A large part of the daily life today means being active online and to take part in the interactions that occur there. The accessibility which social media brings, means that you can reach and be reached in several ways and there are many different ways in which information can be disseminated. Social media supports the learning process. The aim of this study is to examine how upper secondary schools students' use of social media and how it can be used as a tool for informal learning. Our study is based on the socio-cultural perspective where interaction and social cohesion is a big part.

Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.

Introduction: In today?s contemporary society individuals can use multiple media- channels to find civic information. Civic information should reach all groups of society and according to previous research young people are relatively hard to reach with this type of information.Purpose: The purpose of this study is to investigate how young, highly educated individuals in Sweden are using media channels to find and take part in civic information, the expectations they have of the information and if they consider that they need to participate in public discourse.Methodology: In this qualitative study we had a hermeneutic perspective with an abductive approach. We have collected our empirical material by doing interviews with 15 respondents. The respondents are students and were chosen based on both their knowledge and their interest in media and communication since we were looking for a broad view on the subject.Conclusion: Through this study we discovered that young individuals mainly use the social-media channel Facebook to get updated on civic information.

This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.

Studien behandlar medias roll i vårt samhälle samt granskar lokala mediers framställning av Ikeas etablering i Haparanda. Fokus har legat på två frågeställningar: 1. Vilken roll spelar media i dagens samhälle? och 2. Hur används media av samhället? Den första besvaras genom att kommunikationsteorier, medieteorier och sociologiska medieteorier används, detta för att få en grund till varför media är viktigt och senare kunna svara på vilken roll media har i samhället.

Hållbar utveckling har, allt sedan Brundtlandrapporten 1987 och Rio 1992, utgjort den fundamentala idén för långsiktiga miljö- och utvecklingspolitiska strävanden och kommit att dominera miljöpolitiken/policyn i många länder. Med utgångspunkt i Hajers teori om diskursiva strategier för ekologisk modernisering, studeras i denna uppsats (1) hur hållbar utveckling påverkat svensk miljöpolitisk diskurs samt (2) hur den diskursiva dynamiken kring skiftet i svensk miljöpolitik - från kretsloppstänkande och Agenda 21 till ekologisk modernisering - efter socialdemokratins nya vision om 'det gröna folkhemmet', bör förstås.I en fallstudie i Malmö studeras närmare hur förändringen av den miljöpolitiska diskursen återspeglas i en lokal kontext samt huruvida det är nationell styrning, lokal logik eller ömsesidiga samspel inom ramen för de diskursiva förändringarna som gör att den lokala praktiken 'blir vad den blir'..

In this pilot study, we have investigated what the two biggest newspapers Aftonbladet and Dagens Nyheter, and the two largest union affiliated journals Lärartidningen/Lärarnastidning and Skolvärlden has written about teachers in their professional roles, and investigated if and whether their reporting has changed over time. In the study, we have also examined what the newspapers and the union affiliated journals emphasize as status enhancing and status lowering factors for the Swedish teaching staff. We have furthermore analyzed our material through Leif Mathiassons theoretical framework in the anthology Uppdrag Lärare ?En antologi om status, yrkesskicklighet och framtidsdrömmar, in which he describes the creation of the image of the school as a medial and political construction. To reinforce Mathiassons theoretical framework we have also presented and used the agenda theory, the gestalt theory and the priming theory in our concluding discussion.

Title: How to Construct the Perfect Scandal ? a study of the news reported by Expressen concerning the SD-scandalAuthor: Linnea IvarssonThis C-paper presents the incident concerning the political party Sverigedemokraterna in Expressen in November 2012. The newspaper was the main source of the news reporting with the mobile phone camera film from the occurance and led the way of the news reporting in Sweden about three party members.The paper investigates how the story telling of the so called SD-scandal was constructed, using Critical Discourse Analysis as the analysis method combined with selected parts from the analysis method of critical linguistics. The theories that have been used to establish the results of the analysis are Critical Discourse as a theory based on Norman Fairclough and Teun A. van Dijks theoretical keystones combined with Sigurd Allerns and Ester Pollacks theories and schematic point of view on the constructions of political scandals in media.With the theories and analysis methods above mentioned the results turned out to confirm the theory about how political scandals in media are constructed and designed with certain strategies and agenda.

Social medias användningsområde har under de senaste åren ökat. Från att till enbörjan användas av privatpersoner till att nu även vara en del av flertalet företag.Tekniken kan skapa nya tillfällen att synas, skapa kundrelationer samt kommunikationsmöjligheter. Det finns olika syften med att använda social mediamen värdet kommer inte från plattformen i sig utan från hur den används. För attett företag ska använda social media kan det finnas anledning att acceptera och varamedvetna om att kritik riktat till företaget offentliggörs. Forskning pekar på attföretag förväntas bemöta åsikter, uppfattningar och upplevelser från konsumenter.Dock saknas tydlig vetskap om hur eller på vilket sätt.

Syfte: Uppsatsens syfte är att följa ett investeringsprojekt i ett företag och sätta det i relation till teorin om investering. Författarna vill försöka utreda huruvida det förekommer skillnader i hur det går till i praktiken jämfört med teorin om hur företag skall eller bör gå till väga i en investeringsprocess.Metod: Kvalitativ enkelfallstudie med intentionen att utvärdera och jämföra själva utfallet av en investeringsprocess mot gällande teorin baserat på intervju av nyckelperson samt genomgång av dokument.Teori: Med teorier om investering, kalkylmetoder, investeringsbedömning samt om olika typer av investeringar, riskbedömning samt känslighetsanalys vill vi belysa det teorin säger om en investeringsprocess.Empiri: Kort genomgång av studerat företag följs av intervju med nyckelperson i studerat företags investeringsprocess samt bearbetning av i processen använda dokument.Resultat: Företag gör sällan som teorin säger när det gäller investeringskalkyler men teorin finns som komplement till praktikens utförande. Det finns ofta annat än endast investeringskalkyler som visar positivt utfall som ligger till grund för en investering..

Title: Social Media ? And customer interaction in smaller firmsSeminar date: 2011-06-10Course: Information Logistics, D-level.Authors: Marie Stenhammar and Ulrika CarlssonAdvisor: Jaime CamposKey words: Social Media, Web 2.0, Co-creation, Viral marketing, Word of Mouth, smaller firmsPurpose: This paper aims to describe the relevance of social media to smaller firms, the challenges and opportunities they face and what strategies they use, in the interaction with their customers.Methodology: The study is qualitative in nature and has an abductive approach. The empirical material consists of in-depth interviews with chosen companies and Internet observations.Theoretical perspectives: Social Media, Web 2.0, Co-creation, Viral marketing, Word of MouthEmpirical foundation: The study takes its empirical base from in-depth interviews with representatives from the small companies and internet observations connected to these.Conclusions: Smaller companies have great interest in social media. They preferably use Facebook, blogs, YouTube and Twitter. Their strategy is mainly to be very active and update their social media regularly.

AbstractThe opinions about the European Union vary considerably between the member states. There are likely several reasons of this, the following study examines one that ought to play a major role. This study examines the idea that media affects the public opinion. According to the theory of Framing media can not only tell us what to think about, media also has the power to influence how we think about the matter. ?Framing: Toward Clarification of a fractured paradigm? by Robert M.

Syfte: Studiens syfte ?r att unders?ka huruvida civilsamh?llets medbest?mmande i stadsplanering sker p? kommunal niv? p? regelbunden och demokratisk grund, i enlighet med Agenda 2030. Teori: Id?n om ?wicked problems? (elaka/trassliga problem) av Horst Rittel och Melvin Webber (1973) anv?nds som teoretiskt ramverk f?r studien. Teorin f?ruts?tter bland annat att det inte finns n?gon gemensam syn p? problem som hanteras inom stadsplanering eftersom olika akt?rer ser p? deras komplexitet utifr?n sina institutionella logiker och uppfattningar.

This study aims to investigate how and why teachers use social media to reach their students, and how they handle different levels of computer literacy among students.The purpose of this study is to investigate the experience of teachers using social media in their teaching. I have done interviews with two teachers, who use social media in different ways. One of the teachers makes her students publish their work on the Internet on wiki-spaces, and the other one use Facebook for discussions and teamwork. This report uses the pedagogy theories laid forth by Vygotskij as a vantage point to analyze the answers from the teachers. I have also looked at some of the published student texts on the Internet.This study concludes there are students who don?t have access to computers and Internet at home.

AbstractTitle: The constant change - A comparative study of profit companies and nonprofit organizations' brand management through social mediaAuthor: Agnes Nobel & Matilda VallgrenTutor: Daniel LövgrenPurpose: The purpose of this thesis was to study profit companies and nonprofit organizations? branding and strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. Also if there are any differences between profit companies and nonprofit organizations.Method/Material: The method that is used in the article is a qualitative research. The research is based on conversations interviews conducted with eight organizations, four profit companies and four nonprofit organizations.Main results: The main result showed that all organizations are actively involved with social media in their strategic communication when in order to increase the interaction with stakeholders and thus strengthen their brand identity. It turned out that all organizations have not adapted the brand to social media, but worked with the organizations values ??and only applied the trademark on social media.