Syftet med denna uppsats är att undersöka varumärkesproblematiken i denna dubbla konkurrens- och samarbetssituation..

This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.

This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don?t have to be considered as soulless, if companies use it correctly. This study investigates estate agents efforts to market their services in these channels and how they do it.

Something that all people have come across and more or less experienced is climate change. Climate change in itself is a very complex problem since there are no borders between countries that can stop the problem. The link between science and the public is largely in the hands of the media, since the media play an important role in defining environmental issues and to inform the public about research findings. In recent years, reports from the media showed a slightly skeptical and uncertain picture of this problem. This is despite the largely prevailing consensus among climate scientists that there is an anthropogenic climate change.

I studien har jag ställt frågorna; vad är masskommunikation och hur kan den beskrivas? Vilken väg transporteras en händelse i massmedias infrastruktur? Ambitionen är att undersöka hur masskommunikationen fungerar, därför har tre specifika händelser valts ut för att studeras. Teoretiskt utgår studien ifrån ett mediefilosofiskt synsätt i en postmodern tradition med medieteori av McLuhan, Baudrillard och Bourdieu. Undersökningen har genomförts med kvalitativ fallstudie. Tre händelser har identifierats och kategoriserats i empirisk, definitiv och producerad händelse.

Bravida is one of Scandinavia's leading suppliers of technical installations and services. According to Bravida an installer loses around 35 per cent of their daily work. It?s the time aspect that?s going to be examined in this thesis. The purpose of this thesis is that the student in question is to investigate the activities of the installers that works with this project, identifying where and how time losses occur and come up with suggestions for improvement.Methods used in this work is literature studies, observational studies and interviews.

Hälsa och sättet man valt att leva sitt liv på ligger i fokus i vårt samhälle idag. Detta väckte mitt intresse att studera vilken påverkan media har på vår livsstil. Media har en inflytelserik position när det gäller människors inställningar och kunskaper i området hälsa och livsstil. Mitt syfte är att få en förståelse för hur människor påverkas av medias rapporter om livsstil samt att ta reda på om media kan motivera till ändringar i människors livsstil. Frågeställningarna jag kommer att söka svar på är; Hur fungerar medias påverkan av människors livsstil? Vilken betydelse har media när det gäller val av livsstil? Det är en kvalitativ studie där jag valt att genomföra intervjuer vid insamlandet av min empiri.

The daily newspaper market in Sweden has been a mighty strong media market, except for major market crisis which occurred in the 1990s in Sweden, that led to several newspapers came into an economic crisis. One of the actions that many Swedish newspapers did was to reduce the physical size of the newspaper from broadsheet to tabloid. After studying several academical studies from scientists and students who claim and show in their results that the tabloid tendencies has spread out in the editorial content I discovered that the common thing for these studies where firstly, that there were not many studies that showed the tabloid tendencies of the editorial content in a longer historical perspective, secondly that the studies jointly studied tabloidization tendencies (how the editorial content changed from writing about hard news to write about soft news) in the editorial content of newspapers that have changed the physical format size. The material that was analysed was tabloid tendencies in news articles in two daily Swedish newspapers, Jönköping-Posten (broadsheet) and Aftonbladet (tabloid) in the years 50s, 60s, 70s, 80s and 90s. The goal was to see if or how much of the editorial content of news articles that changed over time by tabloid tendencies in individual daily newspaper as well as a comparison of the various newspaper formats.This lead to the purpose of this master study:To investigate if it exists tabloid tendencies in the editorial content of news articles in the Swedish newspapers Aftonbladet and Jönköping-Posten between the 1950s to 1990s.In addition this purpose was operationalized from theories of tabloidization, the main theories that are used in this master study is developed by the researchers Shelly McLachlan and Peter Golding and their definition for tabloidization range, form and style.The best tool to analyse the material that have been gathered was to use of quantitative content analysis.

The purpose of our study has been to analyze the character of the interaction between music labels and media and to examine to what extent the artist brand is being considered in music labels relationship with media. This has resulted in our research question:What characterizes the large music labels relationship with media?For this study we have used a qualitative approach to achieve a deeper understanding of our chosen topic. We have conducted seven interviews with representatives from both major record labels and media companies with great knowledge about our subject. Five of the interviews were conducted face-to-face and two were performed via e-mail.In the final chapter we answer our research question and thus present our conclusions.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

The paper discusses and analyzes differences and similarities in depictions of violence in the two narrative media of films and games. The work is based on existing theories on representation, remediation, narration and immersion ? theories which are further developed and discussed by the author. The movies Man on Fire and Kill Bill, as well as the games Ninja Gaiden and Grand Theft Auto are analyzed and used as examples of how depictions of violence in films and games can or should be studied. Also, the possibilities for development of the theories used in the paper are considered.

Title: Who are you? A study on companies reviewing of Facebook profiles.  Social media has opened up new possibilities in recruitment situations in forms of background checks on social networks such as facebook. Even though there are many advantages, there are few recruitment workers who choose to embrace the possibilities with social networking..

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

The purpose of this essay is to investigate adult students information seeking. We draw a distinction between traditional timetabled studies, flexitime studies and external studies. For many adult students flexitime studies and external studies involve a new kind of studying. The new types of studies entail that adult students must apply themselves to more information seeking. In our study we investigate how the students proceed when seeking information.

AbstractThe aim of this review was to describe how quality of life is experienced among patients with diabetes type 2. Literature search was made in Medline and the keywords used were ?diabetes mellitus type 2? and ?quality of life?. Twenty studies were examined and categorized into four sections: Quality of life during complications due to diabetes type 2, quality of life during various treatments, quality of life during depression and quality of life and aspects in relation to the individual as well as social aspects. The designs of the studies were of a varying kind: randomized controlled studies, comparative studies, correlative studies and descriptive studies.