This thesis aims to describe how enterprises can approach and reach older citizens inorder to sell new technology products. For that they need information about aspectsaffecting elderlies purchase decisions regarding these kind of products. The study isbased on 13 qualitative interviews where we have applied semi structured interviews andobservations of the elderlies behaviour towards an Ipad which we used as a study objectduring the interviews.The results of this study shows several aspects which affect the elderlies purchasedecision regarding new technology but it all comes down to one matter, lack ofknowledge. In order to overcome that obstacle, enterprises need to modify theircommunication strategy. They will be needing information about elderlies preferencesand their self-image, meaning how they perceive themselves which is connected to howreceptive they are towards new technology.

Who will win? Popular and literary framing in media coverage of Nobel Prize in Literature by Magnus Wennerberg Autumn 2013Instructor Mats Ekström The question at issue in this essay is how does mass media frame Nobel Prize in Literature? The starting point is to study whether game framing is occuring in media coverage of Nobel Prize in Literature. Previously, game framing has been studied in coverage of politcs, contrasted against issue framing. Game framing means that media frame politics as a game, a contest between politicians about power. This kind of framing is supposed to be used by media in purpose of attracting larger audience.

Social media has meant that organizations can engage in dialogue with their audience without journalistic intermediaries. PR 2.0 is a term that defines the new way for organizations to work with public relations in the new media landscape. The aim of our study is to examine how IKEA uses social media to create, maintain and develop their relationships. Furthermore, great interest is directed to the concept profile. This essay will examine how the stated profile IKEA has pervades the work on social media.

Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world?s media market. The aim is also to see how MTV?s target group?s image of the channel can give guidelines in how MTV should act in this new media era.Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV.

Fashion creates reactions. It is a type of art form that constantly needs to be updated. This is the thrilling part about fashion, but it is also the part that can create unintentional reactions.In this essay I will examine two garments that have achieved a great amount of media coverage, both in Sweden and abroad. One of them is a jumpsuit from H&M that was criticized because of the resemblance to the uniform worn by the Peshmerga-soldiers in Kurdistan. The other garment is a children?s sweater launched by Zara.

Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand represented a different product type.The evolvement of social media has also transformed the platform of recommendation from physical to virtual and changed the way people connect. Thus, taking the investigation further, potential differences between symbolic and functional brands was tested in different social media platforms.

Purpose/aim: To investigate individual experiences of how a new communication technology, e-mail, influences a) the structure of the internal communication ? does it for example make networking any easier? ? and b) the form of the persons everyday language.Material/method: A theoretical framework gathered through a literature study and empirical data gathered through interviews with two persons.Main results: Differences and similarities exist between the experiences studied in this paper. The most unexpected result is that the system of e-mail does not seem to be able to create new channels of communication. If anything, it reinforces the structure that already exist. An aspect of decisive importance is the original rules and norms concerning internal communication within the organization..

News value is an essential part of which event media chooses to report about. Political events consider to bee news with potentional large value. Media has an enormous power and possibility to create news and construct there own reality and where the readers is given a false expression of what really happened. Today the media must show profit and that indirect affects how the media choose to describe political events. In the Kenya case is it therefore possible to draw the conclusion that the two news paper has different construction of the political event in Kenya.

Title: And the winner is?Level: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: (34)In this study the winners of Sweden's most prestigious journalism award Stora journalistpriset are characterized in the search for the dominant award winner.To find the dominant award winner we used a quantitative method, where we gathered information about the previous winners between the years of 1966-2014. Gender, age at the time of the award, whether they won individually or in groups, their employer at the time of the award, subject of the winning material and where it was first published, were the variables. A total of 268 award winners were characterized from these variables and a statistic analysis were made.The statistic analysis showed that there has been a dominant group among the award winners.Between the years of 1966-2014 the typical award winner was a man between 31-40 years old, who worked individually for public service. The winning material was mainly published in the printed press.

The organisation of the municipalities is based on the principle of representation. It has previously been impossible to give the citizens more influence through direct democracy, but the information technology gives new possibilities and the choice of democracy model might no longer be obvious. Representation can be interpreted in many ways and there is a need for a more distinct definition of the rule that the municipalities shall be governed according to the principle of representation. It should also be further investigated how the new technology can be used to increase the use of direct democracy. The municipalities ought to work to supplement the representation with direct democracy in the form of active discourse with the citizens.

Företaget Ritkonsult är ett företag på Västkusten som utför diverse konsulttjänster, främst rituppdrag inom brandskydd. De har den senaste tiden sett ett uppsving för främst prisjämförelser på Internet. Detta arbete har därför gått ut på att utveckla en prisjämförelsetjänst för lokala företag på Internet. Tanken är att företag själva ska kunna lägga till uppgifter och administrera dessa. Informationen ska kunna gå att söka efter och jämföras med annan liknande information.

Många företag idag är inte medvetna om hur mycket de skulle kunna spara om de hade ett väl fungerande materialhanteringssystem. Det finns idag inga standardlösningar för att optimera materialhanteringen hos företag som ger tillräcklig noggrannhet och som företag kan applicera till låga kostnader.Genom kartläggning av problemställningar inom svensk industri och handel avseende materialhantering fastställs att den största kunskapsbristen inom materialhanteringsområdet kommer att bli inom lagerhantering. Arbetet begränsas därför till att bara behandla detta område.Detta arbete presenterar en generell modell för analys och framtagning av lösningar till lagerhanteringsproblem. Modellen är lättanvänd, lättförståelig och tar inte mycket tid i anspråk. Modellen presenteras som ett enkelt polärdiagram.Denna modell blir givetvis inte en perfekt spegling av verkligheten då det är en förenklad modell.

Inom ramen för kandidatexamen i Digital Ljudproduktion har jag befunnit mig på praktik på ett produktionsbolag vid namn Donadoni AB. Under vårterminen 2011 har jag i samband med praktiken gjort ett arbete som syftar till att ta reda på vilka faktorer man bör man ta hänsyn till i en radioreklamproduktion samt vad som kännetecknar en effektiv radioreklam. I arbetet tar jag upp utsagor från t.ex. Per Robert Öhlin, som bl.a. säger "Att exponera sig är inte samma sak som att beröra någon" (Öhlin, 2009;16) Med hjälp av denna litteratur har jag analyserat, utifrån mitt syfte, de produktioner jag har deltagit i.

Som grafisk formgivare kan du bredda din kunskap och kompetens för att bli mer eftertraktad på arbetsmarknaden och en av de vägar du kan gå är att lära dig om mönster och mönsterdesign. Detta kandidatarbete tar upp grunderna i hur en mönsterdesignprocess kan se ut och vad man som mönsterdesigner bör tänka på och ha i åtanke när man skapar mönster. Vi stärker det vi har kommit fram till under vår teoridel med en produktionsdel där vi tillämpar det vi kommit fram till, vi stärker det även genom en undersökning bland mönsterdesigners som arbetar aktivt med mönsterdesign idag. Under produktionen i detta kandidatarbete har vi skapat mönster där vi har haft i åtanke de olika aspekter som man som grafisk formgivare och mönsterdesigner bör tänka på, vi har även kommit fram till hur dessa aspekter kan påverka varandra och det slutgiltiga mönstret..

The aim of this Master's thesis is to explore how the localisation and the design affect the conditions for a school-media centre. A school-media centre is in this study a place where the students seek, find and evaluate information, discuss and exchange ideas. An active place for generating knowledge. The method applied in this study is "Space Syntax Analysis", a quantitative method with visual representation of the results. In the theoretical framework, space is the voids between walls, doors and ceiling, between furniture and bookshelves.