Ur svårigheterna att förklara företags kapitalstruktur och hur den är förknippad med olika risker för olika ägartyper, är syftet att undersöka vilken av Trade-off-teorin och Pecking order-teorin som bäst kan förklara skuldsättningen hos svenska familjeägda företag på Stockholmsbörsen. Med hjälp av en modell för respektive teori har vi genomfört regressionsanalyser för att besvara vårt syfte. Med grund i tidigare forskning kring familjeägda företag och teoriernas grundläggande synsätt på förändring i skuldsättning, har studien utgått från hypotesen att familjeägda företag i högre utsträckning kommer att finansiera sig med internt genererade medel än extern belåning, vilket ligger i linje med Pecking order-teorin. Studien utgår från både finansiell- och ägardata gällande tidsperioden 2004-2013. Resultaten pekar likt hypotesen förutspått mot ett större stöd för Pecking order-teorin hos svenska familjeägda företag.

Title: The role of social media on today?s markets ? Companies? desire to understand theircustomersAuthors: Kristoffer Avci-Nåmark & Patrik WidlundBackground: The markets of today are characterized by dynamic conditions because of thecontinuous change in consumer preference. Due to this, the interaction between the company and its consumers is gaining importance as companies find the need to increase their knowledge about the market. Out of this need social media has emerged as a tool forcompanies to improve their communication with customers. The popularity of social media isincreasing at a rapid rate and sites such as Facebook now has around 500 million usersworldwide.

The Stockholm Bypass is an infrastructural project planned to be located west of Stockholm. This study investigates the argumentation concerning the project from different perspectives. The theoretical starting point is within Decision Theory. The main theories include Bounded Rationality, Kingdon's study of the political agenda and theory regarding venue shopping, framing and lobbying. The method chosen for this qualitative case study consists of both gathering data through semi-structured interviews and through documents provided by stakeholders and information available publically through archives and media.

Title: Culture?s Affect on the Determinants of Customer Satisfaction in Retailing: The Case of a European Retailer in the U.S. and China Date of the Seminar: 29th of May 2007 Course: BUS 809 Master thesis in International Marketing Authors: Lisa Bustamante Chesley Norman Charlotte Valind Advisors: Johan Anselmsson Cecilia Cassinger Keywords: International Retailing, Determinants of Customer Satisfaction, Culture, United States, China Thesis purpose: Our study aims to identify the determinants of customer satisfaction of two national cultures in a global retail setting, in order to clarify what role culture has, if any, in customers? satisfaction with an international retailer. Further, this will uncover if a Western perspective of determinants of satisfaction is a universal means of capturing what satisfies customers across cultures in a retail setting.

Den här uppsatsen undersöker hur jämställdhet, feministisk teori/praktik och kvinnors organisering diskuteras på ledarplats. Undersökningen består av två delar, en kvantitativ och en kvalitativ. Den kvantitativa mäter antalet artiklar under perioden 16 april ? 6 maj 2007 i Dagens Nyheter, Svenska Dagbladet, Göteborgs-Posten och Sydsvenska Dagbladet. Den kvalitativa undersökningen syftar till att närmare visa på vilket sätt de undersökta tidningarnas ledartexter förhåller sig till jämställdhet, feminism och kvinnoorganisationer.

Discourse Analysis of editorials from Danish and Pakistani newspapers related to 'Cartoon Controversy'. The study examines the intercultural dimensions of media ethics, focusing on the meaning of freedom of speech and CSR as it is perceived by the journalists in the respective contexts.

Denna studie undersöker hur polisvåld och polisvåld i media tolkas av polisen själv. Studien genomfördes med metodvalet grundad teori, för att säkerhetsställa att fakta talar och att inte undersökarens åsikter påverkar utgången. Våldets tolkning blev kärnkategorin med åtta underkategorier. Data påvisade ett flertal problem gällande hur våldet tolkas och polisens problematik kring detta. Media har ett stort inflytande på polisen vilket påverkar hur allmänheten skapar sin bild av dem.

When a crisis hits a company, it is very important that the company communicate with its customers. Communication is important for a company in crisis because this is a way for the company to tell their side of the story and thereby try to get the customers to see things their way. Because mass media reaches a lot of people, it is a simple and fast way for companies in crisis to get their message out to the world. Mass media can be very useful for a company, but it can also be a problem. Mass media and companies in crisis may or may not have the same purpose with the communication.

The climate crisis represents a serious threat to both people and nature and it will exacerbate existing inequalities, especially for women and girls who are most at risk yet have contributed least to the problem. Climate adaptation is critical to addressing the challenges of climate change, and it requires integrating a gender perspective to take into account the specific vulnerabilities faced by women and girls, as highlighted in the Paris Agreement. This study examines the implementation of gender perspectives in Swedish governmental climate change adaptation strategies. By applying a qualitative content analysis to 24 government agencies? action plans, the study investigates how gender equality is addressed in the context of climate change adaptation.

Essay in Political Science, C-level, by Camila Alvarez Cea, spring semester 2010. Tutor: Alf Sundin?Reality or a Political Mirage? ? A Study of the Swedish Press Views on the Health Insurance Reform in the USA? The purpose of this essay is partly to examine whether the picture that Swedish press presents of the health insurance reform in the US, which is part of the Patient Protection and Affordable Act bill, will be of crucial importance to the possibilities that the American population has to receive health insurance. The main research question is accordingly: ?Does the picture that Swedish press presents of the health insurance reform in the USA, seem like something that will be of radical importance to the possibilities of the population to receive healthcare?? The purpose is also to examine in which model (demand or market) the opinions of the Swedish press fits. This purpose will be answered by using three specific questions asking whether their opinions differ when it comes to three criterions: organization, financing/resources and delivery systems.

Denna kvantitativa och kvalitativa studie undersöker vilken information om de sju vanligaste hjärt- och kärlsjukdomarna i Sverige, som når allmänheten respektive sjukvården. Syftet är att undersöka och diskutera hur stor täckning varje sjukdom får i Svenska Dagbladet och Dagens Medicin samt möjliga faktorer som kan bidra till att sätta dagordningen inom området hjärt- och kärlsjukdomar. Studiens centrala forskningsfrågor är därför hur ofta varje hjärt- och kärlsjukdom förekommer som artiklar i respektive tidning, samt vilka skillnader och likheter som finns avseende artiklarnas innehåll och utformning.Den kvantitativa undersökningen omfattar totalt 3 719 artiklar om hjärt- och kärlsjukdomar under tioårsperioden 2002-10-31 till 2012-10-31. Av dessa har 132 artiklar valts ut för en kvantitativ innehållsanalys. Genom att jämföra 66 artiklar i Svenska Dagbladet med 66 artiklar i Dagens Medicin, har vi undersökt hur frekvent artiklar om de olika sjukdomarna förekommer samt vilka källor, perspektiv och vinklar artiklarna har.

The increased use of social media in recent years has attracted the attention of different kinds of nonprofit organisations. The purpose of this study is to identify a foundation for viral strategies for nonprofit organisations as well as to understand the current interactivity between the organisation and its followers in social media. Following that we have chosen the research question: In what ways can nonprofit organisations develop viral marketing in social media? The study has a qualitative research methodology with empirical findings as base. We have throughout the research process strived for an inductive nature in the study though there are deductive elements.

Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type of digital public relations. Social media is a relatively new online phenomenon and still used at a very early stage.

The purpose of this essay is to investigate how the Swedish media framed the political party, the Swedish Democrats, two weeks prior to the election of parliament in 2014. This essay starts with the historical background of the political party, the Swedish Democrats, and continues with the theoretical framework for the essay. The theoretical framework consists of three theories: framing, media logic and media?s role in the democratic society. The essay?s main problem is presented as the question: What media image was there of the Swedish Democrats before the election of parliament in 2014? The main problem is answered by using a quantitative content analysis on the essay?s empirical material, 68 news articles from four Swedish daily newspapers.

This paper intends to show how micro- and small businesses in the tourism and experience industry makes use of social media as a marketing tool. The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don?t have the same conditions or the same marketing resources that larger companies have. For small businesses that lack marketing resources, social media is a great addition to marketing since the technology around social media is relatively simple.