This study has examined how social media has changed food companies way of holding contests. The study examines how food companies use contests with the help of social media and how they used to do the contests before the use of social media. We have also researched the users behaviours and opinions of companies contests on and outside of social media.In this study we have interviewed four people responsible for contests on the social media department on their respective food company. We also performed a survey that was published on Facebook and followed it up with interviews from two of the participants.This study has showed that contests on social media, as a technical aspect, have given new possibilities for the design of the contests. But there are still some unexplored areas around contests on Facebook and the companies do not know exactly what the users are demanding.

This study examines whether social media had an influence on the revolution in Egypt. Social media was an important tool for the revolution since the president Hosni Mubarak and the Egyptian regime strictly controls the media. However social media was not the determining factor for the revolution, the revolt evolved due to many underlying factors. Social media facilitated communication, made the mobilization effective and, spread information to the inhabitants and to the rest of the world. The authors are discussing this theme from the new institutionalism perspective, democracy- and revolutionary theories and based on six selected interview persons; activists, researchers and journalists..

The purpose of this thesis was to study how preschool teachers interpret the values of the preschool curriculum that relates to culture and how the teachers describe how they work with these values in their professional practice. The study is based on social constructive and discourse analytic perspectives. I have studied how preschool teachers construct the concept of culture and the values of the preschool curriculum through a specific way to describe this. A specific way to talk about something is called a discourse. In other words I have studied preschool teachers expressed discourses about culture and their professional practice with the values of the preschool curriculum.To study this, I've done interviews with four preschool teachers.

This thesis was written by order of Rud Pedersen Public Affairs Company, a PR- consultancy firm located in Gothenburg. The assignment was to investigate social media in Pr- activities. The thesis is formed by three main categories:? What is social media?? Who are using social media?? How can you use social media in public relations?The information which is being presented in this thesis is based on academic reports, interviews and research on social media blogs and lectures. It is a qualitative approach since the purpose is to get a deeper understanding for the subject in question.

The aim of this Master?s thesis is to examine the ideological currents that have influenced the swedish school system since the 1990's. The background of my interest is the lively debate in schools and media about the new School reform 2011. My hypothesis is that education in 2011 largely will be influenced by neoliberal and neoconservative values. The method I`ve used is discourse and ideology critique, which examines the relationship between rhetoric and power. These concepts are useful to explain the ideological change in different policy documents and in curricula, for example Lpf 94 and School 2001. The theoretical framework is based primarily on the neoliberal and the neoconservative agenda, which are two distinct political rationalities in the contemporary postmodern world.

For the past decades, culture has been given a role as a factor for local and regional development. But what is meant by development and in what ways culture can be of importance in this aspect can be unclear. This thesis examines the perception of the role for local and regional development of one specific cultural place and network ? the cultural cooperative Not Quite in Fengersfors, Sweden. I study the way the role as developer is expressed and interpreted in the discourse of the cultural workers who are members of the network and in the discourse of public cultural policy in the region Västra Götaland and in Åmål municipality.

The primary purpose of this essay is to study and describe what student?s self experiences of the media coverage of social work. The theoretical perspectives applied to analyse the empirical data are social constructionism, roles, and construction. The method of this study is qualitative and based on ten personal interviews. The material has been analysed by condensed meaning units and three themes have been used, the media coverage of social work, the relationship between social workers and media and the influence media coverage has on the students.The results given from these interviews show that the majority of the interviewed group considers the media coverage of social work as negative.

The main purpose of this essay is to study ideas concerning the concept of ?art? within the discourse of the exhibition space that is part of a fanart community. In order to do so I have used a hermeneutical and to some extent structuralistic, discourse analysis. I have examined structure and rhetorics in two established and popular communities, Fanart-Central and deviantART.My conclusions states that personal ideas regarding artistic value are undermined the joint policies, because of a collective rhetoric somewhat inherent in the community structure.When a lot of works are being based on internal knowledge of symbolics and historical narratives, this may to some extent have consequences where unfamiliar observers might fail to notice elements of possible significance. Moreover, certain interests in keeping a united front of ?quality art? may also affect a general idea immediate to what signifies fanart.

This essay is about security and safety in the city. More precisely it is concerned about the role of the institutions that aims to raise the perceived security and safety and their understanding of these concepts. I study two of the municipality's project in this field in the city of Malmö. Documents concerning these projects are analysed with a discourse analysis inspired by Chantal Mouffe and Ernesto Laclau as well as Michel Foucault. The two projects consist of one discourse each; the surveillance discourse and the discourse about meetings.

In this Master thesis interest is directed towards approaches toinformation literacy (IL) and critical thinking in the educationalactivities of university libraries. The aspiration of universitylibrarians to promote the critical abilities of students isproblematized. At the center of attention is the project?Lärandemål för informationskompetens? [Learning outcomes forinformation literacy], which in 2006 was carried out incollaboration between the Swedish university libraries, in responseto the educational reforms connected to the Bologna Process.Through the discourse analytical framework of NormanFairclough, documents related to the project ?Lärandemål förinformationskompetens? are studied in order to identifydominating approaches to IL. The purpose is to investigate anddiscuss the possible implications of the dominating perspectives,with regard to the development of critical thinking amongstudents.The study results in the identification of two main discourses, thestandardization discourse and the discourse on employability.

This Master?s thesis is an analysis of metaphors in relation to actors, and of discourses used in the copyright-debate in two major Swedish daily newspapers and one American: Göteborgs-Posten, Svenska Dagbladet and New York Times during the years 2001-2006. We aim to answer the following questions: Which metaphors were being used in the copyright-debate to create the archetypal villain, hero, winner and loser in editorials, debate and letters to the editor in the three newspapers? Which discourses did those metaphors relate or conform to? Which similarities or differences could be found when comparing the two countries? newspapers regarding representations and constructions of villains, heroes, winners and losers in the copyright-debate? Firstly we distinguished who the actors in the debate were, following parts of Theo van Leeuwen?s actors? analysis. Secondly we distinguished which metaphors were being used to describe the actors as either villains, heroes, winners or losers.

Med hjälp av fyra kvalitativa intervjuer baserade på modellerna SWOT-analys och Perfect Event tar vi reda på hur arrangörerna bakom New Media Meeting jobbat fram ett hållbart event..

This qualitative study is focused on the way ?papperslösa? (undocumented/illegal/irregular immigrants) are portrayed in Swedish daily newspapers, what images are presented in the articles, what discourses permeate the text, what identities are being constructed, etc. The empirical data consists of thirteen articles published in Dagens Nyheter and Svenska Dagbladet (two of the biggest daily news papers in Sweden) during the period 2010-10-01 ? 2011-04-01, and I?ve used a type of discourse analysis called ?diskursanalys med inriktning på identitetskonstruktion? (?discourse analysis with focus on identity construction?), as the method to analyze the articles. The results of the analysis showed that four discourses and identities were constructed, re-produced and upheld in these articles.

The goal of this essay is to analyse how women belonging to a right wing political discourse talk about feminism and equality. This analysis will be used to determine if right wing feminism exists. The analysis is based on Laclau and Mouffe´s  discourse theory as the primary base. The focus is articulation, antagonism and hegmony; the central terms of Laclau and Moffe´s theroy. The material consists of five interviews with representatives of women wings of liberal political in Sweaden; Liberala kvinnor, Centerkvinnor and Moderatkvinnor.The study shows that there are different opinions regarding feminism in the liberal political discouse, and that those opinions have an antagonistic relationship.

In Sweden there is an integration policy and a policy for national minorities. The integration policy aims to integrate newly arrived immigrants (nyanlända invandrare), whereas the minority policy aims to maintain and strengthen the rights of the national minorities. The national minorities are though, at times, included into the integration policy, even though they hold a minority status in Sweden. This paper aims to, through discourse analysis, investigate the research question: ?how is the content of integration referred to, when it is related to immigrants, contra when it is related to national minorities?.