The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.

AbstraktHaving influence over questions that concern us is a part of the society that we live in, where every individual have the right to make her voice heard (Danell, 2006). For many decades, the school has had many different ways to give the students influence. Rönnlund (2013) is giving a historical overview of the history of students influence and enlighten us how the influence has changed over time. The influence from the students is very important and it is the students right to make their voices heard about things that concerns their work environment but also to affect their curriculum. The education in school should be fitted to every individual student (Danell, 2006).   According to Aaron Antonovsky (2007) our wellbeing is based on that we all can take part and deicide about the things we are meant to do.

This study examines how yoga is presented in a Swedish journal called Sökaren. Sweden is often presented as one of the most secular states in the world, and for that reason it is interesting to examine the Swedish way of religiosity by looking, in this case, at the depiction of yoga. I compare two periods of time, the first one from 1964 to 1974 and the latter from 1998 to 2008. I will thereby be able to examine tendencies and changes in the presentation of yoga. For a further understanding of the context around the elected periods this study introduces religiosity in Swedish society, such as Christianity and the New Age movement.

The purpose of this essay is to look at how the depiction of cats is performed in childrens? picture books. I will analyze eight pictures from four different books, two from each. The books are from two different decades: from the 1960s and from the 2000s.My ambition is to see if there are any artistic or cultural differences when comparing the two decades? depictions of cats to each other.

This study deals with questions about male and female, power and church, related to the Mariologies of three prominent leaders in the Church of Sweden in the last century: Erling Eidem, Paulina Mariadotter and Cristina Grenholm. The mentioned topics are important for conservative High Church people as well as for radical feminists, and they are therefore necessary to address in the context of discussions about the church´s identity and the search of greater unity.Each Mariology is related to contemporary ideas about the relations between male and female, and to the tradition of the church as the leaders themselves see it. During the years 1920-2010 the relations between the sexes changed a lot as a result of the impact of modernity, which also affected how people perceived the relationship between the individual and the tradition/authorities. The present study concludes that there is a connection between Mariology and contemporary ideas about male and female. However, the Mariologist´s attitude to the tradition of the church seems to decide which perspective is allowed to dominate.

The purpose of IFLA:s Core Programme ALP Advancement of Librarianship in the third world is to further the objectives of the library profession, library institutions and library and informationservices in the less developed countries in the third world. This essay deals with how and with what purpose IFLA/ALP managing developing work in the third world. What roles do they consider that the public library could play for development of the society? The essay also deal with purposes that have resulted in the close cooperation between IFLA/ALP and other organizations.till comparing their work with SIDA and UNESCO. Finaly I try to connect this work with a development theory and a global context..

Despite Sweden's ranking as one of the least corrupt countries in the world, recent studies suggest that the prevalence of corruption in the private sector is growing, now approaching international levels. Over the past couple of years, Sweden has witnessed a growing number of scandals involving unethical behavior on the part of its corporate sector. Corruption has gained the attention of authorities, legislators and the public - putting the private sector under pressure to take action to prevent such corporate misconduct. As a result, companies increasingly prioritize strategies and policies aiming to prevent corruption. This study aims to contribute to the understanding of the role of leadership in such preventive work.

In this essay I analyze the performative aspects relating to Marina Abramovi?'s The Artist Is Present, which took place in spring 2010 at MoMA in New York, from the context of the artist and work, institution and documentation. In this performance work, for the duration of the exhibition, Abramovi? sits completely still opposite another chair where anyone from the audience may sit. The art arises through this participation.

The object of this thesis is the foundation of ethics. The question is whether there exists a universal core to ethics consisting of a fundamental ethical principle across cultures. This principle could for example be the so-called Golden Rule, which goes as follows: ?You should do to others what you want them to do to you?. The Golden Rule is to be found in many of the world?s religions and is also reflected in secular society.

The subject of this two year Master's thesis in Library and Information Science is the information practices of illiterate immigrants in everyday life. The purpose is to examine how immigrants seek, identify, understand and value information sources and information, and how the practices have changed with their arrival in Sweden. It furthermore focuses on the barriers that illiterate immigrants meet in accessing and understanding information. It moreover investigates the strategies they use to overcome them.For this purpose twelve qualitative research interviews were carried out, with illiterate immigrants as well as with service providers. The theoretical concepts of the essay is information practices, which means that the information process is within a context, and information poverty, that people in different context do not have adequate and equal access to information and information sources.Using McKenzie's model of information practices, the essay concludes that illiterate immigrants are active in their information process, especially when they interact with information.

This thesis is about the interaction between composition, notation and interpretation and what occurs between the fields with an extended notation.The purpose of my thesis is to examine the possibilities tothoroughly describe and map the sounding samples through composition prototypes.The thesis has a qualitative approach, and the empirical material consists of different documents about notation and from interviews with musicians and students about the instruments used in the thesis.It also consists of 17 compositions recorded at Örebro University School of Music as an appendix.The analysis shows that the context in which the symbols are found, play an important role in performing them. It also shows that the performers are rooted in a traditional way of performing..

The purpose of this study is to evaluate the real aggregated consumption and empirically determine its exogenous variables. A multiplicative analysis is done in the context of government stabilization policy to find out how policymakers can execute a stimulus package that will bring the best multiplicative effect to the economy The conclusion of the study is that real income, net financial assets and real-estate price index are all statistically significant. An effective expansive fiscal policy is a public-financed investment in the private sector. Coordination is going to be crucial when stimulus package is developed due to the fact that leakage in the form of imports will prevent the expected multiplicative effect..

The development of five individual pupils? writing abilities, as reported by six of their teachers, is analysed. The thoughts and reflexions inspired by the everyday interaction between the teacher and the pupil suffering from some kind of reading and writing disability are presented. The purpose is to capture what was unique and characteristic in the measures that triggered a positive response in the pupils. Some of the questions answered in this study are: How does the phenomenon of reading and writing disabilities manifest itself in the classroom, and what are the consequences for the individual pupil of the various pedagogical measures available?One conclusion that may be drawn from this study is that there is no cut-and dried method for working with pupils suffering from reading and writing disabilities.

This essay examines how the critical reception of French nouveaux réaliste-artist Raymond Hains 1961 exhibition La France déchirée has been articulated at two historically separate occasions.In her 2010 book Nouveau Réalisme, 1960?s France and the Neo-avant-garde, art historian Jill Carrick examines the fundamental impact the founder of nouveau réalisme ? French art critic and theorist Pierre Restany ? has had on the movement?s historical reception. According to Carrick Restanys writing established an interpretive framework that remained more or less intact for several decades. In addition to a closer analysis of the movement?s critical reception during the 1960s?, Carrick provides a set of new, alternative readings of a number of nouveaux réaliste artworks, which all originates from a position outside of Restanys interpretive framework.

Dust, our smallest common denominator                                                                                                                                                                 Charlotta Lindvall ABSTRACT  I find it fascinating to know that we are all made of the same material as the stars and that everything is connected to each other and in a constant movement and transformation, a recycle of material. We are all made of stardust. In fact all life is sprung out of dust.In my essay I investigate the dust and ask the question if there are any traces in the dust. I look at the history of the dust and how it has affected us and our world through the decades. What does this small and airy but oh so unappreciated dust tell us? Why do we want to get rid of it? Is it possible to find a sense of belonging in the big context by investigating the dust and its origin and could I transform such a low material as dust into something magic that makes people reflect on our origin and belonging and how everything is connected? In my work I use dust as a material and in the essay I compare my work with other artists who have worked with dust as a material.Dust is everywhere because its source is from everything.