This Bachelor thesis is a qualitative study of the public debate regarding the role of Public service in the media converged society today. The purpose of this thesis is to examine how the public debate, that is the Swedish Public service television and people with broad representative knowledge about Public service, motivates a change of the function of the Swedish Public service television.Our issues are: What does the public debate say about the function of Swedish Public  service television in our society today and how is a change motivated in this debate? How does the public debate look upon today´s media convergence and the fragmentation of the audience which, according to Denis McQuail, is a consequence of this?The method of this thesis is a qualitative analysis and we have analyzed ten opinion articles and Swedish Public service television magazine ?DittSvt?. The theoretical background was obtained from Henry Jenkins and Håkan Hvitfelts theories and thoughts about mediaconvergence. We have supplemented this with Denis McQuails theory regarding the fragmentation of the audience.In this thesis, we see that the public debate is a lot about diversity in Swedish Public service television programming and that the democratic base is still very important.

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

AbstractInterest in the subject appeared from real events. We seemed to discern a trend in society. Wehave noted that the amount of social enterprises to a greater extent is formed in Sweden.Companies like GodEl, Postkodslotteriet and DEM Collective are typical illustrations ofcompanies included in the category of social enterprise. It seemed as socially profiledcompanies is the new generation companies. The purpose of this essay is to make aninventory of possible competitive advantages that arise from social branding.

A daily newspaper?s main purpose is to inform its readers without creating noise. Theimportance of the visual presentation is therefore of weight for an effectivecommunication process. This study informs about the importance of typography inthe visual decoding process. The study includes the Swedish newspaper DagensNyheter?s transition from printed media to digital media adapted to an Ipad.

Package design constitutes an important marketing and differentiation tool in an increasingly competitive food market, particularly in the category of daily consumer goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994; Underwood, 1999). Media fragmentation undermines the traditional marketing tools and the demands for packaging are bigger than ever. A package must not only sell a product, but also tell, through design, how the product is used and express the values that the trademark owner wishes to convey to the end customer (Underwood, 1998). The understanding of the role of packaging as a marketing tool has increased, but the initiators inside the packaging industry in Sweden still think that the Swedish packaging industry is developing slowly. They often describe Swedish packages as homogeneous and unimaginative.

The aim of our study is to gain increased knowledge and understanding of how young people who has been sentenced to closed institutional care experience their own possibility to participate and influence the transition and aftercare, and which, if any, importance they believe this has for their readjustment to society. The study is based on a qualitative method. The data consist of interviews with four young persons, of which three, at the time for our interviews, where in the transitionphase, and one had left the institution a few years ago. The study?s theoretical framework is based on Erving Goffmans theory about stigma and the empowerment theory.

The purpose of this masters thesis is to find out whether the library can be a way to support integration. To fulfil this purpose we have, by qualitative interviews, obtained information about eight immigrant womens views on and experiences of the Swedish public library. Through the literature and earlier research we have presented a background of immigrants and integration in Sweden along with factors that may influence the integration process. We have tried to give an insight into what is said about the immigrant woman in research and media, which we think affects her life and we also have given a short introduction to immigrant womens life in Sweden today. Of great interest for our essay have also been the public librarys objectives and social role in society.

AbstractBachelor thesis in political science by Alexander Hassan, autumn 2008, ?Effects of external factors on a nations democratisation process during the transition from authoritarian to electoral democratic rule ? A categorical analysis?Supervisor: Tomas SedeliusIn recent years globalization has become a hot topic in understanding the world we live in today. Globalization has indeed had a great impact on international relations and with it a great influence on the domestic conditions that determine a nation?s possibilities. It is therefore rational to hold true that this also would apply to a nation?s democratic process.

Media has a big actuating power over the public opinion. The image of reality that media choose to reproduce will affect the recipient view of reality. The case about Thomas Quick and its associated news coverage has been used as an example to illustrate the problematization regarding media imag-es and media framing attempt. The purpose of this essay was to illuminate how daily and evening newspapers works with various framing methods.The theoretical framework for this essay will discuss the media framing theory and its ramification attribute framing theory. This laid the foundation for the research question.

The aim of this essay is to study the decision making process and implementation of the principle of political participation and influence for Roma minority in Sweden. The results regarding the decision making process is structured through a discourse influenced policy analyses. Problem picture and recommended measures in the political documents representing the decision making process are analysed through theories of minority rights and equality. The implementation is seen through, by the author given minority discourse and the work in the roma council and analysed by the same theories already mentioned.The results show that regarding the decision process the aim of art.15 in the framework convention is based on the idea of equality while the Swedish documents relates more to an idea of the right to speak for the group. Regarding recommended measures, the framework convention gives several recommendations on specific measures for political participation while the Swedish documents focuses on the general politics of the state.

Barns inflytande i förskolan - Children?s influence at the preschool This essay concentrates around teachers work with children´s influence at the preschool and how that affects the days there for the children and the teachers. The purpose of the essay is to present how four educationalists placed at two different preschools work with childrens influence at the preschool and their point of wiev of the matter. With that I also wanted to expose how the educationalists work with childrens rights at the preschool and to that I added how democracy is used at the preschool. The investigation´s starting point was the questions: What does childrens influence at the preschool mean for the educationalists? How do the educationalists think regarding childrens rights? When can the children be included in dessisionmaking at the preschool? When is it not possible for the children to be included in the dessisionmaking? The four educationalists were intervjued seperately to get the most honest answers.

Detta projekt har haft som syfte att producera och grafiskt formge det kommande numret av tidskriftsapplikationen Scandinavian Architectural Review för förlaget It Is Media Svenska AB i Stockholm. Skapandet har utgått från applikationens tidigare grafiska profil och har ämnat att följa tidigare utseende och funktioner utan nya tillägg. Hela produktionen har skapats genom Adobe InDesigns tilläggstjänst Adobe Digital Publishing Suite. Efter att produktionen färdigställts har en analys gjorts av den färdiga applikationen enligt en heuristisk utvärdering ur ett människa-datorinteraktionsperspektiv, till vilken David Benyons tolv designprinciper har  tillämpats. Till stöd i analysarbetet har ett aktivitetsdiagram skapats för att ge en god överblick över hela tidskriftens disposition.

Syfte med denna uppsats har varit att se hur det skrivs om självskadebeteende i media. Vi har genomfört uppsatsen genom att granska ett urval av debattartiklar från svenska tidningar där det på något sätt skrivs om självskadebeteende. Artiklarna är skrivna av politiker, en överläkare, en sjuksköterska och en journalist såväl som flera personer med egen erfarenhet av självskadebeteende. Utifrån dessa artiklar och våra teoretiska perspektiv har vi reflekterat kring hur det skrivs om självskadebeteende i svensk media.Vår uppsats har ett diskursanalytiskt angreppssätt där vi främst utgår från den franske filosofen Michel Foucaults tankar kring diskurser och diskursanalys. Vi problematiserar även diskurserna utifrån begrepp som makt och genus.Under vårt uppsatsarbete har vi identifierat tre diskurser i artiklarna: en patologidiskurs, en könad diskurs samt en resursdiskurs.

Denna studie kom till efter att RFSU hade börjat arbeta med frågor om sadomasochism, och efter att Socialstyrelsen tog bort sadomasochism ur sin diagnosmanual. Syftet med studien är att ta reda på vilka diskurser som används när media talar om sadomasochism.Queerteori är det teoretiska fundamentet i studien. Jag utgår även från Michel Foucaults teorier. Min metod är foucauldiansk genealogisk diskursanalys. Analysmaterialet består av 33 tryckta artiklar från svenska dags- och kvällstidningar.Resultatet visar att talet om sadomasochism i media följer olika diskurser.

Can we harm future people? According to our commonly used contractarian theories, it seems we cannot. This is because our actions of today not only influence what they are supposed to influence, but also who mates with whom and when, and thus which particular persons will ever live in the future. Had we not performed a particular action, the future people born as a result of that same action, would not have been born. It therefore seems they cannot reasonably reject our actions.