions and identities. By analysing twenty-eight articles from a period of one month before and one month after the disclosure the result shows that there are more similarities than differences between how the Roma are described in the Swedish media.

Student influence is a well debated subject and all Swedish teachers should let the students influence their education. According to research the student influence is generally low and something that varies from school to school. The school policy documents do not clarify how much impact the students get to have on their education and the impact is therefore something that every individual teacher decides. These individual differences are the reason of this study.This is a qualitative study about four teachers work and thoughts focusing on the subject of school democracy and student influence in the school environment. The study is based on qualitative interviews in order to highlight four different teacher?s thoughts.

Background: Last year (2006) has been a year when the environmental issues figured more often in the media, and the environmental awareness among common people increased. Environmental climate reports have lately been on the headline all over the world. As a result of the increasing population in the world, it?s becoming more important to be aware of the environment. To do that, it is important to maximize the efficiency in the work with the environment.

In this study we wanted to have a closer look at how a specific working team of pedagogues in the senior part of elementary school works with student influence through a pedagogical concept created by themselves. We have used qualitative interviews as a method to achieve relevant information from the pedagogues, and from students teached by the same.The purpose of the study was to investigate how the working team, through the concept, pursue real student influence within different school subjects and how the individual student is favored in his/her learning process. Another intention was to find out to what extent the students experience this influence. We also wanted to elucidate the advantages as well as the disadvantages of this concept, and to shed some light on how the informants view the future development of the concept.The result shows that consensus prevails to a large extent among teachers and students regarding the signification of real student influence in the everyday learning situation. It also appears that the students? abilities to exercise influence vary between different school subjects.