The inequality and separation of sexes seen in organizations may lead to inefficient use of human resources. Therefor, a more equal organization could lead to higher productivity and efficiency. Inequality within organizations is a problem also for the society as a whole since who is chosen for a position is not depended upon merits, leading to inefficiency. To not reflect upon traditional division of labor and decision-making could also lead to an undemocratic and unjust society. The aim of this thesis is to explore women and men?s engagement a family business in an agricultural setting. Gender theorists argue that gender arises from the social situation in society.

The essay aimed to investigate whether people choose light products or original products regarding dairy products and beverages as well as the motives for their respective choice. Finally the purpose was to find out where they had obtained the knowledge to make their choice and how they thought media had affected their choice. The method used was a qualitative decsriptive study with three focus groups consisting of six women aged 40-50, six women aged 20-30 and four men aged 25-35. Each interview lasted 2 hours. The groups were a selection of comfort.   The results showed that all respondents choose original products. The primary reason was because they thought that original products tasted better and had a better consistence.

The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians active at ten large public libraries and its related branches.

En massa människor vet vad sociala medier kan göra, det är nu dags att börja arbeta. - Rick Mans, Social Media Lead CapgeminiSyftet med uppsatsen är att klargöra hur sociala media kan bidra till att effektivisera företags internkommunikation, genom att undersöka vilka problem som upplevs finnas i dagsläget, vilka möjligheter sociala media erbjuder och om dessa möjligheter kan appliceras på problemen för att förbättra internkommunikationen. Studien är baserad på kvalitativ insamling av data genom sju djupintervjuer med experter inom området. Under studien har problematik med internkommunikation tagits fram och ställts mot experters syn på sociala medias egenskaper. Resultatet är att sociala media erbjuder både positiv och negativ påverkan på internkommunikationen.

Background and problems: All that is stated in social media might not always sometimes be right, which has consequences for the individual's view of the described phenomena. The individual interprets and takes in mass media messages, which can lead to that the wrong information makes believed to be is correct one. The news media?s photo illustrations might pictures result in bad images of the suburbs. Hovsjö, residential area in the city of Södertälje, occurs in the media depicted as is a bad place to live due to the high rate of crime there.Purpose and Issues: My main research question is: How do young people view their residential area Hovsjö in comparison with the image they believe consider is given in that the news media gives the area? Further questions of the study are: How do the young people of the district describe their residential area? How do the youth's react to the news media images of Hovsjö? Has the neighborhood helped to form their identity?Method: In my data collection I have chosen a qualitative approach with observation and semistructured interviews.

This essay is a case study of how two non-profit organizations, in the same line of business work with external communication and new media such as Internet and social media (Facebook and Twitter).Both these organizations are located in different countries and the purpose of the case study is also to find out if the differences in their work methods in communication depend on organizational or cultural differences. The case study was conducted in the organizations Sverige Amerika Centret in Karlstad, Sweden and The Swedish Council of America in Minneapolis, US. A qualitative approach executed through interviews and a qualitative content analysis of the organizations annual report from 2010. The result of the interviews and the document content analysis shows that there are differences in the way these organizations handle their work with external communications and new media. One of the organizations uses new media more actively in their work with communication and through that channel creates a relationship with its external audiences. The theories that has been used for this case study is Organization communication, Intercultural communication, Public Relations and Organization culture. Keywords: external communication, new media, culture and employees..

Purpose: The aim of this thesis has been to study and obtain greater understanding of the consequences of active social media use. Specifically, in terms of social identity, social life and the sense of belonging. Secondly, the thesis studies the consequences of disconnecting and for a limited amount of time opt out of the social media context.Method/material:  The study is based on an explorative, cultural ethnographically-inspired method, in which four respondents were studied: two men and two women, all frequent users of social media. This was done in three steps: initial interviews, followed by social media diaries and finally a focus group. By allowing these methods to complement each other, the goal was to create an overall picture of the importance of social media in their everyday lives.The study's focus lies on the week in which the respondents kept social media diaries.

Inledning : Postmodernismen har existerat i cirka 30 år och varit på den sociologiska agendan i drygt 20 år. Den har fått utstå omfattande kritik, men har också lockat många. Ofta framstår den postmoderna teorin som irrationalistisk och enbart kritisk, men om man utför en närmare granskning finner man en systematisk teori med positiva ansatser. Denna sida lyfts dock sällan fram, men har under de senaste 10 åren fått allt större fotfäste inom samhällsvetenskaperna, ibland under beteckningen postmodern teori, men minst lika ofta har den kallats vid andra namn. Att finna rötterna till den postmoderna teorin och se hur denna systematiska teori växer fram är därför viktigt för att förstå den samtida utvecklingen inom sociologisk teori.Syfte: Syftet med uppsatsen är att försöka frilägga de gemensamma nämnarna i den postmoderna teorin och på så vis kunna betrakta den som en rörelse med enhetlig grund och positiva förtecken.

Partiets namn var fram till 1990 Vänsterpartiet kommunisterna (VPK). Denna bakgrund har påverkat andra partiers syn på arenan runt och inom Vänsterpartiet vilket innebär att deras demokratisyn har ifrågasatts. När frågan om demokrati kommer på tal, så skapades ett intresse hos oss som uppsatsskribenter hur idéer om demokrati inom Vänsterpartiet kan beskrivas. Då partiet genom tiderna hävdat att de är goda demokrater, men med ett fördjupat innehåll. Denna uppsats vetenskapliga bidrag är att svara på frågan om Vänsterpartiet kan tillskrivas en innehållslig demokratiuppfattning år 2014, denna fråga är extra intressant då en innehållslig demokratisk agenda ibland likställs med en odemokratisk agenda.

As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking advantage of this opportunity, but the effects of these marketing activities are fairly unknown. Therefore there is an interest in examining the controversial brands marketing progression in Social Media.

In this study I have explored the profession sales people and how they use social media. I have also studied their needs for further education and how it can be addressed in social media, in order to learn how a B2B-company that educates in sales training can meet sales people in social media. It?s an empirical study based on individual interviews with a semi-structured interview template. Respondents were of mixed age, both men and women.

This thesis represents my individual final research in Societal Risk Management. The aim of the study is to research whether the method called Responsible Beverage Serving has had the desired effect of diminished alcohol-related violence in Karlstad City, after its implementation into the ordinary operational agenda for Karlstad district in the county of Wermland. According to the method, the alcohol-related damages as well as alcohol-related violence in a society can be reduced by refusing to serve minors and clients who are excessively intoxicated.In order to be able to reach the aim of the thesis, the subsequent questions must be answered;Has excessive drinking reduced in the bars and clubs in Karlstad City?Has it become more difficult for minors to be served alcohol in the bars and clubs in Karlstad City?Has the police reported amount of assaults outdoors diminished regarding the alcohol-related violence in Karlstad City?This research is an intervention study and uses a quasi-experimental design. The intervention itself is the method called Responsible Beverage Serving.

Worldwide result over internetusers show that Sweden internet users comes at third place. The technological development has been explosive. Individuals can with the help of technology live some, in other cases all their social lifes through social media. Therefore organizations has a lot to gain by using social media to interact and start up dialogue with their audicence. There are different views whether a civic society has developed on internet or not.

AbstractTitle: Cancer in media from a gender perspectiveNumber of pages: 33 (49 including enclosures)Author: Emma KreüTutor: Amelie HössjerCourse: Media- and Communication science DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this thesis is to investigate if there are differences between the picture given in media of women with cancer and of men with cancer. The result is aimed to give a deeper picture of how gender is represented in media.Material/Method: The method used in this thesis is discourse analysis, applied on twenty articles which contained personal interviews with women and men who have or have had breast or prostate cancer. Ten of the articles contain interviews with women and ten interviews with men. The articles were selected from criteria based on where and when they were published. They were picked from the two largest papers in Sweden, Dagens Nyheter (DN) and Aftonbladet (AF), ten from each paper, of which five were interviews with women and five with men.

In recent years, more and more people have started to live double lives. Blogs, Facebook, YouTube and Twitter have created conditions so that we increasingly live virtual lives on the Internet. The gathering of people in this way entails both risks and opportunities for businesses. This study aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? concerning social media could vary a lot, and how we felt that this affected our personal view of the brands.