This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.

The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

Title: Market Communication in transformation Authors: Gabriella Holm and Christoffer LarssonPurpose/Aim: The purpose of this paper is to examine how market communication at PR-firms in Sweden has changed over the first decade of the 21-century. In 2007 social media expanded on the Swedish market. This had implications for the way we are looking at communication and therefore also the PR business and how they are operating. The aim with this paper is to see how social media have affected marketing communication at PR-firms.Methodology: This paper is based on case studies from Swedish PR-firms. We used five cases from 2003-2005 and five from 2010-2012.

Hur kan polisen använda media för att förebygga brott? Vad får man, som polis, säga till media? Vill media användas som en länk mellan allmänheten och polisen? Polisen kommer allt längre ifrån allmänheten och som en naturlig följd får allmänheten mindre information om polisen och dess arbete. Kan vi använda medierna för att motverka bristen på information till allmänheten? Som poliser kommer vi att ha mycket kontakt med olika medier och vid olika tillfällen. Den utbildning vi får på skolan om ämnet är, enligt mig, otillräcklig och det finns även lite information om hur vi ska förhålla oss till media.

An increased use of social media has enabled a new arena for HR functions and the work with HR issues. Proponents are critical of this, as it can lead to ethical and legal dilemmas. So far the research on this area is limited. On this basis I found it interesting to study how social media is used in connection with the recruitment process. Those who will benefit from this study are primarily those dealing with recruitment, but also others working with HR issues.

Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicating the added values that meat and poultry produced in Sweden has. Social media gives companies a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making, but also corporate communication. The objective of this project is to investigate how social media can connect the farmer to the consumer.

This thesis aims to examine the nature of the medial compartment regarding the reporting of problems in conjunction with suburbs. Previous research on discrimination in the media shows that people living in the suburbs considers suburbs being portrayed negatively in the media. They perceive that this has a negative effect on integration which in turn increases the risk of stigmatization. This study strives to contribute to the clarification of whether medias means of reporting around this area can help in the development of problems in suburbs by examining whether there is a reflection of actual political focus in the media or if media only plays a stigmatizing role. The research method used has been quantitative content analysis, making an overview of how much space is given to the different types of reporting. The thesis concludes that the reporting examined in this study did not appear to be of a structurally discriminatory nature, even if that type of reporting occurred.

In Montessori pre-schools early reading and writing is an important feature. By tracing sandpaper letters with their fingers and voicing the sound simultaneously the children connect phonemes to graphemes and normally learn to write between the ages of four and five. 24 sixyear old children who attended Montessori pre-school and 26 six-year old children who had not attended Montessori school were assessed with a test assessing their linguistic awareness.The result showed that the Montessori children were more linguistically aware than the children who hadn?t received any literacy training. The scores of the Montessori children were highest on phonological awareness.

The aim of this Masters thesis is to identify discourses within the school library field and to analyse which professional identities the discourses result in for school librarians. The empirical data consist of 71 articles from Swedish journals concerning school libraries and school librarians, between the years 2000-2003. The theory and method used is a discourse analysis which is inspired by Ernesto Laclau and Chantal Mouffe. This form of discourse analysis was chosen since it was useful when identity was the focus of study. The analysis is accomplished in three steps.

The purpose of this study is to examine the role social media canplay in a school library context, based on a theoretical model,called ?A new model for the public library in a knowledge andexperienced society? by Henrik Jochumsen, Dorte Skot-Hansenand Casper Hvegaard Rasmussen.The bachelor thesis aim to answer three research questions, theyare as follow: Which request of social media is there by teachersand pupils at a high school library? Which social media is the mostrequested by teachers and pupils at a high school library? Andshould the library services for teachers and students be improved ifsocial media were used at a high school library?The methodology used for this study was an inquiry investigation.My findings are presented in a context of previous, relatedresearch and the study shows that teachers and pupils are wellinformed of what social media is and they use social media whenthey are at school.The thesis also shows that the unit I study, a vocational trainingunit, is more or less interested in what the school library can do forthem with social media.They seldom are at the school library and they seldom use theteach platform were they can find library services.This result can open up for the school library to meet the users at anew arena with for example social media..

The objective of the present study was to highlight preschool children?s encounters with children?s literature, in a heterogeneous language context.  The idea was to identify significant features in the linkages between the reading of children?s literature, didactic activities and children?s learning, language development and emergent literacy activities.  Our interest was directed towards the activities connected with read-alouds, as well as the preschool teacher?s perceptions of those activities.  The empiric material was collected by use of participant observations of four read-aloud sessions. After the observations the preschool teacher in charge of the observed read-aloud was in-depth interviewed. In addition, the physical print environment in the actual preschool was observed. The results indicate that the physical and social reading environment interact with each other.  Furthermore, the preschool  teachers? approaches and ways of working with literature does not always optimize the language, literacy and content area  learning opportunities for the children.

Purpose/Aim: This essay seeks to describe in what way different newspapers framed Uppsala Reggaefestival, which is a music festival in Uppsala, Sweden. Not only the local press, but also the framing by national press will be analyzed. Furthermore, it seeks to discuss what causes different frames.Material/Method: The material consist of 96 articles from 4 different newspapers which are being analyzed through a quantitative content analysis method inspired by Melin and Lange, and their ideas of identifying the main message of a text. The media framing of Uppsala Reggaefestival are compared to another similar music festival in Sweden, Arvikafestivalen. By using theories about media framing and media logic the results can, if not explained, at least be discussed.Main results: The study shows that Uppsala Reggaefestival is framed in a way that is focused on the problems within the festival, for example drug abuse.

I dagens samhälle spelar media en stor roll och i många avseenden styr den människors liv och åsikter. Vikten av att kunna kontrollera media och därigenom bilden av sig själv blir allt viktigare i en värld som blir allt mer globaliserad. De länder som studeras i denna uppsats, Ukraina och Vitryssland, är två länder med liknande historia och utveckling efter Sovjetunionens fall. Dock finns en signifikant skillnad i och med den orangea revolutionen som ägde rum i Ukraina och som ledde till att landet gick i en mer demokratisk riktning. Vi har här försökt visa att staters hantering av media har en stor betydelse när det gäller att kategorisera länder som demokratiska eller auktoritära.

AbstractTitle: The ?Investigator? and the ?Updater? ? new patterns of news use among young adults.Number of pages: 48Author: Anna StrinnholmTutor: Amelie HössjerCourse: Media and Communications, D- levelPeriod: Fall of 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to provide an description of how daily newspaper, TV, radio and the Internet are used by young adults in order to contribute to Lennar Weibulls model ?a typology of the Swedish mediasystem from an audience perspectiv?.Method/Material: The method of gathering of empirical material has been conducted by interviewing eight people of how they use daily newspapers, TV, radio and The internet to inform themselves of the daily news. The empirical material has then been analysed by applying a two step method, of first making a summary of the interviews and secondly making a comparison with a model of Lennart Weibull ?a typology of the Swedish mediasystem from an audience perspectiv? .Main results:Two different types of ideal media users can be drawn from the empirical research, the ?Investigator? and the ?Updater?. The updater search for news to stay updated and relies on the Internet as main source of information.

?The modern library in the network society?A study of cultural politicians and librarians opinions about libraries' use of social mediaSocial media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major challenges in the digital information technology's entry in the library arena. The new technology has led to sum up in one question: how a library should relate to the digital information technology, the issue has applied in particular the social communications media, such as Facebook, Twitter and more. The purpose of this paper is to examine the culture of politicians and librarians 'perceptions of public libraries' use of social media linked to the libraries and their democracy promotion efforts. This is analyzed from Castells theories about the network society and the digital divide.In summary, the study concluded that the majority of the culture politicians and librarians believe that social media is a part of the future of the library.