The purpose of this thesis is to examine how reading different media forms can lead to different experiences for the reader and how they choose which media form to read. Two questions are posed in the study. Question number one is: How does the media form influence the reading experience of the book and question number two is: What reasons can be seen behind the different choices of media forms?The study is based upon qualitative interviews with six readers using different media forms. Two different theories are used for analyzing the result.

?A designer rarely works alone?. The first sentence of Jonas Löwgren and Erik Stolterman's chapter on design as a social process made me curious. What if a designer worked alone? What are the actual differences between working on a project alone and as part of a group? How would it influence the creative process? What would be different when coming up with ideas, meeting with clients and setting deadlines? Does the influence of another designer stifle the individual creativity or does it actually nurish it? This paper is written to answer these and other questions as well as take you through the creative process of the production of ?Daddy? - the music video..

Despite ongoing efforts toward equality, persistent wage gaps between men and women in Sweden still remain, particularly within male dominated industries, such as finance. Gender equality is a prominent topic in public discourse, yet progress towards achieving equal pay between men and women continues to be slow. This study aims to contribute to the research area and offers a unique perspective by examining gender related expectations from both men and women, managers and employees. The purpose of this study is to investigate whether, and if so how, gender related expectations influence salary setting processes in the financial industry. Through a qualitative study based on semistructured interviews, the study explores how both employee?s and manager?s gender related expectations affect attitudes, salary negotiations and potential outcomes of salary setting.

The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..

I denna uppsats har vi valt att undersöka om den landsortsbaserade dagstidningen Östgöta Correspondenten visar upp ett nazistiskt förhållningssätt åren 1933 och 1938 vad gäller rapportering och om det återfinns eventuella ställningstaganden i denna rapportering, samt om det förekommer en skillnad mellan dessa årtal. I uppsatsen har vi sökt svara på hur Östgöta Correspondentens rapportering om Nazityskland såg ut, vilka källor tidningen använde och hur källkritisk tidningen var till dessa. Vidare har vi sökt svara på hur eventuella nazistiska tendenser i Östgöta Correspondenten såg ut och hur de har utvecklats under undersökta årtal. Vi har även undersökt om tidningens tolkningsramar präglats av en nazistisk agenda samt hur självständig tidningen varit mot nazistisk propaganda. Vår teoretiska utgångspunkt har varit teorin om framing.

The aim of this thesis is to get an idea of how service companies set their prices. The method used was a case study approach, which was conducted at three real estate companies. The study showed that when setting their prices, the main aspect is their own costs. However, we have found that several other aspects play a big role when setting prices on services in real estate business such as individual customer behaviour and market competition. We have also found that the real estate companies charge very similar prices.

Kvinnors hälsa och media. En kvalitativ studie angående om media påverkar kvinnors sätt att se på sin hälsa..

Efter mycket rapportering i media och omnämning i polisens rapport gällande områden där kriminella nätverk styr, fanns ett intresse att analysera och förklara problembilden i Koppargården. Studien har genom statistik och semi-strukturerade intervjuer undersökt nyckelaktörers beskrivningar av problembilder i dagens Koppargården. Resultaten har analyserats utifrån teorin om social desorganisation. Studiens resultat visar att flertalet av de beskrivna problembilderna i dagens Koppargården kan kopplas till teorin om social desorganisations. Låg socioekonomisk status, heterogen befolkningssammansättning, hög befolkningsomflyttning är faktorer som stämmer in på Koppargården.

In the age group 16-25 years, the Internet is the most powerful source of information. This age group is also the main user of social media. The purpose of this study was to investigate young people's experience of social media and any associations between social media and adolescents health by answering the questions: ?how does young people use social media?, ?what risks can occur in young people's use of social media? and ?how can social media influence young people's lifestyles?. The survey was conducted by a quantitative cross-sectional study using questionnaires.

Syfte och frågeställning: Utifrån kvalitativa intervjuer med journalister på dags-, kvälls- och lokaltidningar ska vi undersöka hur Twitter, som informationsteknologi, påverkar journalisters agendasättande roll, deras identitet och journalistik som profession. Detta görs för att i slutet kunna uttala sig om hur Twitter påverkar svensk journalistik. Metod och material: Studien bygger på kvalitativa intervjuer med fem journalister som har jobbat eller är aktiva på GT, Sydsvenskan, Norra Halland, Aftonbladet, Expressen och Café. Det är expertintervjuer och vi har valt att använda oss av det som kallas bekvämlighetsteknik i vårt urval. Vår empiri analyseras sedan genom abduktion.

The purpose of this bachelor?s thesis is to examine what attitudes the administrators of the selected elementary schools have towards school library media centers in general but also towards their own respective library media centers. Furthermore, it is to examine the administrators? views on their school librarian?s role in the library media center as well as an integrated part of the school activities. A branch in this purpose is to examine if there is any differences in staffing the library media centers with a library media specialist or a teacher-librarian.

The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

Purpose ? The current study aims to analyze how employees in temporary groups gets motivated, based on their personality traits and generation belonging, focusing on the goal setting theory. The study also focuses on the combination of these two variables concerning the goal setting theory.Design ? A total of 56 individuals working in project groups completed the questionnaire made for measure their personality traits and their work motivation.Findings ? Results in this specific case demonstrated differences in motivation based on their personality traits and generation. The study also found differences when studying the combination of the two variables.

Studien syftar till att ge ökad kunskap om mediedebattens diskurs, i synnerhet utifrån ett riskperspektiv. Målet med denna studie är att undersöka hur mediedebatten om HPV-vaccinet ser ut, och varför den ser ut som den gör. Vilka aktörer som är aktiva i debatten, hur de argumenterar och vilka budskap de använder är områden som besvaras för att uppfylla vårt mål.Studiens huvudfråga undersöks genom en kritisk diskursanalys samt argumentationsanalys.Huvudresultaten visar att debatten kan liknas vid en kampanj, eftersom debattens aktörer till största del representeras av elitpersoner, människor som har makt att driva igenom eller påverka beslut inom området. Till hjälp använder de sig av argument som kan tyda på en hälsorisk hos den enskilda individen. En trolig orsak till att medierna satte HPV-vaccinet på agendan kan vara ett flertal omvärldsfaktorer som; massvaccinationen mot svininfluensan, Kalla faktas program om vaccinet, internet och sociala medier, nyhetsrapporteringen samt barn och kvinnors roll i samhället.