Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.

This essay studies the practice of both the political and the administrative leadership at the municipal level from the point of view of the politicians and the chief officers leadership role, and the relationship between politicians and administrators. I discuss and analyse how politicians and senior officials practice leadership, differences or similarities and if their practice of leadership raises any challenges in a democratic framework at the municipal level. I conducted interviews with the municipal political leader and the head of administration at the municipal level in Karlshamn and Sölvesborg. In the analysis I discuss communication as a leadership process which highlights ?enabling elements? and potentials of the leadership process.

I have studied how network in a broad sense can affect decision-making. The primary purpose is to see if the political initiative somewhere disappears when it comes to understand the relations between power, actors and politics. The study discuss in a theoretical area that concerns the reliability in neoinstitutionalism to use as an analytical instrument. Some criticism is given to the theoretical standpoint in the sense that there is no power perspective included in the theory. I include a discussion about a concept of power, which I include to the theory.

The purpose of this thesis is to study how homosexuals and homosexuality were represented in the press during the trials against the Pentecostal pastor Åke Green, and to what kind of social representations and narratives these representations can be related.Using critical discourse analysis and theories about the differentiation between in- and outgroups I try to unveil implicit meanings and attitudes towards gay people mainly at the local text level. The material consists of articles in Ölandsbladet and Dagens Nyheter that were produced before, during and after the trials.The analysis suggests that homosexuals are construed as a deviant outgroup and that the majority, the ingroup, is presented as an essentially heterosexual, tolerant community. Homosexuality is wrong and heterosexuality is the right way of living. Homosexuals, in terms of group lobbyism, are construed as an enemy, a threat, against Western ideals such as family values and freedom of speech. They indirectly become a threat to Swedish democracy.

This is a study about the relation between the Swedish school and the political system of Sweden. I wanted to see if the relation had changed since the election of 2010 as it was in that election the Sweden Democrats got over five percent of the votes and took seat in the Swedish parliament. The thing that is unique about this election is that it was really the first time a right-wing party had been elected into the Swedish parliament. Many experts argue that this is the first xenophobic party that has been elected into the Swedish parliament. This led to a problem for schools and their principals and a difficult question to answer because xenophobia is contrary to the school?s core values and the school?s democratic mission.Should the school still be open for political parties? How do schools manage to distinguish between political information and political propaganda? If parties still are welcome into the schools, which parties should be allowed? The equality ombudsman has said in a report that the schools have to comply with the principle of objectivity, which stipulates that the public sector has to be unbiased.I have chosen to make use of a qualitative method because I think the study then gets a deeper understanding of the topic.

Sexual harassment is something that has existed for several decades, and are something that still occurs today in many places around our society. In the fall of 2017, a movement called the Metoo-movement, started and spread across the whole world, which made an impact on many countries ? particularly Sweden. Serval women from different occupational groups started to share their stories to the media, about sexual harassment that they gone thru, in order to show that the perpetuators are just ordinary men in their industry, which is something that media previous misconception provided about. The first stories that reached the Swedish residents were from the Swedish film- and theater industry, and were also one of the most known and visible first call-out groups. They shared 703 different stories about sexual harassment to one of Sweden's leading newspapers, Svenska Dagbladet, in november of 2017.

In the 1920s the law against vagrancy had been unaltered since it?s introduction in 1885. During that period, Sweden had undergone great social and political transformation in the wake of industrialisation, urbanisation and democratisation. The political landscape had changed and the social sciences were organising knowledge in new ways. The public opinion realised the need for a review of the vagrant law that better corresponded to the modern times.

This study explores how online television works and how it is integrated with social media such as Facebook, Twitter and blogs. Through three qualitative interviews with representants from different fields of work regarding online television, we have concluded how online television is being used in Sweden today and concludes with examples of what the future of online television could look like. Representatives from the following companies have been interviewed: SBS Media Group Sweden, Strix Television and Mediamätning i Skandinavien. The use of social media for marketing of online television is a fact for the companies in this study. However, the result of the study shows that theres room for development in the integration between online television and social media.

Genom att studera relationen mellan upplevt psykologiskt arbetsklimat och anställdas användande av sociala media i arbetet söktes stöd för studiens huvudsyfte: om anställda använder sig av sociala media i arbetet om arbetsklimatet inte upplevs som positivt, samt om sociala media används, hur anställda då uppfattar sociala media som hjälp och stöd i arbetet. Genom en webbaserad enkät samlades data in från deltagarna (N = 27), vilka härrörde från tre IT-avdelningar i en kommunal organisation i Mellansverige. Analyser av ackumulerad data skedde till övervägande del genom Spearmans korrelationstest och Mann-Whitney U-test. Resultatet indikerade stöd för två av studiens tre hypoteser vad gäller samband mellan upplevelse av psykologiskt arbetsklimat och användande av sociala media, samt skillnader mellan anställdas upplevelse av relationer till kollegor offline och användande av sociala media. Däremot hittades inga signifikanta skillnader för hur anställda, beroende på hur de ser på kunskap, tar stöd från relationer online och offline..

The purpose of this bachelor thesis is to examine how public libraries use socialmedia for marketing purposes, and what librarians think about this. My focus of this thesislies on what librarians think about marketing of libraries through social media and if theythink that marketing through social media can create a better relationship between the libraryand its users. The questions I wanted to answer were:? Libraries using social media, for what purpose do they use them? ? Do the libraries choose to use social media to market their organization? Why? ? What attitudes exist among librarians about marketing through social media?The theoretical framework for this thesis is Evert Gummessons model off Relationshipmarketing and the process of Internet marketing, which both are based on relationalperspective. The methodology used for this study was structured interviews.

?Facebook has become as natural as having a phone? The use of social media in three libraries in the Umeå region ? an evaluationSocial media has come to be an integral part of people?s everyday life, as well as the business world in terms of communication and marketing. More and more libraries also embark in the use of social media, and the purpose of this study is to evaluate the use of social media in three libraries in the Umeå region. The libraries all use Facebook as their current, primary social media. Thus this study focuses partly on the analysis of the content on each library?s Facebook page, and partly on the experiences of the responsible librarians. The evaluation is based on a mix of existing tools in evaluating social media that are relevant in a library context.

Social media seem to offer a great possibility for environmental non-profit organizations to communicate with their members and audience, if the organization aims to build and maintain a relationship to the users of social media. This essay has examined how three environmental non-profil organizations are communicating in social media. To create an understanding of the organization?s communication strategies a netnographic approach was implemented..

Title: ?We become like a little ambassador in the country of Facebook? ? an essay on the pres-ence of Swedish National Radio on Facebook. (?Vi blir som en liten ambassador I Facebooklan-det? ? En uppsats om Sveriges Radios närvaro på Facebook)Number of pages: 34 (46 including enclosures)Author: Nina WillénTutor: Christian ChristensenCourse: Media and Communication Studies CPeriod: Fall 2010University: Department of Informatics and Media, Uppsala UniversityPurpose/Aim: My purpose is to examine what the presence of the Swedish National Radio on a commercial network like Facebook means and how the editors themselves argue about it. For the analysis I use critical political economy as a theoretical point of view.Material/Method: The material consists of interviews made from a qualitative method.

Is the Muslim Brotherhood a political force that can be able to push Egyptian society in to the process of democratization? We think that the answer to that question is yes, even though the movement clearly state that their main aim to create a democratic state, but based upon the Islamic shari?ah-laws. In this paper, we examine if the Brotherhoods? political platforms and ideas are compatible with the classic ideas of how a democratic state should be. We discuss Robert A.

Almost half of the population in Sweden suffers from obesity and the cases of eating disorders are increasing. We are exposed daily to the belief that losing weight will make us happier and it will just be through this particular diet. Even if it has been proven that short dieting plans like ?lose 20 pounds in one month? doesn?t give a long-term result, society continues to buy into the idea that they do.Every day 16000 placards are placed around us in Sweden with loud yellow colors and big black letters which make them almost impossible to avoid. Their main purpose is to attract and get as many people as possible to buy single copies.This essay deals with several questions: How diet tips figures on placards and how this has developed through years.