This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

Denna uppsats handlar om musik och rörelse skulle kunna vara en alternativ vägledningsmetod vid studievägledning för ungdomar med diagnosen ADHD/DAMP. Uppsatsskrivarnas huvudsyfte var att undersöka om musik och rörelse skulle kunna användas inom vägledning för att ge dessa ungdomar större möjligheter till ett mer kvalitativt underbyggt val till vidare studier. Undersökningen bygger på kvalitativa metoder genom intervjuer med studievägledare inom grundskola samt en aktiv studievägledare (verksam med ADHD-elever). Vi har också intervjuat en Tomatis terapeut (En metod som tränar hjärnan att prioritera, sortera och hantera sinnesintryck bättre) samt en användare av metoden. Resultaten vi kom fram till var att Tomatismetoden resulterade i stora förbättringar gällande koncentration och uppmärksamhet, samt att kvarvarande effekter bestod i minst sex månader.

The aim ofthis study was to examine how economic growth affects the level of democracy inauthoritarian states. Some of these states have experienced high economicgrowth. However, one can discuss how it affects the country?s democratization-process.For that reason this study was needed to contribute to a clarification of howeconomic growth can affect authoritarian rule and democratization. This wasdone through an examination of the development in China.

Husqvarna AB operates two warehouses located in the area of Jönköping. The most important task is to manage the large volume fluctuations during the peak season. DHL Exel Supply Chain (DESC) run the warehouses and the domestic transportations is outsourced to DHL Express. A number of forwarder agents are responsible for distributing the export gods. In the present situation a bottleneck occurs at the warehouse loading section, and the consequence is fulfill the time of delivery for all customer orders.

Idén till uppsatsen uppstod efter att ha läst Jan Carlsson et al: s avhandling och artiklar inom ämnet logistiskt förändringsarbete. Flera forskare problematiserar avsaknaden av teorier inom ämnesområdet samt lyfter fram bristerna i den existerande logistikforskningen som enligt forskarna inte lyckas fånga logistikförändringarnas komplexa natur.Syftet med uppsatsen var att med utgångspunkt från befintlig forskning inom området för logistiskt förändringsarbete och supply chain management, utvärdera och analysera logistiskt förändringsarbete i två företag. Utifrån befintliga teorier sammanställde vi en övergripande syntes med syfte att visa vår tolkning av hur logistiskt förändringsarbete skulle kunna hanteras. Ur denna syntes extraherade vi variabler som ansågs vara av betydelse för den empiriska studien. Undersökningen genomfördes som en fallstudie i två företag med ostrukturerade intervjuer med personer inblandade i förändringsarbetet.Resultaten vi kom fram till var att medvetenheten finns om att ta hänsyn till flera dimensioner i förändringsarbetet men det förarbete företagens utför underbygger inte alltid denna vetskap..

Due to soft grounds in combination with seasonal variation in soil humidity, there is a lack of stands that are possible to cut during spring and autumn in some geographical regions. For Holmen Skog this sometimes means that a large proportion of the contracted private forest is cut during the winter when the ground is frozen. One consequence of this is that the proportion of winter stands in the stand bank of own forest increases while spring and autumn stands becomes a scarcity. This in combination with milder winters, especially when there is a long period of reduced bearing capacity in spring or autumn, means that the situation rapidly can become critical. The overall goal with this study was to generate basic data for decision support in the work to achieve a sustainable distribution between own forest and contracted private forest in the stand bank. The study took place at Holmen Skog, district of Umeå, during autumn 2007 and was based on interviews and an analysis of harvest planning and delivery data. The study showed that there is a problem with how the cutting is distributed between own and contracted private forest during the year and that it foremost is the proportion of winter thinning of own forest that has increased in the stand bank.

Background: Investors use companies? credit ratings as a base in their buy and sell decisions. Companies? credit ratings are also used as indicators of safety in the legislation. This means that credit rating agencies have an important role in the society because they communicate the company?s credit rating to investors and other actors in the society.

This paper examines Hannah Ho?chs photomontage Schnitt mit dem Ku?chenmesser Dada durch die letzte weimaren bierbauchkulturepoche Deutschlands. The paper has as its aims to understand and analyze the predominated allegorical interpretation of Schnitt and to develop a logic how meaning is produced when a viewer look at Schnitts surface. The paper finds that the predominated interpretation has been arbitrarily created out of a specific spectator that acts in a specific context and conclude instead that the predominated interpretation should be understood as a potential interpretation by a potential viewer. The paper continues to create an understanding of Schnitt as a flatbed picture to establish that as a postulate and to use it in the later semiotic dissection of Schnitts surface.

In public libraries there seems to be an unspoken consensus on what literary quality is. At the same time librarians are always eager to express the opinion that quality lies in the eye of the beholder. Quality is, it is said, something that you don t have to define. But at the same time it s up to everyone to decide what quality means to them. What I have been missing from the discussion in libraries about literary quality is a theoretical awareness about what it means to divide literature into higher and lower spheres.

The quality of meals is included in the constant improvement of each preschool. The study is carried out on behalf of the City of Malmö and Environmental Management and focuses on this quality work. By compiling a checklist of meal quality and by identifying what the meal quality means for persons working with the meal (managers, cooks, educators and parents), it is our wish that this will be a help in their quality work. To inspire the composition various organizations working methods and ways to manage, evaluate and make use of different models and tools to improve the dining quality, has been studied. In the literature, the work has received confirmation of theories that emerged during the analysis work of what a meal is and how quality can be measured. The results show that food quality is described as a complex concept consisting of different parts, where the food, atmosphere, service, together form the meal quality. The semi-structured interviews and the inquiry form, have given an indication of the preschool work with quality in the meal activities and it shows that on a wide range and large differences.

Linux is a growing operating system in embedded systems. Today, Linux is not only in heavy servers but also in cell phones, PDAs, cameras and other devices running on battery power. While current technology is more energy efficient, more and more technologies are implemented into a single unit resulting in an overall increase of power consumption.Low power consumption is an increasingly important feature of a system today. Lower power consumption means lower costs, less environmental impact, and longer life for applications that runs on batteries.This work compiles methods to reduce power consumption of Linux systems. The work includes examining whether the available opportunities are platform-specific or of a more general nature.

When we define something as real it will also have real consequences. Media society is developing rapidly; the media?s more central role in our society means that their interpretations and portrayals of the world will have a greater impact on how we look at ourselves and our society.When Swedish Princess Estelle was born in February 2012 she was the first Swedish heir to be been born in what is known as ?the computer age?. This paper aims to examine the reporting of the birth of Princess Estelle and how it was conducted by Swedish news sites, from an ideological perspective. The study is based on qualitative method with ideational analysis and Norman Fairclough?s critical discourse analysis.In conclusion, the news sites portray a positive image of Princess Estelle?s birth and the Swedish monarchy and strengthen the status of the Crown Princess family.

Läkemedelsbranschen är idag hårt konkurrensutsatt vilket skapar incitament till förändring av de interna processerna av vilka inköp utgör en. Läkemedelsbranschen har av tradition ansetts ha en eftersatt inköpsverksamhet för att vara en så mogen bransch. Vår undersökning gick ut på att jämföra en Best Practice modell för inköp med inköpsverksamheten i läkemedelsbranschen. För läkemedelsbranschen finns helt klart utvecklingsområden och utmaningar i förhållande till den gängse inköpsteorin och Best Practice modellerna. Vid en jämförelse med Best Practice modell för inköp och vårt fall identifierade vi ett antal avvikelser beroende på rationella, politiska och ekonomiska orsaker.

The concept of democracy is of importance to the Swedish educational system. The best proof of that is the central position democracy has had in the education program we attended at the Örebro university. This study analyses the concept of democracy and its leading foundation, namely the so-called ?deliberative dialog?. The last is belived to be an ideal of democracy which schools in Sweden should follow.

Anna Maria Lenngren (1754-1817) is known as one of Stockholms Posten?s sharpest satirists. Over the years many literature researchers have based their analysis and interpretations on biographical facts. This means that we miss important parts of her authorship, as she almost exceptionally has been writing role-poems. In a role-poem, the author takes a role as a fictitious narrative subject and/or another poem character.