Uppsatsen är ett självständigt arbete i utbildningsvetenskap om 15 hp. Arbetet är tillika ett examensarbete inom lärarutbildningen 330 hp. Syftet med texten är att undersöka hur media beskriver lärarutbildningen och lärarstudenter under två olika urvalsperioder. Materialet kommer från tre mediekällor med stora nationella läsekretsar. Materialet har bearbetats med diskursanalys.

AbstractTitle: Change of communication strategy when the compulsory nation membership falls (Byte av kommunikationsstrategi när nationsobligatoriet faller)Number of pages: 51 (58 including enclosures)Author: Elin RantakokkoTutor: Peder Hård af SegerstadCourse: Media and Communication Studies 30 hpPeriod: Spring of 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: This essay will result in some guidelines how the nations in Uppsala can act if the law according the compulsory membership in the student union and the student nations change. This essay focuses on how the nations can communicate to keep their members.Material/method: I have done seven interviews with persons that work in three different nations and the head of the Curators convent (the collaboration center between the nations), I have read articles from the largest newspapers and web pages. I have also read the Commission of Inquiry's recommendation according abolishing the law regarding the compulsory nation and student union membership. I have created two scenarios based on the material, according to Peter Schwartz advises.Main results: These scenarios show that the student nations have to become better at communicating with their new members and their already existing members.Keywords: Scenario planning, marketing, communication, student union, student nation, market segmentation, strategic communication, profile, organizations change..

Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research.

Title: Television in the Service of the Public - a Study of the Public Service Concept(Television i allmänhetens tjänst - en studie av public service-begreppet).Author: Daniel FärnstrandAim: To describe the ideals, or principles, that the Public Service Ideology or concept of Pub­lic Service is based upon. The two main questions the paper aims to answer are thus:· Which principles should, according to the theoretical norm, guide Public Service activity?· Which principles guide Public Service television in Sweden today, according to the actual guidelines for the Public Service organization SVT? Method / Material: A study of relevant literature is carried out. Further, the actual guidelines for SVT are summarized. The normative guidelines are then also summarized, and a compari­son is made between this summary and the actual guidelines for SVT.Main results: Although a comprehensive definition is hard to find within the theoretical frame­work, a summary of the theoretical ideal is carried out.

This paper describes the process of producing avatars for Jiddr. Today, social media surrounds the lives of youth, and communication via the Internet is an everyday occurrence for most people. Jiddr is an app that was created to give youths a platform for engaging with adults and other youths. It is a moderated forum which gives young people the opportunity to come i contact with adult role models who are knowledgable within various subject areas. On Jiddr, users are anonymous, and this is something I have placed much importance on during the design process.

Denna uppsats behandlar varför, hur och på vilket sätt fem personer - två kvinnor och tre män födda på 1980-talet - har sett på komediserien Friends; Vänner i svensk översättning. Materialet till uppsatsen utgörs av en transkriberad fokusgruppsintervju med de fem respondenterna, av vilken jag har gjort en tematisk analys. I uppsatsen söker jag även svar på vad serien har betytt för respondenterna, hur själva tittandet på serien har gått till samt huruvida detta kan ses som en medieritual såsom en sådan definieras av Nick Couldry i boken Media rituals ? A critical approach (2003).Uppsatsen tar avstamp i begreppet mediatization; medialisering i min svenska översättning, som av Johan Fornäs definieras som den process där media fyller mer och mer av vardagslivet, kulturen(1995: 1). En följd av medialiseringen är att kulturella texter blir allt viktigare för människors identitetskonstruktion, hur vi relaterar till varandra och vår kunskap om världen omkring oss (ibid.

This thesis aims to explore the use of costumed interpreters at museums. Firstly the thesis examines how extensivethe use of historical costumes is in Sweden, along with some international comparisons. Later on the differentways that the clothes are used is examined, and the costume as a resource for learning is discussed. In the lastpart of the thesis the ?function? of the costume is examined.

Detta kandidatarbete utgår ifrån vilka aspekter som är viktiga att tänka på när man anpassar av en webbsida till en mobil enhet och de problem som uppstår när en webbsida skalas ner till en låg skärmupplösning. Vi har behandlat användarvänlighet, designprinciper, grafiska element och tekniska aspekter för att svara på problemformuleringen. Slutsatsen vi kommit fram till är ett antal punkter inom områdena ovan..

Titel: ?Ibland kan det vara bättre att hålla tyst helt och hållet? - En studie av blame games och ansvarsutkrävande i media i samband medSaudiaffärenFörfattare: Malin Blidkvist och Anna LovéusUppdragsgivare: Bengt Johansson, JMG, Göteborgs UniversitetKurs: Examensarbete i Medie- och kommunikationsvetenskap,Institutionen för journalistik och masskommunikation (JMG) vid Göteborgs UniversitetTermin: Vårterminen 2012Handledare: Nicklas Håkansson, JMG, Göteborgs UniversitetSidantal/Antal ord: 58 sidor/16 775 ord (inklusive bilaga)Syfte: Syftet är att undersöka medias roll i samband med ansvarsutkrävande i Saudiaffären, med fokus på tidningsrapporteringen.Metod: Kvalitativ innehållsanalysMaterial: Vi har analyserat artiklar rörande Saudiaffären som är publicerade i fyra olika tidningar under mars månad 2012. Materialet är hämtat från Retrievers mediearkiv och framtaget med på förhand definierade sökord.Huvudresultat: Media bidrar till skapandet av blame games och är en del av att de kan fortgå men kan inte skapa ett blame game utan att det i?verkligheten? skett något som ger upphov till ansvarsutkrävande.Media och ?verkligheten? är därför beroende av varandra när det gäller skapandet och fortgåendet av blame games..

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

AbstractTitle: When book becomes film... ? a comparative analysis of the book and film Catch me if you can (När bok blir till film?En jämförande analys av boken och filmen Catch me if you can)Number of pages: 46Author: Majlinda JunikuTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: To study what model of dramaturgy belongs to the film Catch me if you can and to see what has been crossed out, altered and added from the book so the narrative will fit this model.Material/Method: The film Catch me if you can and the book with the same name has been used to analyze the differences between them. I have divided the differences into three categories: Crossed out, Altered and Added. In the analysis section these have been presented in each section of the film.Main results: Catch me if you can is definetly a film made with the design of the Anglosaxon model, mostly because of its timestructure and that it portrays an action and not just a condition which is normal in the epic-lyric model.

Internet and convergence culture has changed the terms of the media landscape. When old media converge and new ones take form, questions about how these should be classified arise, which is accompanied by new challenges in terms of ethics and regulations. One of these newfound mediums is podcasting; an expanding auditive pull-medium available through streaming or downloading on the Internet.This study, which was conducted as a quantitative content analysis, examines the use of sponsorship in four of the most popular Swedish podcasts. This was done as an attempt to understand how producers of a new and unregulated medium choose to go about presenting their sponsor, without having any ethical guidelines to follow. Traditional media is already regulated and have ethical guidelines, that for example regulate how to address a sponsor, but in the new and expanding world of podcasting there are no ethical rules and guidelines.Our study shows that the placements of the sponsorship messages tend to vary and that there is very little consensus regarding how these podcasts choose to present their sponsor.

AbstractTitle: Where does the news that you read in your localpaper come from? (Vilket ursprung har nyheten som du läser i din lokaltidning?)Number of pages: 45 (57 including enclosures)Author: Elin RantakokkoTutor: Göran SvenssonCourse: Media and Communication Studies 30 hpPeriod: Fall of 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: This paper has the aim to make a systematic survey of the information source and channels that local newspapers use. How much space they get in the paper and how the newspaper works with these sources and channels. The front pages of the newspaper are going to be compared with the insides of the newspaper. The reports roles in the making of news are also examined.Material/method: To be able to answer my questions I?m going to use three different methods.

The aim of the study has been to find out children?s librarians? views on and management of media that contains topics with a controversial nature and also to find out how this affects the public library as a democratic institution. We have conducted the study by interviewing six children?s librarians. By using Vestheim?s terms value rationality and instrumental rationality, we have been categorizing the answers from our informants and thus identified two different points of view.

This study focuses on trying to understand the attitudes of people born in the 1940?s concerning their view on social media. This 1940?s group has been growing on the social networks such as Facebook, but their usage is not active. Therefore, the purpose of this report is to understand in what way they are affected by the using of these platforms.